---
title: "Meaning & Key Takeaway of: Our eyeball hours are scarce, indeed…"
description: "\"Our eyeball hours are scarce, indeed. That's why Google wants us to do as much as possible online, in range of their ads, and is willing to spend billi..."
image: "https://sms4smile.com/quotes/i/225/douglas-rushkoff-2188_ads_our-eyeball-hours-are-scarce-indeed-that_299751.jpg"
---

#  Our eyeball hours are scarce, indeed. That's why Google…

![“Our eyeball hours are scarce, indeed. That's why Google wants us to do as much as possible online, in range of their ads, and is willing to spend billions creating more reasons and ways for us to do so.” quote by Douglas Rushkoff](https://sms4smile.com/quotes/i/225/douglas-rushkoff-2188_ads_our-eyeball-hours-are-scarce-indeed-that_299751.jpg)   [Download](https://sms4smile.com/quotes/i/225/douglas-rushkoff-2188_ads_our-eyeball-hours-are-scarce-indeed-that_299751.jpg) [Open image](https://sms4smile.com/quotes/i/225/douglas-rushkoff-2188_ads_our-eyeball-hours-are-scarce-indeed-that_299751.jpg)

> “Our eyeball hours are scarce, indeed. That's why Google wants us to do as much as possible online, in range of their ads, and is willing to spend billions creating more reasons and ways for us to do so.”

[Douglas Rushkoff](https://sms4smile.com/quotes/author/douglas-rushkoff/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Our limited attention is exploited by platforms that push us toward constant online engagement for profit.

**In simple terms:** Attention is scarce; companies profit from it.

Key Takeaway

Guard your focus and limit digital distractions.

Themes

attention economy digital capitalism consumer manipulation media literacy

Mood

concerned critical

Type

cautionary observational

When to use this quote

- personal productivity
- media consumption
- advertising strategy
- digital wellbeing

Key Concepts

attention scarcity monetization behavioral design

Questions to Reflect On

- How can you reclaim your attention?
- What boundaries can you set with technology?

A Different Perspective

Even with awareness, platforms design addictive loops that are hard to resist.

★ ★ ★ ★ ★   No ratings yet

[Creating](https://sms4smile.com/quotes/about/creating/) [Internet](https://sms4smile.com/quotes/about/internet/)

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