--- title: "Meaning & Key Takeaway of: Brands need to take the phrase 'acting…" description: "\"Brands need to take the phrase 'acting like a publisher literally.\" — Dietrich Mateschitz" image: "https://sms4smile.com/quotes/i/69b/dietrich-mateschitz-57827_acting_brands-need-to-take-the-phrase-acting-li_611111.png" --- # Brands need to take the phrase 'acting like a publisher… ![“Brands need to take the phrase 'acting like a publisher literally.” quote by Dietrich Mateschitz](https://sms4smile.com/quotes/i/69b/dietrich-mateschitz-57827_acting_brands-need-to-take-the-phrase-acting-li_611111.png) [Download](https://sms4smile.com/quotes/i/69b/dietrich-mateschitz-57827_acting_brands-need-to-take-the-phrase-acting-li_611111.png) [Open image](https://sms4smile.com/quotes/i/69b/dietrich-mateschitz-57827_acting_brands-need-to-take-the-phrase-acting-li_611111.png) > “Brands need to take the phrase 'acting like a publisher literally.” [Dietrich Mateschitz](https://sms4smile.com/quotes/author/dietrich-mateschitz/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Brands should act as publishers, controlling content and distribution. **In simple terms:** Brands must manage their own media. Key Takeaway Take charge of your brand's narrative. Themes branding media control innovation Mood strategic assertive Type business inspirational When to use this quote - product launches - social media campaigns - advertising - brand storytelling Key Concepts marketing strategy content ownership Questions to Reflect On - Can you handle content creation? - What channels suit your brand? A Different Perspective Publishing requires resources and expertise. ★ ★ ★ ★ ★ No ratings yet [Acting](https://sms4smile.com/quotes/about/acting/) [Content marketing](https://sms4smile.com/quotes/about/content-marketing/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Publishers](https://sms4smile.com/quotes/about/publishers/) ## Related quotes > [Think like a publisher, not a marketer.](https://sms4smile.com/quotes/david-meerman-scott/think-like-a-publisher-not-a-marketer/) [David Meerman Scott](https://sms4smile.com/quotes/author/david-meerman-scott/) > [“Successful businesses know brands need PROTECTION and LOVE. Find your brand!”](https://sms4smile.com/quotes/tisha-r-oehmen/successful-businesses-know-brands-need-protection-and-love-find-your/) Tisha R. Oehmen > [Part of why you love your parents is because they loved you first. Brands need to do that.](https://sms4smile.com/quotes/gary-vaynerchuk/part-of-why-you-love-your-parents-is-because-they-loved-you-first/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [Mainstream media has been abandoned by many, for ideological reasons mostly, and brands need to directly engage with the end-user of information and offer…](https://sms4smile.com/quotes/richard-edelman/mainstream-media-has-been-abandoned-by-many-for-ideological-reasons/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [Brands need to reinvent themselves from time to time to stay relevant.](https://sms4smile.com/quotes/stephen-covey/brands-need-to-reinvent-themselves-from-time-to-time-to-stay-relevant/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [“Retailers have much broader target markets than do brands, and need to appeal to all target groups to achieve volume.”](https://sms4smile.com/quotes/greg-thain/retailers-have-much-broader-target-markets-than-do-brands-and-need-to/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [Although we've used the concept brand communities a couple of times, it's important to reiterate that communities aren't created, they are courted. Most brands…](https://sms4smile.com/quotes/henry-jenkins/although-we-ve-used-the-concept-brand-communities-a-couple-of-times/) [Henry Jenkins](https://sms4smile.com/quotes/author/henry-jenkins/) > [Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them.…](https://sms4smile.com/quotes/simon-mainwaring/companies-and-their-brands-need-to-reach-out-and-speak-directly-to/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world…](https://sms4smile.com/quotes/simon-mainwaring/perhaps-the-most-powerful-lesson-other-brands-can-learn-from-nike-is/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [Things always work when I put my heart into it, and more brands need to do the same thing.](https://sms4smile.com/quotes/jermaine-dupri/things-always-work-when-i-put-my-heart-into-it-and-more-brands-need/) [Jermaine Dupri](https://sms4smile.com/quotes/author/jermaine-dupri/) > [The importance of gratitude is never forgotten.](https://sms4smile.com/quotes/debra-l-lee/the-importance-of-gratitude-is-never-forgotten/) Debra L. Lee > [“Personally, I believe in tools that close the gap between professionals and beginners, understanding that — push comes to shove — this is a…](https://sms4smile.com/quotes/laura-busche/personally-i-believe-in-tools-that-close-the-gap-between/) [Laura Busche](https://sms4smile.com/quotes/author/laura-busche/) > [Behind every piece of bad content is an executive who asked for it.](https://sms4smile.com/quotes/michael-brenner/behind-every-piece-of-bad-content-is-an-executive-who-asked-for-it/) [Michael Brenner](https://sms4smile.com/quotes/author/michael-brenner/) > [Medium is like the Instagram of the corporate world. It's the layer that we want everybody to see, but not actually how it is.…](https://sms4smile.com/quotes/jack-conte/medium-is-like-the-instagram-of-the-corporate-world-it-s-the-layer/) [Jack Conte](https://sms4smile.com/quotes/author/jack-conte/) > [The next evolution of content marketing is not more content; it's better distribution.](https://sms4smile.com/quotes/chris-penn/the-next-evolution-of-content-marketing-is-not-more-content-it-s/) [Chris Penn](https://sms4smile.com/quotes/author/chris-penn/) ## More by Dietrich Mateschitz > [The most dangerous thing for a branded product is low interest.](https://sms4smile.com/quotes/dietrich-mateschitz/the-most-dangerous-thing-for-a-branded-product-is-low-interest/) [Dietrich Mateschitz](https://sms4smile.com/quotes/author/dietrich-mateschitz/) > [It is a must to believe in one's product.](https://sms4smile.com/quotes/dietrich-mateschitz/it-is-a-must-to-believe-in-one-s-product/) [Dietrich Mateschitz](https://sms4smile.com/quotes/author/dietrich-mateschitz/) > [There are almost no sports within which mortal accidents are not a reality.](https://sms4smile.com/quotes/dietrich-mateschitz/there-are-almost-no-sports-within-which-mortal-accidents-are-not-a/) [Dietrich Mateschitz](https://sms4smile.com/quotes/author/dietrich-mateschitz/) > [When launching a product called an Energy Drink and named Red Bull, a product that stimulates body and mind, it is a short step…](https://sms4smile.com/quotes/dietrich-mateschitz/when-launching-a-product-called-an-energy-drink-and-named-red-bull-a/) [Dietrich Mateschitz](https://sms4smile.com/quotes/author/dietrich-mateschitz/) > [I don't believe in 50 friends. I believe in a smaller number. Nor do I care about society events. It's the most senseless use…](https://sms4smile.com/quotes/dietrich-mateschitz/i-don-t-believe-in-50-friends-i-believe-in-a-smaller-number-nor-do-i/) [Dietrich Mateschitz](https://sms4smile.com/quotes/author/dietrich-mateschitz/) [Explore all 6 Dietrich Mateschitz quotes ](https://sms4smile.com/quotes/author/dietrich-mateschitz/) ## More Acting quotes > [I actually think acting is a form of self-hypnosis. You have to be hyper, hyper aware of what's going on around you. You have…](https://sms4smile.com/quotes/julianne-moore/i-actually-think-acting-is-a-form-of-self-hypnosis-you-have-to-be/) [Julianne Moore](https://sms4smile.com/quotes/author/julianne-moore/) > [Many Republicans have always reminded me of professional WWF wrestlers. They come into the ring all pumped up and acting like they're invincible and…](https://sms4smile.com/quotes/paul-feig/many-republicans-have-always-reminded-me-of-professional-wwf/) [Paul Feig](https://sms4smile.com/quotes/author/paul-feig/) > [I'm a big fan of all the Boston guys that are acting - Matt Damon , Ben Affleck, Mark Wahlberg - they made a…](https://sms4smile.com/quotes/kenny-wormald/i-m-a-big-fan-of-all-the-boston-guys-that-are-acting-matt-damon-ben/) [Kenny Wormald](https://sms4smile.com/quotes/author/kenny-wormald/) > [Acting is a grind, just like music is a grind. Sometimes it takes longer than what you can give.](https://sms4smile.com/quotes/big-sean/acting-is-a-grind-just-like-music-is-a-grind-sometimes-it-takes/) [Big Sean](https://sms4smile.com/quotes/author/big-sean/) > [It was only when I started making short films in college and I was looking for girls to play the me-ish parts that I…](https://sms4smile.com/quotes/lena-dunham/it-was-only-when-i-started-making-short-films-in-college-and-i-was/) [Lena Dunham](https://sms4smile.com/quotes/author/lena-dunham/) > [Writing is something I took up rather than anything I had an inclination toward. I like acting -delivering someone else's message - but writing…](https://sms4smile.com/quotes/steve-martin/writing-is-something-i-took-up-rather-than-anything-i-had-an/) [Steve Martin](https://sms4smile.com/quotes/author/steve-martin/) > [I can still function when I don't have that balance I crave. I had a tendency to be precious about acting, thinking of it…](https://sms4smile.com/quotes/laura-regan/i-can-still-function-when-i-don-t-have-that-balance-i-crave-i-had-a/) [Laura Regan](https://sms4smile.com/quotes/author/laura-regan/) > [Actors don't hate acting. Most people don't hate acting! Whether you're a child mucking around with your friends or a grown up being paid…](https://sms4smile.com/quotes/liv-hewson/actors-don-t-hate-acting-most-people-don-t-hate-acting-whether-you-re/) [Liv Hewson](https://sms4smile.com/quotes/author/liv-hewson/) > [It was only when I went to acting school that I was like, "You are absolutely such a pigheaded freak show that you thought…](https://sms4smile.com/quotes/giles-matthey/it-was-only-when-i-went-to-acting-school-that-i-was-like-you-are/) [Giles Matthey](https://sms4smile.com/quotes/author/giles-matthey/) > [Once I committed to acting, this has been it.](https://sms4smile.com/quotes/ernie-hudson/once-i-committed-to-acting-this-has-been-it/) [Ernie Hudson](https://sms4smile.com/quotes/author/ernie-hudson/) > [It definitely helps to have the acting experience going into singing, because when you're singing, you have to portray the emotion you were feeling…](https://sms4smile.com/quotes/ryan-newman/it-definitely-helps-to-have-the-acting-experience-going-into-singing/) Ryan Newman > [The show was number one in the ratings, Gordon Russell was our head writer, the story lines were magnificent and the acting most exciting.…](https://sms4smile.com/quotes/michael-storm/the-show-was-number-one-in-the-ratings-gordon-russell-was-our-head/) [Michael Storm](https://sms4smile.com/quotes/author/michael-storm/) > [I've done so many other projects where you're in a room with a reader and you're acting your lines out: 'We have to get…](https://sms4smile.com/quotes/jim-cummings/i-ve-done-so-many-other-projects-where-you-re-in-a-room-with-a-reader/) [Jim Cummings](https://sms4smile.com/quotes/author/jim-cummings/) > [I do not believe in public shaming. I do believe that young adults go to college to learn things, and that this process will…](https://sms4smile.com/quotes/gene-weingarten/i-do-not-believe-in-public-shaming-i-do-believe-that-young-adults-go/) [Gene Weingarten](https://sms4smile.com/quotes/author/gene-weingarten/) > [Poetry has, in a way, been my bridge to my acting career.](https://sms4smile.com/quotes/omari-hardwick/poetry-has-in-a-way-been-my-bridge-to-my-acting-career/) [Omari Hardwick](https://sms4smile.com/quotes/author/omari-hardwick/) [Browse all 12,062 Acting quotes ](https://sms4smile.com/quotes/about/acting/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Brands need to take the phrase 'acting like a publisher literally.", "creator": { "@type": "Person", "name": "Dietrich Mateschitz" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/dietrich-mateschitz/brands-need-to-take-the-phrase-acting-like-a-publisher-literally/", "about": { "@type": "Thing", "name": "Acting" }, "@id": "https://sms4smile.com/quotes/dietrich-mateschitz/brands-need-to-take-the-phrase-acting-like-a-publisher-literally/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/69b/dietrich-mateschitz-57827_acting_brands-need-to-take-the-phrase-acting-li_611111.png", "contentUrl": "https://sms4smile.com/quotes/i/69b/dietrich-mateschitz-57827_acting_brands-need-to-take-the-phrase-acting-li_611111.png", "url": "https://sms4smile.com/quotes/i/69b/dietrich-mateschitz-57827_acting_brands-need-to-take-the-phrase-acting-li_611111.png", "width": 1080, "height": 1080, "caption": "“Brands need to take the phrase 'acting like a publisher literally.” — Dietrich Mateschitz", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Dietrich Mateschitz", "item": "https://sms4smile.com/quotes/author/dietrich-mateschitz/" }, { "@type": "ListItem", "position": 4, "name": "Brands need to take the phrase...", "item": "https://sms4smile.com/quotes/dietrich-mateschitz/brands-need-to-take-the-phrase-acting-like-a-publisher-literally/" } ], "@id": "https://sms4smile.com/quotes/dietrich-mateschitz/brands-need-to-take-the-phrase-acting-like-a-publisher-literally/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```