--- title: "Meaning & Key Takeaway of: during this century (the twentieth) we…" description: "\"“during this century (the twentieth) we have for the first time been dominated by non-interactive forms of entertainment: cinema, radio, recorded music..." image: "https://sms4smile.com/quotes/i/feb/douglas-adams-122_audience_during-this-century-the-twentieth-we-hav_659234.png" --- # during this century (the twentieth) we have for the first… ![“during this century (the twentieth) we have for the first time been dominated by non-interactive forms of entertainment: cinema, radio, recorded music and television. Before they came along all entertainment was interactive: theatre, music, sport - the performers and audience were there together…” quote by Douglas Adams](https://sms4smile.com/quotes/i/feb/douglas-adams-122_audience_during-this-century-the-twentieth-we-hav_659234.png) [Download](https://sms4smile.com/quotes/i/feb/douglas-adams-122_audience_during-this-century-the-twentieth-we-hav_659234.png) [Open image](https://sms4smile.com/quotes/i/feb/douglas-adams-122_audience_during-this-century-the-twentieth-we-hav_659234.png) > ““during this century (the twentieth) we have for the first time been dominated by non-interactive forms of entertainment: cinema, radio, recorded music and television. Before they came along all entertainment was interactive: theatre, music, sport - the performers and audience were there together, and even a respectfully silent audience exerted a powerful shaping presence on the unfolding of whatever drama they were there for. We didn't need a special word for interactivity in the same way that we don't (yet) need a special word for people with only one head. I expect that history will show "normal" mainstream twentieth century media to be the aberration in all this. 'Please, miss, you mean they could only just sit there and watch? They couldn't do anything? Didn't everybody feel terribly isolated or alienated or ignored?' Yes, child, that's why they all went mad. Before the Restoration.' What was the Restoration again, please, miss?' The end of the twentieth century, child. When we started to get interactivity back.”” [Douglas Adams](https://sms4smile.com/quotes/author/douglas-adams/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The quote argues that early 20th‑century media shifted from interactive communal experiences to passive consumption, leading to social alienation, and predicts a return to interactivity after the century ends. **In simple terms:** Media became passive, causing isolation; interactivity will return. Key Takeaway Seek interactive experiences. Themes media society technology culture psychology Mood reflective critical hopeful Type observational analytical philosophical When to use this quote - theatre - live music - sports - online gaming - social media Key Concepts interactivity alienation collective experience Questions to Reflect On - How does passive consumption affect personal connection? - What modern media restore interactivity? A Different Perspective Passive media can diminish community bonds and mental health. ★ ★ ★ ★ ★ No ratings yet [Audience](https://sms4smile.com/quotes/about/audience/) [Came Entertainment](https://sms4smile.com/quotes/about/came-entertainment-2055798/) [First time](https://sms4smile.com/quotes/about/first-time/) [Interaction-design](https://sms4smile.com/quotes/about/interaction-design-93346/) [Interactive Theatre](https://sms4smile.com/quotes/about/interactive-theatre-5256011/) [Mainstream Twentieth](https://sms4smile.com/quotes/about/mainstream-twentieth-5256012/) [Music](https://sms4smile.com/quotes/about/music/) [Silent Audience](https://sms4smile.com/quotes/about/silent-audience-3562700/) [Time](https://sms4smile.com/quotes/about/time/) ## Related quotes > [Back in '96, I was on 'The Price Is Right' pointing at refrigerators, and 'Extra,' the TV show, came down. 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It's addictive.](https://sms4smile.com/quotes/raphael-saadiq/it-s-the-adrenaline-rush-you-only-get-from-being-in-front-of-an/) [Raphael Saadiq](https://sms4smile.com/quotes/author/raphael-saadiq/) > [One of the best moments of any Liars show is hearing the crowd squawk 'We're doomed! We're doomed!' on cue during 'We Fenced Other…](https://sms4smile.com/quotes/rob-sheffield/one-of-the-best-moments-of-any-liars-show-is-hearing-the-crowd-squawk/) [Rob Sheffield](https://sms4smile.com/quotes/author/rob-sheffield/) > [I can skate beautifully. While performing on ice I always try to please the audience and to win as well. 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I made…](https://sms4smile.com/quotes/dimple-kapadia/if-the-audience-likes-your-work-if-they-like-you-they-don-t-think/) [Dimple Kapadia](https://sms4smile.com/quotes/author/dimple-kapadia/) ## More by Douglas Adams > [2,000 years ago one man got nailed to a tree for saying how great it would be if everyone was nice to each other…](https://sms4smile.com/quotes/douglas-adams/2-000-years-ago-one-man-got-nailed-to-a-tree-for-saying-how-great-it/) [Douglas Adams](https://sms4smile.com/quotes/author/douglas-adams/) > [What a wonderfully exciting cough,' said the little man, quite startled by it, 'do you mind if I join you?' 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The infinite suns, the infinite distances between them, and yourself an invisible dot on an invisible dot, infinitely…](https://sms4smile.com/quotes/douglas-adams/the-universe-the-whole-infinite-universe-the-infinite-suns-the/) [Douglas Adams](https://sms4smile.com/quotes/author/douglas-adams/) > [People always make this totally artificial distinction between what is commercial and what is good. They quote that maxim "Nobody ever lost money underestimating…](https://sms4smile.com/quotes/douglas-adams/people-always-make-this-totally-artificial-distinction-between-what/) [Douglas Adams](https://sms4smile.com/quotes/author/douglas-adams/) > [Any man who can hitch the length and breadth of the galaxy, rough it, slum it, struggle against terrible odds, win through, and still…](https://sms4smile.com/quotes/douglas-adams/any-man-who-can-hitch-the-length-and-breadth-of-the-galaxy-rough-it/) [Douglas Adams](https://sms4smile.com/quotes/author/douglas-adams/) > [ Does God know he \[exists\]?" "Of course he does. Otherwise, you could not have asked the question, and I could not have answered. ](https://sms4smile.com/quotes/douglas-adams/does-god-know-he-exists-of-course-he-does-otherwise-you-could-not/) [Douglas Adams](https://sms4smile.com/quotes/author/douglas-adams/) > [“When we told our guide that we didn't want to go to all the tourist places he took us instead to the places where…](https://sms4smile.com/quotes/douglas-adams/when-we-told-our-guide-that-we-didn-t-want-to-go-to-all-the-tourist/) [Douglas Adams](https://sms4smile.com/quotes/author/douglas-adams/) > [“But Douglas was a genius, because he saw the world differently, and more importantly, he could communicate the world he saw.”](https://sms4smile.com/quotes/douglas-adams/but-douglas-was-a-genius-because-he-saw-the-world-differently-and/) [Douglas Adams](https://sms4smile.com/quotes/author/douglas-adams/) > [“The bits which did mean anything were often so wonderfully buried that no one could ever spot them slipping past in the avalanche of…](https://sms4smile.com/quotes/douglas-adams/the-bits-which-did-mean-anything-were-often-so-wonderfully-buried/) [Douglas Adams](https://sms4smile.com/quotes/author/douglas-adams/) > [You come to me for advice, but you can't cope with anything you don't recognize. Hmmm. So we'll have to tell you something you…](https://sms4smile.com/quotes/douglas-adams/you-come-to-me-for-advice-but-you-can-t-cope-with-anything-you-don-t/) [Douglas Adams](https://sms4smile.com/quotes/author/douglas-adams/) [Explore all 1,168 Douglas Adams quotes ](https://sms4smile.com/quotes/author/douglas-adams/) ## More Audience quotes > [If the audience likes your work, if they like you, they don't think whether you are married or have children or not. 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My music director, who knew…](https://sms4smile.com/quotes/john-tesh/when-i-was-playing-piano-it-was-like-i-m-going-to-write-a-song-using/) [John Tesh](https://sms4smile.com/quotes/author/john-tesh/) [Browse all 9,118 Audience quotes ](https://sms4smile.com/quotes/about/audience/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“during this century (the twentieth) we have for the first time been dominated by non-interactive forms of entertainment: cinema, radio, recorded music and television. Before they came along all entertainment was interactive: theatre, music, sport - the performers and audience were there together, and even a respectfully silent audience exerted a powerful shaping presence on the unfolding of whatever drama they were there for. We didn't need a special word for interactivity in the same way that we don't (yet) need a special word for people with only one head. I expect that history will show \"normal\" mainstream twentieth century media to be the aberration in all this. 'Please, miss, you mean they could only just sit there and watch? They couldn't do anything? Didn't everybody feel terribly isolated or alienated or ignored?' Yes, child, that's why they all went mad. Before the Restoration.' What was the Restoration again, please, miss?' The end of the twentieth century, child. 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