--- title: "Meaning & Key Takeaway of: We must design for the way people behave…" description: "\"“We must design for the way people behave, not for how we would wish them to behave.”\" — Donald A. Norman" image: "https://sms4smile.com/quotes/i/fef/donald-a-norman-6862_design-thinking_we-must-design-for-the-way-people-behave_2043616.jpg" --- # We must design for the way people behave, not for how we… ![“We must design for the way people behave, not for how we would wish them to behave.” quote by Donald A. Norman](https://sms4smile.com/quotes/i/fef/donald-a-norman-6862_design-thinking_we-must-design-for-the-way-people-behave_2043616.jpg) [Download](https://sms4smile.com/quotes/i/fef/donald-a-norman-6862_design-thinking_we-must-design-for-the-way-people-behave_2043616.jpg) [Open image](https://sms4smile.com/quotes/i/fef/donald-a-norman-6862_design-thinking_we-must-design-for-the-way-people-behave_2043616.jpg) > ““We must design for the way people behave, not for how we would wish them to behave.”” [Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Design should follow actual human behavior rather than idealized expectations. **In simple terms:** Design for real behavior. Key Takeaway Observe users, then design. Themes user‑centered design human behavior design ethics Mood reflective pragmatic Type prescriptive insightful When to use this quote - product development - interface design - service design - urban planning Key Concepts Cognitive ergonomics affordances Questions to Reflect On - How do you discover true user habits? - What assumptions are you making about users? A Different Perspective People may resist designs that ignore their habits. ★ ★ ★ ★ ★ No ratings yet [Inspirational](https://sms4smile.com/quotes/about/inspirational/) ## Related quotes > [“We interrogate the world by making.”](https://sms4smile.com/quotes/bill-burnett/we-interrogate-the-world-by-making/) [Bill Burnett](https://sms4smile.com/quotes/author/bill-burnett/) > [“Every company is perfectly designed to get the results it's getting— change the design, change the results.”](https://sms4smile.com/quotes/greg-born/every-company-is-perfectly-designed-to-get-the-results-it-s-getting/) [Greg Born](https://sms4smile.com/quotes/author/greg-born/) > [“We have to accept that much of reality is ineffable and so to understand it we can't rely on words alone.”](https://sms4smile.com/quotes/oli-anderson/we-have-to-accept-that-much-of-reality-is-ineffable-and-so-to/) [Oli Anderson](https://sms4smile.com/quotes/author/oli-anderson/) > [“eXtended Reality (XR) and spatial computing are inherently familiar to humans, with the potential to reshape not only our social interactions but also human-computer…](https://sms4smile.com/quotes/norbertus-krisnu-prabowo/extended-reality-xr-and-spatial-computing-are-inherently-familiar-to/) [Norbertus Krisnu Prabowo](https://sms4smile.com/quotes/author/norbertus-krisnu-prabowo/) > [“during this century (the twentieth) we have for the first time been dominated by non-interactive forms of entertainment: cinema, radio, recorded music and television.…](https://sms4smile.com/quotes/douglas-adams/during-this-century-the-twentieth-we-have-for-the-first-time-been/) [Douglas Adams](https://sms4smile.com/quotes/author/douglas-adams/) > [“While any software system introduces some kind of formalization of the world, HCI (like AI) deals with formalizations of human cognition and activity. 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There's nothing there you can point to, it evaporates if you try to analyse it, but it's real…](https://sms4smile.com/quotes/jo-walton/you-know-class-is-like-magic-there-s-nothing-there-you-can-point-to/) [Jo Walton](https://sms4smile.com/quotes/author/jo-walton/) > [“Some people behave as though they are having an allergic reaction to feelings.”](https://sms4smile.com/quotes/steve-maraboli/some-people-behave-as-though-they-are-having-an-allergic-reaction-to/) [Steve Maraboli](https://sms4smile.com/quotes/author/steve-maraboli/) ## More by Donald A. Norman > [“key to winning the race is not to compete against machines but to compete with machines.”](https://sms4smile.com/quotes/donald-a-norman/key-to-winning-the-race-is-not-to-compete-against-machines-but-to/) [Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/) > [ Hypertext makes a virtue out of lack of organization, allowing ideas and thoughts to be juxtaposed at will. \[...\] The advent of hypertext is… ](https://sms4smile.com/quotes/donald-a-norman/hypertext-makes-a-virtue-out-of-lack-of-organization-allowing-ideas/) [Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/) > [We delude ourselves if we believe that skilled behavior is easy, that it can come about without effort. We forget the years of tuning,…](https://sms4smile.com/quotes/donald-a-norman/we-delude-ourselves-if-we-believe-that-skilled-behavior-is-easy-that/) [Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/) > [“Could we ever switch to this or any of the many other rational systems? Unlikely: tradition is difficult to overcome.”](https://sms4smile.com/quotes/donald-a-norman/could-we-ever-switch-to-this-or-any-of-the-many-other-rational/) [Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/) > [People Propose, Science Studies, Technology Conforms.](https://sms4smile.com/quotes/donald-a-norman/people-propose-science-studies-technology-conforms/) [Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/) > [“If designers and researchers do not sometimes fail, it is a sign that they are not trying hard enough—they are not thinking the great…](https://sms4smile.com/quotes/donald-a-norman/if-designers-and-researchers-do-not-sometimes-fail-it-is-a-sign-that/) [Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/) > [What makes something simple or complex? It's not the number of dials or controls or how many features it has: It is whether the…](https://sms4smile.com/quotes/donald-a-norman/what-makes-something-simple-or-complex-it-s-not-the-number-of-dials/) [Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/) > [Only the most sophisticated of beings can lie and cheat, and get away with it.](https://sms4smile.com/quotes/donald-a-norman/only-the-most-sophisticated-of-beings-can-lie-and-cheat-and-get-away/) [Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/) > [Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require…](https://sms4smile.com/quotes/donald-a-norman/any-time-you-see-signs-or-labels-added-to-a-device-it-is-an/) [Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/) > [Good design is also an act of communication between the designer and the user, except that all the communication has to come about by…](https://sms4smile.com/quotes/donald-a-norman/good-design-is-also-an-act-of-communication-between-the-designer-and/) [Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/) > [“We need to remove the word failure from our vocabulary, replacing it instead with learning experience. To fail is to learn: we learn more…](https://sms4smile.com/quotes/donald-a-norman/we-need-to-remove-the-word-failure-from-our-vocabulary-replacing-it/) [Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/) > [When I use a direct manipulation system whether for text editing, drawing pictures, or creating and playing games I do think of myself not…](https://sms4smile.com/quotes/donald-a-norman/when-i-use-a-direct-manipulation-system-whether-for-text-editing/) [Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/) > [“Radical innovation is what many people seek, for it is the big, spectacular form of change. But most radical ideas fail, and even those…](https://sms4smile.com/quotes/donald-a-norman/radical-innovation-is-what-many-people-seek-for-it-is-the-big/) [Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/) > [Technology usually provides a series of tradeoffs. Each asset is offset by a deficit...A major problem occurs when those who suffer from technology's defecits…](https://sms4smile.com/quotes/donald-a-norman/technology-usually-provides-a-series-of-tradeoffs-each-asset-is/) [Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/) > [Simplification is as much in the mind as it is in the device.](https://sms4smile.com/quotes/donald-a-norman/simplification-is-as-much-in-the-mind-as-it-is-in-the-device/) [Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/) [Explore all 97 Donald A. Norman quotes ](https://sms4smile.com/quotes/author/donald-a-norman/) ## More Behave quotes > [If you are well-mannered towards those whose views are similar to yours, you may be said to exhibit a fairly good character. But, if…](https://sms4smile.com/quotes/anonymous/if-you-are-well-mannered-towards-those-whose-views-are-similar-to/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [To behave creatively in art means behavior with skill; and skill comes from discipline, not derangement. The artist who knows the rules -and proportion…](https://sms4smile.com/quotes/burne-hogarth/to-behave-creatively-in-art-means-behavior-with-skill-and-skill-comes/) Burne Hogarth > [You can behave as badly as you like in America. Nobody notices.](https://sms4smile.com/quotes/quentin-crisp/you-can-behave-as-badly-as-you-like-in-america-nobody-notices/) [Quentin Crisp](https://sms4smile.com/quotes/author/quentin-crisp/) > [For war to man, like childbirth to women, is simplifying in its emotions and activities. All the real problems of life can be put…](https://sms4smile.com/quotes/pearl-s-buck/for-war-to-man-like-childbirth-to-women-is-simplifying-in-its/) [Pearl S. Buck](https://sms4smile.com/quotes/author/pearl-s-buck/) > [“Then Olympus it is. But do try to behave. I know it’s hard for you, but… (Delphine) I won’t piss on the floor. (Jericho)…](https://sms4smile.com/quotes/sherrilyn-kenyon/then-olympus-it-is-but-do-try-to-behave-i-know-it-s-hard-for-you-but/) [Sherrilyn Kenyon](https://sms4smile.com/quotes/author/sherrilyn-kenyon/) > [The possibility of saying anything about a thing rests on the assumption that it preserves its identity, or continues to be the same thing…](https://sms4smile.com/quotes/frank-knight/the-possibility-of-saying-anything-about-a-thing-rests-on-the/) [Frank Knight](https://sms4smile.com/quotes/author/frank-knight/) > [Why does man behave like perfect idiot? This is the problem I wish to deal with.](https://sms4smile.com/quotes/albert-szent-gyorgyi/why-does-man-behave-like-perfect-idiot-this-is-the-problem-i-wish-to/) [Albert Szent-Gyorgyi](https://sms4smile.com/quotes/author/albert-szent-gyorgyi/) > [This is a time in my life where I'm gonna behave like an elegant human being. Or not.](https://sms4smile.com/quotes/elaine-stritch/this-is-a-time-in-my-life-where-i-m-gonna-behave-like-an-elegant/) [Elaine Stritch](https://sms4smile.com/quotes/author/elaine-stritch/) > [Most people, even in simple risky situations, don't behave the way the theory of utility would have them behave.](https://sms4smile.com/quotes/howard-raiffa/most-people-even-in-simple-risky-situations-don-t-behave-the-way-the/) [Howard Raiffa](https://sms4smile.com/quotes/author/howard-raiffa/) > [As a club, we have an educational purpose: to give back to those people who love Arsenal so that they learn moral values from…](https://sms4smile.com/quotes/arsene-wenger/as-a-club-we-have-an-educational-purpose-to-give-back-to-those-people/) [Arsene Wenger](https://sms4smile.com/quotes/author/arsene-wenger/) > [What astonishes many of us is not so much that human nature is fundamentally corrupt; we are astonished rather that it does not behave…](https://sms4smile.com/quotes/morton-irving-seiden/what-astonishes-many-of-us-is-not-so-much-that-human-nature-is/) Morton Irving Seiden > [Do we behave out of fear of punishment, or out of the demands of our heart? For me, it is the latter, as I…](https://sms4smile.com/quotes/anonymous/do-we-behave-out-of-fear-of-punishment-or-out-of-the-demands-of-our/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [When you are in hard labor, remember that the length of labor is usually proportional to the number of people around. Avoid the presence…](https://sms4smile.com/quotes/michel-odent/when-you-are-in-hard-labor-remember-that-the-length-of-labor-is/) [Michel Odent](https://sms4smile.com/quotes/author/michel-odent/) > [The superpowers often behave like two heavily armed blind men feeling their way around a room, each believing himself in mortal peril from the…](https://sms4smile.com/quotes/anonymous/the-superpowers-often-behave-like-two-heavily-armed-blind-men-feeling/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [For political and bureaucratic reasons, governments at all levels are telling far less to the public than to insiders about how to prepare for…](https://sms4smile.com/quotes/barton-gellman/for-political-and-bureaucratic-reasons-governments-at-all-levels-are/) [Barton Gellman](https://sms4smile.com/quotes/author/barton-gellman/) Browse all 1,587 Behave quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“We must design for the way people behave, not for how we would wish them to behave.”", "creator": { "@type": "Person", "name": "Donald A. 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