--- title: "Meaning & Key Takeaway of: I think there is also a certain degree of…" description: "\"I think there is also a certain degree of expectation that's set up by trailers, where even if you know what's going to happen in parts of the film bas..." image: "https://sms4smile.com/quotes/i/c63/duncan-jones-12555_anticipate_i-think-there-is-also-a-certain-degree-o_1342104.jpg" --- # I think there is also a certain degree of expectation… ![“I think there is also a certain degree of expectation that's set up by trailers, where even if you know what's going to happen in parts of the film based on the trailer, you almost anticipate and look forward to those moments based on having seen the trailer.” quote by Duncan Jones](https://sms4smile.com/quotes/i/c63/duncan-jones-12555_anticipate_i-think-there-is-also-a-certain-degree-o_1342104.jpg) [Download](https://sms4smile.com/quotes/i/c63/duncan-jones-12555_anticipate_i-think-there-is-also-a-certain-degree-o_1342104.jpg) [Open image](https://sms4smile.com/quotes/i/c63/duncan-jones-12555_anticipate_i-think-there-is-also-a-certain-degree-o_1342104.jpg) > “I think there is also a certain degree of expectation that's set up by trailers, where even if you know what's going to happen in parts of the film based on the trailer, you almost anticipate and look forward to those moments based on having seen the trailer.” [Duncan Jones](https://sms4smile.com/quotes/author/duncan-jones/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Trailers set expectations, making viewers anticipate specific scenes even before seeing the film. **In simple terms:** Trailers shape what we expect and look forward to. Key Takeaway Use trailers to enhance, not dictate, the viewing experience. Themes marketing expectation management film perception audience psychology Mood analytical anticipatory Type media marketing When to use this quote - movie promotion - screenwriting - viewer engagement - critical viewing Key Concepts narrative framing anticipation theory media influence Questions to Reflect On - How do trailers influence your excitement? - Do you prefer surprise over expectation? A Different Perspective Over‑hyping can lead to disappointment if the film differs. ★ ★ ★ ★ ★ No ratings yet [Anticipate](https://sms4smile.com/quotes/about/anticipate/) [Anticipate Look](https://sms4smile.com/quotes/about/anticipate-look-4537002/) [Certain](https://sms4smile.com/quotes/about/certain/) [Degrees](https://sms4smile.com/quotes/about/degrees/) [Expectations](https://sms4smile.com/quotes/about/expectations/) [Film](https://sms4smile.com/quotes/about/film/) [Happens](https://sms4smile.com/quotes/about/happens/) [Ifs](https://sms4smile.com/quotes/about/ifs/) [Knows](https://sms4smile.com/quotes/about/knows/) [Looks](https://sms4smile.com/quotes/about/looks/) [Moments](https://sms4smile.com/quotes/about/moments/) [Seen Trailer](https://sms4smile.com/quotes/about/seen-trailer-4537001/) [Thinking](https://sms4smile.com/quotes/about/thinking/) [Time](https://sms4smile.com/quotes/about/time/) [Trailer Anticipate](https://sms4smile.com/quotes/about/trailer-anticipate-4537000/) [Trailers](https://sms4smile.com/quotes/about/trailers/) [Trailers Know](https://sms4smile.com/quotes/about/trailers-know-3420550/) ## Related quotes > [You know, in an ideal world, people would just be intrigued and go and see a film without knowing anything about it, because that's…](https://sms4smile.com/quotes/duncan-jones/you-know-in-an-ideal-world-people-would-just-be-intrigued-and-go-and/) [Duncan Jones](https://sms4smile.com/quotes/author/duncan-jones/) > [I was spending a lot of time in trailers, you know, on film sets surrounded by film people.](https://sms4smile.com/quotes/ewan-mcgregor/i-was-spending-a-lot-of-time-in-trailers-you-know-on-film-sets/) [Ewan McGregor](https://sms4smile.com/quotes/author/ewan-mcgregor/) > [My exercise regime for the film was really intense. I'd work out with a trainer six days a week, and then I had a…](https://sms4smile.com/quotes/mena-massoud/my-exercise-regime-for-the-film-was-really-intense-i-d-work-out-with/) [Mena Massoud](https://sms4smile.com/quotes/author/mena-massoud/) > [There are things which need to be shown in the trailer in order to let the audience know what kind of film it is…](https://sms4smile.com/quotes/duncan-jones/there-are-things-which-need-to-be-shown-in-the-trailer-in-order-to/) [Duncan Jones](https://sms4smile.com/quotes/author/duncan-jones/) > [I would like to perform more in English. But there have to be many good things gathered for me to be willing to do…](https://sms4smile.com/quotes/ludivine-sagnier/i-would-like-to-perform-more-in-english-but-there-have-to-be-many/) [Ludivine Sagnier](https://sms4smile.com/quotes/author/ludivine-sagnier/) > [When I'm working, it's those actors (you know who you are) who sit around moaning that their trailer isn't big enough, or how bad…](https://sms4smile.com/quotes/anna-friel/when-i-m-working-it-s-those-actors-you-know-who-you-are-who-sit/) [Anna Friel](https://sms4smile.com/quotes/author/anna-friel/) > [ Unless you've also had some experience dragging around a boat trailer, \[topping off the gas tank\] may not sound important. But trailer driver's know:… ](https://sms4smile.com/quotes/brad-alan-lewis/unless-you-ve-also-had-some-experience-dragging-around-a-boat-trailer/) [Brad Alan Lewis](https://sms4smile.com/quotes/author/brad-alan-lewis/) > [I always like my trailer or hotel room to have fresh flowers or pillows I find at a local flea market - anything to…](https://sms4smile.com/quotes/chloe-sevigny/i-always-like-my-trailer-or-hotel-room-to-have-fresh-flowers-or/) [Chloe Sevigny](https://sms4smile.com/quotes/author/chloe-sevigny/) > [My mother was a barmaid and I was raised in a trailer park. I'm used to that language. I put it on the screen…](https://sms4smile.com/quotes/penelope-spheeris/my-mother-was-a-barmaid-and-i-was-raised-in-a-trailer-park-i-m-used/) [Penelope Spheeris](https://sms4smile.com/quotes/author/penelope-spheeris/) > [I'm a trailer junkie. I love watching movie trailers as soon as they go up.](https://sms4smile.com/quotes/jonathan-keltz/i-m-a-trailer-junkie-i-love-watching-movie-trailers-as-soon-as-they/) [Jonathan Keltz](https://sms4smile.com/quotes/author/jonathan-keltz/) > [I met a woman in Albuquerque and she came and hung out with me in the trailer. It was really just more to kind…](https://sms4smile.com/quotes/charlize-theron/i-met-a-woman-in-albuquerque-and-she-came-and-hung-out-with-me-in-the/) [Charlize Theron](https://sms4smile.com/quotes/author/charlize-theron/) > [Oh Jesse, paint you pictures, 'bout how it's gonna be. By now I should know better, your dreams are never free. But tell me…](https://sms4smile.com/quotes/joshua-kadison/oh-jesse-paint-you-pictures-bout-how-it-s-gonna-be-by-now-i-should/) [Joshua Kadison](https://sms4smile.com/quotes/author/joshua-kadison/) > [Shooting at Quentin Tarantino movie was like a masterclass in directing. Although I went back literally right into rehearsal, started shooting... while I was…](https://sms4smile.com/quotes/eli-roth/shooting-at-quentin-tarantino-movie-was-like-a-masterclass-in/) [Eli Roth](https://sms4smile.com/quotes/author/eli-roth/) > [When they took me to do the camera test for the vampire make up, after they put the prosthetic on, I went though the…](https://sms4smile.com/quotes/julie-benz/when-they-took-me-to-do-the-camera-test-for-the-vampire-make-up-after/) [Julie Benz](https://sms4smile.com/quotes/author/julie-benz/) > [The things that don't happen to us that we'll never know didn't happen to us. The nonstories. The extra minute to find the briefcase…](https://sms4smile.com/quotes/anita-shreve/the-things-that-don-t-happen-to-us-that-we-ll-never-know-didn-t/) [Anita Shreve](https://sms4smile.com/quotes/author/anita-shreve/) ## More by Duncan Jones > [Here in the UK the audience immediately reacts and they get the fact that: "What would be the most annoying thing in the world?"…](https://sms4smile.com/quotes/duncan-jones/here-in-the-uk-the-audience-immediately-reacts-and-they-get-the-fact/) [Duncan Jones](https://sms4smile.com/quotes/author/duncan-jones/) > [One of the things I think is unique and signature about Blizzard is that whenever they do their games, and with Warcraft in particular,…](https://sms4smile.com/quotes/duncan-jones/one-of-the-things-i-think-is-unique-and-signature-about-blizzard-is/) [Duncan Jones](https://sms4smile.com/quotes/author/duncan-jones/) > [Maybe there is a sort of a sweet middle ground there, where you can do something with something with like 20 to 40 million…](https://sms4smile.com/quotes/duncan-jones/maybe-there-is-a-sort-of-a-sweet-middle-ground-there-where-you-can-do/) [Duncan Jones](https://sms4smile.com/quotes/author/duncan-jones/) > [The beauty of science fiction is its open canvas. You can hypothesize about any element of the world. It doesn't have to be laser…](https://sms4smile.com/quotes/duncan-jones/the-beauty-of-science-fiction-is-its-open-canvas-you-can-hypothesize/) [Duncan Jones](https://sms4smile.com/quotes/author/duncan-jones/) > [Life and career kind of catches up with you.](https://sms4smile.com/quotes/duncan-jones/life-and-career-kind-of-catches-up-with-you/) [Duncan Jones](https://sms4smile.com/quotes/author/duncan-jones/) > [Sometimes there's a disjoint between what works on the page and what works with visual story telling.](https://sms4smile.com/quotes/duncan-jones/sometimes-there-s-a-disjoint-between-what-works-on-the-page-and-what/) [Duncan Jones](https://sms4smile.com/quotes/author/duncan-jones/) > [Every film I try and make it the way I see it in my head, and it really just depends on the script and…](https://sms4smile.com/quotes/duncan-jones/every-film-i-try-and-make-it-the-way-i-see-it-in-my-head-and-it/) [Duncan Jones](https://sms4smile.com/quotes/author/duncan-jones/) > [You go through different stages when you're working on the music in film. At least, I do. You have a temp score, so you…](https://sms4smile.com/quotes/duncan-jones/you-go-through-different-stages-when-you-re-working-on-the-music-in/) [Duncan Jones](https://sms4smile.com/quotes/author/duncan-jones/) > [I really don't see CG as a goal in its own right. I really do believe it's a tool. In the advertising industry I…](https://sms4smile.com/quotes/duncan-jones/i-really-don-t-see-cg-as-a-goal-in-its-own-right-i-really-do-believe/) [Duncan Jones](https://sms4smile.com/quotes/author/duncan-jones/) > [I had a real comfort with being on a set and in particular working with special effects and because of that background, it became…](https://sms4smile.com/quotes/duncan-jones/i-had-a-real-comfort-with-being-on-a-set-and-in-particular-working/) [Duncan Jones](https://sms4smile.com/quotes/author/duncan-jones/) > [My biggest difference with our film and those kinds of science fiction films is that they are going from one special effect set piece…](https://sms4smile.com/quotes/duncan-jones/my-biggest-difference-with-our-film-and-those-kinds-of-science/) [Duncan Jones](https://sms4smile.com/quotes/author/duncan-jones/) > [When I said that something was going to cost a certain amount of money, I actually knew what I was talking about. The biggest…](https://sms4smile.com/quotes/duncan-jones/when-i-said-that-something-was-going-to-cost-a-certain-amount-of/) [Duncan Jones](https://sms4smile.com/quotes/author/duncan-jones/) > [I do enjoy the puzzle-solving aspect of making a movie.](https://sms4smile.com/quotes/duncan-jones/i-do-enjoy-the-puzzle-solving-aspect-of-making-a-movie/) [Duncan Jones](https://sms4smile.com/quotes/author/duncan-jones/) > [Every time you want to reset your set and pull walls out and reset the lighting, you're burning up half an hour to an…](https://sms4smile.com/quotes/duncan-jones/every-time-you-want-to-reset-your-set-and-pull-walls-out-and-reset/) [Duncan Jones](https://sms4smile.com/quotes/author/duncan-jones/) > [I think that idea of being far away from the people that you love is something that everyone can relate to.](https://sms4smile.com/quotes/duncan-jones/i-think-that-idea-of-being-far-away-from-the-people-that-you-love-is/) [Duncan Jones](https://sms4smile.com/quotes/author/duncan-jones/) [Explore all 54 Duncan Jones quotes ](https://sms4smile.com/quotes/author/duncan-jones/) ## More Anticipate quotes > [If, as I anticipate, a wide array of personal, portable information/communication devices becomes increasingly important and widespread for information-intensive users, it will be a…](https://sms4smile.com/quotes/tom-peters/if-as-i-anticipate-a-wide-array-of-personal-portable-information/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [Assuming normal winter weather, we currently anticipate the coal markets to remain difficult through 2015; while we always strive to operate a full capacity…](https://sms4smile.com/quotes/joe-craft/assuming-normal-winter-weather-we-currently-anticipate-the-coal/) [Joe Craft](https://sms4smile.com/quotes/author/joe-craft/) > [We are somehow the children of the planet, we are somehow its finest hour; we bind time, we bind the past, we anticipate the…](https://sms4smile.com/quotes/terence-mckenna/we-are-somehow-the-children-of-the-planet-we-are-somehow-its-finest/) [Terence McKenna](https://sms4smile.com/quotes/author/terence-mckenna/) > [I like to do everything you can possibly do before you go into rehearsal, because once we are in rehearsal or on the stage…](https://sms4smile.com/quotes/harold-prince/i-like-to-do-everything-you-can-possibly-do-before-you-go-into/) [Harold Prince](https://sms4smile.com/quotes/author/harold-prince/) > [The problem with merely writing so that you can be understood is that the wrong people, in advancing their agendas, are only too ready…](https://sms4smile.com/quotes/william-a-dembski/the-problem-with-merely-writing-so-that-you-can-be-understood-is-that/) [William A. Dembski](https://sms4smile.com/quotes/author/william-a-dembski/) > [I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange…](https://sms4smile.com/quotes/marshall-mcluhan/i-am-curious-to-know-what-would-happen-if-art-were-suddenly-seen-for/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) > [The very best financial presentation is one that's well thought out and anticipates any questions... answering them in advance.](https://sms4smile.com/quotes/arthur-helps/the-very-best-financial-presentation-is-one-that-s-well-thought-out/) [Arthur Helps](https://sms4smile.com/quotes/author/arthur-helps/) > [What's interesting about art in public spaces is that the public really sort of takes over and uses it in ways that you didn't…](https://sms4smile.com/quotes/teresita-fernandez/what-s-interesting-about-art-in-public-spaces-is-that-the-public/) [Teresita Fernandez](https://sms4smile.com/quotes/author/teresita-fernandez/) > [The great mistake is to anticipate the outcome of the engagement; you ought not to be thinking of whether it ends in victory or…](https://sms4smile.com/quotes/bruce-lee/the-great-mistake-is-to-anticipate-the-outcome-of-the-engagement-you/) [Bruce Lee](https://sms4smile.com/quotes/author/bruce-lee/) > [If you don't sow your field what harvest other than thorns and weeds can you anticipate?](https://sms4smile.com/quotes/mehmet-murat-ildan/if-you-don-t-sow-your-field-what-harvest-other-than-thorns-and-weeds/) [Mehmet Murat Ildan](https://sms4smile.com/quotes/author/mehmet-murat-ildan/) > [Leaders' careers will usually be determined by their handling of one or two critical events that no one could possibly anticipate or plan for.](https://sms4smile.com/quotes/tom-peters/leaders-careers-will-usually-be-determined-by-their-handling-of-one/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [I wish I could anticipate some of the stories and lies that will be told. It's going to be great to get everyone together…](https://sms4smile.com/quotes/larry-conley/i-wish-i-could-anticipate-some-of-the-stories-and-lies-that-will-be/) [Larry Conley](https://sms4smile.com/quotes/author/larry-conley/) > [The two revolutions, I mean the annual revolutions of the declination and of the centre of the Earth, are not completely equal; that is…](https://sms4smile.com/quotes/nicolaus-copernicus/the-two-revolutions-i-mean-the-annual-revolutions-of-the-declination/) [Nicolaus Copernicus](https://sms4smile.com/quotes/author/nicolaus-copernicus/) > [In two or three hundred years life on earth will be unimaginably beautiful, astounding. Man needs such a life and if it hasn't yetappeared,…](https://sms4smile.com/quotes/anton-chekhov/in-two-or-three-hundred-years-life-on-earth-will-be-unimaginably/) [Anton Chekhov](https://sms4smile.com/quotes/author/anton-chekhov/) > [In my own work, I've tried to anticipate what's coming over the horizon, to hasten its arrival, and to apply it to people's lives…](https://sms4smile.com/quotes/paul-allen/in-my-own-work-i-ve-tried-to-anticipate-what-s-coming-over-the/) [Paul Allen](https://sms4smile.com/quotes/author/paul-allen/) [Browse all 458 Anticipate quotes ](https://sms4smile.com/quotes/about/anticipate/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I think there is also a certain degree of expectation that's set up by trailers, where even if you know what's going to happen in parts of the film based on the trailer, you almost anticipate and look forward to those moments based on having seen the trailer.", "creator": { "@type": "Person", "name": "Duncan Jones" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/duncan-jones/i-think-there-is-also-a-certain-degree-of-expectation-that-s-set-up/", "about": { "@type": "Thing", "name": "Anticipate" }, "@id": "https://sms4smile.com/quotes/duncan-jones/i-think-there-is-also-a-certain-degree-of-expectation-that-s-set-up/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/c63/duncan-jones-12555_anticipate_i-think-there-is-also-a-certain-degree-o_1342104.jpg", "contentUrl": "https://sms4smile.com/quotes/i/c63/duncan-jones-12555_anticipate_i-think-there-is-also-a-certain-degree-o_1342104.jpg", "url": "https://sms4smile.com/quotes/i/c63/duncan-jones-12555_anticipate_i-think-there-is-also-a-certain-degree-o_1342104.jpg", "width": 1080, "height": 1080, "caption": "“I think there is also a certain degree of expectation that's set up by trailers, where even if you know…” — Duncan Jones", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Duncan Jones", "item": "https://sms4smile.com/quotes/author/duncan-jones/" }, { "@type": "ListItem", "position": 4, "name": "I think there is also a...", "item": "https://sms4smile.com/quotes/duncan-jones/i-think-there-is-also-a-certain-degree-of-expectation-that-s-set-up/" } ], "@id": "https://sms4smile.com/quotes/duncan-jones/i-think-there-is-also-a-certain-degree-of-expectation-that-s-set-up/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```