--- title: "Meaning & Key Takeaway of: The product will remain basically unknown…" description: "\"The product will remain basically unknown until seven percent of the population knows it. As soon as seven percent of the population knows about that p..." image: "https://sms4smile.com/quotes/i/f49/drunvalo-melchizedek-11994_eight_the-product-will-remain-basically-unknow_2817431.jpg" --- # The product will remain basically unknown until seven… ![“The product will remain basically unknown until seven percent of the population knows it. As soon as seven percent of the population knows about that product, on the next day, about ninety-eight percent of the population knows about it.” quote by Drunvalo Melchizedek](https://sms4smile.com/quotes/i/f49/drunvalo-melchizedek-11994_eight_the-product-will-remain-basically-unknow_2817431.jpg) [Download](https://sms4smile.com/quotes/i/f49/drunvalo-melchizedek-11994_eight_the-product-will-remain-basically-unknow_2817431.jpg) [Open image](https://sms4smile.com/quotes/i/f49/drunvalo-melchizedek-11994_eight_the-product-will-remain-basically-unknow_2817431.jpg) > “The product will remain basically unknown until seven percent of the population knows it. As soon as seven percent of the population knows about that product, on the next day, about ninety-eight percent of the population knows about it.” [Drunvalo Melchizedek](https://sms4smile.com/quotes/author/drunvalo-melchizedek/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A product spreads rapidly once a small critical mass adopts it, then reaches near‑universal awareness. **In simple terms:** Early adopters trigger massive diffusion. Key Takeaway Target early adopters to spark growth. Themes marketing diffusion network effects Mood analytical strategic Type business educational When to use this quote - new tech launch - fashion trend - political campaign - health awareness Key Concepts critical mass viral spread adoption curves Questions to Reflect On - What factors accelerate adoption? - How to identify the 7% threshold? A Different Perspective Not all markets follow the same diffusion pattern. ★ ★ ★ ★ ★ No ratings yet [Eight](https://sms4smile.com/quotes/about/eight/) [Knows](https://sms4smile.com/quotes/about/knows/) [Knows Product](https://sms4smile.com/quotes/about/knows-product-3564352/) [Knows Soon](https://sms4smile.com/quotes/about/knows-soon-3564354/) [Next](https://sms4smile.com/quotes/about/next/) [Next day](https://sms4smile.com/quotes/about/next-day/) [Ninety](https://sms4smile.com/quotes/about/ninety/) [Ninety eight](https://sms4smile.com/quotes/about/ninety-eight/) [Percent](https://sms4smile.com/quotes/about/percent/) [Population](https://sms4smile.com/quotes/about/population/) [Population Knows](https://sms4smile.com/quotes/about/population-knows-3460805/) [Product Remain](https://sms4smile.com/quotes/about/product-remain-3564353/) [Products](https://sms4smile.com/quotes/about/products/) [Seven](https://sms4smile.com/quotes/about/seven/) [Seven Percent](https://sms4smile.com/quotes/about/seven-percent-2302929/) [Understand](https://sms4smile.com/quotes/about/understand/) ## Related quotes > [I am astonished each time I come to the U.S. by the ignorance of a high percentage of the population, which knows almost nothing…](https://sms4smile.com/quotes/eduardo-galeano/i-am-astonished-each-time-i-come-to-the-u-s-by-the-ignorance-of-a/) [Eduardo Galeano](https://sms4smile.com/quotes/author/eduardo-galeano/) > [“No, I pull in other resources as needed, I've never used more than seven percent of my capacity so far since I met you.”](https://sms4smile.com/quotes/craig-alanson/no-i-pull-in-other-resources-as-needed-i-ve-never-used-more-than/) [Craig Alanson](https://sms4smile.com/quotes/author/craig-alanson/) > [I read a recent statistic that eighty-seven percent of women are dissatisfied with themselves, and over forty-seven percent of men. My work is visu-medicine…](https://sms4smile.com/quotes/jamel-shabazz/i-read-a-recent-statistic-that-eighty-seven-percent-of-women-are/) [Jamel Shabazz](https://sms4smile.com/quotes/author/jamel-shabazz/) > [Fifty-seven percent of Americans are do-it-yourselfers, craftspeople, and artisans and makers.](https://sms4smile.com/quotes/martha-stewart/fifty-seven-percent-of-americans-are-do-it-yourselfers-craftspeople/) [Martha Stewart](https://sms4smile.com/quotes/author/martha-stewart/) > [Thirty-seven percent of gamblers dip into their savings to fulfill their habit](https://sms4smile.com/quotes/john-warren-kindt/thirty-seven-percent-of-gamblers-dip-into-their-savings-to-fulfill/) [John Warren Kindt](https://sms4smile.com/quotes/author/john-warren-kindt/) > [When you have seven percent unemployed, you have ninety-three percent working.](https://sms4smile.com/quotes/john-f-kennedy/when-you-have-seven-percent-unemployed-you-have-ninety-three-percent/) [John F. Kennedy](https://sms4smile.com/quotes/author/john-f-kennedy/) > [“Hell, there're already too many psychologists; too many everythings. Too many engineers, too many chemists, too many doctors, too many dentists, too many sociologists.…](https://sms4smile.com/quotes/william-wharton/hell-there-re-already-too-many-psychologists-too-many-everythings-too/) [William Wharton](https://sms4smile.com/quotes/author/william-wharton/) > [Seven million ship cargo containers come into the United States every year. Five to seven percent only are inspected - five to seven percent.](https://sms4smile.com/quotes/irwin-redlener/seven-million-ship-cargo-containers-come-into-the-united-states-every/) [Irwin Redlener](https://sms4smile.com/quotes/author/irwin-redlener/) > [The shelf life of molecules is very short. Ninety-eight percent of all the atoms in my body are gone by next year.](https://sms4smile.com/quotes/deepak-chopra/the-shelf-life-of-molecules-is-very-short-ninety-eight-percent-of-all/) [Deepak Chopra](https://sms4smile.com/quotes/author/deepak-chopra/) > [He'd once heard a story about a monastery on the top of some mountain in Japan or somewhere. After a long trek in the…](https://sms4smile.com/quotes/steve-perry/he-d-once-heard-a-story-about-a-monastery-on-the-top-of-some-mountain/) [Steve Perry](https://sms4smile.com/quotes/author/steve-perry/) > [Ninety-eight percent of all the soy that's raised goes to livestock. So people make fun of vegetarians for being tofu eaters, but no one…](https://sms4smile.com/quotes/jonathan-safran-foer/ninety-eight-percent-of-all-the-soy-that-s-raised-goes-to-livestock/) [Jonathan Safran Foer](https://sms4smile.com/quotes/author/jonathan-safran-foer/) > [Ninety-eight percent of all American companies have fewer than 100 employees. Over half of all Americans work for a small business. Small businesses are…](https://sms4smile.com/quotes/barack-obama/ninety-eight-percent-of-all-american-companies-have-fewer-than-100/) [Barack Obama](https://sms4smile.com/quotes/author/barack-obama/) > [Ninety-eight percent of women in childbearing age who are Catholic use contraception. Ok, so in practice the church has not enforced this and now…](https://sms4smile.com/quotes/nancy-pelosi/ninety-eight-percent-of-women-in-childbearing-age-who-are-catholic/) [Nancy Pelosi](https://sms4smile.com/quotes/author/nancy-pelosi/) > [For some years now, I've been doing a program called "Sinatra Sings Sinatra." It's been going on virtually since the end of '98. Nineteen…](https://sms4smile.com/quotes/frank-sinatra-jr-2/for-some-years-now-i-ve-been-doing-a-program-called-sinatra-sings/) [Frank Sinatra, Jr](https://sms4smile.com/quotes/author/frank-sinatra-jr-2/) > [Ninety-eight percent of the things that come out of my mouth are intended to be harmless or even charming. They're not ever intended to…](https://sms4smile.com/quotes/megan-fox/ninety-eight-percent-of-the-things-that-come-out-of-my-mouth-are/) [Megan Fox](https://sms4smile.com/quotes/author/megan-fox/) ## More by Drunvalo Melchizedek > [You need to realize that the galaxy is organized and structured and has been for billions of years, that the life that is out…](https://sms4smile.com/quotes/drunvalo-melchizedek/you-need-to-realize-that-the-galaxy-is-organized-and-structured-and/) [Drunvalo Melchizedek](https://sms4smile.com/quotes/author/drunvalo-melchizedek/) > [I simply don't become attached to the outer world or to anything. I work for God. I do the very best I can, and…](https://sms4smile.com/quotes/drunvalo-melchizedek/i-simply-don-t-become-attached-to-the-outer-world-or-to-anything-i/) [Drunvalo Melchizedek](https://sms4smile.com/quotes/author/drunvalo-melchizedek/) > [Remember the heart. It is supposed to be in control of the mind. That's the way it was supposed to happen. It got inverted…](https://sms4smile.com/quotes/drunvalo-melchizedek/remember-the-heart-it-is-supposed-to-be-in-control-of-the-mind-that-s/) [Drunvalo Melchizedek](https://sms4smile.com/quotes/author/drunvalo-melchizedek/) > [“According to Thoth, because of the placement of the Great Pyramid on the Earth connecting into the Earth's huge geometrical field - specifically the…](https://sms4smile.com/quotes/drunvalo-melchizedek/according-to-thoth-because-of-the-placement-of-the-great-pyramid-on/) [Drunvalo Melchizedek](https://sms4smile.com/quotes/author/drunvalo-melchizedek/) > [There are no secrets anymore. The governments, the Chinese, the Americans, the Japanese, the Russians, just the governments alone can move right into anybody's…](https://sms4smile.com/quotes/drunvalo-melchizedek/there-are-no-secrets-anymore-the-governments-the-chinese-the/) [Drunvalo Melchizedek](https://sms4smile.com/quotes/author/drunvalo-melchizedek/) > [Everything is whole, complete and perfect as it is. There's nothing "wrong." Everything is exactly the way it's supposed to be and it's not…](https://sms4smile.com/quotes/drunvalo-melchizedek/everything-is-whole-complete-and-perfect-as-it-is-there-s-nothing/) [Drunvalo Melchizedek](https://sms4smile.com/quotes/author/drunvalo-melchizedek/) > [Psychic phenomena does not mean wisdom; it only means mental understanding of the relationship of the outer world to the inner world.](https://sms4smile.com/quotes/drunvalo-melchizedek/psychic-phenomena-does-not-mean-wisdom-it-only-means-mental/) [Drunvalo Melchizedek](https://sms4smile.com/quotes/author/drunvalo-melchizedek/) > [I really think that people must understand that what you really think and feel and believe is what you're going to create in your…](https://sms4smile.com/quotes/drunvalo-melchizedek/i-really-think-that-people-must-understand-that-what-you-really-think/) [Drunvalo Melchizedek](https://sms4smile.com/quotes/author/drunvalo-melchizedek/) > [It is what the Taoists say: The way to do is to be.](https://sms4smile.com/quotes/drunvalo-melchizedek/it-is-what-the-taoists-say-the-way-to-do-is-to-be/) [Drunvalo Melchizedek](https://sms4smile.com/quotes/author/drunvalo-melchizedek/) > [All there really is to do now, is to be in the present Moment.](https://sms4smile.com/quotes/drunvalo-melchizedek/all-there-really-is-to-do-now-is-to-be-in-the-present-moment/) [Drunvalo Melchizedek](https://sms4smile.com/quotes/author/drunvalo-melchizedek/) > [Beside the Unity Breath and prayers, which are excellent to heal the Earth, I recommend truly connecting with Mother Earth and really talking to…](https://sms4smile.com/quotes/drunvalo-melchizedek/beside-the-unity-breath-and-prayers-which-are-excellent-to-heal-the/) [Drunvalo Melchizedek](https://sms4smile.com/quotes/author/drunvalo-melchizedek/) > [Solar flares affect our everyday lives in all kinds of mundane ways. They affect satellites, they affect our emotions, and so on, but they…](https://sms4smile.com/quotes/drunvalo-melchizedek/solar-flares-affect-our-everyday-lives-in-all-kinds-of-mundane-ways/) [Drunvalo Melchizedek](https://sms4smile.com/quotes/author/drunvalo-melchizedek/) > [The psychic phenomena and the number of people involved in psychic phenomena is rising at just an incredible rate - that's a definite indication…](https://sms4smile.com/quotes/drunvalo-melchizedek/the-psychic-phenomena-and-the-number-of-people-involved-in-psychic/) [Drunvalo Melchizedek](https://sms4smile.com/quotes/author/drunvalo-melchizedek/) > [Egypt is the mind of the Earth. The heart actually is in Mexico, and some say in Columbia. Tahiti/Morea sits in the feminine South…](https://sms4smile.com/quotes/drunvalo-melchizedek/egypt-is-the-mind-of-the-earth-the-heart-actually-is-in-mexico-and/) [Drunvalo Melchizedek](https://sms4smile.com/quotes/author/drunvalo-melchizedek/) > [If we have made a specific transition, what it means is that anything is possible right now.](https://sms4smile.com/quotes/drunvalo-melchizedek/if-we-have-made-a-specific-transition-what-it-means-is-that-anything/) [Drunvalo Melchizedek](https://sms4smile.com/quotes/author/drunvalo-melchizedek/) [Explore all 54 Drunvalo Melchizedek quotes ](https://sms4smile.com/quotes/author/drunvalo-melchizedek/) ## More Eight quotes > [My mother says I didn't open my eyes for eight days after I was born, but when I did, the first thing I saw…](https://sms4smile.com/quotes/elizabeth-taylor/my-mother-says-i-didn-t-open-my-eyes-for-eight-days-after-i-was-born/) [Elizabeth Taylor](https://sms4smile.com/quotes/author/elizabeth-taylor/) > [The minute you step onstage, you get eight feet taller.](https://sms4smile.com/quotes/alice-cooper/the-minute-you-step-onstage-you-get-eight-feet-taller/) [Alice Cooper](https://sms4smile.com/quotes/author/alice-cooper/) > [If my campaign is not in the debate, we will not be talking about how we really fix this problem of endless and expanding…](https://sms4smile.com/quotes/jill-stein/if-my-campaign-is-not-in-the-debate-we-will-not-be-talking-about-how/) [Jill Stein](https://sms4smile.com/quotes/author/jill-stein/) > [ I failed, I think, seven \[or\] eight times before I finally got my first \[championship\]. It was just, you know, just about me growing… ](https://sms4smile.com/quotes/shaquille-o-neal/i-failed-i-think-seven-or-eight-times-before-i-finally-got-my-first/) [Shaquille O'Neal](https://sms4smile.com/quotes/author/shaquille-o-neal/) > [We got orders to strike the Marshall and Gilbert Islands. We had a task force with the Enterprise. We had two or three cruisers…](https://sms4smile.com/quotes/barney-ross/we-got-orders-to-strike-the-marshall-and-gilbert-islands-we-had-a/) [Barney Ross](https://sms4smile.com/quotes/author/barney-ross/) > [Cerrone is a great opponent. The guy won eight fights straight.](https://sms4smile.com/quotes/rafael-dos-anjos/cerrone-is-a-great-opponent-the-guy-won-eight-fights-straight/) [Rafael dos Anjos](https://sms4smile.com/quotes/author/rafael-dos-anjos/) > [Ninety-eight percent of the things that come out of my mouth are intended to be harmless or even charming. They're not ever intended to…](https://sms4smile.com/quotes/megan-fox/ninety-eight-percent-of-the-things-that-come-out-of-my-mouth-are/) [Megan Fox](https://sms4smile.com/quotes/author/megan-fox/) > [The first draft is usually junk. You have to work on it seven to eight times.](https://sms4smile.com/quotes/ravi-subramanian/the-first-draft-is-usually-junk-you-have-to-work-on-it-seven-to-eight/) [Ravi Subramanian](https://sms4smile.com/quotes/author/ravi-subramanian/) > [I realised I owned eight pink suits, which I did not need.](https://sms4smile.com/quotes/a-j-odudu/i-realised-i-owned-eight-pink-suits-which-i-did-not-need/) [A. J. Odudu](https://sms4smile.com/quotes/author/a-j-odudu/) > [As a result of reading science fiction when I was eight, I grew up with an interest in music, architecture, city planning, transportation, politics,…](https://sms4smile.com/quotes/ray-bradbury/as-a-result-of-reading-science-fiction-when-i-was-eight-i-grew-up/) [Ray Bradbury](https://sms4smile.com/quotes/author/ray-bradbury/) > [I started a list of things I want to teach my children, and that list is eight points long. The first one is, do…](https://sms4smile.com/quotes/tina-roth-eisenberg/i-started-a-list-of-things-i-want-to-teach-my-children-and-that-list/) [Tina Roth-Eisenberg](https://sms4smile.com/quotes/author/tina-roth-eisenberg/) > [There could be some compromise, but I think we have to stick to the provisions of the treaty, and the provisions of the treaty…](https://sms4smile.com/quotes/jacques-santer/there-could-be-some-compromise-but-i-think-we-have-to-stick-to-the/) [Jacques Santer](https://sms4smile.com/quotes/author/jacques-santer/) > [He should release the tax returns tomorrow. It's crazy. You've got to release six, eight, ten years back tax returns. Take the hit for…](https://sms4smile.com/quotes/william-kristol/he-should-release-the-tax-returns-tomorrow-it-s-crazy-you-ve-got-to/) [William Kristol](https://sms4smile.com/quotes/author/william-kristol/) > [Instead of finding himself in nerd heaven—where every nerd gets fifty-eight virgins to role-play with—he woke up in Robert Wood Johnson with two broken…](https://sms4smile.com/quotes/junot-diaz/instead-of-finding-himself-in-nerd-heaven-where-every-nerd-gets-fifty/) [Junot Diaz](https://sms4smile.com/quotes/author/junot-diaz/) > [Even from a really young age I was a huge movie buff - five, six, seven, eight. Just loved movies, but in a more…](https://sms4smile.com/quotes/danny-strong/even-from-a-really-young-age-i-was-a-huge-movie-buff-five-six-seven/) [Danny Strong](https://sms4smile.com/quotes/author/danny-strong/) [Browse all 2,598 Eight quotes ](https://sms4smile.com/quotes/about/eight/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The product will remain basically unknown until seven percent of the population knows it. 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