--- title: "Meaning & Key Takeaway of: Our goal is to be able to serve our…" description: "\"Our goal is to be able to serve our future customers. To do that, we need to build a strong and capable e-commerce business - but also to strengthen wh..." image: "https://sms4smile.com/quotes/i/e04/doug-mcmillon-6056_business_our-goal-is-to-be-able-to-serve-our-futu_2516283.jpg" --- # Our goal is to be able to serve our future customers. To… ![“Our goal is to be able to serve our future customers. To do that, we need to build a strong and capable e-commerce business - but also to strengthen what we're doing in stores.” quote by Doug McMillon](https://sms4smile.com/quotes/i/e04/doug-mcmillon-6056_business_our-goal-is-to-be-able-to-serve-our-futu_2516283.jpg) [Download](https://sms4smile.com/quotes/i/e04/doug-mcmillon-6056_business_our-goal-is-to-be-able-to-serve-our-futu_2516283.jpg) [Open image](https://sms4smile.com/quotes/i/e04/doug-mcmillon-6056_business_our-goal-is-to-be-able-to-serve-our-futu_2516283.jpg) > “Our goal is to be able to serve our future customers. To do that, we need to build a strong and capable e-commerce business - but also to strengthen what we're doing in stores.” [Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The company must grow both online and offline to meet future customer needs. **In simple terms:** Balance online and physical retail growth. Key Takeaway Invest in e‑commerce while enhancing stores. Themes growth strategy customer focus Mood strategic optimistic Type business leadership When to use this quote - launching new website features - store redesigns - staff training - logistics upgrades Key Concepts Omnichannel retail market adaptation Questions to Reflect On - How will you measure success across channels? - What risks arise from expanding both fronts? A Different Perspective Balancing resources between channels can strain budgets. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Business Strengthen](https://sms4smile.com/quotes/about/business-strengthen-1205492/) [Capable](https://sms4smile.com/quotes/about/capable/) [Capable Commerce](https://sms4smile.com/quotes/about/capable-commerce-1205491/) [Customer](https://sms4smile.com/quotes/about/customer/) [Customers Need](https://sms4smile.com/quotes/about/customers-need-530466/) [Doing Stores](https://sms4smile.com/quotes/about/doing-stores-1205493/) [E commerce](https://sms4smile.com/quotes/about/e-commerce/) [Future](https://sms4smile.com/quotes/about/future/) [Future Customers](https://sms4smile.com/quotes/about/future-customers-1205494/) [Goals](https://sms4smile.com/quotes/about/goals/) ## Related quotes > [Customers want a broad assortment, especially with e-commerce. If you pull up your mobile app to look for something at Walmart, we want you…](https://sms4smile.com/quotes/doug-mcmillon/customers-want-a-broad-assortment-especially-with-e-commerce-if-you/) [Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/) > [Customers want to save money and time and have the broadest assortment of items, and we think that by bringing e-commerce and digital capabilities…](https://sms4smile.com/quotes/doug-mcmillon/customers-want-to-save-money-and-time-and-have-the-broadest/) [Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/) > [“13 Simple Ways to Deliver Service Beyond Self 1. Make it Easy for People to Do Business with You. 2. Be an Awesome, Sincere…](https://sms4smile.com/quotes/susan-c-young/13-simple-ways-to-deliver-service-beyond-self-1-make-it-easy-for/) [Susan C. 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We still need people to go out there and spend money.](https://sms4smile.com/quotes/heather-boushey/the-important-thing-right-now-is-that-the-economy-still-needs/) [Heather Boushey](https://sms4smile.com/quotes/author/heather-boushey/) > [The customer wants what the customer wants - when they want it, where they want it, and how they want it. And if you…](https://sms4smile.com/quotes/kirsten-green/the-customer-wants-what-the-customer-wants-when-they-want-it-where/) [Kirsten Green](https://sms4smile.com/quotes/author/kirsten-green/) > [“The farther right you go on the curve, the more you will encounter the clients and customers who may need what you have, but…](https://sms4smile.com/quotes/simon-sinek/the-farther-right-you-go-on-the-curve-the-more-you-will-encounter-the/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) > [“We want customers who need our clothing, not just desire it.”](https://sms4smile.com/quotes/yvon-chouinard/we-want-customers-who-need-our-clothing-not-just-desire-it/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) ## More by Doug McMillon > [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. A company that doesn't…](https://sms4smile.com/quotes/doug-mcmillon/companies-with-cultures-that-celebrate-diverse-opinions-and-encourage/) [Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/) > [Customers want a broad assortment, especially with e-commerce. If you pull up your mobile app to look for something at Walmart, we want you…](https://sms4smile.com/quotes/doug-mcmillon/customers-want-a-broad-assortment-especially-with-e-commerce-if-you/) [Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/) > [Purchasing items made in the U.S. for our stores here or Canadian goods for our stores in Canada makes good business sense because it…](https://sms4smile.com/quotes/doug-mcmillon/purchasing-items-made-in-the-u-s-for-our-stores-here-or-canadian/) [Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/) > [We simply won't be here if we don't take care of the very things that allow us to exist: our associates, customers, suppliers and…](https://sms4smile.com/quotes/doug-mcmillon/we-simply-won-t-be-here-if-we-don-t-take-care-of-the-very-things-that/) [Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/) > [We want to be able to do business in China. I know a lot of American businesses and farmers want to as well.](https://sms4smile.com/quotes/doug-mcmillon/we-want-to-be-able-to-do-business-in-china-i-know-a-lot-of-american/) [Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/) > [You can compare the retail business to basketball. 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It's like whatever I do business wise, it's…](https://sms4smile.com/quotes/snoop-dogg/i-m-a-business-first-and-foremost-so-whatever-my-business-is-it-s/) [Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [Nobody has a crystal ball, and part of evolving a business plan is to say, 'I might have said we're going left, but I…](https://sms4smile.com/quotes/ryan-kavanaugh/nobody-has-a-crystal-ball-and-part-of-evolving-a-business-plan-is-to/) [Ryan Kavanaugh](https://sms4smile.com/quotes/author/ryan-kavanaugh/) > [I think a business guy is different from an artist. They walk different paths. Artists create the best outputs when they're having fun. And…](https://sms4smile.com/quotes/g-dragon/i-think-a-business-guy-is-different-from-an-artist-they-walk/) [G-Dragon](https://sms4smile.com/quotes/author/g-dragon/) > [ “\[S\]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once,… ](https://sms4smile.com/quotes/nora-ephron/s-ometimes-when-you-are-a-food-person-the-possible-irrelevance-of/) [Nora Ephron](https://sms4smile.com/quotes/author/nora-ephron/) > [If you have a different mindset, you will have a different outcome: if you make different choices from your peers, your life will then…](https://sms4smile.com/quotes/jack-ma/if-you-have-a-different-mindset-you-will-have-a-different-outcome-if/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [“Some say the Earth is angry Because he wants no company; I say the Earth is angry Because he lives alone.”](https://sms4smile.com/quotes/n-k-jemisin/some-say-the-earth-is-angry-because-he-wants-no-company-i-say-the/) [N.K. 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