---
title: "Meaning & Key Takeaway of: Remember how, back in 1990, if you used a…"
description: "\"Remember how, back in 1990, if you used a cellphone in public you looked like a total asshole? We're all assholes now.\" — Douglas Coupland"
image: "https://sms4smile.com/quotes/i/f4c/douglas-coupland-305_asshole_remember-how-back-in-1990-if-you-used-a_2562684.jpg"
---

#  Remember how, back in 1990, if you used a cellphone in…

![“Remember how, back in 1990, if you used a cellphone in public you looked like a total asshole? We're all assholes now.” quote by Douglas Coupland](https://sms4smile.com/quotes/i/f4c/douglas-coupland-305_asshole_remember-how-back-in-1990-if-you-used-a_2562684.jpg)   [Download](https://sms4smile.com/quotes/i/f4c/douglas-coupland-305_asshole_remember-how-back-in-1990-if-you-used-a_2562684.jpg) [Open image](https://sms4smile.com/quotes/i/f4c/douglas-coupland-305_asshole_remember-how-back-in-1990-if-you-used-a_2562684.jpg)

> “Remember how, back in 1990, if you used a cellphone in public you looked like a total asshole? We're all assholes now.”

[Douglas Coupland](https://sms4smile.com/quotes/author/douglas-coupland/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Public cellphone use once signaled rudeness; now ubiquitous tech makes everyone seem impolite.

**In simple terms:** Tech use was once stigmatized, now it’s common.

Key Takeaway

Accept changing social norms.

Themes

technology social behavior norms

Mood

humorous critical

Type

cultural observational

When to use this quote

- social media
- public spaces
- workplace
- school

Key Concepts

cultural shift public perception digital etiquette

Questions to Reflect On

- How does constant connectivity affect respect?
- Can we reclaim politeness?

A Different Perspective

Normalization may erode etiquette.

★ ★ ★ ★ ★   No ratings yet

[Asshole](https://sms4smile.com/quotes/about/asshole/) [Asshole Assholes](https://sms4smile.com/quotes/about/asshole-assholes-661174/) [Assholes](https://sms4smile.com/quotes/about/assholes/) [Cellphone](https://sms4smile.com/quotes/about/cellphone/) [Cellphone Public](https://sms4smile.com/quotes/about/cellphone-public-1619773/) [Remember](https://sms4smile.com/quotes/about/remember/) [Technology](https://sms4smile.com/quotes/about/technology/) [Total Asshole](https://sms4smile.com/quotes/about/total-asshole-1619772/) [Used](https://sms4smile.com/quotes/about/used/)

## Related quotes

> [I've only been an asshole to assholes!](https://sms4smile.com/quotes/harlan-ellison/i-ve-only-been-an-asshole-to-assholes/)

[Harlan Ellison](https://sms4smile.com/quotes/author/harlan-ellison/)

> [“WHAT'S WRONG WITH ASSHOLES, BABY? YOU'VE GOT AN ASSHOLE, I'VE GOT AN ASSHOLE! YOU GO TO THE STORE AND BUY A PORTERHOUSE STEAK, THAT…](https://sms4smile.com/quotes/charles-bukowski/what-s-wrong-with-assholes-baby-you-ve-got-an-asshole-i-ve-got-an/)

[Charles Bukowski](https://sms4smile.com/quotes/author/charles-bukowski/)

> [“If I had everything handed to me on a silver platter and suffered no consequences, I'd act like a total asshole too.”](https://sms4smile.com/quotes/m-c-o-neill/if-i-had-everything-handed-to-me-on-a-silver-platter-and-suffered-no/)

[M.C. O'Neill](https://sms4smile.com/quotes/author/m-c-o-neill/)

> [In some ways, blogging is like drinking - it gives a person permission to be a total asshole.](https://sms4smile.com/quotes/augusten-burroughs/in-some-ways-blogging-is-like-drinking-it-gives-a-person-permission/)

[Augusten Burroughs](https://sms4smile.com/quotes/author/augusten-burroughs/)

> [I'd rather be a total asshole giving proper care to significant life situations than acted like my crap don't stink but was a total…](https://sms4smile.com/quotes/michael-sams/i-d-rather-be-a-total-asshole-giving-proper-care-to-significant-life/)

[Michael Sams](https://sms4smile.com/quotes/author/michael-sams/)

> [“Our theory is simply this: a person counts as an asshole when, and only when, he systematically allows himself to enjoy special advantages in…](https://sms4smile.com/quotes/aaron-james/our-theory-is-simply-this-a-person-counts-as-an-asshole-when-and-only/)

[Aaron James](https://sms4smile.com/quotes/author/aaron-james/)

> [The key is, how do you feel with the one asshole? They cannot be talked to. That's why they are assholes.](https://sms4smile.com/quotes/steven-soderbergh/the-key-is-how-do-you-feel-with-the-one-asshole-they-cannot-be-talked/)

[Steven Soderbergh](https://sms4smile.com/quotes/author/steven-soderbergh/)

> [I don't mind assholes. It's the dork I don't trust. The dork is the one who's trying to be whatever he thinks you want…](https://sms4smile.com/quotes/matthew-mcconaughey/i-don-t-mind-assholes-it-s-the-dork-i-don-t-trust-the-dork-is-the-one/)

[Matthew McConaughey](https://sms4smile.com/quotes/author/matthew-mcconaughey/)

> [“We are all stupid assholes; leaving alone and complaining forever.”](https://sms4smile.com/quotes/m-f-moonzajer/we-are-all-stupid-assholes-leaving-alone-and-complaining-forever/)

[M.F. Moonzajer](https://sms4smile.com/quotes/author/m-f-moonzajer/)

> [“Are you a Buddhist?" "No, I'm an asshole. But I keep trying.”](https://sms4smile.com/quotes/scott-hawkins/are-you-a-buddhist-no-i-m-an-asshole-but-i-keep-trying/)

[Scott Hawkins](https://sms4smile.com/quotes/author/scott-hawkins/)

> [“The function of assholes in the world, just like the asshole we all have, is to spread shit around. They are loathsome and dirty…](https://sms4smile.com/quotes/kevin-hearne/the-function-of-assholes-in-the-world-just-like-the-asshole-we-all/)

[Kevin Hearne](https://sms4smile.com/quotes/author/kevin-hearne/)

> [“It is my sincere desire that my research and hard work will help create a world where we all learn to walk this Earth,…](https://sms4smile.com/quotes/alexei-maxim-russell/it-is-my-sincere-desire-that-my-research-and-hard-work-will-help/)

[Alexei Maxim Russell](https://sms4smile.com/quotes/author/alexei-maxim-russell/)

> [“Let’s be assholes and enjoy the life.”](https://sms4smile.com/quotes/m-f-moonzajer/let-s-be-assholes-and-enjoy-the-life/)

[M.F. Moonzajer](https://sms4smile.com/quotes/author/m-f-moonzajer/)

> [Guys annoy me so much -.- it's like they study to be an asshole.](https://sms4smile.com/quotes/anonymous/guys-annoy-me-so-much-it-s-like-they-study-to-be-an-asshole/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [Broken hearts are for assholes, are you an asshole?](https://sms4smile.com/quotes/frank-zappa/broken-hearts-are-for-assholes-are-you-an-asshole/)

[Frank Zappa](https://sms4smile.com/quotes/author/frank-zappa/)

## More by Douglas Coupland

> [And in your new lives you'll have to live entirely for that one sensation-that of imminent truth. And you're going to have to holler…](https://sms4smile.com/quotes/douglas-coupland/and-in-your-new-lives-you-ll-have-to-live-entirely-for-that-one/)

[Douglas Coupland](https://sms4smile.com/quotes/author/douglas-coupland/)

> [A man in a bookstore buys a book on loneliness and every woman in the store hits on him. A woman buys a book…](https://sms4smile.com/quotes/douglas-coupland/a-man-in-a-bookstore-buys-a-book-on-loneliness-and-every-woman-in-the/)

[Douglas Coupland](https://sms4smile.com/quotes/author/douglas-coupland/)

> [The future and eternity are two entirely different things.](https://sms4smile.com/quotes/douglas-coupland/the-future-and-eternity-are-two-entirely-different-things/)

[Douglas Coupland](https://sms4smile.com/quotes/author/douglas-coupland/)

> [Do you remember how you felt at seventeen? I do and I don't (...) Imagine you came from outer space and someone showed you…](https://sms4smile.com/quotes/douglas-coupland/do-you-remember-how-you-felt-at-seventeen-i-do-and-i-don-t-imagine/)

[Douglas Coupland](https://sms4smile.com/quotes/author/douglas-coupland/)

> [You can't fake competence, creativity, or sexual arousal.](https://sms4smile.com/quotes/douglas-coupland/you-can-t-fake-competence-creativity-or-sexual-arousal/)

[Douglas Coupland](https://sms4smile.com/quotes/author/douglas-coupland/)

> [“But Dag, for all of his efforts, might as well have been talking to a cat. Our parents’ generation seems neither able nor interested…](https://sms4smile.com/quotes/douglas-coupland/but-dag-for-all-of-his-efforts-might-as-well-have-been-talking-to-a/)

[Douglas Coupland](https://sms4smile.com/quotes/author/douglas-coupland/)

> [Negative? Moi? I think realistic might be a better word. You mean to tell me we can drive all the way here from L.A.…](https://sms4smile.com/quotes/douglas-coupland/negative-moi-i-think-realistic-might-be-a-better-word-you-mean-to/)

[Douglas Coupland](https://sms4smile.com/quotes/author/douglas-coupland/)

> [It was pivotal in making you but you don't remember it. Or do you? Do we understand the events that make us who we…](https://sms4smile.com/quotes/douglas-coupland/it-was-pivotal-in-making-you-but-you-don-t-remember-it-or-do-you-do/)

[Douglas Coupland](https://sms4smile.com/quotes/author/douglas-coupland/)

> [Your ability to rationalize your own bad deeds makes you believe that the whole world is as amoral as you are.](https://sms4smile.com/quotes/douglas-coupland/your-ability-to-rationalize-your-own-bad-deeds-makes-you-believe-that/)

[Douglas Coupland](https://sms4smile.com/quotes/author/douglas-coupland/)

> [“I like to go beach-combing, and I like to find interestingly shaped rocks. When I really get into the groove I start finding beautiful…](https://sms4smile.com/quotes/douglas-coupland/i-like-to-go-beach-combing-and-i-like-to-find-interestingly-shaped/)

[Douglas Coupland](https://sms4smile.com/quotes/author/douglas-coupland/)

> [“You know, Dag and Claire smile a lot, as do many people I know. But I always wondered if there is something either mechanical…](https://sms4smile.com/quotes/douglas-coupland/you-know-dag-and-claire-smile-a-lot-as-do-many-people-i-know-but-i/)

[Douglas Coupland](https://sms4smile.com/quotes/author/douglas-coupland/)

> [Brain research tells us that only twenty percent of human beings have a sense of irony, which means that eighty percent of the world…](https://sms4smile.com/quotes/douglas-coupland/brain-research-tells-us-that-only-twenty-percent-of-human-beings-have/)

[Douglas Coupland](https://sms4smile.com/quotes/author/douglas-coupland/)

> [I keep vampire hours, going to bed at 2 A.M. and waking up at about 10:30-11 A.M.](https://sms4smile.com/quotes/douglas-coupland/i-keep-vampire-hours-going-to-bed-at-2-a-m-and-waking-up-at-about-10/)

[Douglas Coupland](https://sms4smile.com/quotes/author/douglas-coupland/)

> [“Anna-Louise leans over and whispers in my ear. "This is so surreal," she says, "I think I'm turning into a melting clock.”](https://sms4smile.com/quotes/douglas-coupland/anna-louise-leans-over-and-whispers-in-my-ear-this-is-so-surreal-she/)

[Douglas Coupland](https://sms4smile.com/quotes/author/douglas-coupland/)

> [When you grow up these days, you're told you're going to have four or five different careers during your lifetime. But what they don't…](https://sms4smile.com/quotes/douglas-coupland/when-you-grow-up-these-days-you-re-told-you-re-going-to-have-four-or/)

[Douglas Coupland](https://sms4smile.com/quotes/author/douglas-coupland/)

[Explore all 704 Douglas Coupland quotes ](https://sms4smile.com/quotes/author/douglas-coupland/)

## More Asshole quotes

> [“Light it up, bitch.' 'Light it up, asshole,' ...”](https://sms4smile.com/quotes/sarah-j-maas/light-it-up-bitch-light-it-up-asshole/)

[Sarah J. Maas](https://sms4smile.com/quotes/author/sarah-j-maas/)

> [Hated By many Trash Talked By Many Guess How Many Fucks I Give Its Less Than One Asshole](https://sms4smile.com/quotes/karal/hated-by-many-trash-talked-by-many-guess-how-many-fucks-i-give-its/)

[Karal](https://sms4smile.com/quotes/author/karal/)

> [Sphincter is a Technical word for asshole](https://sms4smile.com/quotes/anonymous/sphincter-is-a-technical-word-for-asshole/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [When someone describes themself as a taxpayer, they're about to be an asshole.](https://sms4smile.com/quotes/demetri-martin/when-someone-describes-themself-as-a-taxpayer-they-re-about-to-be-an/)

[Demetri Martin](https://sms4smile.com/quotes/author/demetri-martin/)

> [“The asshole slipped Peggy a five-spot to bring him his burger first. Never trust a man with a penis.”](https://sms4smile.com/quotes/darynda-jones/the-asshole-slipped-peggy-a-five-spot-to-bring-him-his-burger-first/)

[Darynda Jones](https://sms4smile.com/quotes/author/darynda-jones/)

> [Dream big, work hard and don't be an asshole!](https://sms4smile.com/quotes/mike-shinoda/dream-big-work-hard-and-don-t-be-an-asshole/)

[Mike Shinoda](https://sms4smile.com/quotes/author/mike-shinoda/)

> [Broken hearts are for assholes, are you an asshole?](https://sms4smile.com/quotes/frank-zappa/broken-hearts-are-for-assholes-are-you-an-asshole/)

[Frank Zappa](https://sms4smile.com/quotes/author/frank-zappa/)

> [“When she had asked him how he was able to kill two men with his bare hands, he had gone into asshole mode, telling…](https://sms4smile.com/quotes/brad-taylor/when-she-had-asked-him-how-he-was-able-to-kill-two-men-with-his-bare/)

[Brad Taylor](https://sms4smile.com/quotes/author/brad-taylor/)

> [“It was official. I was an asshole with a permanently broken heart.”](https://sms4smile.com/quotes/madeline-sheehan/it-was-official-i-was-an-asshole-with-a-permanently-broken-heart/)

[Madeline Sheehan](https://sms4smile.com/quotes/author/madeline-sheehan/)

> [If you are an asshole, we can be best Friends.](https://sms4smile.com/quotes/nikhil-saluja/if-you-are-an-asshole-we-can-be-best-friends/)

[Nikhil Saluja](https://sms4smile.com/quotes/author/nikhil-saluja/)

> [“Did I ever tell you about the man who taught his asshole to talk? His whole abdomen would move up and down, you dig,…](https://sms4smile.com/quotes/william-s-burroughs/did-i-ever-tell-you-about-the-man-who-taught-his-asshole-to-talk-his/)

[William S. Burroughs](https://sms4smile.com/quotes/author/william-s-burroughs/)

> [“She really liked you, Noah,' 'Yeah, well, maybe I'm just an asshole.' I realize my hand is still in his hair and I retract…](https://sms4smile.com/quotes/becky-wicks/she-really-liked-you-noah-yeah-well-maybe-i-m-just-an-asshole-i/)

[Becky Wicks](https://sms4smile.com/quotes/author/becky-wicks/)

> [I'm nice until you piss me off...then I'm an asshole until you make me laugh](https://sms4smile.com/quotes/jerett-parker/i-m-nice-until-you-piss-me-off-then-i-m-an-asshole-until-you-make-me/)

[Jerett Parker](https://sms4smile.com/quotes/author/jerett-parker/)

> [Just because I don't fuck you anymore doesn't make me a lesbian.It just makes you an asshole.!](https://sms4smile.com/quotes/simi-ngr/just-because-i-don-t-fuck-you-anymore-doesn-t-make-me-a-lesbian-it/)

[Simi Ngr](https://sms4smile.com/quotes/author/simi-ngr/)

> [“Christ, what an asshole!" Babette said.”](https://sms4smile.com/quotes/herman-koch/christ-what-an-asshole-babette-said/)

[Herman Koch](https://sms4smile.com/quotes/author/herman-koch/)

[Browse all 489 Asshole quotes ](https://sms4smile.com/quotes/about/asshole/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "Remember how, back in 1990, if you used a cellphone in public you looked like a total asshole? We're all assholes now.",
            "creator": {
                "@type": "Person",
                "name": "Douglas Coupland"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/douglas-coupland/remember-how-back-in-1990-if-you-used-a-cellphone-in-public-you/",
            "about": {
                "@type": "Thing",
                "name": "Asshole"
            },
            "@id": "https://sms4smile.com/quotes/douglas-coupland/remember-how-back-in-1990-if-you-used-a-cellphone-in-public-you/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/f4c/douglas-coupland-305_asshole_remember-how-back-in-1990-if-you-used-a_2562684.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/f4c/douglas-coupland-305_asshole_remember-how-back-in-1990-if-you-used-a_2562684.jpg",
                "url": "https://sms4smile.com/quotes/i/f4c/douglas-coupland-305_asshole_remember-how-back-in-1990-if-you-used-a_2562684.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“Remember how, back in 1990, if you used a cellphone in public you looked like a total asshole? We're all…” — Douglas Coupland",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Douglas Coupland",
                    "item": "https://sms4smile.com/quotes/author/douglas-coupland/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Remember how, back in 1990, if...",
                    "item": "https://sms4smile.com/quotes/douglas-coupland/remember-how-back-in-1990-if-you-used-a-cellphone-in-public-you/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/douglas-coupland/remember-how-back-in-1990-if-you-used-a-cellphone-in-public-you/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
