--- title: "Meaning & Key Takeaway of: When launching a product called an Energy…" description: "\"When launching a product called an Energy Drink and named Red Bull, a product that stimulates body and mind, it is a short step to the roots where Red ..." image: "https://sms4smile.com/quotes/i/07b/dietrich-mateschitz-57827_adventure_when-launching-a-product-called-an-energ_1917046.jpg" --- # When launching a product called an Energy Drink and named… ![“When launching a product called an Energy Drink and named Red Bull, a product that stimulates body and mind, it is a short step to the roots where Red Bull came from. We have been doing this for 20 years - now its called adventure sports, extreme sports, and outdoor sports.” quote by Dietrich Mateschitz](https://sms4smile.com/quotes/i/07b/dietrich-mateschitz-57827_adventure_when-launching-a-product-called-an-energ_1917046.jpg) [Download](https://sms4smile.com/quotes/i/07b/dietrich-mateschitz-57827_adventure_when-launching-a-product-called-an-energ_1917046.jpg) [Open image](https://sms4smile.com/quotes/i/07b/dietrich-mateschitz-57827_adventure_when-launching-a-product-called-an-energ_1917046.jpg) > “When launching a product called an Energy Drink and named Red Bull, a product that stimulates body and mind, it is a short step to the roots where Red Bull came from. We have been doing this for 20 years - now its called adventure sports, extreme sports, and outdoor sports.” [Dietrich Mateschitz](https://sms4smile.com/quotes/author/dietrich-mateschitz/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Red Bull’s branding links energy drinks to adventure and extreme sports, positioning the product as a catalyst for daring activities. **In simple terms:** Brand ties product to thrill‑seeking lifestyle. Key Takeaway Leverage brand identity for adventure. Themes branding adventure energy sports marketing Mood energetic ambitious Type marketing strategic When to use this quote - Event sponsorship - product placement - social media campaigns - athlete endorsements Key Concepts Consumer psychology experience economy extreme sports culture Questions to Reflect On - How does the brand influence consumer perception of risk? - Can the brand expand beyond extreme sports? A Different Perspective Overemphasis on risk may alienate health‑conscious consumers. ★ ★ ★ ★ ★ No ratings yet [Adventure](https://sms4smile.com/quotes/about/adventure/) [Body](https://sms4smile.com/quotes/about/body/) [Body And Mind](https://sms4smile.com/quotes/about/body-and-mind/) [Energy](https://sms4smile.com/quotes/about/energy/) [Energy drink](https://sms4smile.com/quotes/about/energy-drink/) [Extreme sports](https://sms4smile.com/quotes/about/extreme-sports/) [Extremes](https://sms4smile.com/quotes/about/extremes/) [Mind](https://sms4smile.com/quotes/about/mind/) [Mind and body](https://sms4smile.com/quotes/about/mind-and-body/) [Psychology](https://sms4smile.com/quotes/about/psychology/) [Race](https://sms4smile.com/quotes/about/race/) [Red](https://sms4smile.com/quotes/about/red/) [Roots](https://sms4smile.com/quotes/about/roots/) [Sports](https://sms4smile.com/quotes/about/sports/) ## Related quotes > [Do you know how many companies have wanted me to do an energy drink for them because I named my book 'Crush It!'? It…](https://sms4smile.com/quotes/gary-vaynerchuk/do-you-know-how-many-companies-have-wanted-me-to-do-an-energy-drink/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [“I need to condense my adrenaline, carbonate it, sweeten it, and sell it as an energy drink.”](https://sms4smile.com/quotes/jarod-kintz/i-need-to-condense-my-adrenaline-carbonate-it-sweeten-it-and-sell-it/) [Jarod Kintz](https://sms4smile.com/quotes/author/jarod-kintz/) > [“When you take time to study and practice the word of God, you become like a barrel of great beauty, filled with the energy…](https://sms4smile.com/quotes/israelmore-ayivor/when-you-take-time-to-study-and-practice-the-word-of-god-you-become/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [Never drink diet soda. It shows you have no nerve. Only drink real colas, caffeine-packed energy drinks, or vitamin water. Hate champagne because that’s…](https://sms4smile.com/quotes/paris-hilton/never-drink-diet-soda-it-shows-you-have-no-nerve-only-drink-real/) [Paris Hilton](https://sms4smile.com/quotes/author/paris-hilton/) > [I'm not a soda or energy drink guy.](https://sms4smile.com/quotes/george-kittle/i-m-not-a-soda-or-energy-drink-guy/) [George Kittle](https://sms4smile.com/quotes/author/george-kittle/) > [“All right then, Daisy and I will have our usual." I wondered what that might be. Evil Juice? Some kind of demonic energy drink?”](https://sms4smile.com/quotes/rachel-hawkins/all-right-then-daisy-and-i-will-have-our-usual-i-wondered-what-that/) [Rachel Hawkins](https://sms4smile.com/quotes/author/rachel-hawkins/) > [If you expect nothing, you can never be disappointed. Apart from a few starry-eyed poets or monks living on a mountaintop somewhere, however, we…](https://sms4smile.com/quotes/tonya-hurley/if-you-expect-nothing-you-can-never-be-disappointed-apart-from-a-few/) [Tonya Hurley](https://sms4smile.com/quotes/author/tonya-hurley/) > [At parties, everyone always thinks I'm drinking, but actually I rarely drink. I live on energy drinks, basically. I love vitamin water.](https://sms4smile.com/quotes/paris-hilton/at-parties-everyone-always-thinks-i-m-drinking-but-actually-i-rarely/) [Paris Hilton](https://sms4smile.com/quotes/author/paris-hilton/) > [“Missy and her crew left, I was alone. Like really alone, like pre-Shay alone. It felt glorious. Well, maybe not. I didn’t feel right…](https://sms4smile.com/quotes/tijan/missy-and-her-crew-left-i-was-alone-like-really-alone-like-pre-shay/) [Tijan](https://sms4smile.com/quotes/author/tijan/) > [If I'm hungry, I get very angry. If I don't have caffeine, my coffee or my energy drink, I get even more angry. Then…](https://sms4smile.com/quotes/a-j-pritchard/if-i-m-hungry-i-get-very-angry-if-i-don-t-have-caffeine-my-coffee-or/) [A. J. Pritchard](https://sms4smile.com/quotes/author/a-j-pritchard/) > [“Want more energy? Drink water. Sleep deep. Love passionately. Eat clean. Forgive completely. Create something new.”](https://sms4smile.com/quotes/toni-sorenson/want-more-energy-drink-water-sleep-deep-love-passionately-eat-clean/) [Toni Sorenson](https://sms4smile.com/quotes/author/toni-sorenson/) > [I'm not a daily coffee guy at all, or energy drinks or anything like that.](https://sms4smile.com/quotes/stephen-curry/i-m-not-a-daily-coffee-guy-at-all-or-energy-drinks-or-anything-like/) [Stephen Curry](https://sms4smile.com/quotes/author/stephen-curry/) > [“Brand Category Year of launch Schweppes Soft drinks 1783 Cadbury Chocolate 1831 Budweiser Beer 1876 Coca-Cola Soft drinks 1886 Heineken Beer 1886 Kodak Photo…](https://sms4smile.com/quotes/greg-thain/brand-category-year-of-launch-schweppes-soft-drinks-1783-cadbury/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [Before every match, I eat pasta with tomato and chicken breast a few hours beforehand. In the hottest months, I choose to drink an…](https://sms4smile.com/quotes/andrea-pirlo/before-every-match-i-eat-pasta-with-tomato-and-chicken-breast-a-few/) [Andrea Pirlo](https://sms4smile.com/quotes/author/andrea-pirlo/) > [Burger King should invent an energy drink called Horsepower.](https://sms4smile.com/quotes/hannah-bowns/burger-king-should-invent-an-energy-drink-called-horsepower/) Hannah Bowns ## More by Dietrich Mateschitz > [The most dangerous thing for a branded product is low interest.](https://sms4smile.com/quotes/dietrich-mateschitz/the-most-dangerous-thing-for-a-branded-product-is-low-interest/) [Dietrich Mateschitz](https://sms4smile.com/quotes/author/dietrich-mateschitz/) > [Brands need to take the phrase 'acting like a publisher literally.](https://sms4smile.com/quotes/dietrich-mateschitz/brands-need-to-take-the-phrase-acting-like-a-publisher-literally/) [Dietrich Mateschitz](https://sms4smile.com/quotes/author/dietrich-mateschitz/) > [It is a must to believe in one's product.](https://sms4smile.com/quotes/dietrich-mateschitz/it-is-a-must-to-believe-in-one-s-product/) [Dietrich Mateschitz](https://sms4smile.com/quotes/author/dietrich-mateschitz/) > [There are almost no sports within which mortal accidents are not a reality.](https://sms4smile.com/quotes/dietrich-mateschitz/there-are-almost-no-sports-within-which-mortal-accidents-are-not-a/) [Dietrich Mateschitz](https://sms4smile.com/quotes/author/dietrich-mateschitz/) > [I don't believe in 50 friends. I believe in a smaller number. Nor do I care about society events. It's the most senseless use…](https://sms4smile.com/quotes/dietrich-mateschitz/i-don-t-believe-in-50-friends-i-believe-in-a-smaller-number-nor-do-i/) [Dietrich Mateschitz](https://sms4smile.com/quotes/author/dietrich-mateschitz/) [Explore all 6 Dietrich Mateschitz quotes ](https://sms4smile.com/quotes/author/dietrich-mateschitz/) ## More Adventure quotes > [I'm trying to write a film with my friend. I'd love to get the thrill of speaking actors making my work even funnier.](https://sms4smile.com/quotes/russell-howard/i-m-trying-to-write-a-film-with-my-friend-i-d-love-to-get-the-thrill/) [Russell Howard](https://sms4smile.com/quotes/author/russell-howard/) > [I painted the words "GREAT ADVENTURE" in Beijing, Dallas, San Francisco, Copenhagen, and Japan. What it means to me is completely different to everybody…](https://sms4smile.com/quotes/ben-eine/i-painted-the-words-great-adventure-in-beijing-dallas-san-francisco/) [Ben Eine](https://sms4smile.com/quotes/author/ben-eine/) > [I've used the Phoenix Centrifuge to replicate what the body's going to go through on the flight up. I've also done some gravity tests…](https://sms4smile.com/quotes/richard-branson/i-ve-used-the-phoenix-centrifuge-to-replicate-what-the-body-s-going/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [I have lifted my plane . . . for perhaps a thousand flights and I have never felt her wheels glide from the Earth…](https://sms4smile.com/quotes/beryl-markham/i-have-lifted-my-plane-for-perhaps-a-thousand-flights-and-i-have/) [Beryl Markham](https://sms4smile.com/quotes/author/beryl-markham/) > [I am attracted to looking at the different things language can mean even in one sometimes quite ordinary utterance. Writing is partly about listening…](https://sms4smile.com/quotes/rae-armantrout/i-am-attracted-to-looking-at-the-different-things-language-can-mean/) [Rae Armantrout](https://sms4smile.com/quotes/author/rae-armantrout/) > [What a thrill. You know you've entered new territory when you realise that your outfit cost more than your film.](https://sms4smile.com/quotes/jessica-yu/what-a-thrill-you-know-you-ve-entered-new-territory-when-you-realise/) Jessica Yu > [“So many people live within unhappy circumstances and yet will not take the initiative to change their situation because they are conditioned by a…](https://sms4smile.com/quotes/alexander-supertramp-chris-mccandless/so-many-people-live-within-unhappy-circumstances-and-yet-will-not/) Alexander Supertramp Chris McCandless > [A common fallacy in much of the adverse criticism to which science is subjected today is that it claims certainty, infallibility and complete emotional…](https://sms4smile.com/quotes/cyril-norman-hinshelwood/a-common-fallacy-in-much-of-the-adverse-criticism-to-which-science-is/) [Cyril Norman Hinshelwood](https://sms4smile.com/quotes/author/cyril-norman-hinshelwood/) > [“Exactly. I think the original tantric Buddhists took notice of was some very wise old people who never studied in their youth, but took…](https://sms4smile.com/quotes/joe-niemczura/exactly-i-think-the-original-tantric-buddhists-took-notice-of-was/) [Joe Niemczura](https://sms4smile.com/quotes/author/joe-niemczura/) > [As an adventurer...I try to protect against the downside. I make sure I have covered as many eventualities as I can. In the end,…](https://sms4smile.com/quotes/richard-branson/as-an-adventurer-i-try-to-protect-against-the-downside-i-make-sure-i/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [“Love can give you such happiness, then can break the very heart it filled, leaving a hole that can never be fixed or protected…](https://sms4smile.com/quotes/kevin-mcleod/love-can-give-you-such-happiness-then-can-break-the-very-heart-it/) Kevin McLeod > [“It always gave Wolf a peculiar thrill thus to tighten his grip upon his stick, thus to wrap himself more closely in his faded…](https://sms4smile.com/quotes/john-cowper-powys/it-always-gave-wolf-a-peculiar-thrill-thus-to-tighten-his-grip-upon/) [John Cowper Powys](https://sms4smile.com/quotes/author/john-cowper-powys/) > [“It all had to be squeezed and squeezed again, to provide a thrill, to provide enjoyment. What did people mean, with their simply determined…](https://sms4smile.com/quotes/d-h-lawrence-2/it-all-had-to-be-squeezed-and-squeezed-again-to-provide-a-thrill-to/) [D.H. Lawrence](https://sms4smile.com/quotes/author/d-h-lawrence-2/) > [I am not an adventurous person but I am gutsy.](https://sms4smile.com/quotes/rahul-vaidya/i-am-not-an-adventurous-person-but-i-am-gutsy/) [Rahul Vaidya](https://sms4smile.com/quotes/author/rahul-vaidya/) > [Our civilization, bequeathed to us by fierce adventurers, eaters of meat and hunters, is so full of hurry and combat, so busy about many…](https://sms4smile.com/quotes/james-joyce/our-civilization-bequeathed-to-us-by-fierce-adventurers-eaters-of/) [James Joyce](https://sms4smile.com/quotes/author/james-joyce/) [Browse all 7,690 Adventure quotes ](https://sms4smile.com/quotes/about/adventure/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "When launching a product called an Energy Drink and named Red Bull, a product that stimulates body and mind, it is a short step to the roots where Red Bull came from. 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