---
title: "Meaning & Key Takeaway of: Any time you see signs or labels added to…"
description: "\"Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require instructions.\" — Donald A. Norman"
image: "https://sms4smile.com/quotes/i/e5b/donald-a-norman-6862_design_any-time-you-see-signs-or-labels-added-t_379949.jpg"
---

#  Any time you see signs or labels added to a device, it is…

![“Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require instructions.” quote by Donald A. Norman](https://sms4smile.com/quotes/i/e5b/donald-a-norman-6862_design_any-time-you-see-signs-or-labels-added-t_379949.jpg)   [Download](https://sms4smile.com/quotes/i/e5b/donald-a-norman-6862_design_any-time-you-see-signs-or-labels-added-t_379949.jpg) [Open image](https://sms4smile.com/quotes/i/e5b/donald-a-norman-6862_design_any-time-you-see-signs-or-labels-added-t_379949.jpg)

> “Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require instructions.”

[Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Design should be intuitive; adding labels to simple devices signals unnecessary complexity.

**In simple terms:** Simple devices need no instructions.

Key Takeaway

Design for intuitive use.

Themes

design usability human factors

Mood

frustrated critical

Type

observational practical

When to use this quote

- product design
- user manuals
- consumer electronics

Key Concepts

affordance cognitive load error prevention

Questions to Reflect On

- How could the design be made self‑explanatory?
- When are labels actually helpful?

A Different Perspective

Labels may be required for safety or regulatory reasons.

★ ★ ★ ★ ★   No ratings yet

[Design](https://sms4smile.com/quotes/about/design/) [Labels](https://sms4smile.com/quotes/about/labels/) [Time](https://sms4smile.com/quotes/about/time/)

## Related quotes

> [Good design is clear thinking made visible, bad design is stupidity made visible](https://sms4smile.com/quotes/edward-tufte/good-design-is-clear-thinking-made-visible-bad-design-is-stupidity/)

[Edward Tufte](https://sms4smile.com/quotes/author/edward-tufte/)

> [In all situations where bad design decisions were made, people lacked some information that would have helped them make the right decision.](https://sms4smile.com/quotes/jared-spool/in-all-situations-where-bad-design-decisions-were-made-people-lacked/)

[Jared Spool](https://sms4smile.com/quotes/author/jared-spool/)

> [Think good design is expensive? Just wait and see what bad design ends up costing you.](https://sms4smile.com/quotes/anonymous/think-good-design-is-expensive-just-wait-and-see-what-bad-design-ends/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [“The alternative to good design is bad design, not no design at all.”](https://sms4smile.com/quotes/anonymous/the-alternative-to-good-design-is-bad-design-not-no-design-at-all/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [Good design doesn't date. Bad design does.](https://sms4smile.com/quotes/paul-rand/good-design-doesn-t-date-bad-design-does/)

[Paul Rand](https://sms4smile.com/quotes/author/paul-rand/)

> [“No. Just no. The hairiness, and the lumpiness, and the great big fumbling fingers and … balls. I mean, balls. What’s that about? That…](https://sms4smile.com/quotes/joe-abercrombie/no-just-no-the-hairiness-and-the-lumpiness-and-the-great-big-fumbling/)

[Joe Abercrombie](https://sms4smile.com/quotes/author/joe-abercrombie/)

> [I'm convinced that without bad design, the world would be a far less stimulating place; we would have nothing to marvel over and nothing…](https://sms4smile.com/quotes/carrie-fulton-phillips/i-m-convinced-that-without-bad-design-the-world-would-be-a-far-less/)

Carrie Fulton Phillips

> [When you as a designer design something that burdens a community with maintenance and old world technology, basically failed developed world technology, then you…](https://sms4smile.com/quotes/cameron-sinclair/when-you-as-a-designer-design-something-that-burdens-a-community-with/)

[Cameron Sinclair](https://sms4smile.com/quotes/author/cameron-sinclair/)

> [The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what…](https://sms4smile.com/quotes/paul-rand/the-public-is-more-familiar-with-bad-design-than-good-design-it-is-in/)

[Paul Rand](https://sms4smile.com/quotes/author/paul-rand/)

> [If you think good design is expensive, you should look at the cost of bad design.](https://sms4smile.com/quotes/ralf-speth/if-you-think-good-design-is-expensive-you-should-look-at-the-cost-of/)

Ralf Speth

> [The great pyramid is overrated. It's a bad design. The lounge is going to be huge, but the bedroom is going to be tiny.](https://sms4smile.com/quotes/karl-pilkington/the-great-pyramid-is-overrated-it-s-a-bad-design-the-lounge-is-going/)

[Karl Pilkington](https://sms4smile.com/quotes/author/karl-pilkington/)

> [The dark ages still reign over all humanity, and the depth and persistence of this domination are only now becoming clear. This Dark Ages…](https://sms4smile.com/quotes/r-buckminster-fuller/the-dark-ages-still-reign-over-all-humanity-and-the-depth-and/)

[R. Buckminster Fuller](https://sms4smile.com/quotes/author/r-buckminster-fuller/)

> [Closing his eyes, he sent up a prayer to anyone who was listening, asking please, for God's sake, stop sending him signals that they…](https://sms4smile.com/quotes/j-r-ward/closing-his-eyes-he-sent-up-a-prayer-to-anyone-who-was-listening/)

[J.R. Ward](https://sms4smile.com/quotes/author/j-r-ward/)

> [Time is painted with a lock before, and bald behind, signifying thereby that we must take time by the forelock; for, when it is…](https://sms4smile.com/quotes/jonathan-swift/time-is-painted-with-a-lock-before-and-bald-behind-signifying-thereby/)

[Jonathan Swift](https://sms4smile.com/quotes/author/jonathan-swift/)

> [If I had a dollar for every time I couldn’t sleep, I could buy a billion locks and finally read a book in peace.](https://sms4smile.com/quotes/aesop-rock/if-i-had-a-dollar-for-every-time-i-couldn-t-sleep-i-could-buy-a/)

[Aesop Rock](https://sms4smile.com/quotes/author/aesop-rock/)

## More by Donald A. Norman

> [“key to winning the race is not to compete against machines but to compete with machines.”](https://sms4smile.com/quotes/donald-a-norman/key-to-winning-the-race-is-not-to-compete-against-machines-but-to/)

[Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/)

> [ Hypertext makes a virtue out of lack of organization, allowing ideas and thoughts to be juxtaposed at will. \[...\] The advent of hypertext is… ](https://sms4smile.com/quotes/donald-a-norman/hypertext-makes-a-virtue-out-of-lack-of-organization-allowing-ideas/)

[Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/)

> [We delude ourselves if we believe that skilled behavior is easy, that it can come about without effort. We forget the years of tuning,…](https://sms4smile.com/quotes/donald-a-norman/we-delude-ourselves-if-we-believe-that-skilled-behavior-is-easy-that/)

[Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/)

> [“Could we ever switch to this or any of the many other rational systems? Unlikely: tradition is difficult to overcome.”](https://sms4smile.com/quotes/donald-a-norman/could-we-ever-switch-to-this-or-any-of-the-many-other-rational/)

[Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/)

> [People Propose, Science Studies, Technology Conforms.](https://sms4smile.com/quotes/donald-a-norman/people-propose-science-studies-technology-conforms/)

[Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/)

> [“If designers and researchers do not sometimes fail, it is a sign that they are not trying hard enough—they are not thinking the great…](https://sms4smile.com/quotes/donald-a-norman/if-designers-and-researchers-do-not-sometimes-fail-it-is-a-sign-that/)

[Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/)

> [What makes something simple or complex? It's not the number of dials or controls or how many features it has: It is whether the…](https://sms4smile.com/quotes/donald-a-norman/what-makes-something-simple-or-complex-it-s-not-the-number-of-dials/)

[Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/)

> [Only the most sophisticated of beings can lie and cheat, and get away with it.](https://sms4smile.com/quotes/donald-a-norman/only-the-most-sophisticated-of-beings-can-lie-and-cheat-and-get-away/)

[Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/)

> [Good design is also an act of communication between the designer and the user, except that all the communication has to come about by…](https://sms4smile.com/quotes/donald-a-norman/good-design-is-also-an-act-of-communication-between-the-designer-and/)

[Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/)

> [“We need to remove the word failure from our vocabulary, replacing it instead with learning experience. To fail is to learn: we learn more…](https://sms4smile.com/quotes/donald-a-norman/we-need-to-remove-the-word-failure-from-our-vocabulary-replacing-it/)

[Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/)

> [When I use a direct manipulation system whether for text editing, drawing pictures, or creating and playing games I do think of myself not…](https://sms4smile.com/quotes/donald-a-norman/when-i-use-a-direct-manipulation-system-whether-for-text-editing/)

[Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/)

> [“Radical innovation is what many people seek, for it is the big, spectacular form of change. But most radical ideas fail, and even those…](https://sms4smile.com/quotes/donald-a-norman/radical-innovation-is-what-many-people-seek-for-it-is-the-big/)

[Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/)

> [Technology usually provides a series of tradeoffs. Each asset is offset by a deficit...A major problem occurs when those who suffer from technology's defecits…](https://sms4smile.com/quotes/donald-a-norman/technology-usually-provides-a-series-of-tradeoffs-each-asset-is/)

[Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/)

> [Simplification is as much in the mind as it is in the device.](https://sms4smile.com/quotes/donald-a-norman/simplification-is-as-much-in-the-mind-as-it-is-in-the-device/)

[Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/)

> [I think a successful company is one where everybody owns the same mission. Out of necessity, we divide ourselves up into discipline groups. But…](https://sms4smile.com/quotes/donald-a-norman/i-think-a-successful-company-is-one-where-everybody-owns-the-same/)

[Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/)

[Explore all 97 Donald A. Norman quotes ](https://sms4smile.com/quotes/author/donald-a-norman/)

## More Design quotes

> [That's the great secret of creativity. You treat ideas like cats: you make them follow you.](https://sms4smile.com/quotes/ray-bradbury/that-s-the-great-secret-of-creativity-you-treat-ideas-like-cats-you/)

[Ray Bradbury](https://sms4smile.com/quotes/author/ray-bradbury/)

> [Plenty of white space and generous line spacing,and don't make the type size too miserly. Then you will be assured of a product fit…](https://sms4smile.com/quotes/giambattista-bodoni/plenty-of-white-space-and-generous-line-spacing-and-don-t-make-the/)

Giambattista Bodoni

> [Designers shouldn’t design for museums any more than mummies should die for them.](https://sms4smile.com/quotes/ralph-caplan/designers-shouldn-t-design-for-museums-any-more-than-mummies-should/)

[Ralph Caplan](https://sms4smile.com/quotes/author/ralph-caplan/)

> [The market may never coalesce around one basic design, or even around two or three dominant devices.](https://sms4smile.com/quotes/tom-peters/the-market-may-never-coalesce-around-one-basic-design-or-even-around/)

[Tom Peters](https://sms4smile.com/quotes/author/tom-peters/)

> [The display is the computer.](https://sms4smile.com/quotes/jen-hsun-huang/the-display-is-the-computer/)

Jen-Hsun Huang

> [Design is not making beauty, beauty emerges from selection, affinities, integration, love.](https://sms4smile.com/quotes/louis-kahn/design-is-not-making-beauty-beauty-emerges-from-selection-affinities/)

[Louis Kahn](https://sms4smile.com/quotes/author/louis-kahn/)

> [The beauty of New York is unintentional; it arose independent of human design, like a stalagmite cavern.](https://sms4smile.com/quotes/milan-kundera/the-beauty-of-new-york-is-unintentional-it-arose-independent-of-human/)

[Milan Kundera](https://sms4smile.com/quotes/author/milan-kundera/)

> [Like many other scientists who hold the Catholic faith, I see the Creator's plan and purpose fulfilled in our universe. I see a planet…](https://sms4smile.com/quotes/kenneth-r-miller/like-many-other-scientists-who-hold-the-catholic-faith-i-see-the/)

[Kenneth R. Miller](https://sms4smile.com/quotes/author/kenneth-r-miller/)

> [I design some of my own clothes now.](https://sms4smile.com/quotes/kiernan-shipka/i-design-some-of-my-own-clothes-now/)

[Kiernan Shipka](https://sms4smile.com/quotes/author/kiernan-shipka/)

> [Programmers are always surrounded by complexity; we cannot avoid it… If our basic tool, the language in which we design and code our programs,…](https://sms4smile.com/quotes/tony-hoare/programmers-are-always-surrounded-by-complexity-we-cannot-avoid-it-if/)

[Tony Hoare](https://sms4smile.com/quotes/author/tony-hoare/)

> [Design is a very personal thing. It's like art. Your personal choice plays a big role.](https://sms4smile.com/quotes/gauri-khan/design-is-a-very-personal-thing-it-s-like-art-your-personal-choice/)

[Gauri Khan](https://sms4smile.com/quotes/author/gauri-khan/)

> [“Designing posters, for me, is not only a commercial pursuit but also a philosophical endeavor.”](https://sms4smile.com/quotes/fang-chen/designing-posters-for-me-is-not-only-a-commercial-pursuit-but-also-a/)

Fang Chen

> [I am not a great believer in dialectical struggle. I am much more of a fusion person. I see it as a dialogue, or…](https://sms4smile.com/quotes/marina-warner/i-am-not-a-great-believer-in-dialectical-struggle-i-am-much-more-of-a/)

[Marina Warner](https://sms4smile.com/quotes/author/marina-warner/)

> [Users are not designers.](https://sms4smile.com/quotes/jakob-nielsen/users-are-not-designers/)

[Jakob Nielsen](https://sms4smile.com/quotes/author/jakob-nielsen/)

> [I write the way you might arrange flowers. Not every try works, but each one launches another. Every constraint, even dullness, frees up a…](https://sms4smile.com/quotes/richard-powers/i-write-the-way-you-might-arrange-flowers-not-every-try-works-but/)

[Richard Powers](https://sms4smile.com/quotes/author/richard-powers/)

[Browse all 5,563 Design quotes ](https://sms4smile.com/quotes/about/design/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require instructions.",
            "creator": {
                "@type": "Person",
                "name": "Donald A. Norman"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/donald-a-norman/any-time-you-see-signs-or-labels-added-to-a-device-it-is-an/",
            "about": {
                "@type": "Thing",
                "name": "Design"
            },
            "@id": "https://sms4smile.com/quotes/donald-a-norman/any-time-you-see-signs-or-labels-added-to-a-device-it-is-an/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/e5b/donald-a-norman-6862_design_any-time-you-see-signs-or-labels-added-t_379949.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/e5b/donald-a-norman-6862_design_any-time-you-see-signs-or-labels-added-t_379949.jpg",
                "url": "https://sms4smile.com/quotes/i/e5b/donald-a-norman-6862_design_any-time-you-see-signs-or-labels-added-t_379949.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should…” — Donald A. Norman",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Donald A. Norman",
                    "item": "https://sms4smile.com/quotes/author/donald-a-norman/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Any time you see signs or...",
                    "item": "https://sms4smile.com/quotes/donald-a-norman/any-time-you-see-signs-or-labels-added-to-a-device-it-is-an/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/donald-a-norman/any-time-you-see-signs-or-labels-added-to-a-device-it-is-an/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
