--- title: "Meaning & Key Takeaway of: The deciding differentiator in how you…" description: "\"The deciding differentiator in how you drive LOYALTY lies within your greatest asset…your people.\" — Don Farrell" image: "https://sms4smile.com/quotes/i/f3b/don-farrell-81956_assets_the-deciding-differentiator-in-how-you-d_1528883.jpg" --- # The deciding differentiator in how you drive LOYALTY lies… ![“The deciding differentiator in how you drive LOYALTY lies within your greatest asset…your people.” quote by Don Farrell](https://sms4smile.com/quotes/i/f3b/don-farrell-81956_assets_the-deciding-differentiator-in-how-you-d_1528883.jpg) [Download](https://sms4smile.com/quotes/i/f3b/don-farrell-81956_assets_the-deciding-differentiator-in-how-you-d_1528883.jpg) [Open image](https://sms4smile.com/quotes/i/f3b/don-farrell-81956_assets_the-deciding-differentiator-in-how-you-d_1528883.jpg) > “The deciding differentiator in how you drive LOYALTY lies within your greatest asset…your people.” [Don Farrell](https://sms4smile.com/quotes/author/don-farrell/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Your employees are the key to building lasting customer loyalty. **In simple terms:** People drive loyalty. Key Takeaway Invest in and. Themes leadership customer loyalty human resources Mood inspirational pragmatic Type motivational leadership When to use this quote - company culture - customer service - team building Key Concepts employee engagement brand trust Questions to Reflect On - How can you empower staff to enhance loyalty? - What incentives motivate employees? A Different Perspective Neglecting people harms loyalty. ★ ★ ★ ★ ★ No ratings yet [Asset People](https://sms4smile.com/quotes/about/asset-people-2171131/) [Assets](https://sms4smile.com/quotes/about/assets/) [Deciding](https://sms4smile.com/quotes/about/deciding/) [Drive Loyalty](https://sms4smile.com/quotes/about/drive-loyalty-5668503/) [Greatest asset](https://sms4smile.com/quotes/about/greatest-asset/) [Loyalty](https://sms4smile.com/quotes/about/loyalty/) [Loyalty Lies](https://sms4smile.com/quotes/about/loyalty-lies-552977/) [Lying](https://sms4smile.com/quotes/about/lying/) [People](https://sms4smile.com/quotes/about/people/) ## Related quotes > [Never work for a company that says people are its most important asset. If you wanted to get a mortgage and you said that…](https://sms4smile.com/quotes/guy-browning/never-work-for-a-company-that-says-people-are-its-most-important/) [Guy Browning](https://sms4smile.com/quotes/author/guy-browning/) > [People are your most valuable asset. Only people can be made to appreciate in value.](https://sms4smile.com/quotes/stephen-covey/people-are-your-most-valuable-asset-only-people-can-be-made-to/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [At least liers loyalty to there lies.](https://sms4smile.com/quotes/erdem/at-least-liers-loyalty-to-there-lies/) [Erdem](https://sms4smile.com/quotes/author/erdem/) > [“My loyalty lies with you, Princess," Tove smiled. "I trust you, and other Trylle will learn to trust you, once they see what you…](https://sms4smile.com/quotes/amanda-hocking/my-loyalty-lies-with-you-princess-tove-smiled-i-trust-you-and-other/) [Amanda Hocking](https://sms4smile.com/quotes/author/amanda-hocking/) > [A company's employees are its greatest asset and your people are your product](https://sms4smile.com/quotes/richard-branson/a-company-s-employees-are-its-greatest-asset-and-your-people-are-your/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [We have one asset, and that's people.](https://sms4smile.com/quotes/sylvia-ostry/we-have-one-asset-and-that-s-people/) [Sylvia Ostry](https://sms4smile.com/quotes/author/sylvia-ostry/) > [In the last resort, sheer insight is the greatest asset of all.](https://sms4smile.com/quotes/herbert-butterfield/in-the-last-resort-sheer-insight-is-the-greatest-asset-of-all/) [Herbert Butterfield](https://sms4smile.com/quotes/author/herbert-butterfield/) > [Our needs are our greatest asset. It turns out I've learned to give all the things that I need.](https://sms4smile.com/quotes/andrew-solomon/our-needs-are-our-greatest-asset-it-turns-out-i-ve-learned-to-give/) [Andrew Solomon](https://sms4smile.com/quotes/author/andrew-solomon/) > [Don't let what you don't know scare you, because it can become your greatest asset. And if you do things without knowing how they…](https://sms4smile.com/quotes/sara-blakely/don-t-let-what-you-don-t-know-scare-you-because-it-can-become-your/) [Sara Blakely](https://sms4smile.com/quotes/author/sara-blakely/) > [My speed is my greatest asset.](https://sms4smile.com/quotes/peter-bondra/my-speed-is-my-greatest-asset/) [Peter Bondra](https://sms4smile.com/quotes/author/peter-bondra/) > [The dangerous assumption we unknowingly accept in the American dream is that our greatest asset is our own ability.](https://sms4smile.com/quotes/david-platt/the-dangerous-assumption-we-unknowingly-accept-in-the-american-dream/) [David Platt](https://sms4smile.com/quotes/author/david-platt/) > [...the hard work and poverty of my childhoodturned out to be my greatest asset in later years. Nothing could ever seem too hard after…](https://sms4smile.com/quotes/sue-sanders/the-hard-work-and-poverty-of-my-childhoodturned-out-to-be-my-greatest/) [Sue Sanders](https://sms4smile.com/quotes/author/sue-sanders/) > [Greatest sin of man kind: neglect to use his greatest asset.](https://sms4smile.com/quotes/napoleon-hill/greatest-sin-of-man-kind-neglect-to-use-his-greatest-asset/) [Napoleon Hill](https://sms4smile.com/quotes/author/napoleon-hill/) > [Air power alone does not guarantee America's security, but I believe it best exploits the nation's greatest asset - our technical skill.](https://sms4smile.com/quotes/hoyt-vandenberg/air-power-alone-does-not-guarantee-america-s-security-but-i-believe/) [Hoyt Vandenberg](https://sms4smile.com/quotes/author/hoyt-vandenberg/) > [ In the trade pact you know that was recently agreed to, I said you have to talk about devaluation. Because that's been their \[China\]… ](https://sms4smile.com/quotes/donald-trump/in-the-trade-pact-you-know-that-was-recently-agreed-to-i-said-you/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) ## More by Don Farrell > [Painting is of course multifarious, and for all of us the goal is, gaining control without impeding the creative process.](https://sms4smile.com/quotes/don-farrell/painting-is-of-course-multifarious-and-for-all-of-us-the-goal-is/) [Don Farrell](https://sms4smile.com/quotes/author/don-farrell/) > [If you can steal from your competition, then they deserve to lose it. If someone steals from you, then shame on you…you deserve it.…](https://sms4smile.com/quotes/don-farrell/if-you-can-steal-from-your-competition-then-they-deserve-to-lose-it/) [Don Farrell](https://sms4smile.com/quotes/author/don-farrell/) [Explore all 3 Don Farrell quotes ](https://sms4smile.com/quotes/author/don-farrell/) ## More Assets quotes > [A great smile is a wonderful asset, but a good heart is pure gold.](https://sms4smile.com/quotes/dolly-parton/a-great-smile-is-a-wonderful-asset-but-a-good-heart-is-pure-gold/) [Dolly Parton](https://sms4smile.com/quotes/author/dolly-parton/) > [Most people put money in their piggy bank. I buy a goose that lays golden eggs over and over again. That's what an asset…](https://sms4smile.com/quotes/robert-kiyosaki/most-people-put-money-in-their-piggy-bank-i-buy-a-goose-that-lays/) [Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/) > [Groupon has some interesting assets.](https://sms4smile.com/quotes/matt-cohler/groupon-has-some-interesting-assets/) [Matt Cohler](https://sms4smile.com/quotes/author/matt-cohler/) > [Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.](https://sms4smile.com/quotes/seth-godin/developing-expertise-or-assets-that-are-not-easily-copied-is/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Well I think they broke the mould when they made me and being humble is one of my great assets.](https://sms4smile.com/quotes/larry-hagman/well-i-think-they-broke-the-mould-when-they-made-me-and-being-humble/) [Larry Hagman](https://sms4smile.com/quotes/author/larry-hagman/) > [3 people get stranded on a remote Island A Banker, a Daily Mail reader & an Asylum seeker All they have to eat is…](https://sms4smile.com/quotes/christopher-brookmyre/3-people-get-stranded-on-a-remote-island-a-banker-a-daily-mail-reader/) [Christopher Brookmyre](https://sms4smile.com/quotes/author/christopher-brookmyre/) > [Why doesn't the United States take over the monarchy and unite with England? England does have important assets. Naturally the longer you wait, the…](https://sms4smile.com/quotes/w-h-auden/why-doesn-t-the-united-states-take-over-the-monarchy-and-unite-with/) [W. H. Auden](https://sms4smile.com/quotes/author/w-h-auden/) > [You have great assets if you're a dual-threat, but you still have to throw from the pocket and do all those types of things.](https://sms4smile.com/quotes/marcus-mariota/you-have-great-assets-if-you-re-a-dual-threat-but-you-still-have-to/) [Marcus Mariota](https://sms4smile.com/quotes/author/marcus-mariota/) > [Regulations for international accounting and funding will have to be examined to identify policies that inadvertently discourage institutional investors from putting their resources into…](https://sms4smile.com/quotes/jose-angel-gurria/regulations-for-international-accounting-and-funding-will-have-to-be/) [Jose Angel Gurria](https://sms4smile.com/quotes/author/jose-angel-gurria/) > [I think Kwame will be an asset to the Lakers.](https://sms4smile.com/quotes/kareem-abdul-jabbar/i-think-kwame-will-be-an-asset-to-the-lakers/) [Kareem Abdul-Jabbar](https://sms4smile.com/quotes/author/kareem-abdul-jabbar/) > [ \[When I die\], I will decidedly not be regretting missed opportunities for a good time. My regrets will be more along the lines of… ](https://sms4smile.com/quotes/anthony-bourdain/when-i-die-i-will-decidedly-not-be-regretting-missed-opportunities/) [Anthony Bourdain](https://sms4smile.com/quotes/author/anthony-bourdain/) > [Sourav's greatest asset is his ability to communicate. He is a naturally very confident person. He encourages his team, is a great motivator and…](https://sms4smile.com/quotes/ravi-shastri/sourav-s-greatest-asset-is-his-ability-to-communicate-he-is-a/) [Ravi Shastri](https://sms4smile.com/quotes/author/ravi-shastri/) > [When you consider the sheer magnitude of investable equities to choose from in the world's emerging markets, you realize that finding one that looks…](https://sms4smile.com/quotes/mark-mobius/when-you-consider-the-sheer-magnitude-of-investable-equities-to/) [Mark Mobius](https://sms4smile.com/quotes/author/mark-mobius/) > [I was impressed for the ten thousandth time by the fact that literature illuminates life only for those to whom books are a necessity.…](https://sms4smile.com/quotes/anthony-powell/i-was-impressed-for-the-ten-thousandth-time-by-the-fact-that/) [Anthony Powell](https://sms4smile.com/quotes/author/anthony-powell/) > [If God was the owner, I was the manager. I needed to adopt a steward's mentality toward the assets He had entrusted - not…](https://sms4smile.com/quotes/randy-alcorn/if-god-was-the-owner-i-was-the-manager-i-needed-to-adopt-a-steward-s/) [Randy Alcorn](https://sms4smile.com/quotes/author/randy-alcorn/) [Browse all 957 Assets quotes ](https://sms4smile.com/quotes/about/assets/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The deciding differentiator in how you drive LOYALTY lies within your greatest asset…your people.", "creator": { "@type": "Person", "name": "Don Farrell" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/don-farrell/the-deciding-differentiator-in-how-you-drive-loyalty-lies-within-your/", "about": { "@type": "Thing", "name": "Assets" }, "@id": "https://sms4smile.com/quotes/don-farrell/the-deciding-differentiator-in-how-you-drive-loyalty-lies-within-your/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/f3b/don-farrell-81956_assets_the-deciding-differentiator-in-how-you-d_1528883.jpg", "contentUrl": "https://sms4smile.com/quotes/i/f3b/don-farrell-81956_assets_the-deciding-differentiator-in-how-you-d_1528883.jpg", "url": "https://sms4smile.com/quotes/i/f3b/don-farrell-81956_assets_the-deciding-differentiator-in-how-you-d_1528883.jpg", "width": 1080, "height": 1080, "caption": "“The deciding differentiator in how you drive LOYALTY lies within your greatest asset…your people.” — Don Farrell", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Don Farrell", "item": "https://sms4smile.com/quotes/author/don-farrell/" }, { "@type": "ListItem", "position": 4, "name": "The deciding differentiator in how you...", "item": "https://sms4smile.com/quotes/don-farrell/the-deciding-differentiator-in-how-you-drive-loyalty-lies-within-your/" } ], "@id": "https://sms4smile.com/quotes/don-farrell/the-deciding-differentiator-in-how-you-drive-loyalty-lies-within-your/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```