--- title: "Meaning & Key Takeaway of: When we started, the business name was…" description: "\"When we started, the business name was 'Fashion 21.' And change it to 'Forever 21' later.\" — Do Won Chang" image: "https://sms4smile.com/quotes/i/0d5/do-won-chang-40150_business_when-we-started-the-business-name-was-fa_1456362.jpg" --- # When we started, the business name was 'Fashion 21.' And… ![“When we started, the business name was 'Fashion 21.' And change it to 'Forever 21' later.” quote by Do Won Chang](https://sms4smile.com/quotes/i/0d5/do-won-chang-40150_business_when-we-started-the-business-name-was-fa_1456362.jpg) [Download](https://sms4smile.com/quotes/i/0d5/do-won-chang-40150_business_when-we-started-the-business-name-was-fa_1456362.jpg) [Open image](https://sms4smile.com/quotes/i/0d5/do-won-chang-40150_business_when-we-started-the-business-name-was-fa_1456362.jpg) > “When we started, the business name was 'Fashion 21.' And change it to 'Forever 21' later.” [Do Won Chang](https://sms4smile.com/quotes/author/do-won-chang/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The brand began as “Fashion 21” before rebranding to “Forever 21.” **In simple terms:** Name changed from Fashion 21 to Forever 21. Key Takeaway Brand evolution can drive growth. Themes branding retail growth identity Mood optimistic strategic reflective Type business marketing When to use this quote - startup pitches - marketing case studies - retail conferences - business school curricula - entrepreneurial workshops Key Concepts market positioning consumer perception brand longevity Questions to Reflect On - Why choose “Forever”? - What impact did the name have on sales? A Different Perspective Rebranding risks alienating existing customers. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Change](https://sms4smile.com/quotes/about/change/) [Fashion](https://sms4smile.com/quotes/about/fashion/) ## Related quotes > [Forever 21 is my American Dream.](https://sms4smile.com/quotes/do-won-chang/forever-21-is-my-american-dream/) [Do Won Chang](https://sms4smile.com/quotes/author/do-won-chang/) > [I feel truly blessed by Forever 21's success.](https://sms4smile.com/quotes/do-won-chang/i-feel-truly-blessed-by-forever-21-s-success/) [Do Won Chang](https://sms4smile.com/quotes/author/do-won-chang/) > [I hate Victoria's Secret but can definitely get into Forever 21.](https://sms4smile.com/quotes/hunx/i-hate-victoria-s-secret-but-can-definitely-get-into-forever-21/) Hunx > [I'm going to open up a store next to forever 21 and call it finally 22](https://sms4smile.com/quotes/ritu-ghatourey/i-m-going-to-open-up-a-store-next-to-forever-21-and-call-it-finally-22/) [Ritu Ghatourey](https://sms4smile.com/quotes/author/ritu-ghatourey/) > [I think Forever 21 is a great way to get in on the trends without spending a lot of money.](https://sms4smile.com/quotes/jessalyn-gilsig/i-think-forever-21-is-a-great-way-to-get-in-on-the-trends-without/) [Jessalyn Gilsig](https://sms4smile.com/quotes/author/jessalyn-gilsig/) > [I love Forever 21. A friend of mine introduced it to me when I was in New York. I was borrowing a dress and…](https://sms4smile.com/quotes/amber-le-bon/i-love-forever-21-a-friend-of-mine-introduced-it-to-me-when-i-was-in/) [Amber Le Bon](https://sms4smile.com/quotes/author/amber-le-bon/) > [Urban Outfitters - I love it. It's almost like Forever 21, but for, like, the 24- to 25-year-old girl, getting a little bit older.](https://sms4smile.com/quotes/keke-palmer/urban-outfitters-i-love-it-it-s-almost-like-forever-21-but-for-like/) [Keke Palmer](https://sms4smile.com/quotes/author/keke-palmer/) > [If I had to choose between Gucci , Louie , Fendi and Prada I'd Pick Forever 21!](https://sms4smile.com/quotes/jaliyah-kennedy/if-i-had-to-choose-between-gucci-louie-fendi-and-prada-i-d-pick/) JaLiyah Kennedy > [I'm gonna open a store next to Forever 21 and call it Finally 22.](https://sms4smile.com/quotes/anonymous/i-m-gonna-open-a-store-next-to-forever-21-and-call-it-finally-22/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I'm a fan of H&M, Topshop, and Forever 21.](https://sms4smile.com/quotes/daya/i-m-a-fan-of-h-m-topshop-and-forever-21/) [Daya](https://sms4smile.com/quotes/author/daya/) > [Don't be intimidated by my outfit, it's Forever 21.](https://sms4smile.com/quotes/natasha-leggero/don-t-be-intimidated-by-my-outfit-it-s-forever-21/) [Natasha Leggero](https://sms4smile.com/quotes/author/natasha-leggero/) > [A book doesn't have to be a literary classic, of course, to change us forever.](https://sms4smile.com/quotes/pico-iyer/a-book-doesn-t-have-to-be-a-literary-classic-of-course-to-change-us/) [Pico Iyer](https://sms4smile.com/quotes/author/pico-iyer/) > [Nobody knows when one person come in your life and change you forever.](https://sms4smile.com/quotes/starboy95/nobody-knows-when-one-person-come-in-your-life-and-change-you-forever/) [Starboy95](https://sms4smile.com/quotes/author/starboy95/) > [Sometimes the people we meet change us forever.](https://sms4smile.com/quotes/ben-affleck/sometimes-the-people-we-meet-change-us-forever/) [Ben Affleck](https://sms4smile.com/quotes/author/ben-affleck/) > [“But what is certain is that in five, ten or twenty years, this problem unique to our time, according to him, will no longer…](https://sms4smile.com/quotes/ir-ne-n-mirovsky/but-what-is-certain-is-that-in-five-ten-or-twenty-years-this-problem/) [Irene Nemirovsky](https://sms4smile.com/quotes/author/ir-ne-n-mirovsky/) ## More by Do Won Chang > [Because I didn't have much money, I bought a small shop that fit my budget. The previous six owners had closed their business in…](https://sms4smile.com/quotes/do-won-chang/because-i-didn-t-have-much-money-i-bought-a-small-shop-that-fit-my/) [Do Won Chang](https://sms4smile.com/quotes/author/do-won-chang/) > [When I first immigrated to the United States, there were not many jobs that stood out. So I worked at a gas station, cleaning.](https://sms4smile.com/quotes/do-won-chang/when-i-first-immigrated-to-the-united-states-there-were-not-many-jobs/) [Do Won Chang](https://sms4smile.com/quotes/author/do-won-chang/) > [It's important my daughters learn from the hard work my wife and I put into this company. Who better to look out for your…](https://sms4smile.com/quotes/do-won-chang/it-s-important-my-daughters-learn-from-the-hard-work-my-wife-and-i/) [Do Won Chang](https://sms4smile.com/quotes/author/do-won-chang/) > [That is a reward that humbles me: the fact that immigrants coming to America, much like I did, can come into a Forever 21…](https://sms4smile.com/quotes/do-won-chang/that-is-a-reward-that-humbles-me-the-fact-that-immigrants-coming-to/) [Do Won Chang](https://sms4smile.com/quotes/author/do-won-chang/) > [I have in the past overly trusted people and was, in turn, let down by some. Since then, I have learned the difference between…](https://sms4smile.com/quotes/do-won-chang/i-have-in-the-past-overly-trusted-people-and-was-in-turn-let-down-by/) [Do Won Chang](https://sms4smile.com/quotes/author/do-won-chang/) > [I noticed the people who drove the nicest cars were all in the garment business.](https://sms4smile.com/quotes/do-won-chang/i-noticed-the-people-who-drove-the-nicest-cars-were-all-in-the/) [Do Won Chang](https://sms4smile.com/quotes/author/do-won-chang/) > [I feel truly blessed by Forever 21's success.](https://sms4smile.com/quotes/do-won-chang/i-feel-truly-blessed-by-forever-21-s-success/) [Do Won Chang](https://sms4smile.com/quotes/author/do-won-chang/) > [You can't go into business thinking that success will come to you in just one or two years.](https://sms4smile.com/quotes/do-won-chang/you-can-t-go-into-business-thinking-that-success-will-come-to-you-in/) [Do Won Chang](https://sms4smile.com/quotes/author/do-won-chang/) > [Our target customers are people in their 20s. Old people wanted to be 21 again, and young people wanted to be 21 forever.](https://sms4smile.com/quotes/do-won-chang/our-target-customers-are-people-in-their-20s-old-people-wanted-to-be/) [Do Won Chang](https://sms4smile.com/quotes/author/do-won-chang/) > [Forever 21 is my American Dream.](https://sms4smile.com/quotes/do-won-chang/forever-21-is-my-american-dream/) [Do Won Chang](https://sms4smile.com/quotes/author/do-won-chang/) [Explore all 11 Do Won Chang quotes ](https://sms4smile.com/quotes/author/do-won-chang/) ## More Business quotes > [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. A company that doesn't…](https://sms4smile.com/quotes/doug-mcmillon/companies-with-cultures-that-celebrate-diverse-opinions-and-encourage/) [Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/) > [You can laugh at me, but I understand show business.](https://sms4smile.com/quotes/ksenia-sobchak/you-can-laugh-at-me-but-i-understand-show-business/) [Ksenia Sobchak](https://sms4smile.com/quotes/author/ksenia-sobchak/) > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“Take some books and read; that’s an immense help; and books are always good company if you have the right sort.”](https://sms4smile.com/quotes/louisa-may-alcott/take-some-books-and-read-that-s-an-immense-help-and-books-are-always/) [Louisa May Alcott](https://sms4smile.com/quotes/author/louisa-may-alcott/) > [I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's…](https://sms4smile.com/quotes/snoop-dogg/i-m-a-business-first-and-foremost-so-whatever-my-business-is-it-s/) [Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [Nobody has a crystal ball, and part of evolving a business plan is to say, 'I might have said we're going left, but I…](https://sms4smile.com/quotes/ryan-kavanaugh/nobody-has-a-crystal-ball-and-part-of-evolving-a-business-plan-is-to/) [Ryan Kavanaugh](https://sms4smile.com/quotes/author/ryan-kavanaugh/) > [I think a business guy is different from an artist. They walk different paths. Artists create the best outputs when they're having fun. And…](https://sms4smile.com/quotes/g-dragon/i-think-a-business-guy-is-different-from-an-artist-they-walk/) [G-Dragon](https://sms4smile.com/quotes/author/g-dragon/) > [ “\[S\]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once,… ](https://sms4smile.com/quotes/nora-ephron/s-ometimes-when-you-are-a-food-person-the-possible-irrelevance-of/) [Nora Ephron](https://sms4smile.com/quotes/author/nora-ephron/) > [If you have a different mindset, you will have a different outcome: if you make different choices from your peers, your life will then…](https://sms4smile.com/quotes/jack-ma/if-you-have-a-different-mindset-you-will-have-a-different-outcome-if/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [“Some say the Earth is angry Because he wants no company; I say the Earth is angry Because he lives alone.”](https://sms4smile.com/quotes/n-k-jemisin/some-say-the-earth-is-angry-because-he-wants-no-company-i-say-the/) [N.K. Jemisin](https://sms4smile.com/quotes/author/n-k-jemisin/) > [ If the State does not acquire supremacy over \[vast private\] enterprises, it becomes their puppet, and they become the real State. ](https://sms4smile.com/quotes/bertrand-russell/if-the-state-does-not-acquire-supremacy-over-vast-private-enterprises/) [Bertrand Russell](https://sms4smile.com/quotes/author/bertrand-russell/) > [It's not just that families can't buy a home or start a business without some savings tucked away.](https://sms4smile.com/quotes/jim-cooper/it-s-not-just-that-families-can-t-buy-a-home-or-start-a-business/) [Jim Cooper](https://sms4smile.com/quotes/author/jim-cooper/) > [I'm not into business at all.](https://sms4smile.com/quotes/freddie-mercury/i-m-not-into-business-at-all/) [Freddie Mercury](https://sms4smile.com/quotes/author/freddie-mercury/) > [I've long believed one of the mainsprings of our own liberty has been the widespread ownership of property among our people and the expectation…](https://sms4smile.com/quotes/ronald-reagan/i-ve-long-believed-one-of-the-mainsprings-of-our-own-liberty-has-been/) [Ronald Reagan](https://sms4smile.com/quotes/author/ronald-reagan/) [Browse all 39,016 Business quotes ](https://sms4smile.com/quotes/about/business/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "When we started, the business name was 'Fashion 21.' 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