--- title: "Meaning & Key Takeaway of: I think that in the future, clocks won't…" description: "\"I think that in the future, clocks won't say three o'clock anymore. They'll just get right to the point and rename three o'clock 'Pepsi.\" — Douglas Cou..." image: "https://sms4smile.com/quotes/i/a39/douglas-coupland-305_clock_i-think-that-in-the-future-clocks-won-t_2586781.jpg" --- # I think that in the future, clocks won't say three o'clock… ![“I think that in the future, clocks won't say three o'clock anymore. They'll just get right to the point and rename three o'clock 'Pepsi.” quote by Douglas Coupland](https://sms4smile.com/quotes/i/a39/douglas-coupland-305_clock_i-think-that-in-the-future-clocks-won-t_2586781.jpg) [Download](https://sms4smile.com/quotes/i/a39/douglas-coupland-305_clock_i-think-that-in-the-future-clocks-won-t_2586781.jpg) [Open image](https://sms4smile.com/quotes/i/a39/douglas-coupland-305_clock_i-think-that-in-the-future-clocks-won-t_2586781.jpg) > “I think that in the future, clocks won't say three o'clock anymore. They'll just get right to the point and rename three o'clock 'Pepsi.” [Douglas Coupland](https://sms4smile.com/quotes/author/douglas-coupland/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Future timekeeping may become more direct and brand‑centric, reflecting cultural shifts. **In simple terms:** Time may be labeled by brands. Key Takeaway Adapt to evolving cultural references. Themes future culture timekeeping branding language Mood playful speculative Type cultural philosophical When to use this quote - advertising - daily routines - technology adoption Key Concepts sociolinguistics cultural change marketing Questions to Reflect On - What does branding time say about society? - How would you feel about a brand‑named hour? A Different Perspective Brand naming may confuse or commercialize basic concepts. ★ ★ ★ ★ ★ No ratings yet [Clock](https://sms4smile.com/quotes/about/clock/) [Clock Anymore](https://sms4smile.com/quotes/about/clock-anymore-1826939/) [Clock Pepsi](https://sms4smile.com/quotes/about/clock-pepsi-1826936/) [Clocks](https://sms4smile.com/quotes/about/clocks/) [Future Clocks](https://sms4smile.com/quotes/about/future-clocks-1826937/) [Pepsi](https://sms4smile.com/quotes/about/pepsi/) [Rename Clock](https://sms4smile.com/quotes/about/rename-clock-1826938/) [Thinking](https://sms4smile.com/quotes/about/thinking/) [Three](https://sms4smile.com/quotes/about/three/) [Time](https://sms4smile.com/quotes/about/time/) ## Related quotes > [There are two kinds of artists left: those who endorse Pepsi and those who simply won't.](https://sms4smile.com/quotes/annie-lennox/there-are-two-kinds-of-artists-left-those-who-endorse-pepsi-and-those/) [Annie Lennox](https://sms4smile.com/quotes/author/annie-lennox/) > [The cardinal points are a direct reference to the astrological colures. The Cardinals surround the Pope as the cardinal points surround the sun. The…](https://sms4smile.com/quotes/michael-tsarion/the-cardinal-points-are-a-direct-reference-to-the-astrological/) [Michael Tsarion](https://sms4smile.com/quotes/author/michael-tsarion/) > [They do what they do for money - that's all. I don't even know why you're listening to me. I've done commercials for both…](https://sms4smile.com/quotes/dave-chappelle/they-do-what-they-do-for-money-that-s-all-i-don-t-even-know-why-you/) [Dave Chappelle](https://sms4smile.com/quotes/author/dave-chappelle/) > [When you think about flying, it's nuts really. Here you are at about 40,000 feet, screaming along at 700 miles an hour and you're…](https://sms4smile.com/quotes/david-letterman/when-you-think-about-flying-it-s-nuts-really-here-you-are-at-about-40/) [David Letterman](https://sms4smile.com/quotes/author/david-letterman/) > [Prior to 'The Karate Kid', I did commercials - Kool-Aid, Pepsi, milk - and I had always been cast as the all-American nice guy.](https://sms4smile.com/quotes/william-zabka/prior-to-the-karate-kid-i-did-commercials-kool-aid-pepsi-milk-and-i/) [William Zabka](https://sms4smile.com/quotes/author/william-zabka/) > [Pepsi has a new Doritos-flavored Mountain Dew. No, we don't have an Ebola vaccine, but we do have the Doritos-flavored Mountain Dew.](https://sms4smile.com/quotes/david-letterman/pepsi-has-a-new-doritos-flavored-mountain-dew-no-we-don-t-have-an/) [David Letterman](https://sms4smile.com/quotes/author/david-letterman/) > [I have never even had a sip of alcohol, never have done drugs. The hardest thing I have ever done would be Pepsi.](https://sms4smile.com/quotes/dane-cook/i-have-never-even-had-a-sip-of-alcohol-never-have-done-drugs-the/) [Dane Cook](https://sms4smile.com/quotes/author/dane-cook/) > [You're basically competing with the same exact product. Coke and Pepsi are at least in different cans. Lyft and Uber drivers are just swapping…](https://sms4smile.com/quotes/troy-carter/you-re-basically-competing-with-the-same-exact-product-coke-and-pepsi/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [America Online customers are upset because the company has decided to allow advertising in its chat rooms. I can see why: you got computer…](https://sms4smile.com/quotes/jay-leno/america-online-customers-are-upset-because-the-company-has-decided-to/) [Jay Leno](https://sms4smile.com/quotes/author/jay-leno/) > [“I still don't understand why this zoomer is into AVGN if he doesn't give a damn about old games." - Cooper from Cooper's Folly…](https://sms4smile.com/quotes/mary-strand/i-still-don-t-understand-why-this-zoomer-is-into-avgn-if-he-doesn-t/) [Mary Strand](https://sms4smile.com/quotes/author/mary-strand/) > [“Her right hand held a bottle of Pepsi that she'd clogged with peanuts and called a late lunch.”](https://sms4smile.com/quotes/daniel-woodrell/her-right-hand-held-a-bottle-of-pepsi-that-she-d-clogged-with-peanuts/) [Daniel Woodrell](https://sms4smile.com/quotes/author/daniel-woodrell/) > [I put out a good 10 different types of drinks for them and they just said, "Oh, okay, so it's just one choice." One…](https://sms4smile.com/quotes/sheena-iyengar/i-put-out-a-good-10-different-types-of-drinks-for-them-and-they-just/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [As a young child I had Santa and Jesus all mixed up. I could identify Coke or Pepsi with just one sip, but I…](https://sms4smile.com/quotes/augusten-burroughs/as-a-young-child-i-had-santa-and-jesus-all-mixed-up-i-could-identify/) [Augusten Burroughs](https://sms4smile.com/quotes/author/augusten-burroughs/) > [I'm calling for all responsible Americans to fight back and punish Pepsi for using a man who degrades women, who encourages substance abuse, and…](https://sms4smile.com/quotes/bill-o-reilly/i-m-calling-for-all-responsible-americans-to-fight-back-and-punish/) [Bill O'Reilly](https://sms4smile.com/quotes/author/bill-o-reilly/) > [A writer from ESPN magazine once described me as the world's largest eleven-year-old. That's true. I ride my Sea-Doo jet ski, play putt-putt golf,…](https://sms4smile.com/quotes/shaquille-o-neal/a-writer-from-espn-magazine-once-described-me-as-the-world-s-largest/) [Shaquille O'Neal](https://sms4smile.com/quotes/author/shaquille-o-neal/) ## More by Douglas Coupland > [And in your new lives you'll have to live entirely for that one sensation-that of imminent truth. And you're going to have to holler…](https://sms4smile.com/quotes/douglas-coupland/and-in-your-new-lives-you-ll-have-to-live-entirely-for-that-one/) [Douglas Coupland](https://sms4smile.com/quotes/author/douglas-coupland/) > [A man in a bookstore buys a book on loneliness and every woman in the store hits on him. A woman buys a book…](https://sms4smile.com/quotes/douglas-coupland/a-man-in-a-bookstore-buys-a-book-on-loneliness-and-every-woman-in-the/) [Douglas Coupland](https://sms4smile.com/quotes/author/douglas-coupland/) > [The future and eternity are two entirely different things.](https://sms4smile.com/quotes/douglas-coupland/the-future-and-eternity-are-two-entirely-different-things/) [Douglas Coupland](https://sms4smile.com/quotes/author/douglas-coupland/) > [Do you remember how you felt at seventeen? I do and I don't (...) Imagine you came from outer space and someone showed you…](https://sms4smile.com/quotes/douglas-coupland/do-you-remember-how-you-felt-at-seventeen-i-do-and-i-don-t-imagine/) [Douglas Coupland](https://sms4smile.com/quotes/author/douglas-coupland/) > [You can't fake competence, creativity, or sexual arousal.](https://sms4smile.com/quotes/douglas-coupland/you-can-t-fake-competence-creativity-or-sexual-arousal/) [Douglas Coupland](https://sms4smile.com/quotes/author/douglas-coupland/) > [“But Dag, for all of his efforts, might as well have been talking to a cat. Our parents’ generation seems neither able nor interested…](https://sms4smile.com/quotes/douglas-coupland/but-dag-for-all-of-his-efforts-might-as-well-have-been-talking-to-a/) [Douglas Coupland](https://sms4smile.com/quotes/author/douglas-coupland/) > [Negative? Moi? I think realistic might be a better word. You mean to tell me we can drive all the way here from L.A.…](https://sms4smile.com/quotes/douglas-coupland/negative-moi-i-think-realistic-might-be-a-better-word-you-mean-to/) [Douglas Coupland](https://sms4smile.com/quotes/author/douglas-coupland/) > [It was pivotal in making you but you don't remember it. Or do you? Do we understand the events that make us who we…](https://sms4smile.com/quotes/douglas-coupland/it-was-pivotal-in-making-you-but-you-don-t-remember-it-or-do-you-do/) [Douglas Coupland](https://sms4smile.com/quotes/author/douglas-coupland/) > [Your ability to rationalize your own bad deeds makes you believe that the whole world is as amoral as you are.](https://sms4smile.com/quotes/douglas-coupland/your-ability-to-rationalize-your-own-bad-deeds-makes-you-believe-that/) [Douglas Coupland](https://sms4smile.com/quotes/author/douglas-coupland/) > [“I like to go beach-combing, and I like to find interestingly shaped rocks. When I really get into the groove I start finding beautiful…](https://sms4smile.com/quotes/douglas-coupland/i-like-to-go-beach-combing-and-i-like-to-find-interestingly-shaped/) [Douglas Coupland](https://sms4smile.com/quotes/author/douglas-coupland/) > [“You know, Dag and Claire smile a lot, as do many people I know. But I always wondered if there is something either mechanical…](https://sms4smile.com/quotes/douglas-coupland/you-know-dag-and-claire-smile-a-lot-as-do-many-people-i-know-but-i/) [Douglas Coupland](https://sms4smile.com/quotes/author/douglas-coupland/) > [Brain research tells us that only twenty percent of human beings have a sense of irony, which means that eighty percent of the world…](https://sms4smile.com/quotes/douglas-coupland/brain-research-tells-us-that-only-twenty-percent-of-human-beings-have/) [Douglas Coupland](https://sms4smile.com/quotes/author/douglas-coupland/) > [I keep vampire hours, going to bed at 2 A.M. and waking up at about 10:30-11 A.M.](https://sms4smile.com/quotes/douglas-coupland/i-keep-vampire-hours-going-to-bed-at-2-a-m-and-waking-up-at-about-10/) [Douglas Coupland](https://sms4smile.com/quotes/author/douglas-coupland/) > [“Anna-Louise leans over and whispers in my ear. "This is so surreal," she says, "I think I'm turning into a melting clock.”](https://sms4smile.com/quotes/douglas-coupland/anna-louise-leans-over-and-whispers-in-my-ear-this-is-so-surreal-she/) [Douglas Coupland](https://sms4smile.com/quotes/author/douglas-coupland/) > [When you grow up these days, you're told you're going to have four or five different careers during your lifetime. But what they don't…](https://sms4smile.com/quotes/douglas-coupland/when-you-grow-up-these-days-you-re-told-you-re-going-to-have-four-or/) [Douglas Coupland](https://sms4smile.com/quotes/author/douglas-coupland/) [Explore all 704 Douglas Coupland quotes ](https://sms4smile.com/quotes/author/douglas-coupland/) ## More Clock quotes > [Even Einstein had to rely for his time on his clock.](https://sms4smile.com/quotes/stanislaw-jerzy-lec/even-einstein-had-to-rely-for-his-time-on-his-clock/) [Stanislaw Jerzy Lec](https://sms4smile.com/quotes/author/stanislaw-jerzy-lec/) > [“Time was never neutral and often felt dangerous. We either think we have all the time in the world or time moves too fast…](https://sms4smile.com/quotes/katherine-reay/time-was-never-neutral-and-often-felt-dangerous-we-either-think-we/) [Katherine Reay](https://sms4smile.com/quotes/author/katherine-reay/) > [Before a clock was in the tower, Or e'er a watch was worn; I knew of night the passing hour, And prophesied the morn;…](https://sms4smile.com/quotes/anonymous/before-a-clock-was-in-the-tower-or-e-er-a-watch-was-worn-i-knew-of/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [A clock struck out the hour of twelve, and the bird in the hedgerow was still singing as we marched out to the roadway,…](https://sms4smile.com/quotes/patrick-macgill/a-clock-struck-out-the-hour-of-twelve-and-the-bird-in-the-hedgerow/) [Patrick MacGill](https://sms4smile.com/quotes/author/patrick-macgill/) > [“Time is, to put it in its most impressive and some might say poncy-sounding form, my domain. I can see things that once happened,…](https://sms4smile.com/quotes/jacqueline-rayner/time-is-to-put-it-in-its-most-impressive-and-some-might-say-poncy/) [Jacqueline Rayner](https://sms4smile.com/quotes/author/jacqueline-rayner/) > [Time travel offends our sense of cause and effect - but maybe the universe doesn't insist on cause and effect.](https://sms4smile.com/quotes/edward-m-lerner/time-travel-offends-our-sense-of-cause-and-effect-but-maybe-the/) [Edward M. Lerner](https://sms4smile.com/quotes/author/edward-m-lerner/) > [My only aim is to clock a time that everyone remembers.](https://sms4smile.com/quotes/hima-das/my-only-aim-is-to-clock-a-time-that-everyone-remembers/) [Hima Das](https://sms4smile.com/quotes/author/hima-das/) > [Time.The greatest creator, and the worst destroyer.](https://sms4smile.com/quotes/levi-keely/time-the-greatest-creator-and-the-worst-destroyer/) [Levi Keely](https://sms4smile.com/quotes/author/levi-keely/) > [Steven Spielberg seems to have wanted to be a director from 13. He put his dog in a certain position and made him eat…](https://sms4smile.com/quotes/albert-brooks/steven-spielberg-seems-to-have-wanted-to-be-a-director-from-13-he-put/) [Albert Brooks](https://sms4smile.com/quotes/author/albert-brooks/) > [No life goes past so swiftly as an eventless one, no clock spins like a clock whose days are all alike.](https://sms4smile.com/quotes/wallace-stegner/no-life-goes-past-so-swiftly-as-an-eventless-one-no-clock-spins-like/) [Wallace Stegner](https://sms4smile.com/quotes/author/wallace-stegner/) > [Those who stop marketing to save money are like those who stop a clock to save time.](https://sms4smile.com/quotes/henry-ford/those-who-stop-marketing-to-save-money-are-like-those-who-stop-a/) [Henry Ford](https://sms4smile.com/quotes/author/henry-ford/) > [Time is the nervous system of narration, whether factual or fictive. If it gets confused some of the minutiae of human nature are certain…](https://sms4smile.com/quotes/glenway-wescott/time-is-the-nervous-system-of-narration-whether-factual-or-fictive-if/) [Glenway Wescott](https://sms4smile.com/quotes/author/glenway-wescott/) > [I don't know if it's just me or everyone, but the whole vibe with skiing is not so much thriving on competition against others…](https://sms4smile.com/quotes/picabo-street/i-don-t-know-if-it-s-just-me-or-everyone-but-the-whole-vibe-with/) [Picabo Street](https://sms4smile.com/quotes/author/picabo-street/) > [Time goes on, even when yer not looking.](https://sms4smile.com/quotes/patrick-ness/time-goes-on-even-when-yer-not-looking/) [Patrick Ness](https://sms4smile.com/quotes/author/patrick-ness/) > [CLOCK, n. A machine of great moral value to man, allaying his concern for the future by reminding him what a lot of time…](https://sms4smile.com/quotes/ambrose-bierce/clock-n-a-machine-of-great-moral-value-to-man-allaying-his-concern/) [Ambrose Bierce](https://sms4smile.com/quotes/author/ambrose-bierce/) [Browse all 2,738 Clock quotes ](https://sms4smile.com/quotes/about/clock/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I think that in the future, clocks won't say three o'clock anymore. 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