--- title: "Meaning & Key Takeaway of: Most simply, 'present shock' is the human…" description: "\"Most simply, 'present shock' is the human response to living in a world that's always on real time and simultaneous. You know, in some ways it's the im..." image: "https://sms4smile.com/quotes/i/09d/douglas-rushkoff-2188_digital_most-simply-present-shock-is-the-human-r_2461843.jpg" --- # Most simply, 'present shock' is the human response to… ![“Most simply, 'present shock' is the human response to living in a world that's always on real time and simultaneous. You know, in some ways it's the impact of living in a digital environment, and in other ways it's just really what happens when you stop leaning so forward to the millennium and you…” quote by Douglas Rushkoff](https://sms4smile.com/quotes/i/09d/douglas-rushkoff-2188_digital_most-simply-present-shock-is-the-human-r_2461843.jpg) [Download](https://sms4smile.com/quotes/i/09d/douglas-rushkoff-2188_digital_most-simply-present-shock-is-the-human-r_2461843.jpg) [Open image](https://sms4smile.com/quotes/i/09d/douglas-rushkoff-2188_digital_most-simply-present-shock-is-the-human-r_2461843.jpg) > “Most simply, 'present shock' is the human response to living in a world that's always on real time and simultaneous. You know, in some ways it's the impact of living in a digital environment, and in other ways it's just really what happens when you stop leaning so forward to the millennium and you finally arrive there.” [Douglas Rushkoff](https://sms4smile.com/quotes/author/douglas-rushkoff/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Living constantly in real‑time digital media creates a disorienting “present shock,” making us feel out of sync with the world’s pace. **In simple terms:** Digital overload causes disorientation. Key Takeaway Pause and create intentional offline moments. Themes technology attention time disorientation mindfulness Mood anxious thoughtful Type cautionary observational When to use this quote - social media scrolling - remote work - news cycles - instant messaging - online gaming Key Concepts digital media psychology culture attention economy Questions to Reflect On - What practices help you regain focus? - How can we design technology that respects human attention? A Different Perspective It may overgeneralize all digital experiences as negative, ignoring benefits of connectivity. ★ ★ ★ ★ ★ No ratings yet [Digital](https://sms4smile.com/quotes/about/digital/) [Environment](https://sms4smile.com/quotes/about/environment/) [Humans](https://sms4smile.com/quotes/about/humans/) [Impact](https://sms4smile.com/quotes/about/impact/) [Millennium](https://sms4smile.com/quotes/about/millennium/) [Shock](https://sms4smile.com/quotes/about/shock/) [Time](https://sms4smile.com/quotes/about/time/) [World](https://sms4smile.com/quotes/about/world/) ## Related quotes > [The first thing most people say to themselves when they're diagnosed with a serious disease is, 'Why me?' It's a knee-jerk human response, and…](https://sms4smile.com/quotes/norah-vincent/the-first-thing-most-people-say-to-themselves-when-they-re-diagnosed/) [Norah Vincent](https://sms4smile.com/quotes/author/norah-vincent/) > [Whenever a new technology is introduced into society, there must be a counterbalancing human response - that is, high touch - or the technology…](https://sms4smile.com/quotes/john-naisbitt/whenever-a-new-technology-is-introduced-into-society-there-must-be-a/) [John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/) > [Religion is the human response to being alive and having to die.](https://sms4smile.com/quotes/anonymous/religion-is-the-human-response-to-being-alive-and-having-to-die/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Fear is a normal human response. It certainly is for me.](https://sms4smile.com/quotes/josh-gates/fear-is-a-normal-human-response-it-certainly-is-for-me/) [Josh Gates](https://sms4smile.com/quotes/author/josh-gates/) > [The human response it calls for is truly heroic, requiring nothing short of rewiring the entire planet with a new generation of clean-energy technologies…](https://sms4smile.com/quotes/eban-goodstein/the-human-response-it-calls-for-is-truly-heroic-requiring-nothing/) [Eban Goodstein](https://sms4smile.com/quotes/author/eban-goodstein/) > [The 'looking forward' so prevalent in the late 1990s was bound to end once the new millennium began. Like some others of that era,…](https://sms4smile.com/quotes/douglas-rushkoff/the-looking-forward-so-prevalent-in-the-late-1990s-was-bound-to-end/) [Douglas Rushkoff](https://sms4smile.com/quotes/author/douglas-rushkoff/) > [Our society has reoriented itself to the present moment. Everything is live, real time, and always-on. It’s not a mere speeding up, however much…](https://sms4smile.com/quotes/douglas-rushkoff/our-society-has-reoriented-itself-to-the-present-moment-everything-is/) [Douglas Rushkoff](https://sms4smile.com/quotes/author/douglas-rushkoff/) > [The completely simultaneous and perfect possession of unlimited life at a single moment.](https://sms4smile.com/quotes/boethius/the-completely-simultaneous-and-perfect-possession-of-unlimited-life/) [Boethius](https://sms4smile.com/quotes/author/boethius/) > [Where to start is the problem, because nothing begins when it begins and nothing's over when it's over, and everything needs a preface: a…](https://sms4smile.com/quotes/margaret-atwood/where-to-start-is-the-problem-because-nothing-begins-when-it-begins/) [Margaret Atwood](https://sms4smile.com/quotes/author/margaret-atwood/) > [You cannot separate the onset of a disturbing moment in life from the appearance of some simultaneous new possibility to know a deeper and…](https://sms4smile.com/quotes/guy-finley/you-cannot-separate-the-onset-of-a-disturbing-moment-in-life-from-the/) [Guy Finley](https://sms4smile.com/quotes/author/guy-finley/) > [It seems to be the special peculiarity of human beings that they reflect: they think about thinking and know that they know. This, like…](https://sms4smile.com/quotes/alan-watts/it-seems-to-be-the-special-peculiarity-of-human-beings-that-they/) [Alan Watts](https://sms4smile.com/quotes/author/alan-watts/) > [Transmitted at the speed of light, all events on this planet are simultaneous. In the electric environment of information all events are simultaneous, there…](https://sms4smile.com/quotes/marshall-mcluhan/transmitted-at-the-speed-of-light-all-events-on-this-planet-are/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) > [I am intrigued with combining the remnant of memories, fragments of relics and ordinary objects, with the components of technology. It's a way of…](https://sms4smile.com/quotes/betye-saar/i-am-intrigued-with-combining-the-remnant-of-memories-fragments-of/) Betye Saar > [To me, photography is the simultaneous recognition, in a fraction of a second, of the significance of an event.](https://sms4smile.com/quotes/henri-cartier-bresson/to-me-photography-is-the-simultaneous-recognition-in-a-fraction-of-a/) [Henri Cartier-Bresson](https://sms4smile.com/quotes/author/henri-cartier-bresson/) > [Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and…](https://sms4smile.com/quotes/marshall-mcluhan/like-primitive-we-now-live-in-a-global-village-of-our-own-making-a/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) ## More by Douglas Rushkoff > [The first step toward maintaining autonomy in any programmed environment is to be aware that there's programming going on. It's as simple as understanding…](https://sms4smile.com/quotes/douglas-rushkoff/the-first-step-toward-maintaining-autonomy-in-any-programmed/) [Douglas Rushkoff](https://sms4smile.com/quotes/author/douglas-rushkoff/) > [Digital media are biased toward replication and storage. Our digital photos practically upload and post themselves on Facebook, and our most deleted e-mails tend…](https://sms4smile.com/quotes/douglas-rushkoff/digital-media-are-biased-toward-replication-and-storage-our-digital/) [Douglas Rushkoff](https://sms4smile.com/quotes/author/douglas-rushkoff/) > [“And spend they did. Money circulated faster and spread wider through its communities of use than at any other time in economic history.8 Workers…](https://sms4smile.com/quotes/douglas-rushkoff/and-spend-they-did-money-circulated-faster-and-spread-wider-through/) [Douglas Rushkoff](https://sms4smile.com/quotes/author/douglas-rushkoff/) > [Occupy Wall Street is meant more as a way of life that spreads through contagion, creates as many questions as it answers, aims to…](https://sms4smile.com/quotes/douglas-rushkoff/occupy-wall-street-is-meant-more-as-a-way-of-life-that-spreads/) [Douglas Rushkoff](https://sms4smile.com/quotes/author/douglas-rushkoff/) > [Time has always been used against us on a certain level. The invention of the clock made us accountable to the employer, gave us…](https://sms4smile.com/quotes/douglas-rushkoff/time-has-always-been-used-against-us-on-a-certain-level-the-invention/) [Douglas Rushkoff](https://sms4smile.com/quotes/author/douglas-rushkoff/) > [What makes a great standalone piece of hardware is not the same thing as what makes a great networking device. One can work as…](https://sms4smile.com/quotes/douglas-rushkoff/what-makes-a-great-standalone-piece-of-hardware-is-not-the-same-thing/) [Douglas Rushkoff](https://sms4smile.com/quotes/author/douglas-rushkoff/) > [Digiphrenia - how technology lets us be in more than one place - and self - at the same time. Drone pilots suffer more…](https://sms4smile.com/quotes/douglas-rushkoff/digiphrenia-how-technology-lets-us-be-in-more-than-one-place-and-self/) [Douglas Rushkoff](https://sms4smile.com/quotes/author/douglas-rushkoff/) > [A currency designed for long-term storage and investment doesn't do so well at encouraging transactions and exchange in the moment.](https://sms4smile.com/quotes/douglas-rushkoff/a-currency-designed-for-long-term-storage-and-investment-doesn-t-do/) [Douglas Rushkoff](https://sms4smile.com/quotes/author/douglas-rushkoff/) > [Since the 1960s, mainstream media has searched out and co-opted the most authentic things it could find in youth culture, whether that was psychedelic…](https://sms4smile.com/quotes/douglas-rushkoff/since-the-1960s-mainstream-media-has-searched-out-and-co-opted-the/) [Douglas Rushkoff](https://sms4smile.com/quotes/author/douglas-rushkoff/) > [Children are being adultified because our economy is depending on them to make purchasing decisions. So they're essentially the victims of a marketing and…](https://sms4smile.com/quotes/douglas-rushkoff/children-are-being-adultified-because-our-economy-is-depending-on/) [Douglas Rushkoff](https://sms4smile.com/quotes/author/douglas-rushkoff/) > [In spite of my own reservations about Bing's ability to convert Google users, I have to admit that the search engine does offer a…](https://sms4smile.com/quotes/douglas-rushkoff/in-spite-of-my-own-reservations-about-bing-s-ability-to-convert/) [Douglas Rushkoff](https://sms4smile.com/quotes/author/douglas-rushkoff/) > [“Limbic consonance is the little-known process through which the mood of a room changes when a happy or nervous person walks in.”](https://sms4smile.com/quotes/douglas-rushkoff/limbic-consonance-is-the-little-known-process-through-which-the-mood/) [Douglas Rushkoff](https://sms4smile.com/quotes/author/douglas-rushkoff/) > [Think 'Game of Thrones.' In the old days, this sort of show might be considered bad writing. It doesn't really seem to be moving…](https://sms4smile.com/quotes/douglas-rushkoff/think-game-of-thrones-in-the-old-days-this-sort-of-show-might-be/) [Douglas Rushkoff](https://sms4smile.com/quotes/author/douglas-rushkoff/) > [We have the alternative. "Do I want to be on the subway looking at these people, or do I want to be in my…](https://sms4smile.com/quotes/douglas-rushkoff/we-have-the-alternative-do-i-want-to-be-on-the-subway-looking-at/) [Douglas Rushkoff](https://sms4smile.com/quotes/author/douglas-rushkoff/) > [Digiphrenia”—the way our media and technologies encourage us to be in more than one place at the same time.](https://sms4smile.com/quotes/douglas-rushkoff/digiphrenia-the-way-our-media-and-technologies-encourage-us-to-be-in/) [Douglas Rushkoff](https://sms4smile.com/quotes/author/douglas-rushkoff/) [Explore all 180 Douglas Rushkoff quotes ](https://sms4smile.com/quotes/author/douglas-rushkoff/) ## More Digital quotes > [I had an idea for a technologically advanced luxury watch. I got involved in digital art and neon painting and put on shows of…](https://sms4smile.com/quotes/giorgio-moroder/i-had-an-idea-for-a-technologically-advanced-luxury-watch-i-got/) [Giorgio Moroder](https://sms4smile.com/quotes/author/giorgio-moroder/) > [Look at music for what it's worth around the world and not just America. In other countries, people are still buying CDs and going…](https://sms4smile.com/quotes/snoop-dogg/look-at-music-for-what-it-s-worth-around-the-world-and-not-just/) [Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/) > [When I went to medical school, the term 'digital' applied only to rectal exams.](https://sms4smile.com/quotes/eric-topol/when-i-went-to-medical-school-the-term-digital-applied-only-to-rectal/) [Eric Topol](https://sms4smile.com/quotes/author/eric-topol/) > [We want to free our citizens from the burden of excessive paper documents in every office. We want paperless transactions. We will set up…](https://sms4smile.com/quotes/narendra-modi/we-want-to-free-our-citizens-from-the-burden-of-excessive-paper/) [Narendra Modi](https://sms4smile.com/quotes/author/narendra-modi/) > [I'm not mad at digital media at all; I just see the importance and beauty of physical media.](https://sms4smile.com/quotes/el-p/i-m-not-mad-at-digital-media-at-all-i-just-see-the-importance-and/) [El-P](https://sms4smile.com/quotes/author/el-p/) > [To bring the benefits of the digital age to all Americans, the FCC needs to make it easier for companies to build and expand…](https://sms4smile.com/quotes/ajit-pai/to-bring-the-benefits-of-the-digital-age-to-all-americans-the-fcc/) [Ajit Pai](https://sms4smile.com/quotes/author/ajit-pai/) > [It is very hard to transform your culture and your workforce to be a relevant company in the digital world if all of your…](https://sms4smile.com/quotes/julie-sweet/it-is-very-hard-to-transform-your-culture-and-your-workforce-to-be-a/) [Julie Sweet](https://sms4smile.com/quotes/author/julie-sweet/) > [Many American TV actors employ agents, managers, business managers, publicists and stylists, and are now adding digital media manager to the list. Their job…](https://sms4smile.com/quotes/gina-bellman/many-american-tv-actors-employ-agents-managers-business-managers/) [Gina Bellman](https://sms4smile.com/quotes/author/gina-bellman/) > [“I've decided that has been the great achievement of our age: to so thoroughly flood the planet with megabits that every image and fact…](https://sms4smile.com/quotes/alan-lightman/i-ve-decided-that-has-been-the-great-achievement-of-our-age-to-so/) [Alan Lightman](https://sms4smile.com/quotes/author/alan-lightman/) > [Truth is, people like buying things for $0.99 and $1.99 for their digital devices. We know that from iTunes. We know that from the…](https://sms4smile.com/quotes/jennifer-lee/truth-is-people-like-buying-things-for-0-99-and-1-99-for-their/) [Jennifer Lee](https://sms4smile.com/quotes/author/jennifer-lee/) > [But I had never drawn on a tablet before. I've been doing pencil and paper and film for almost 20 years. I wanted to…](https://sms4smile.com/quotes/don-hertzfeldt/but-i-had-never-drawn-on-a-tablet-before-i-ve-been-doing-pencil-and/) [Don Hertzfeldt](https://sms4smile.com/quotes/author/don-hertzfeldt/) > [If you want to live a meaningfully better life, you're going to have to make the dangerous choice to dissent. A life lived meaningfully…](https://sms4smile.com/quotes/umair-haque/if-you-want-to-live-a-meaningfully-better-life-you-re-going-to-have/) [Umair Haque](https://sms4smile.com/quotes/author/umair-haque/) > [As human beings, we are the only organisms that create for the sheer stupid pleasure of doing so. Whether it's laying out a garden,…](https://sms4smile.com/quotes/gary-hamel/as-human-beings-we-are-the-only-organisms-that-create-for-the-sheer/) [Gary Hamel](https://sms4smile.com/quotes/author/gary-hamel/) > [I do think there's something about the digital age that is increasingly dehumanising us. We're in this very weird place where we're being pulled…](https://sms4smile.com/quotes/j-j-abrams/i-do-think-there-s-something-about-the-digital-age-that-is/) [J. J. Abrams](https://sms4smile.com/quotes/author/j-j-abrams/) > [A lot of people that buy vinyl today don’t realise that they’re listening to CD masters on vinyl and that’s because the record companies…](https://sms4smile.com/quotes/neil-young/a-lot-of-people-that-buy-vinyl-today-don-t-realise-that-they-re/) [Neil Young](https://sms4smile.com/quotes/author/neil-young/) [Browse all 1,708 Digital quotes ](https://sms4smile.com/quotes/about/digital/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Most simply, 'present shock' is the human response to living in a world that's always on real time and simultaneous. You know, in some ways it's the impact of living in a digital environment, and in other ways it's just really what happens when you stop leaning so forward to the millennium and you finally arrive there.", "creator": { "@type": "Person", "name": "Douglas Rushkoff" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/douglas-rushkoff/most-simply-present-shock-is-the-human-response-to-living-in-a-world/", "about": { "@type": "Thing", "name": "Digital" }, "@id": "https://sms4smile.com/quotes/douglas-rushkoff/most-simply-present-shock-is-the-human-response-to-living-in-a-world/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/09d/douglas-rushkoff-2188_digital_most-simply-present-shock-is-the-human-r_2461843.jpg", "contentUrl": "https://sms4smile.com/quotes/i/09d/douglas-rushkoff-2188_digital_most-simply-present-shock-is-the-human-r_2461843.jpg", "url": "https://sms4smile.com/quotes/i/09d/douglas-rushkoff-2188_digital_most-simply-present-shock-is-the-human-r_2461843.jpg", "width": 1080, "height": 1080, "caption": "“Most simply, 'present shock' is the human response to living in a world that's always on real time and…” — Douglas Rushkoff", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Douglas Rushkoff", "item": "https://sms4smile.com/quotes/author/douglas-rushkoff/" }, { "@type": "ListItem", "position": 4, "name": "Most simply, 'present shock' is the...", "item": "https://sms4smile.com/quotes/douglas-rushkoff/most-simply-present-shock-is-the-human-response-to-living-in-a-world/" } ], "@id": "https://sms4smile.com/quotes/douglas-rushkoff/most-simply-present-shock-is-the-human-response-to-living-in-a-world/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```