--- title: "Meaning & Key Takeaway of: The marketing department is really an…" description: "\"The marketing department is really an important part of getting an animated film to work. If the people running it are used to selling live action film..." image: "https://sms4smile.com/quotes/i/73e/don-bluth-18258_action_the-marketing-department-is-really-an-im_2440665.jpg" --- # The marketing department is really an important part of… ![“The marketing department is really an important part of getting an animated film to work. If the people running it are used to selling live action films and the hard rock music and the sex and all those things... Anything outside that, they just don't know what to do with it.” quote by Don Bluth](https://sms4smile.com/quotes/i/73e/don-bluth-18258_action_the-marketing-department-is-really-an-im_2440665.jpg) [Download](https://sms4smile.com/quotes/i/73e/don-bluth-18258_action_the-marketing-department-is-really-an-im_2440665.jpg) [Open image](https://sms4smile.com/quotes/i/73e/don-bluth-18258_action_the-marketing-department-is-really-an-im_2440665.jpg) > “The marketing department is really an important part of getting an animated film to work. If the people running it are used to selling live action films and the hard rock music and the sex and all those things... Anything outside that, they just don't know what to do with it.” [Don Bluth](https://sms4smile.com/quotes/author/don-bluth/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Marketing for animated films must differ from live‑action; traditional tactics often fail for animation. **In simple terms:** Animated films need unique marketing. Key Takeaway Tailor promotion to animation’s strengths. Themes marketing animation industry Mood pragmatic analytical Type business educational When to use this quote - film studios - advertising agencies - product launches - media planning Key Concepts branding audience segmentation creative strategy Questions to Reflect On - How can marketers learn animation‑specific tactics? - What risks arise from applying old methods? A Different Perspective Changing habits is costly for teams. ★ ★ ★ ★ ★ No ratings yet [Action](https://sms4smile.com/quotes/about/action/) [Action film](https://sms4smile.com/quotes/about/action-film/) [Action films](https://sms4smile.com/quotes/about/action-films/) [Animated Film](https://sms4smile.com/quotes/about/animated-film/) [Animated films](https://sms4smile.com/quotes/about/animated-films/) [Film](https://sms4smile.com/quotes/about/film/) [Hard rock](https://sms4smile.com/quotes/about/hard-rock/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Music](https://sms4smile.com/quotes/about/music/) [People](https://sms4smile.com/quotes/about/people/) [Rock music](https://sms4smile.com/quotes/about/rock-music/) [Rocks](https://sms4smile.com/quotes/about/rocks/) [Running](https://sms4smile.com/quotes/about/running/) [Selling](https://sms4smile.com/quotes/about/selling/) [Sex](https://sms4smile.com/quotes/about/sex/) ## Related quotes > [I love animated films when they are good, because they do bring a lot of emotion and heart that's very difficult to get in…](https://sms4smile.com/quotes/steve-martin/i-love-animated-films-when-they-are-good-because-they-do-bring-a-lot/) [Steve Martin](https://sms4smile.com/quotes/author/steve-martin/) > [You can be moved by an animated film and not by a live action film. There could be great inspiration in and humanity in…](https://sms4smile.com/quotes/geoffrey-s-fletcher/you-can-be-moved-by-an-animated-film-and-not-by-a-live-action-film/) [Geoffrey S. Fletcher](https://sms4smile.com/quotes/author/geoffrey-s-fletcher/) > [So much emotion can be brought in an animated film that's very hard to get in a live-action film. I haven't quite put my…](https://sms4smile.com/quotes/steve-martin/so-much-emotion-can-be-brought-in-an-animated-film-that-s-very-hard/) [Steve Martin](https://sms4smile.com/quotes/author/steve-martin/) > [There are lots of wonderful actors doing animated films these days, but I prefer it when you can't recognise them - it means they've…](https://sms4smile.com/quotes/imelda-staunton/there-are-lots-of-wonderful-actors-doing-animated-films-these-days/) [Imelda Staunton](https://sms4smile.com/quotes/author/imelda-staunton/) > [If you look back at Disney's 'The Hunchback of Notre Dame' or 'Pocahontas,' animated films were trying to get more and more real before…](https://sms4smile.com/quotes/genndy-tartakovsky/if-you-look-back-at-disney-s-the-hunchback-of-notre-dame-or/) [Genndy Tartakovsky](https://sms4smile.com/quotes/author/genndy-tartakovsky/) > [The best way for a beginner to write for animation is to closely watch animated films, then read the screenplays for them afterwards.](https://sms4smile.com/quotes/douglas-wood/the-best-way-for-a-beginner-to-write-for-animation-is-to-closely/) [Douglas Wood](https://sms4smile.com/quotes/author/douglas-wood/) > [I think I might do an animated film next. 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It was originally conceived to be live action, but…](https://sms4smile.com/quotes/henry-selick/coraline-is-neil-gaiman-s-book-it-sold-a-lot-it-has-a-big-fan-base-it/) [Henry Selick](https://sms4smile.com/quotes/author/henry-selick/) > [Well, I'd never done an animated movie before, which is why I was so excited about doing it. It was one of the little…](https://sms4smile.com/quotes/ashley-jensen/well-i-d-never-done-an-animated-movie-before-which-is-why-i-was-so/) [Ashley Jensen](https://sms4smile.com/quotes/author/ashley-jensen/) > [Each film has its processes. It doesn't mean that all animated films have to be like "Boy and the World," but creators have to…](https://sms4smile.com/quotes/alex-abreu/each-film-has-its-processes-it-doesn-t-mean-that-all-animated-films/) [Alex Abreu](https://sms4smile.com/quotes/author/alex-abreu/) > [Here's my take, for what it's worth: I think that a lot of people in the US, as well as other countries, have the…](https://sms4smile.com/quotes/mark-walton/here-s-my-take-for-what-it-s-worth-i-think-that-a-lot-of-people-in/) [Mark Walton](https://sms4smile.com/quotes/author/mark-walton/) > [ I'm there \[on Moana\] with the other actors, so you play off one another. It's not just your idea of what the character is… ](https://sms4smile.com/quotes/alan-tudyk/i-m-there-on-moana-with-the-other-actors-so-you-play-off-one-another/) [Alan Tudyk](https://sms4smile.com/quotes/author/alan-tudyk/) > [Animated films are so precisely engineered - right down to forming lines of dialogue with words pulled from several different takes - how do…](https://sms4smile.com/quotes/gore-verbinski/animated-films-are-so-precisely-engineered-right-down-to-forming/) [Gore Verbinski](https://sms4smile.com/quotes/author/gore-verbinski/) ## More by Don Bluth > [The only one that seems to be able to hold the business is Disney. They do it is because they have a fabulous philosophy…](https://sms4smile.com/quotes/don-bluth/the-only-one-that-seems-to-be-able-to-hold-the-business-is-disney/) [Don Bluth](https://sms4smile.com/quotes/author/don-bluth/) > [I'm also very pleased that we were able to include a full orchestrated score for Dragon's Lair 3D. 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The picture may…](https://sms4smile.com/quotes/don-bluth/now-they-call-in-all-of-the-authority-figures-they-can-find-and-hire/) [Don Bluth](https://sms4smile.com/quotes/author/don-bluth/) > [There's about 260 rooms in the new castle which you go through, but it's all about the game play.](https://sms4smile.com/quotes/don-bluth/there-s-about-260-rooms-in-the-new-castle-which-you-go-through-but-it/) [Don Bluth](https://sms4smile.com/quotes/author/don-bluth/) > [I think the work that they do and the style of 3D graphics is absolutely fabulous and I think it's a great brush to…](https://sms4smile.com/quotes/don-bluth/i-think-the-work-that-they-do-and-the-style-of-3d-graphics-is/) [Don Bluth](https://sms4smile.com/quotes/author/don-bluth/) > [How can you have a director that doesn't go to work with the crew every day and talk to them?](https://sms4smile.com/quotes/don-bluth/how-can-you-have-a-director-that-doesn-t-go-to-work-with-the-crew/) [Don Bluth](https://sms4smile.com/quotes/author/don-bluth/) > [Usually with things, you go where you can find the financing to do it.](https://sms4smile.com/quotes/don-bluth/usually-with-things-you-go-where-you-can-find-the-financing-to-do-it/) [Don Bluth](https://sms4smile.com/quotes/author/don-bluth/) > [As you follow the escapades or the journey of the hero through a story, it evokes some kind of emotion in the viewers. The…](https://sms4smile.com/quotes/don-bluth/as-you-follow-the-escapades-or-the-journey-of-the-hero-through-a/) [Don Bluth](https://sms4smile.com/quotes/author/don-bluth/) > [It's whatever sells; it's the business of it.](https://sms4smile.com/quotes/don-bluth/it-s-whatever-sells-it-s-the-business-of-it/) [Don Bluth](https://sms4smile.com/quotes/author/don-bluth/) > [But I've been surprised over the years. 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