---
title: "Meaning & Key Takeaway of: It is all about marketing; that is where…"
description: "\"It is all about marketing; that is where the real craft comes in. The best actors do not necessarily become the biggest stars. And vice versa.\" — Dirk ..."
image: "https://sms4smile.com/quotes/i/4ed/dirk-benedict-11520_actor_it-is-all-about-marketing-that-is-where_2256085.png"
---

#  It is all about marketing; that is where the real craft…

![“It is all about marketing; that is where the real craft comes in. The best actors do not necessarily become the biggest stars. And vice versa.” quote by Dirk Benedict](https://sms4smile.com/quotes/i/4ed/dirk-benedict-11520_actor_it-is-all-about-marketing-that-is-where_2256085.png)   [Download](https://sms4smile.com/quotes/i/4ed/dirk-benedict-11520_actor_it-is-all-about-marketing-that-is-where_2256085.png) [Open image](https://sms4smile.com/quotes/i/4ed/dirk-benedict-11520_actor_it-is-all-about-marketing-that-is-where_2256085.png)

> “It is all about marketing; that is where the real craft comes in. The best actors do not necessarily become the biggest stars. And vice versa.”

[Dirk Benedict](https://sms4smile.com/quotes/author/dirk-benedict/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Marketing is the essential skill that determines success, not just talent or fame.

**In simple terms:** Marketing matters more than fame.

Key Takeaway

Focus on craft, not just visibility.

Themes

marketing craft success talent fame

Mood

determined analytical

Type

advice insightful

When to use this quote

- career advancement
- entrepreneurship
- media production
- public relations

Key Concepts

strategic communication personal branding

Questions to Reflect On

- How can you improve your marketing craft?
- What role does marketing play in your field?

A Different Perspective

Great talent may not translate to fame without effective marketing.

★ ★ ★ ★ ★   No ratings yet

[Actor](https://sms4smile.com/quotes/about/actor/) [Actors](https://sms4smile.com/quotes/about/actors/) [Actors Necessarily](https://sms4smile.com/quotes/about/actors-necessarily-2078826/) [Best Actors](https://sms4smile.com/quotes/about/best-actors/) [Biggest Stars](https://sms4smile.com/quotes/about/biggest-stars-239360/) [Crafts](https://sms4smile.com/quotes/about/crafts/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Marketing Real](https://sms4smile.com/quotes/about/marketing-real-5172035/) [Real](https://sms4smile.com/quotes/about/real/) [Stars](https://sms4smile.com/quotes/about/stars/) [Theatre](https://sms4smile.com/quotes/about/theatre/) [Vice versa](https://sms4smile.com/quotes/about/vice-versa/) [Vices](https://sms4smile.com/quotes/about/vices/)

## Related quotes

> [I don’t think that actors are necessarily any more uncomfortable in their skin than anyone else. I suppose I feel more comfortable in my…](https://sms4smile.com/quotes/ben-whishaw/i-don-t-think-that-actors-are-necessarily-any-more-uncomfortable-in/)

[Ben Whishaw](https://sms4smile.com/quotes/author/ben-whishaw/)

> [I'm largely interested in people who are just great actors, and they're not necessarily hugely famous.](https://sms4smile.com/quotes/tobias-menzies/i-m-largely-interested-in-people-who-are-just-great-actors-and-they/)

[Tobias Menzies](https://sms4smile.com/quotes/author/tobias-menzies/)

> [I don't know if child actors are necessarily more screwed up than most people.](https://sms4smile.com/quotes/rider-strong/i-don-t-know-if-child-actors-are-necessarily-more-screwed-up-than/)

[Rider Strong](https://sms4smile.com/quotes/author/rider-strong/)

> [Actors are not necessarily smart people.](https://sms4smile.com/quotes/john-lithgow/actors-are-not-necessarily-smart-people/)

[John Lithgow](https://sms4smile.com/quotes/author/john-lithgow/)

> [There was a period of time when they estimated the two biggest stars in Hollywood were Charlie Chaplin and Mickey Mouse.](https://sms4smile.com/quotes/john-lasseter/there-was-a-period-of-time-when-they-estimated-the-two-biggest-stars/)

[John Lasseter](https://sms4smile.com/quotes/author/john-lasseter/)

> [I played football with the biggest stars and made a huge step from Stromsgodset to Sergio Ramos and Cristiano Ronaldo.](https://sms4smile.com/quotes/martin-odegaard/i-played-football-with-the-biggest-stars-and-made-a-huge-step-from/)

[Martin Odegaard](https://sms4smile.com/quotes/author/martin-odegaard/)

> [Yes, I've been lucky to work with some of the biggest stars in the film industry, but I've worked hard and fans have loved…](https://sms4smile.com/quotes/badshah/yes-i-ve-been-lucky-to-work-with-some-of-the-biggest-stars-in-the/)

[Badshah](https://sms4smile.com/quotes/author/badshah/)

> [To be honest, I feel like I'm one of the biggest stars in the UFC, and if you see what I make, it doesn't…](https://sms4smile.com/quotes/sean-o-malley/to-be-honest-i-feel-like-i-m-one-of-the-biggest-stars-in-the-ufc-and/)

[Sean O'Malley](https://sms4smile.com/quotes/author/sean-o-malley/)

> [The weird thing is that, with actors, filmmakers and directors, it doesn't really matter if it's Robert Downey Jr., who's one of the biggest…](https://sms4smile.com/quotes/noomi-rapace/the-weird-thing-is-that-with-actors-filmmakers-and-directors-it-doesn/)

[Noomi Rapace](https://sms4smile.com/quotes/author/noomi-rapace/)

> [Trevor Horn has worked with some of the biggest stars there is. And he was happy to do a record with me. He's worked…](https://sms4smile.com/quotes/olly-murs/trevor-horn-has-worked-with-some-of-the-biggest-stars-there-is-and-he/)

[Olly Murs](https://sms4smile.com/quotes/author/olly-murs/)

> [I make aesthetic movies which are grand and with some of the biggest stars. It's not fair to run them down. I don't make…](https://sms4smile.com/quotes/farah-khan/i-make-aesthetic-movies-which-are-grand-and-with-some-of-the-biggest/)

[Farah Khan](https://sms4smile.com/quotes/author/farah-khan/)

> [Normally the biggest stars, as Wayne Rooney is, are selfish but he is not.](https://sms4smile.com/quotes/ander-herrera/normally-the-biggest-stars-as-wayne-rooney-is-are-selfish-but-he-is/)

[Ander Herrera](https://sms4smile.com/quotes/author/ander-herrera/)

> [Liberace was one of the biggest stars in America. He was a kind of a phenomenon.](https://sms4smile.com/quotes/michael-douglas/liberace-was-one-of-the-biggest-stars-in-america-he-was-a-kind-of-a/)

[Michael Douglas](https://sms4smile.com/quotes/author/michael-douglas/)

> [Denzel, one of the biggest stars in the world, comes into town, everybody knows about it, and they're ready. They got lawn chairs outside,…](https://sms4smile.com/quotes/jovan-adepo/denzel-one-of-the-biggest-stars-in-the-world-comes-into-town/)

[Jovan Adepo](https://sms4smile.com/quotes/author/jovan-adepo/)

> [Jay-Z is one of the biggest stars in the world and such an icon. He was so down to earth. It was like talking…](https://sms4smile.com/quotes/jerome-boateng/jay-z-is-one-of-the-biggest-stars-in-the-world-and-such-an-icon-he/)

[Jerome Boateng](https://sms4smile.com/quotes/author/jerome-boateng/)

## More by Dirk Benedict

> [I wanted to be Anthony Hopkins and ended up being neither a film star nor having a career on the stage.](https://sms4smile.com/quotes/dirk-benedict/i-wanted-to-be-anthony-hopkins-and-ended-up-being-neither-a-film-star/)

[Dirk Benedict](https://sms4smile.com/quotes/author/dirk-benedict/)

> [I'm a classic example of what can happen if you follow your inner voice. I was cursed with interests and some talent in many…](https://sms4smile.com/quotes/dirk-benedict/i-m-a-classic-example-of-what-can-happen-if-you-follow-your-inner/)

[Dirk Benedict](https://sms4smile.com/quotes/author/dirk-benedict/)

> [There is a divine moment in our lives when we all become one. It's called procreation, and it is reborn, continually and forever.](https://sms4smile.com/quotes/dirk-benedict/there-is-a-divine-moment-in-our-lives-when-we-all-become-one-it-s/)

[Dirk Benedict](https://sms4smile.com/quotes/author/dirk-benedict/)

> [At 200 pounds, with a 17-inch neck, a resting pulse of 78, a bench press of 200 pounds, I was very much indeed a…](https://sms4smile.com/quotes/dirk-benedict/at-200-pounds-with-a-17-inch-neck-a-resting-pulse-of-78-a-bench-press/)

[Dirk Benedict](https://sms4smile.com/quotes/author/dirk-benedict/)

> [Children... are our legacy. Our responsibility. They are our destiny and we are theirs. The extent to which we fail as parents, we fail…](https://sms4smile.com/quotes/dirk-benedict/children-are-our-legacy-our-responsibility-they-are-our-destiny-and/)

[Dirk Benedict](https://sms4smile.com/quotes/author/dirk-benedict/)

> [Hollywood today is all about being consistent. All thinking in mainstream film business takes place in one box.](https://sms4smile.com/quotes/dirk-benedict/hollywood-today-is-all-about-being-consistent-all-thinking-in/)

[Dirk Benedict](https://sms4smile.com/quotes/author/dirk-benedict/)

> [The only difference from one $100 million budget film to another is which of the 12 box stars are getting $20 million to be in it.](https://sms4smile.com/quotes/dirk-benedict/the-only-difference-from-one-100-million-budget-film-to-another-is/)

[Dirk Benedict](https://sms4smile.com/quotes/author/dirk-benedict/)

> [I am very abnormal... But it wasn't very long ago that I wasn't so abnormal. I was very normal and headed for a lifetime…](https://sms4smile.com/quotes/dirk-benedict/i-am-very-abnormal-but-it-wasn-t-very-long-ago-that-i-wasn-t-so/)

[Dirk Benedict](https://sms4smile.com/quotes/author/dirk-benedict/)

> [I write from my imagination, not from what I've read in books or seen on TV or to make money. I wrote from an…](https://sms4smile.com/quotes/dirk-benedict/i-write-from-my-imagination-not-from-what-i-ve-read-in-books-or-seen/)

[Dirk Benedict](https://sms4smile.com/quotes/author/dirk-benedict/)

> [Hollywood... a city I was to come back to time and again, in sickness and in health, in success and in failure, with anticipation…](https://sms4smile.com/quotes/dirk-benedict/hollywood-a-city-i-was-to-come-back-to-time-and-again-in-sickness-and/)

[Dirk Benedict](https://sms4smile.com/quotes/author/dirk-benedict/)

> [I have written two nonfiction books, I'm embarrassed to say.](https://sms4smile.com/quotes/dirk-benedict/i-have-written-two-nonfiction-books-i-m-embarrassed-to-say/)

[Dirk Benedict](https://sms4smile.com/quotes/author/dirk-benedict/)

> [Harrison Ford was pretty content as a carpenter who thought it would be nice to work on TV and ended up being the biggest…](https://sms4smile.com/quotes/dirk-benedict/harrison-ford-was-pretty-content-as-a-carpenter-who-thought-it-would/)

[Dirk Benedict](https://sms4smile.com/quotes/author/dirk-benedict/)

> [Generally speaking, actors are allowed NO input. Actors are dumb.](https://sms4smile.com/quotes/dirk-benedict/generally-speaking-actors-are-allowed-no-input-actors-are-dumb/)

[Dirk Benedict](https://sms4smile.com/quotes/author/dirk-benedict/)

> [LIFE: My favorite occupation.](https://sms4smile.com/quotes/dirk-benedict/life-my-favorite-occupation/)

[Dirk Benedict](https://sms4smile.com/quotes/author/dirk-benedict/)

> [If you want to have great success, you'd better give them what they want, but so be it.](https://sms4smile.com/quotes/dirk-benedict/if-you-want-to-have-great-success-you-d-better-give-them-what-they/)

[Dirk Benedict](https://sms4smile.com/quotes/author/dirk-benedict/)

[Explore all 59 Dirk Benedict quotes ](https://sms4smile.com/quotes/author/dirk-benedict/)

## More Actor quotes

> [I actually think acting is a form of self-hypnosis. You have to be hyper, hyper aware of what's going on around you. You have…](https://sms4smile.com/quotes/julianne-moore/i-actually-think-acting-is-a-form-of-self-hypnosis-you-have-to-be/)

[Julianne Moore](https://sms4smile.com/quotes/author/julianne-moore/)

> [When you step out and do a song in a musical, the easier thing to do is make it funny. But when those transitions…](https://sms4smile.com/quotes/kelli-o-hara/when-you-step-out-and-do-a-song-in-a-musical-the-easier-thing-to-do/)

[Kelli O'Hara](https://sms4smile.com/quotes/author/kelli-o-hara/)

> [I once told someone I could act. They totally bought it. I've been getting away with it ever since.](https://sms4smile.com/quotes/akshay-kumar/i-once-told-someone-i-could-act-they-totally-bought-it-i-ve-been/)

[Akshay Kumar](https://sms4smile.com/quotes/author/akshay-kumar/)

> [There has got to be a way for me to have a role on TV or in film that is just as normal as…](https://sms4smile.com/quotes/adeel-akhtar/there-has-got-to-be-a-way-for-me-to-have-a-role-on-tv-or-in-film-that/)

[Adeel Akhtar](https://sms4smile.com/quotes/author/adeel-akhtar/)

> [I love casting against type and doing things you wouldn't expect, because I think you get more interesting performances that way. Hollywood loves to…](https://sms4smile.com/quotes/david-s-goyer/i-love-casting-against-type-and-doing-things-you-wouldn-t-expect/)

[David S. Goyer](https://sms4smile.com/quotes/author/david-s-goyer/)

> [I'm an actor, so I'm never going to feel like I've done enough.](https://sms4smile.com/quotes/italia-ricci/i-m-an-actor-so-i-m-never-going-to-feel-like-i-ve-done-enough/)

[Italia Ricci](https://sms4smile.com/quotes/author/italia-ricci/)

> [I am tired of our characters being so incomplete. When do we ever save the day in a film? When does a Latino actor…](https://sms4smile.com/quotes/esai-morales/i-am-tired-of-our-characters-being-so-incomplete-when-do-we-ever-save/)

[Esai Morales](https://sms4smile.com/quotes/author/esai-morales/)

> [When I was 13, I auditioned for the theater school, and I was there for four years. In the meantime, I did my first…](https://sms4smile.com/quotes/ana-de-armas/when-i-was-13-i-auditioned-for-the-theater-school-and-i-was-there-for/)

[Ana de Armas](https://sms4smile.com/quotes/author/ana-de-armas/)

> [If you stood me in a costume next to a computer graphic of the same-looking character, I think there would be a difference. And…](https://sms4smile.com/quotes/warwick-davis/if-you-stood-me-in-a-costume-next-to-a-computer-graphic-of-the-same/)

[Warwick Davis](https://sms4smile.com/quotes/author/warwick-davis/)

> [failure in the theater is more public, more brilliant, more unreal than in any other field.](https://sms4smile.com/quotes/lillian-hellman/failure-in-the-theater-is-more-public-more-brilliant-more-unreal-than/)

[Lillian Hellman](https://sms4smile.com/quotes/author/lillian-hellman/)

> [I'm a character actor - always have been, always will be - and historically, character actors don't come into their own until later in…](https://sms4smile.com/quotes/annie-potts/i-m-a-character-actor-always-have-been-always-will-be-and/)

[Annie Potts](https://sms4smile.com/quotes/author/annie-potts/)

> [Actors don't hate acting. Most people don't hate acting! Whether you're a child mucking around with your friends or a grown up being paid…](https://sms4smile.com/quotes/liv-hewson/actors-don-t-hate-acting-most-people-don-t-hate-acting-whether-you-re/)

[Liv Hewson](https://sms4smile.com/quotes/author/liv-hewson/)

> [It was only when I went to acting school that I was like, "You are absolutely such a pigheaded freak show that you thought…](https://sms4smile.com/quotes/giles-matthey/it-was-only-when-i-went-to-acting-school-that-i-was-like-you-are/)

[Giles Matthey](https://sms4smile.com/quotes/author/giles-matthey/)

> [I never planned to do female roles. It just happened. I was typecast.](https://sms4smile.com/quotes/divine/i-never-planned-to-do-female-roles-it-just-happened-i-was-typecast/)

[Divine](https://sms4smile.com/quotes/author/divine/)

> [Once I committed to acting, this has been it.](https://sms4smile.com/quotes/ernie-hudson/once-i-committed-to-acting-this-has-been-it/)

[Ernie Hudson](https://sms4smile.com/quotes/author/ernie-hudson/)

[Browse all 21,590 Actor quotes ](https://sms4smile.com/quotes/about/actor/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "It is all about marketing; that is where the real craft comes in. The best actors do not necessarily become the biggest stars. And vice versa.",
            "creator": {
                "@type": "Person",
                "name": "Dirk Benedict"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/dirk-benedict/it-is-all-about-marketing-that-is-where-the-real-craft-comes-in-the/",
            "about": {
                "@type": "Thing",
                "name": "Actor"
            },
            "@id": "https://sms4smile.com/quotes/dirk-benedict/it-is-all-about-marketing-that-is-where-the-real-craft-comes-in-the/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/4ed/dirk-benedict-11520_actor_it-is-all-about-marketing-that-is-where_2256085.png",
                "contentUrl": "https://sms4smile.com/quotes/i/4ed/dirk-benedict-11520_actor_it-is-all-about-marketing-that-is-where_2256085.png",
                "url": "https://sms4smile.com/quotes/i/4ed/dirk-benedict-11520_actor_it-is-all-about-marketing-that-is-where_2256085.png",
                "width": 1080,
                "height": 1080,
                "caption": "“It is all about marketing; that is where the real craft comes in. The best actors do not necessarily become…” — Dirk Benedict",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Dirk Benedict",
                    "item": "https://sms4smile.com/quotes/author/dirk-benedict/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "It is all about marketing; that...",
                    "item": "https://sms4smile.com/quotes/dirk-benedict/it-is-all-about-marketing-that-is-where-the-real-craft-comes-in-the/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/dirk-benedict/it-is-all-about-marketing-that-is-where-the-real-craft-comes-in-the/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
