--- title: "Meaning & Key Takeaway of: Our target customers are people in their…" description: "\"Our target customers are people in their 20s. Old people wanted to be 21 again, and young people wanted to be 21 forever.\" — Do Won Chang" image: "https://sms4smile.com/quotes/i/e73/do-won-chang-40150_again_our-target-customers-are-people-in-their_2605502.jpg" --- # Our target customers are people in their 20s. Old people… ![“Our target customers are people in their 20s. Old people wanted to be 21 again, and young people wanted to be 21 forever.” quote by Do Won Chang](https://sms4smile.com/quotes/i/e73/do-won-chang-40150_again_our-target-customers-are-people-in-their_2605502.jpg) [Download](https://sms4smile.com/quotes/i/e73/do-won-chang-40150_again_our-target-customers-are-people-in-their_2605502.jpg) [Open image](https://sms4smile.com/quotes/i/e73/do-won-chang-40150_again_our-target-customers-are-people-in-their_2605502.jpg) > “Our target customers are people in their 20s. Old people wanted to be 21 again, and young people wanted to be 21 forever.” [Do Won Chang](https://sms4smile.com/quotes/author/do-won-chang/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Targeting young adults taps into nostalgia for youth, while older adults desire to reclaim missed youth. **In simple terms:** People want to feel young again. Key Takeaway Market products that evoke youthful energy. Themes nostalgia demographics marketing Mood optimistic strategic Type marketing business When to use this quote - advertising campaigns - product design - brand positioning Key Concepts psychology of desire consumer behavior Questions to Reflect On - What emotional triggers drive different age groups? - How can brands authentically appeal across ages? A Different Perspective Older consumers may not respond to youthful branding. ★ ★ ★ ★ ★ No ratings yet [Goals](https://sms4smile.com/quotes/about/goals/) [Old people](https://sms4smile.com/quotes/about/old-people/) [People](https://sms4smile.com/quotes/about/people/) [Young people](https://sms4smile.com/quotes/about/young-people/) [Youth](https://sms4smile.com/quotes/about/youth/) ## Related quotes > [“Many salespeople fail to develop new business because they’re wandering aimlessly. Too often, they’re not locked in on a strategically selected, focused list of…](https://sms4smile.com/quotes/mike-weinberg/many-salespeople-fail-to-develop-new-business-because-they-re/) [Mike Weinberg](https://sms4smile.com/quotes/author/mike-weinberg/) > [At 21, I'm too young to be considered just a defensive outfielder.](https://sms4smile.com/quotes/dave-martinez/at-21-i-m-too-young-to-be-considered-just-a-defensive-outfielder/) [Dave Martinez](https://sms4smile.com/quotes/author/dave-martinez/) > [Modeling's actually been treating me a lot better at age 24 than when I was 21. Young girls get their hopes up and have…](https://sms4smile.com/quotes/alexandra-richards/modeling-s-actually-been-treating-me-a-lot-better-at-age-24-than-when/) [Alexandra Richards](https://sms4smile.com/quotes/author/alexandra-richards/) > [I left home at 17, traveled. I got married when I was 21. That's a young age. As it turned out, things were fine,…](https://sms4smile.com/quotes/fred-couples/i-left-home-at-17-traveled-i-got-married-when-i-was-21-that-s-a-young/) [Fred Couples](https://sms4smile.com/quotes/author/fred-couples/) > [I feel bad for young people. The 20s are a nightmare also. The 20s are hard to do.](https://sms4smile.com/quotes/joy-behar/i-feel-bad-for-young-people-the-20s-are-a-nightmare-also-the-20s-are/) [Joy Behar](https://sms4smile.com/quotes/author/joy-behar/) > [And I think that a lot of people in their 20s go through that thing of, this life that I think that I was…](https://sms4smile.com/quotes/phil-dunster/and-i-think-that-a-lot-of-people-in-their-20s-go-through-that-thing/) [Phil Dunster](https://sms4smile.com/quotes/author/phil-dunster/) > [I think that people in their 20s actually aren't given enough credit for their ambition.](https://sms4smile.com/quotes/greta-gerwig/i-think-that-people-in-their-20s-actually-aren-t-given-enough-credit/) [Greta Gerwig](https://sms4smile.com/quotes/author/greta-gerwig/) > [“As a general rule, people in their 20s want to learn on the job. In their 30s they want to advance. And in their…](https://sms4smile.com/quotes/marshall-goldsmith/as-a-general-rule-people-in-their-20s-want-to-learn-on-the-job-in/) [Marshall Goldsmith](https://sms4smile.com/quotes/author/marshall-goldsmith/) > [So many people in their 20s and 30s, on Twitter, say 'Please write something for us,' so I have to listen to them, they're…](https://sms4smile.com/quotes/r-l-stine/so-many-people-in-their-20s-and-30s-on-twitter-say-please-write/) [R. L. Stine](https://sms4smile.com/quotes/author/r-l-stine/) > [As an artist who lives here and wants a more sophisticated engagement between local social dynamics and global discourse, it's great to see that…](https://sms4smile.com/quotes/jon-rubin/as-an-artist-who-lives-here-and-wants-a-more-sophisticated-engagement/) [Jon Rubin](https://sms4smile.com/quotes/author/jon-rubin/) > [Many companies operate from more of a command-and-control environment - they decide what's going to happen at headquarters and have the organization execute. That…](https://sms4smile.com/quotes/meg-whitman/many-companies-operate-from-more-of-a-command-and-control-environment/) [Meg Whitman](https://sms4smile.com/quotes/author/meg-whitman/) > [It's certainly not a shock to find that the industry has no imagination. I think people don't know what it is I do. Because…](https://sms4smile.com/quotes/nathan-lane/it-s-certainly-not-a-shock-to-find-that-the-industry-has-no/) [Nathan Lane](https://sms4smile.com/quotes/author/nathan-lane/) > [I think some people in their 20s really get it, that acting is about creativity and the work. They get their maturity from their…](https://sms4smile.com/quotes/jane-badler/i-think-some-people-in-their-20s-really-get-it-that-acting-is-about/) [Jane Badler](https://sms4smile.com/quotes/author/jane-badler/) > [Your number one customers are your people. Look after employees first and then customers last.](https://sms4smile.com/quotes/ian-hutchinson/your-number-one-customers-are-your-people-look-after-employees-first/) Ian Hutchinson > [I genuinely believe that people who are in their 20s and 30s understand certain things that I don't. I have a lot to offer…](https://sms4smile.com/quotes/javed-akhtar/i-genuinely-believe-that-people-who-are-in-their-20s-and-30s/) [Javed Akhtar](https://sms4smile.com/quotes/author/javed-akhtar/) ## More by Do Won Chang > [Because I didn't have much money, I bought a small shop that fit my budget. The previous six owners had closed their business in…](https://sms4smile.com/quotes/do-won-chang/because-i-didn-t-have-much-money-i-bought-a-small-shop-that-fit-my/) [Do Won Chang](https://sms4smile.com/quotes/author/do-won-chang/) > [When I first immigrated to the United States, there were not many jobs that stood out. So I worked at a gas station, cleaning.](https://sms4smile.com/quotes/do-won-chang/when-i-first-immigrated-to-the-united-states-there-were-not-many-jobs/) [Do Won Chang](https://sms4smile.com/quotes/author/do-won-chang/) > [It's important my daughters learn from the hard work my wife and I put into this company. Who better to look out for your…](https://sms4smile.com/quotes/do-won-chang/it-s-important-my-daughters-learn-from-the-hard-work-my-wife-and-i/) [Do Won Chang](https://sms4smile.com/quotes/author/do-won-chang/) > [That is a reward that humbles me: the fact that immigrants coming to America, much like I did, can come into a Forever 21…](https://sms4smile.com/quotes/do-won-chang/that-is-a-reward-that-humbles-me-the-fact-that-immigrants-coming-to/) [Do Won Chang](https://sms4smile.com/quotes/author/do-won-chang/) > [I have in the past overly trusted people and was, in turn, let down by some. Since then, I have learned the difference between…](https://sms4smile.com/quotes/do-won-chang/i-have-in-the-past-overly-trusted-people-and-was-in-turn-let-down-by/) [Do Won Chang](https://sms4smile.com/quotes/author/do-won-chang/) > [I noticed the people who drove the nicest cars were all in the garment business.](https://sms4smile.com/quotes/do-won-chang/i-noticed-the-people-who-drove-the-nicest-cars-were-all-in-the/) [Do Won Chang](https://sms4smile.com/quotes/author/do-won-chang/) > [When we started, the business name was 'Fashion 21.' And change it to 'Forever 21' later.](https://sms4smile.com/quotes/do-won-chang/when-we-started-the-business-name-was-fashion-21-and-change-it-to/) [Do Won Chang](https://sms4smile.com/quotes/author/do-won-chang/) > [I feel truly blessed by Forever 21's success.](https://sms4smile.com/quotes/do-won-chang/i-feel-truly-blessed-by-forever-21-s-success/) [Do Won Chang](https://sms4smile.com/quotes/author/do-won-chang/) > [You can't go into business thinking that success will come to you in just one or two years.](https://sms4smile.com/quotes/do-won-chang/you-can-t-go-into-business-thinking-that-success-will-come-to-you-in/) [Do Won Chang](https://sms4smile.com/quotes/author/do-won-chang/) > [Forever 21 is my American Dream.](https://sms4smile.com/quotes/do-won-chang/forever-21-is-my-american-dream/) [Do Won Chang](https://sms4smile.com/quotes/author/do-won-chang/) [Explore all 11 Do Won Chang quotes ](https://sms4smile.com/quotes/author/do-won-chang/) ## More Again quotes > [The one thing that I keep learning over and over again is that I don't know nothing. I mean, that's my life lesson.](https://sms4smile.com/quotes/dwayne-johnson/the-one-thing-that-i-keep-learning-over-and-over-again-is-that-i-don/) [Dwayne Johnson](https://sms4smile.com/quotes/author/dwayne-johnson/) > [I've always been interested in photographs, collecting them not systematically but randomly. They get lost, then turn up again.](https://sms4smile.com/quotes/w-g-sebald/i-ve-always-been-interested-in-photographs-collecting-them-not/) [W. G. Sebald](https://sms4smile.com/quotes/author/w-g-sebald/) > [I say this about everything: when I was on 'Neighbours,' I said, 'These are the best years of my life!' When I was filming…](https://sms4smile.com/quotes/margot-robbie/i-say-this-about-everything-when-i-was-on-neighbours-i-said-these-are/) [Margot Robbie](https://sms4smile.com/quotes/author/margot-robbie/) > [I don't think you should ever say, 'This is the last time'. Music isn't like that. You'll be sitting there not wishing to get…](https://sms4smile.com/quotes/roger-daltrey/i-don-t-think-you-should-ever-say-this-is-the-last-time-music-isn-t/) [Roger Daltrey](https://sms4smile.com/quotes/author/roger-daltrey/) > [I don't know about writing. It's quite lonely. You have to have a lot of patience with yourself. I don't know if I could…](https://sms4smile.com/quotes/ruth-wilson/i-don-t-know-about-writing-it-s-quite-lonely-you-have-to-have-a-lot/) [Ruth Wilson](https://sms4smile.com/quotes/author/ruth-wilson/) > [Inspiration comes from so many sources. Music, other fiction, the non-fiction I read, TV shows, films, news reports, people I know, stories I hear,…](https://sms4smile.com/quotes/trudi-canavan/inspiration-comes-from-so-many-sources-music-other-fiction-the-non/) [Trudi Canavan](https://sms4smile.com/quotes/author/trudi-canavan/) > [You couldn't get me to go travel around and sit in a hotel room again. I have no interest in doing that. So everybody's…](https://sms4smile.com/quotes/phil-everly/you-couldn-t-get-me-to-go-travel-around-and-sit-in-a-hotel-room-again/) [Phil Everly](https://sms4smile.com/quotes/author/phil-everly/) > [In theater, one of the biggest problems when you're rehearsing comedy over and over again is that you stop laughing at each other.](https://sms4smile.com/quotes/lauren-ashley-carter/in-theater-one-of-the-biggest-problems-when-you-re-rehearsing-comedy/) [Lauren Ashley Carter](https://sms4smile.com/quotes/author/lauren-ashley-carter/) > [I'd like to do some female roles again.](https://sms4smile.com/quotes/john-cameron-mitchell/i-d-like-to-do-some-female-roles-again/) [John Cameron Mitchell](https://sms4smile.com/quotes/author/john-cameron-mitchell/) > [Death is a sniper. It strikes people you love, people you like, people you know - it's everywhere. You could be next. But then…](https://sms4smile.com/quotes/nora-ephron/death-is-a-sniper-it-strikes-people-you-love-people-you-like-people/) [Nora Ephron](https://sms4smile.com/quotes/author/nora-ephron/) > [Well, a lot of our concerts do okay, and I know we still get royalty checks which still isn't that important, but again, I…](https://sms4smile.com/quotes/bruce-johnston/well-a-lot-of-our-concerts-do-okay-and-i-know-we-still-get-royalty/) [Bruce Johnston](https://sms4smile.com/quotes/author/bruce-johnston/) > [Oh wow, you know what's wrong with all these families on TV? All these kids say stuff no kid would say. Stuff grown-ups want…](https://sms4smile.com/quotes/macaulay-culkin/oh-wow-you-know-what-s-wrong-with-all-these-families-on-tv-all-these/) [Macaulay Culkin](https://sms4smile.com/quotes/author/macaulay-culkin/) > [We must resist the temptation of once again turning America into the traditional bogeyman of the left.](https://sms4smile.com/quotes/giorgio-napolitano/we-must-resist-the-temptation-of-once-again-turning-america-into-the/) [Giorgio Napolitano](https://sms4smile.com/quotes/author/giorgio-napolitano/) > [We won the Europa League in 2013 and it was an amazing night, an amazing feeling. I take those memories and think to myself,…](https://sms4smile.com/quotes/gary-cahill/we-won-the-europa-league-in-2013-and-it-was-an-amazing-night-an/) [Gary Cahill](https://sms4smile.com/quotes/author/gary-cahill/) > [The coronavirus has yet again exposed the strong contrast between President Trump - who is working ardently for the American people - and a…](https://sms4smile.com/quotes/kayleigh-mcenany/the-coronavirus-has-yet-again-exposed-the-strong-contrast-between/) [Kayleigh McEnany](https://sms4smile.com/quotes/author/kayleigh-mcenany/) Browse all 2,975 Again quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Our target customers are people in their 20s. 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