--- title: "Meaning & Key Takeaway of: I think a successful company is one where…" description: "\"I think a successful company is one where everybody owns the same mission. Out of necessity, we divide ourselves up into discipline groups. But the goa..." image: "https://sms4smile.com/quotes/i/278/donald-a-norman-6862_business_i-think-a-successful-company-is-one-wher_694373.jpg" --- # I think a successful company is one where everybody owns… ![“I think a successful company is one where everybody owns the same mission. Out of necessity, we divide ourselves up into discipline groups. But the goal when you are actually doing the work is to somehow forget what discipline group you are in and come together. So in that sense, nobody should own…” quote by Donald A. Norman](https://sms4smile.com/quotes/i/278/donald-a-norman-6862_business_i-think-a-successful-company-is-one-wher_694373.jpg) [Download](https://sms4smile.com/quotes/i/278/donald-a-norman-6862_business_i-think-a-successful-company-is-one-wher_694373.jpg) [Open image](https://sms4smile.com/quotes/i/278/donald-a-norman-6862_business_i-think-a-successful-company-is-one-wher_694373.jpg) > “I think a successful company is one where everybody owns the same mission. Out of necessity, we divide ourselves up into discipline groups. But the goal when you are actually doing the work is to somehow forget what discipline group you are in and come together. So in that sense, nobody should own user experience; everybody should own it.” [Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Successful companies unify mission across disciplines, sharing ownership of user experience. **In simple terms:** All teams share the same goal. Key Takeaway Collaborate beyond departmental boundaries. Themes collaboration mission user experience Mood inspired pragmatic Type strategic organizational When to use this quote - product development - customer service - strategic planning Key Concepts cross‑functional teamwork shared ownership design thinking Questions to Reflect On - How can you foster a culture of shared responsibility? - What structures support cross‑disciplinary collaboration? A Different Perspective Departments may resist losing autonomy. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Company](https://sms4smile.com/quotes/about/company/) [Company Everybody](https://sms4smile.com/quotes/about/company-everybody-3301666/) [Discipline](https://sms4smile.com/quotes/about/discipline/) [Divides](https://sms4smile.com/quotes/about/divides/) [Doing The Work](https://sms4smile.com/quotes/about/doing-the-work/) [Forget](https://sms4smile.com/quotes/about/forget/) [Goal](https://sms4smile.com/quotes/about/goal/) [Goals](https://sms4smile.com/quotes/about/goals/) [Groups](https://sms4smile.com/quotes/about/groups/) [Missions](https://sms4smile.com/quotes/about/missions/) [Owns Mission](https://sms4smile.com/quotes/about/owns-mission-5510189/) [Should](https://sms4smile.com/quotes/about/should/) [Success](https://sms4smile.com/quotes/about/success/) [Successful](https://sms4smile.com/quotes/about/successful/) [Successful company](https://sms4smile.com/quotes/about/successful-company/) [Think Successful](https://sms4smile.com/quotes/about/think-successful/) [Thinking](https://sms4smile.com/quotes/about/thinking/) [Together](https://sms4smile.com/quotes/about/together/) [User experience](https://sms4smile.com/quotes/about/user-experience/) [Users](https://sms4smile.com/quotes/about/users/) ## Related quotes > [Life’s better with company. Everybody needs a co-pilot.](https://sms4smile.com/quotes/george-clooney/life-s-better-with-company-everybody-needs-a-co-pilot/) [George Clooney](https://sms4smile.com/quotes/author/george-clooney/) > [Too many companies believe that all they must do is provide a 'neat' technology or some 'cool' product or, sometimes, just good, solid engineering.…](https://sms4smile.com/quotes/donald-a-norman/too-many-companies-believe-that-all-they-must-do-is-provide-a-neat/) [Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/) > [User experience is really the whole totality. Opening the package good example. It's the total experience that matters. And that starts from when you…](https://sms4smile.com/quotes/donald-a-norman/user-experience-is-really-the-whole-totality-opening-the-package-good/) [Donald A. 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Norman](https://sms4smile.com/quotes/author/donald-a-norman/) > [Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require…](https://sms4smile.com/quotes/donald-a-norman/any-time-you-see-signs-or-labels-added-to-a-device-it-is-an/) [Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/) > [Good design is also an act of communication between the designer and the user, except that all the communication has to come about by…](https://sms4smile.com/quotes/donald-a-norman/good-design-is-also-an-act-of-communication-between-the-designer-and/) [Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/) > [“We need to remove the word failure from our vocabulary, replacing it instead with learning experience. To fail is to learn: we learn more…](https://sms4smile.com/quotes/donald-a-norman/we-need-to-remove-the-word-failure-from-our-vocabulary-replacing-it/) [Donald A. 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