--- title: "Meaning & Key Takeaway of: A good ad is one simple idea, with…" description: "\"A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it ..." image: "https://sms4smile.com/quotes/i/b05/donny-deutsch-19398_ads_a-good-ad-is-one-simple-idea-with-humani_1298869.jpg" --- # A good ad is one simple idea, with humanity in it, that… ![“A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer…” quote by Donny Deutsch](https://sms4smile.com/quotes/i/b05/donny-deutsch-19398_ads_a-good-ad-is-one-simple-idea-with-humani_1298869.jpg) [Download](https://sms4smile.com/quotes/i/b05/donny-deutsch-19398_ads_a-good-ad-is-one-simple-idea-with-humani_1298869.jpg) [Open image](https://sms4smile.com/quotes/i/b05/donny-deutsch-19398_ads_a-good-ad-is-one-simple-idea-with-humani_1298869.jpg) > “A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.” [Donny Deutsch](https://sms4smile.com/quotes/author/donny-deutsch/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Effective ads combine a clear, simple idea with human values that align with consumer beliefs **In simple terms:** Good ads blend simplicity, humanity, and shared values Key Takeaway Create ads that reflect shared values Themes marketing branding values humanity Mood inspirational strategic confident Type advertising brand-building When to use this quote - product launches - social media campaigns - brand storytelling - rebranding efforts Key Concepts brand identity consumer psychology Questions to Reflect On - How do you balance simplicity with depth? - What values does your brand truly embody? A Different Perspective Overemphasis on simplicity can ignore complexity of audience ★ ★ ★ ★ ★ No ratings yet [Ad Simple](https://sms4smile.com/quotes/about/ad-simple-4257853/) [Ads](https://sms4smile.com/quotes/about/ads/) [Brand Consumer](https://sms4smile.com/quotes/about/brand-consumer-4257854/) [Brand Good](https://sms4smile.com/quotes/about/brand-good-1971254/) [Brands](https://sms4smile.com/quotes/about/brands/) [Business](https://sms4smile.com/quotes/about/business/) [Company](https://sms4smile.com/quotes/about/company/) [Consumers](https://sms4smile.com/quotes/about/consumers/) [Good Ad](https://sms4smile.com/quotes/about/good-ad-3863784/) [Humanity](https://sms4smile.com/quotes/about/humanity/) [Ideas](https://sms4smile.com/quotes/about/ideas/) [Ifs](https://sms4smile.com/quotes/about/ifs/) [Lines](https://sms4smile.com/quotes/about/lines/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [People](https://sms4smile.com/quotes/about/people/) [Shared values](https://sms4smile.com/quotes/about/shared-values/) [Simple](https://sms4smile.com/quotes/about/simple/) [Simple ideas](https://sms4smile.com/quotes/about/simple-ideas/) [Value Brand](https://sms4smile.com/quotes/about/value-brand-1345265/) [Value system](https://sms4smile.com/quotes/about/value-system/) [Value systems](https://sms4smile.com/quotes/about/value-systems/) [Values](https://sms4smile.com/quotes/about/values/) [Vote](https://sms4smile.com/quotes/about/vote/) ## Related quotes > [“An Authorpreneur focuses on establishing one's brand to the consumer using different avenues to promote their work.”](https://sms4smile.com/quotes/geraldine-solon/an-authorpreneur-focuses-on-establishing-one-s-brand-to-the-consumer/) [Geraldine Solon](https://sms4smile.com/quotes/author/geraldine-solon/) > [Anything in this world goes by brand value.You are a brand.Any action you do, any decision you take,any words you utter adds to it…](https://sms4smile.com/quotes/selvaraj-kuppannan/anything-in-this-world-goes-by-brand-value-you-are-a-brand-any-action/) [Selvaraj Kuppannan](https://sms4smile.com/quotes/author/selvaraj-kuppannan/) > [If you add the value, you will become the brand. Find a way to add more value than anyone else does](https://sms4smile.com/quotes/tony-robbins/if-you-add-the-value-you-will-become-the-brand-find-a-way-to-add-more/) [Tony Robbins](https://sms4smile.com/quotes/author/tony-robbins/) > [Eighty dollars for a T-shirt - that's how you know the brand is good.](https://sms4smile.com/quotes/lavar-ball/eighty-dollars-for-a-t-shirt-that-s-how-you-know-the-brand-is-good/) [LaVar Ball](https://sms4smile.com/quotes/author/lavar-ball/) > [A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.](https://sms4smile.com/quotes/bernice-fitz-gibbon/a-good-ad-should-be-like-a-good-sermon-it-must-not-only-comfort-the/) [Bernice Fitz-Gibbon](https://sms4smile.com/quotes/author/bernice-fitz-gibbon/) > [ My brand is good storytelling. I really want \[my company\] Hillman Grad Productions to be associated with great stories, interesting characters; things that are… ](https://sms4smile.com/quotes/lena-waithe/my-brand-is-good-storytelling-i-really-want-my-company-hillman-grad/) [Lena Waithe](https://sms4smile.com/quotes/author/lena-waithe/) > [I think daily deals are a good idea. Any ad people view as content is a good ad, and that's true for daily-deal ads…](https://sms4smile.com/quotes/matt-cohler/i-think-daily-deals-are-a-good-idea-any-ad-people-view-as-content-is/) [Matt Cohler](https://sms4smile.com/quotes/author/matt-cohler/) > [For me, my brand is good storytelling.](https://sms4smile.com/quotes/lena-waithe/for-me-my-brand-is-good-storytelling/) [Lena Waithe](https://sms4smile.com/quotes/author/lena-waithe/) > [The brand is only as good as your products, so.. if people have a good experience on Virgin Atlantic or if they have a…](https://sms4smile.com/quotes/richard-branson/the-brand-is-only-as-good-as-your-products-so-if-people-have-a-good/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [You can do a good ad without good typography, but you can't do a great ad without good typography.](https://sms4smile.com/quotes/herb-lubalin/you-can-do-a-good-ad-without-good-typography-but-you-can-t-do-a-great/) [Herb Lubalin](https://sms4smile.com/quotes/author/herb-lubalin/) > [A good ad which is not run never produces sales.](https://sms4smile.com/quotes/leo-burnett/a-good-ad-which-is-not-run-never-produces-sales/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [“A good ad leads to a two-way conversation where your audience is listening to you because you are listening to them.”](https://sms4smile.com/quotes/pooja-agnihotri/a-good-ad-leads-to-a-two-way-conversation-where-your-audience-is/) [Pooja Agnihotri](https://sms4smile.com/quotes/author/pooja-agnihotri/) > [Your brand name is only as good as your reputation](https://sms4smile.com/quotes/richard-branson/your-brand-name-is-only-as-good-as-your-reputation/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [It was astonishing when at one point, I got the idea of how to make artifical clouds with a collaborator, we had pictures made…](https://sms4smile.com/quotes/benoit-mandelbrot/it-was-astonishing-when-at-one-point-i-got-the-idea-of-how-to-make/) [Benoit Mandelbrot](https://sms4smile.com/quotes/author/benoit-mandelbrot/) > [If we trace the progress of our minds, and with attention observe how it repeats, adds together, and unites its simple ideas received from…](https://sms4smile.com/quotes/john-locke/if-we-trace-the-progress-of-our-minds-and-with-attention-observe-how/) [John Locke](https://sms4smile.com/quotes/author/john-locke/) ## More by Donny Deutsch > [I've always managed by walking around. Any CEO or leader who spends the majority of his time in his office is not doing his…](https://sms4smile.com/quotes/donny-deutsch/i-ve-always-managed-by-walking-around-any-ceo-or-leader-who-spends/) [Donny Deutsch](https://sms4smile.com/quotes/author/donny-deutsch/) > [The key to success is not purely who's the smartest, who's the best, but also who can say with conviction, "I deserve it." The…](https://sms4smile.com/quotes/donny-deutsch/the-key-to-success-is-not-purely-who-s-the-smartest-who-s-the-best/) [Donny Deutsch](https://sms4smile.com/quotes/author/donny-deutsch/) > [To me, it’s always what’s next and I think that’s what drives most very successful people. It’s never about the money. I mean that’s…](https://sms4smile.com/quotes/donny-deutsch/to-me-it-s-always-what-s-next-and-i-think-that-s-what-drives-most/) [Donny Deutsch](https://sms4smile.com/quotes/author/donny-deutsch/) > [Failure is not an option on this one.](https://sms4smile.com/quotes/donny-deutsch/failure-is-not-an-option-on-this-one/) [Donny Deutsch](https://sms4smile.com/quotes/author/donny-deutsch/) > [There are moments in business and in life when you have to say, "Failure is not an option."](https://sms4smile.com/quotes/donny-deutsch/there-are-moments-in-business-and-in-life-when-you-have-to-say/) [Donny Deutsch](https://sms4smile.com/quotes/author/donny-deutsch/) > [You can be hard on people as long as you're just as hard on yourself.](https://sms4smile.com/quotes/donny-deutsch/you-can-be-hard-on-people-as-long-as-you-re-just-as-hard-on-yourself/) [Donny Deutsch](https://sms4smile.com/quotes/author/donny-deutsch/) > [The only thing I hated about the agency business was a lot of business travel. It was the only part of my job that…](https://sms4smile.com/quotes/donny-deutsch/the-only-thing-i-hated-about-the-agency-business-was-a-lot-of/) [Donny Deutsch](https://sms4smile.com/quotes/author/donny-deutsch/) > [When I looked into the mechanics of being a businessman, I found it wasn't rocket science.](https://sms4smile.com/quotes/donny-deutsch/when-i-looked-into-the-mechanics-of-being-a-businessman-i-found-it/) [Donny Deutsch](https://sms4smile.com/quotes/author/donny-deutsch/) > [When you see someone who has turned his passion into a profit, ask yourself, ‘Why not me?](https://sms4smile.com/quotes/donny-deutsch/when-you-see-someone-who-has-turned-his-passion-into-a-profit-ask/) [Donny Deutsch](https://sms4smile.com/quotes/author/donny-deutsch/) > [Every great business leader I've ever met, in addition to being very smart, very driven, they have this, 'Why not me? Screw it, I…](https://sms4smile.com/quotes/donny-deutsch/every-great-business-leader-i-ve-ever-met-in-addition-to-being-very/) [Donny Deutsch](https://sms4smile.com/quotes/author/donny-deutsch/) > [I am not one of these people who spend a ton of time in front on my computer; I see it as very utilitarian.](https://sms4smile.com/quotes/donny-deutsch/i-am-not-one-of-these-people-who-spend-a-ton-of-time-in-front-on-my/) [Donny Deutsch](https://sms4smile.com/quotes/author/donny-deutsch/) > [The happiest people are the ones who follow their own dreams most closely.](https://sms4smile.com/quotes/donny-deutsch/the-happiest-people-are-the-ones-who-follow-their-own-dreams-most/) [Donny Deutsch](https://sms4smile.com/quotes/author/donny-deutsch/) > [The greatest business icons-it's not that they were worth hundreds of millions, or billions or trillions of dollars, it's that they moved society forward.](https://sms4smile.com/quotes/donny-deutsch/the-greatest-business-icons-it-s-not-that-they-were-worth-hundreds-of/) [Donny Deutsch](https://sms4smile.com/quotes/author/donny-deutsch/) > [And here's what management is: motivating people and putting them in places where they can succeed.](https://sms4smile.com/quotes/donny-deutsch/and-here-s-what-management-is-motivating-people-and-putting-them-in/) [Donny Deutsch](https://sms4smile.com/quotes/author/donny-deutsch/) > [Every business is about understanding people. Which people you have to get through. Which people you have to embrace. Which people you have to…](https://sms4smile.com/quotes/donny-deutsch/every-business-is-about-understanding-people-which-people-you-have-to/) [Donny Deutsch](https://sms4smile.com/quotes/author/donny-deutsch/) [Explore all 32 Donny Deutsch quotes ](https://sms4smile.com/quotes/author/donny-deutsch/) ## More Ads quotes > [A home isn't just a roof over our heads. A home is a place where we feel loved and where we love others. It's…](https://sms4smile.com/quotes/hermann-hesse/a-home-isn-t-just-a-roof-over-our-heads-a-home-is-a-place-where-we/) [Hermann Hesse](https://sms4smile.com/quotes/author/hermann-hesse/) > [Metallica's the only band i've ever been in. I'm not sure that when it ends in five, ten years, I'm going to put an…](https://sms4smile.com/quotes/lars-ulrich/metallica-s-the-only-band-i-ve-ever-been-in-i-m-not-sure-that-when-it/) [Lars Ulrich](https://sms4smile.com/quotes/author/lars-ulrich/) > [As a Fundamentalist I had discovered while I was in college that it is possible to dismiss the entire Church as having gone off…](https://sms4smile.com/quotes/thomas-howard-3rd-duke-of-norfolk/as-a-fundamentalist-i-had-discovered-while-i-was-in-college-that-it/) [Thomas Howard, 3rd Duke of Norfolk](https://sms4smile.com/quotes/author/thomas-howard-3rd-duke-of-norfolk/) > [ The most recent incarnation of \[Bob\] Dylan has been the traveling journeyman/ charlatan who sings roots music, snarls dark lyrics that make "All Along… ](https://sms4smile.com/quotes/jay-michaelson/the-most-recent-incarnation-of-bob-dylan-has-been-the-traveling/) [Jay Michaelson](https://sms4smile.com/quotes/author/jay-michaelson/) > [One performer whose band played my music better than I could myself was Art Farmer. He recorded 'Sing Me Softly of the Blues' and…](https://sms4smile.com/quotes/carla-bley/one-performer-whose-band-played-my-music-better-than-i-could-myself/) [Carla Bley](https://sms4smile.com/quotes/author/carla-bley/) > [What every human being should do is eat a vegetarian diet based on whole foods. Period. That's it. Animal protein is bad for you.…](https://sms4smile.com/quotes/roger-ebert/what-every-human-being-should-do-is-eat-a-vegetarian-diet-based-on/) [Roger Ebert](https://sms4smile.com/quotes/author/roger-ebert/) > [In market research I did at Microsoft Corp. in the early 1990s, I estimated that the 'Wall Street Journal' took in about 75 cents…](https://sms4smile.com/quotes/nathan-myhrvold/in-market-research-i-did-at-microsoft-corp-in-the-early-1990s-i/) [Nathan Myhrvold](https://sms4smile.com/quotes/author/nathan-myhrvold/) > [Donald Trump threatened to file a defamation suit against me for running a TV ad that consisted only entirely of his own words on…](https://sms4smile.com/quotes/ted-cruz/donald-trump-threatened-to-file-a-defamation-suit-against-me-for/) [Ted Cruz](https://sms4smile.com/quotes/author/ted-cruz/) > [There is nothing personal about a personal ad.](https://sms4smile.com/quotes/wes-smith/there-is-nothing-personal-about-a-personal-ad/) [Wes Smith](https://sms4smile.com/quotes/author/wes-smith/) > [Google has - at least at this point - maintained the line where it keeps organic results separate from the advertisements. But over time…](https://sms4smile.com/quotes/tim-wu/google-has-at-least-at-this-point-maintained-the-line-where-it-keeps/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [I am terrible at memorizing things. Hence, ad-libbing.](https://sms4smile.com/quotes/michael-weatherly/i-am-terrible-at-memorizing-things-hence-ad-libbing/) [Michael Weatherly](https://sms4smile.com/quotes/author/michael-weatherly/) > [In a recent attack ad, the NRA claims that President Obama cares about his own children more than he cares about other children. In…](https://sms4smile.com/quotes/jimmy-fallon/in-a-recent-attack-ad-the-nra-claims-that-president-obama-cares-about/) [Jimmy Fallon](https://sms4smile.com/quotes/author/jimmy-fallon/) > [Nothing's going to keep me from making music. If I were in the want-ads in the back of the paper or playing to six…](https://sms4smile.com/quotes/dave-grohl/nothing-s-going-to-keep-me-from-making-music-if-i-were-in-the-want/) [Dave Grohl](https://sms4smile.com/quotes/author/dave-grohl/) > [For me, being on set is no different than being at a dinner table or riding the subway next to someone; inevitably their life…](https://sms4smile.com/quotes/victoria-mahoney/for-me-being-on-set-is-no-different-than-being-at-a-dinner-table-or/) [Victoria Mahoney](https://sms4smile.com/quotes/author/victoria-mahoney/) > [We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy.](https://sms4smile.com/quotes/renzo-rosso/we-assumed-the-customers-were-smart-and-that-they-ll-buy-what-they/) [Renzo Rosso](https://sms4smile.com/quotes/author/renzo-rosso/) [Browse all 856 Ads quotes ](https://sms4smile.com/quotes/about/ads/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, \"Ah, our values line up. I vote for you, brand!\" that's a good ad.", "creator": { "@type": "Person", "name": "Donny Deutsch" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/donny-deutsch/a-good-ad-is-one-simple-idea-with-humanity-in-it-that-connects-with/", "about": { "@type": "Thing", "name": "Ads" }, "@id": "https://sms4smile.com/quotes/donny-deutsch/a-good-ad-is-one-simple-idea-with-humanity-in-it-that-connects-with/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b05/donny-deutsch-19398_ads_a-good-ad-is-one-simple-idea-with-humani_1298869.jpg", "contentUrl": "https://sms4smile.com/quotes/i/b05/donny-deutsch-19398_ads_a-good-ad-is-one-simple-idea-with-humani_1298869.jpg", "url": "https://sms4smile.com/quotes/i/b05/donny-deutsch-19398_ads_a-good-ad-is-one-simple-idea-with-humani_1298869.jpg", "width": 1080, "height": 1080, "caption": "“A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value…” — Donny Deutsch", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Donny Deutsch", "item": "https://sms4smile.com/quotes/author/donny-deutsch/" }, { "@type": "ListItem", "position": 4, "name": "A good ad is one simple...", "item": "https://sms4smile.com/quotes/donny-deutsch/a-good-ad-is-one-simple-idea-with-humanity-in-it-that-connects-with/" } ], "@id": "https://sms4smile.com/quotes/donny-deutsch/a-good-ad-is-one-simple-idea-with-humanity-in-it-that-connects-with/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```