--- title: "Meaning & Key Takeaway of: Advertise, or go under." description: "\"Advertise, or go under.\" — Dorothy L. Sayers" image: "https://sms4smile.com/quotes/i/c6a/dorothy-l-sayers-738_advertising_advertise-or-go-under-2144732_2144732.jpg" --- # Advertise, or go under. ![“Advertise, or go under.” quote by Dorothy L. Sayers](https://sms4smile.com/quotes/i/c6a/dorothy-l-sayers-738_advertising_advertise-or-go-under-2144732_2144732.jpg) [Download](https://sms4smile.com/quotes/i/c6a/dorothy-l-sayers-738_advertising_advertise-or-go-under-2144732_2144732.jpg) [Open image](https://sms4smile.com/quotes/i/c6a/dorothy-l-sayers-738_advertising_advertise-or-go-under-2144732_2144732.jpg) > “Advertise, or go under.” [Dorothy L. Sayers](https://sms4smile.com/quotes/author/dorothy-l-sayers/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. She asserts that without promotion, a business cannot survive, emphasizing the necessity of marketing. **In simple terms:** Without advertising, a business fails. Key Takeaway Invest in effective marketing strategies. Themes business marketing survival competition strategy Mood pragmatic urgent Type business instructional When to use this quote - start‑ups - product launches - market entry Key Concepts economics consumer behavior branding Questions to Reflect On - What unique value can your product offer? - How will you measure advertising ROI? A Different Perspective Advertising alone doesn't guarantee success; quality matters. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) ## Related quotes > [The only way to advertise is by not focusing on the product.](https://sms4smile.com/quotes/calvin-klein/the-only-way-to-advertise-is-by-not-focusing-on-the-product/) [Calvin Klein](https://sms4smile.com/quotes/author/calvin-klein/) > [If you can afford to advertise, you don't need to.](https://sms4smile.com/quotes/norman-ralph-augustine/if-you-can-afford-to-advertise-you-don-t-need-to/) [Norman Ralph Augustine](https://sms4smile.com/quotes/author/norman-ralph-augustine/) > [Of course, there is some truth in advertising. There's yeast in bread, but you can't make bread with yeast alone. Truth in advertising is…](https://sms4smile.com/quotes/dorothy-l-sayers/of-course-there-is-some-truth-in-advertising-there-s-yeast-in-bread/) [Dorothy L. Sayers](https://sms4smile.com/quotes/author/dorothy-l-sayers/) > [When you're working in public radio, you don't have any money to advertise.](https://sms4smile.com/quotes/ira-glass/when-you-re-working-in-public-radio-you-don-t-have-any-money-to/) [Ira Glass](https://sms4smile.com/quotes/author/ira-glass/) > [“If you do not define yourself, your enemies will make sure they define you. Don't advertise what is not for sale..”](https://sms4smile.com/quotes/mlungisi-simelane/if-you-do-not-define-yourself-your-enemies-will-make-sure-they-define/) [Mlungisi Simelane](https://sms4smile.com/quotes/author/mlungisi-simelane/) > [When you advertise fire extinguishers, open with the fire.](https://sms4smile.com/quotes/david-ogilvy/when-you-advertise-fire-extinguishers-open-with-the-fire/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [When business is good it pays to advertise; when it is bad you have got to advertise](https://sms4smile.com/quotes/red-auerbach/when-business-is-good-it-pays-to-advertise-when-it-is-bad-you-have/) [Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/) > [It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without…](https://sms4smile.com/quotes/morris-hite/it-takes-good-clients-to-make-a-good-advertising-agency-regardless-of/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [“JORDAN! ARE YOU BEING PAID TO ADVERTISE FIREBOLTS? GET ON WITH THE COMMENTARY!”](https://sms4smile.com/quotes/j-k-rowling/jordan-are-you-being-paid-to-advertise-firebolts-get-on-with-the/) [J.K. Rowling](https://sms4smile.com/quotes/author/j-k-rowling/) > [“Those of us who do like visitors have to advertise, and it’s tricky to find a way of doing it that doesn’t make you…](https://sms4smile.com/quotes/benedict-jacka/those-of-us-who-do-like-visitors-have-to-advertise-and-it-s-tricky-to/) [Benedict Jacka](https://sms4smile.com/quotes/author/benedict-jacka/) > [You never have to advertise a fire.](https://sms4smile.com/quotes/leonard-ravenhill/you-never-have-to-advertise-a-fire/) [Leonard Ravenhill](https://sms4smile.com/quotes/author/leonard-ravenhill/) > [I'd like to feel that an advertiser gets something extra when they advertise with us - a certain humanity that comes from upbeat and…](https://sms4smile.com/quotes/anonymous/i-d-like-to-feel-that-an-advertiser-gets-something-extra-when-they/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Drones photograph, prospect and advertise real estate from golf courses to skyscrapers; they also monitor construction in progress.](https://sms4smile.com/quotes/peter-diamandis/drones-photograph-prospect-and-advertise-real-estate-from-golf/) [Peter Diamandis](https://sms4smile.com/quotes/author/peter-diamandis/) > [Textbook publishers don't even bother to advertise at their conventions.](https://sms4smile.com/quotes/peter-brimelow/textbook-publishers-don-t-even-bother-to-advertise-at-their/) [Peter Brimelow](https://sms4smile.com/quotes/author/peter-brimelow/) > [Mix-tapes are something that have been going on for a while. They've been pretty important to hip-hop for the past 10 years. It's the…](https://sms4smile.com/quotes/wale/mix-tapes-are-something-that-have-been-going-on-for-a-while-they-ve/) [Wale](https://sms4smile.com/quotes/author/wale/) ## More by Dorothy L. Sayers > [“The really essential factors of success in any undertaking are money and opportunity, and as a rule, the man who can make the first…](https://sms4smile.com/quotes/dorothy-l-sayers/the-really-essential-factors-of-success-in-any-undertaking-are-money/) [Dorothy L. Sayers](https://sms4smile.com/quotes/author/dorothy-l-sayers/) > [The trouble is. . .that everybody sneers at restrictions and demands freedom, till something annoying happens; then they demand angrily what has become of…](https://sms4smile.com/quotes/dorothy-l-sayers/the-trouble-is-that-everybody-sneers-at-restrictions-and-demands/) [Dorothy L. Sayers](https://sms4smile.com/quotes/author/dorothy-l-sayers/) > [“ Peter! Were you looking for a horse-shoe?" "No; I was expecting the horse, but the shoe is a piece of pure, gorgeous luck."…](https://sms4smile.com/quotes/dorothy-l-sayers/peter-were-you-looking-for-a-horse-shoe-no-i-was-expecting-the-horse/) [Dorothy L. Sayers](https://sms4smile.com/quotes/author/dorothy-l-sayers/) > [ “See that the mind is honest, first; the rest may follow or not as God wills. \[That\] the fundamental treason to the mind ...… ](https://sms4smile.com/quotes/dorothy-l-sayers/see-that-the-mind-is-honest-first-the-rest-may-follow-or-not-as-god/) [Dorothy L. Sayers](https://sms4smile.com/quotes/author/dorothy-l-sayers/) > [But it is the mark of all movements, however well-intentioned, that their pioneers tend, by much lashing of themselves into excitement, to lose sight…](https://sms4smile.com/quotes/dorothy-l-sayers/but-it-is-the-mark-of-all-movements-however-well-intentioned-that/) [Dorothy L. Sayers](https://sms4smile.com/quotes/author/dorothy-l-sayers/) > [We may argue eloquently that 'Honesty is the best Policy' - unfortunately, the moment honesty is adopted for the sake of policy it mysteriously…](https://sms4smile.com/quotes/dorothy-l-sayers/we-may-argue-eloquently-that-honesty-is-the-best-policy-unfortunately/) [Dorothy L. Sayers](https://sms4smile.com/quotes/author/dorothy-l-sayers/) > [One must not only die daily, but every day we must be born again.](https://sms4smile.com/quotes/dorothy-l-sayers/one-must-not-only-die-daily-but-every-day-we-must-be-born-again/) [Dorothy L. Sayers](https://sms4smile.com/quotes/author/dorothy-l-sayers/) > [“By teaching them all to read, we have left them at the mercy of the printed word. By the invention of the film and…](https://sms4smile.com/quotes/dorothy-l-sayers/by-teaching-them-all-to-read-we-have-left-them-at-the-mercy-of-the/) [Dorothy L. Sayers](https://sms4smile.com/quotes/author/dorothy-l-sayers/) > [ Perhaps \[the critics are right and\] the drama is played out now and Jesus is safely dead and buried. Perhaps. It is ironical and… ](https://sms4smile.com/quotes/dorothy-l-sayers/perhaps-the-critics-are-right-and-the-drama-is-played-out-now-and/) [Dorothy L. Sayers](https://sms4smile.com/quotes/author/dorothy-l-sayers/) > [... at no point have I yet found artistic truth and theological truth at variance.](https://sms4smile.com/quotes/dorothy-l-sayers/at-no-point-have-i-yet-found-artistic-truth-and-theological-truth-at/) [Dorothy L. Sayers](https://sms4smile.com/quotes/author/dorothy-l-sayers/) > [I have never yet heard any middle-aged man or woman who worked with his or her brains express any regret for the passing of…](https://sms4smile.com/quotes/dorothy-l-sayers/i-have-never-yet-heard-any-middle-aged-man-or-woman-who-worked-with/) [Dorothy L. Sayers](https://sms4smile.com/quotes/author/dorothy-l-sayers/) > [“That was the second time within five minutes that he had warned her off his private ground. His mood had changed since the early…](https://sms4smile.com/quotes/dorothy-l-sayers/that-was-the-second-time-within-five-minutes-that-he-had-warned-her/) [Dorothy L. Sayers](https://sms4smile.com/quotes/author/dorothy-l-sayers/) > [“To obey orders in this family has been my privilege for the last twenty years--a privilege which has been an unqualified pleasure, except perhaps…](https://sms4smile.com/quotes/dorothy-l-sayers/to-obey-orders-in-this-family-has-been-my-privilege-for-the-last/) [Dorothy L. Sayers](https://sms4smile.com/quotes/author/dorothy-l-sayers/) > [Those who make some other person their job... are dangerous.](https://sms4smile.com/quotes/dorothy-l-sayers/those-who-make-some-other-person-their-job-are-dangerous/) [Dorothy L. Sayers](https://sms4smile.com/quotes/author/dorothy-l-sayers/) > [“Yes, and look at the corpses. Place always reminds me of that old thing in Punch, you know—‘Waiter, take away Lord Whatsisname, he’s been…](https://sms4smile.com/quotes/dorothy-l-sayers/yes-and-look-at-the-corpses-place-always-reminds-me-of-that-old-thing/) [Dorothy L. Sayers](https://sms4smile.com/quotes/author/dorothy-l-sayers/) [Explore all 386 Dorothy L. Sayers quotes ](https://sms4smile.com/quotes/author/dorothy-l-sayers/) ## More Advertise quotes > [When you're working in public radio, you don't have any money to advertise.](https://sms4smile.com/quotes/ira-glass/when-you-re-working-in-public-radio-you-don-t-have-any-money-to/) [Ira Glass](https://sms4smile.com/quotes/author/ira-glass/) > [Textbook publishers don't even bother to advertise at their conventions.](https://sms4smile.com/quotes/peter-brimelow/textbook-publishers-don-t-even-bother-to-advertise-at-their/) [Peter Brimelow](https://sms4smile.com/quotes/author/peter-brimelow/) > [Drones photograph, prospect and advertise real estate from golf courses to skyscrapers; they also monitor construction in progress.](https://sms4smile.com/quotes/peter-diamandis/drones-photograph-prospect-and-advertise-real-estate-from-golf/) [Peter Diamandis](https://sms4smile.com/quotes/author/peter-diamandis/) > [The only way to advertise is by not focusing on the product.](https://sms4smile.com/quotes/calvin-klein/the-only-way-to-advertise-is-by-not-focusing-on-the-product/) [Calvin Klein](https://sms4smile.com/quotes/author/calvin-klein/) > [I'd like to feel that an advertiser gets something extra when they advertise with us - a certain humanity that comes from upbeat and…](https://sms4smile.com/quotes/anonymous/i-d-like-to-feel-that-an-advertiser-gets-something-extra-when-they/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [If you can afford to advertise, you don't need to.](https://sms4smile.com/quotes/norman-ralph-augustine/if-you-can-afford-to-advertise-you-don-t-need-to/) [Norman Ralph Augustine](https://sms4smile.com/quotes/author/norman-ralph-augustine/) > [You never have to advertise a fire.](https://sms4smile.com/quotes/leonard-ravenhill/you-never-have-to-advertise-a-fire/) [Leonard Ravenhill](https://sms4smile.com/quotes/author/leonard-ravenhill/) > [“Those of us who do like visitors have to advertise, and it’s tricky to find a way of doing it that doesn’t make you…](https://sms4smile.com/quotes/benedict-jacka/those-of-us-who-do-like-visitors-have-to-advertise-and-it-s-tricky-to/) [Benedict Jacka](https://sms4smile.com/quotes/author/benedict-jacka/) > [“JORDAN! ARE YOU BEING PAID TO ADVERTISE FIREBOLTS? GET ON WITH THE COMMENTARY!”](https://sms4smile.com/quotes/j-k-rowling/jordan-are-you-being-paid-to-advertise-firebolts-get-on-with-the/) [J.K. Rowling](https://sms4smile.com/quotes/author/j-k-rowling/) > [It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without…](https://sms4smile.com/quotes/morris-hite/it-takes-good-clients-to-make-a-good-advertising-agency-regardless-of/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [When business is good it pays to advertise; when it is bad you have got to advertise](https://sms4smile.com/quotes/red-auerbach/when-business-is-good-it-pays-to-advertise-when-it-is-bad-you-have/) [Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/) > [When you advertise fire extinguishers, open with the fire.](https://sms4smile.com/quotes/david-ogilvy/when-you-advertise-fire-extinguishers-open-with-the-fire/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [“If you do not define yourself, your enemies will make sure they define you. Don't advertise what is not for sale..”](https://sms4smile.com/quotes/mlungisi-simelane/if-you-do-not-define-yourself-your-enemies-will-make-sure-they-define/) [Mlungisi Simelane](https://sms4smile.com/quotes/author/mlungisi-simelane/) > [Mix-tapes are something that have been going on for a while. They've been pretty important to hip-hop for the past 10 years. It's the…](https://sms4smile.com/quotes/wale/mix-tapes-are-something-that-have-been-going-on-for-a-while-they-ve/) [Wale](https://sms4smile.com/quotes/author/wale/) > [All myspace fi advertise it. Youth dem seh up to di time. This ya herbs they a fah. This herbs is of all never…](https://sms4smile.com/quotes/tarrus-riley/all-myspace-fi-advertise-it-youth-dem-seh-up-to-di-time-this-ya-herbs/) [Tarrus Riley](https://sms4smile.com/quotes/author/tarrus-riley/) Browse all 45 Advertise quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Advertise, or go under.", "creator": { "@type": "Person", "name": "Dorothy L. 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