--- title: "Meaning & Key Takeaway of: If your business is not a brand, it's a…" description: "\"If your business is not a brand, it's a commodity.\" — Donald Trump" image: "https://sms4smile.com/quotes/i/b76/donald-trump-18_branding_if-your-business-is-not-a-brand-it-s-a-c_2071694.jpg" --- # If your business is not a brand, it's a commodity. ![“If your business is not a brand, it's a commodity.” quote by Donald Trump](https://sms4smile.com/quotes/i/b76/donald-trump-18_branding_if-your-business-is-not-a-brand-it-s-a-c_2071694.jpg) [Download](https://sms4smile.com/quotes/i/b76/donald-trump-18_branding_if-your-business-is-not-a-brand-it-s-a-c_2071694.jpg) [Open image](https://sms4smile.com/quotes/i/b76/donald-trump-18_branding_if-your-business-is-not-a-brand-it-s-a-c_2071694.jpg) > “If your business is not a brand, it's a commodity.” [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Treating a business as a commodity reduces its unique value, while branding creates distinct identity and loyalty. **In simple terms:** A brand is more than a product; it’s identity. Key Takeaway Build a strong brand identity. Themes marketing identity competition value strategy Mood assertive motivational strategic Type business marketing advice When to use this quote - product launch - advertising campaign - customer loyalty program Key Concepts branding consumer perception market differentiation Questions to Reflect On - What makes a brand truly unique? - How can a brand stay authentic? A Different Perspective Focusing only on branding can neglect product quality. ★ ★ ★ ★ ★ No ratings yet [Brand](https://sms4smile.com/quotes/about/brand/) [Brand Commodity](https://sms4smile.com/quotes/about/brand-commodity-1698035/) [Branding](https://sms4smile.com/quotes/about/branding/) [Brands](https://sms4smile.com/quotes/about/brands/) [Business](https://sms4smile.com/quotes/about/business/) [Business Brand](https://sms4smile.com/quotes/about/business-brand-1377776/) [Commodity](https://sms4smile.com/quotes/about/commodity/) [Customer](https://sms4smile.com/quotes/about/customer/) [Ifs](https://sms4smile.com/quotes/about/ifs/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Love](https://sms4smile.com/quotes/about/love/) [Marketing](https://sms4smile.com/quotes/about/marketing/) ## Related quotes > [If you are not a brand, you are a commodity.](https://sms4smile.com/quotes/robert-kiyosaki/if-you-are-not-a-brand-you-are-a-commodity/) [Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/) > [“First make your business itself a brand and then every product you create will be accepted as a brand.”](https://sms4smile.com/quotes/amit-kalantri/first-make-your-business-itself-a-brand-and-then-every-product-you/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [If you use your own name as your business brand, keep in mind that if you lose that brand, you have lost your name.…](https://sms4smile.com/quotes/patrick-cox/if-you-use-your-own-name-as-your-business-brand-keep-in-mind-that-if/) [Patrick Cox](https://sms4smile.com/quotes/author/patrick-cox/) > [A great brand is a story that never stops unfolding.](https://sms4smile.com/quotes/tony-hsieh/a-great-brand-is-a-story-that-never-stops-unfolding/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or…](https://sms4smile.com/quotes/seth-godin/a-brand-is-the-set-of-expectations-memories-stores-and-relationships/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and…](https://sms4smile.com/quotes/philip-kotler/the-art-of-marketing-is-the-art-of-brand-building-if-you-arenot-a/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [I don't care about the brand. I care about the country.](https://sms4smile.com/quotes/donald-trump/i-don-t-care-about-the-brand-i-care-about-the-country/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [“that your business can avoid making some of the same ones.   7. You want to figure out the right balance of profits, passion, and…](https://sms4smile.com/quotes/tony-hsieh/that-your-business-can-avoid-making-some-of-the-same-ones-7-you-want/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [Hip-hop and being a pro athlete go hand in hand. When they come together, it's a win, not just for your business brand but…](https://sms4smile.com/quotes/kendrick-lamar/hip-hop-and-being-a-pro-athlete-go-hand-in-hand-when-they-come/) [Kendrick Lamar](https://sms4smile.com/quotes/author/kendrick-lamar/) > [In the beginning it was just about the business - now it's about the brand.](https://sms4smile.com/quotes/richard-branson/in-the-beginning-it-was-just-about-the-business-now-it-s-about-the/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [“Sharing the same exact content, message or advertisements over and over again only showcases your limited content and a serious lack of depth in your…](https://sms4smile.com/quotes/loren-weisman/sharing-the-same-exact-content-message-or-advertisements-over-and/) [Loren Weisman](https://sms4smile.com/quotes/author/loren-weisman/) > [“Your brand will be called on upon when it's needed. When it's not needed at the moment, keep it safely till it's call comes.…](https://sms4smile.com/quotes/israelmore-ayivor/your-brand-will-be-called-on-upon-when-it-s-needed-when-it-s-not/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [“I put the bra in brand, and I top it!”](https://sms4smile.com/quotes/natalya-vorobyova/i-put-the-bra-in-brand-and-i-top-it/) [Natalya Vorobyova](https://sms4smile.com/quotes/author/natalya-vorobyova/) > [“The decision to create a book trailer is entirely up to you. I can remember when "video killed the radio star" on MTV and…](https://sms4smile.com/quotes/kytka-hilmar-jezek/the-decision-to-create-a-book-trailer-is-entirely-up-to-you-i-can/) [Kytka Hilmar-Jezek](https://sms4smile.com/quotes/author/kytka-hilmar-jezek/) > [“Your names and your photos give you a unique identity. Make and maintain a good name in the hearts of people. Paint good photos…](https://sms4smile.com/quotes/israelmore-ayivor/your-names-and-your-photos-give-you-a-unique-identity-make-and/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) ## More by Donald Trump > [I'm gonna bring America together.](https://sms4smile.com/quotes/donald-trump/i-m-gonna-bring-america-together/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [We need a system that serves our needs, not the needs of others. Remember, under a Trump administration it's called America first. Remember that.](https://sms4smile.com/quotes/donald-trump/we-need-a-system-that-serves-our-needs-not-the-needs-of-others/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [ Vote for Donald Trump. You're going to see something and you'll be so happy, you'll be so thrilled. This \[presidential\] election is about every… ](https://sms4smile.com/quotes/donald-trump/vote-for-donald-trump-you-re-going-to-see-something-and-you-ll-be-so/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [As far as Japan is concerned, I want to help all of our allies, but we are losing billions and billions of dollars. We…](https://sms4smile.com/quotes/donald-trump/as-far-as-japan-is-concerned-i-want-to-help-all-of-our-allies-but-we/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [Change your attitude and gain some altitude. Believe me, you'll love it up here.](https://sms4smile.com/quotes/donald-trump/change-your-attitude-and-gain-some-altitude-believe-me-you-ll-love-it/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [In my former life I was in insider, as much as anybody else. And I knew what it's like, and I still know what…](https://sms4smile.com/quotes/donald-trump/in-my-former-life-i-was-in-insider-as-much-as-anybody-else-and-i-knew/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [If you have a good idea you must explain it or you will fail.](https://sms4smile.com/quotes/donald-trump/if-you-have-a-good-idea-you-must-explain-it-or-you-will-fail/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [You know, we can't beat ISIS. We can't do anything. We can't take care of our vets. We can't have good health care. "Obama…](https://sms4smile.com/quotes/donald-trump/you-know-we-can-t-beat-isis-we-can-t-do-anything-we-can-t-take-care/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [I have my own opinions; you can have your own opinions.](https://sms4smile.com/quotes/donald-trump/i-have-my-own-opinions-you-can-have-your-own-opinions/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [ David Cameron was wrong on this \[Brexit\]. He didn't get the mood of his country right. He was very surprised to see what happened. ](https://sms4smile.com/quotes/donald-trump/david-cameron-was-wrong-on-this-brexit-he-didn-t-get-the-mood-of-his/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [The interesting thing is that everyone in golf is just nice. You learn a lot about people playing golf: their integrity, how they play…](https://sms4smile.com/quotes/donald-trump/the-interesting-thing-is-that-everyone-in-golf-is-just-nice-you-learn/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [So in our shared mission to make America great again, I support and endorse our Speaker of the House, Paul Ryan.](https://sms4smile.com/quotes/donald-trump/so-in-our-shared-mission-to-make-america-great-again-i-support-and/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [I would've easily won the popular vote, much easier, in my opinion, than winning the electoral college.](https://sms4smile.com/quotes/donald-trump/i-would-ve-easily-won-the-popular-vote-much-easier-in-my-opinion-than/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [I didn't do anything for Russia. I've done nothing for Russia. Hillary Clinton gave them 20% of our uranium.](https://sms4smile.com/quotes/donald-trump/i-didn-t-do-anything-for-russia-i-ve-done-nothing-for-russia-hillary/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [I want regulation. I want to protect our environment. I want regulations for safety. I want all of the regulations that we need, and…](https://sms4smile.com/quotes/donald-trump/i-want-regulation-i-want-to-protect-our-environment-i-want/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) [Explore all 3,556 Donald Trump quotes ](https://sms4smile.com/quotes/author/donald-trump/) ## More Brand quotes > [What I love about Nivea is they're all about authenticity. The brand isn't pretending to be anything it isn't.](https://sms4smile.com/quotes/tessa-virtue/what-i-love-about-nivea-is-they-re-all-about-authenticity-the-brand/) [Tessa Virtue](https://sms4smile.com/quotes/author/tessa-virtue/) > [I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at…](https://sms4smile.com/quotes/adam-kluger/i-have-an-office-full-of-product-from-brands-trying-to-be-in-videos/) [Adam Kluger](https://sms4smile.com/quotes/author/adam-kluger/) > [I'm drawn to the funny brand of comedy.](https://sms4smile.com/quotes/kaitlin-olson/i-m-drawn-to-the-funny-brand-of-comedy/) [Kaitlin Olson](https://sms4smile.com/quotes/author/kaitlin-olson/) > [Mahindra's brand strategy is about niches across areas of mobility.](https://sms4smile.com/quotes/anand-mahindra/mahindra-s-brand-strategy-is-about-niches-across-areas-of-mobility/) [Anand Mahindra](https://sms4smile.com/quotes/author/anand-mahindra/) > [I think the most important lesson isn't necessarily to try and write a different book every time, or to try and brand yourself and…](https://sms4smile.com/quotes/chris-bohjalian/i-think-the-most-important-lesson-isn-t-necessarily-to-try-and-write/) [Chris Bohjalian](https://sms4smile.com/quotes/author/chris-bohjalian/) > [In a fast-paced world, today's popular brand could be tomorrow's trivia question.](https://sms4smile.com/quotes/d-wayne-calloway/in-a-fast-paced-world-today-s-popular-brand-could-be-tomorrow-s/) [D. Wayne Calloway](https://sms4smile.com/quotes/author/d-wayne-calloway/) > [I've knocked out any number of Democrats using ads associating them with the brand toxicity of Reid, Pelosi, and Obama, and before that Ted…](https://sms4smile.com/quotes/rick-wilson/i-ve-knocked-out-any-number-of-democrats-using-ads-associating-them/) [Rick Wilson](https://sms4smile.com/quotes/author/rick-wilson/) > [I've got the hottest brand in the world.](https://sms4smile.com/quotes/donald-trump/i-ve-got-the-hottest-brand-in-the-world/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [I am an emotional and fragile person. I observe life, I am perceptive and can read a person's body language. I have a strong…](https://sms4smile.com/quotes/madhur-bhandarkar/i-am-an-emotional-and-fragile-person-i-observe-life-i-am-perceptive/) [Madhur Bhandarkar](https://sms4smile.com/quotes/author/madhur-bhandarkar/) > [Unfortunately, being a brand is really important nowadays.](https://sms4smile.com/quotes/rita-ora/unfortunately-being-a-brand-is-really-important-nowadays/) [Rita Ora](https://sms4smile.com/quotes/author/rita-ora/) > [I want Off-White to be a graphics-based brand.](https://sms4smile.com/quotes/virgil-abloh/i-want-off-white-to-be-a-graphics-based-brand/) [Virgil Abloh](https://sms4smile.com/quotes/author/virgil-abloh/) > [“Your names and your photos give you a unique identity. Make and maintain a good name in the hearts of people. Paint good photos…](https://sms4smile.com/quotes/israelmore-ayivor/your-names-and-your-photos-give-you-a-unique-identity-make-and/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [My brand is a demography-breaker. It speaks to all homemakers and women from all walks of life and all across society.](https://sms4smile.com/quotes/sandra-lee/my-brand-is-a-demography-breaker-it-speaks-to-all-homemakers-and/) [Sandra Lee](https://sms4smile.com/quotes/author/sandra-lee/) > [Topshop is the only brand I've ever collaborated with on a fashion collection.](https://sms4smile.com/quotes/kate-moss/topshop-is-the-only-brand-i-ve-ever-collaborated-with-on-a-fashion/) [Kate Moss](https://sms4smile.com/quotes/author/kate-moss/) > [My friends and I have always loved the Neutrogena brand and their ability to help inspire confidence. So when I found out I was…](https://sms4smile.com/quotes/miranda-cosgrove/my-friends-and-i-have-always-loved-the-neutrogena-brand-and-their/) [Miranda Cosgrove](https://sms4smile.com/quotes/author/miranda-cosgrove/) [Browse all 763 Brand quotes ](https://sms4smile.com/quotes/about/brand/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "If your business is not a brand, it's a commodity.", "creator": { "@type": "Person", "name": "Donald Trump" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/donald-trump/if-your-business-is-not-a-brand-it-s-a-commodity/", "about": { "@type": "Thing", "name": "Brand" }, "@id": "https://sms4smile.com/quotes/donald-trump/if-your-business-is-not-a-brand-it-s-a-commodity/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b76/donald-trump-18_branding_if-your-business-is-not-a-brand-it-s-a-c_2071694.jpg", "contentUrl": "https://sms4smile.com/quotes/i/b76/donald-trump-18_branding_if-your-business-is-not-a-brand-it-s-a-c_2071694.jpg", "url": "https://sms4smile.com/quotes/i/b76/donald-trump-18_branding_if-your-business-is-not-a-brand-it-s-a-c_2071694.jpg", "width": 1080, "height": 1080, "caption": "“If your business is not a brand, it's a commodity.” — Donald Trump", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Donald Trump", "item": "https://sms4smile.com/quotes/author/donald-trump/" }, { "@type": "ListItem", "position": 4, "name": "If your business is not a...", "item": "https://sms4smile.com/quotes/donald-trump/if-your-business-is-not-a-brand-it-s-a-commodity/" } ], "@id": "https://sms4smile.com/quotes/donald-trump/if-your-business-is-not-a-brand-it-s-a-commodity/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```