--- title: "Meaning & Key Takeaway of: You came here because we do this better…" description: "\"“You came here because we do this better than you and part of that is letting our creatives be unproductive until they are.”\" — Don Draper" image: "https://sms4smile.com/quotes/i/3d5/don-draper-58444_creativity_you-came-here-because-we-do-this-better_1258311.jpg" --- # You came here because we do this better than you and part… ![“You came here because we do this better than you and part of that is letting our creatives be unproductive until they are.” quote by Don Draper](https://sms4smile.com/quotes/i/3d5/don-draper-58444_creativity_you-came-here-because-we-do-this-better_1258311.jpg) [Download](https://sms4smile.com/quotes/i/3d5/don-draper-58444_creativity_you-came-here-because-we-do-this-better_1258311.jpg) [Open image](https://sms4smile.com/quotes/i/3d5/don-draper-58444_creativity_you-came-here-because-we-do-this-better_1258311.jpg) > ““You came here because we do this better than you and part of that is letting our creatives be unproductive until they are.”” [Don Draper](https://sms4smile.com/quotes/author/don-draper/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Creative teams are allowed to be unproductive because the company values the eventual breakthrough more than constant output. **In simple terms:** Creativity needs downtime for better ideas. Key Takeaway Allow space for unproductive periods. Themes creativity productivity leadership innovation culture Mood thoughtful strategic Type advice leadership When to use this quote - product development - advertising - team meetings - brainstorming sessions Key Concepts Flow state creative incubation management style Questions to Reflect On - How much downtime is optimal? - What safeguards prevent slacking? 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