--- title: "Meaning & Key Takeaway of: TalkTalk was not a highly trusted brand…" description: "\"TalkTalk was not a highly trusted brand before the cyber attack but customers now say that we looked after them in difficult circumstances.\" — Dido Har..." image: "https://sms4smile.com/quotes/i/e03/dido-harding-14503_circumstances_talktalk-was-not-a-highly-trusted-brand_2896179.jpg" --- # TalkTalk was not a highly trusted brand before the cyber… ![“TalkTalk was not a highly trusted brand before the cyber attack but customers now say that we looked after them in difficult circumstances.” quote by Dido Harding](https://sms4smile.com/quotes/i/e03/dido-harding-14503_circumstances_talktalk-was-not-a-highly-trusted-brand_2896179.jpg) [Download](https://sms4smile.com/quotes/i/e03/dido-harding-14503_circumstances_talktalk-was-not-a-highly-trusted-brand_2896179.jpg) [Open image](https://sms4smile.com/quotes/i/e03/dido-harding-14503_circumstances_talktalk-was-not-a-highly-trusted-brand_2896179.jpg) > “TalkTalk was not a highly trusted brand before the cyber attack but customers now say that we looked after them in difficult circumstances.” [Dido Harding](https://sms4smile.com/quotes/author/dido-harding/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Describes how a brand regained trust by supporting customers during a cyber crisis. **In simple terms:** Support builds trust after a breach. Key Takeaway Prioritize customer care in crises. Themes trust brand reputation customer service Mood reassuring serious Type statement inspirational When to use this quote - post‑attack communications - customer outreach - public relations - service recovery Key Concepts crisis management digital security Questions to Reflect On - What actions most reassure customers? - How can brands prepare for future attacks? A Different Perspective Recovery depends on transparent communication. ★ ★ ★ ★ ★ No ratings yet [Attack Customers](https://sms4smile.com/quotes/about/attack-customers-4093223/) [Brand Cyber](https://sms4smile.com/quotes/about/brand-cyber-4093221/) [Circumstances](https://sms4smile.com/quotes/about/circumstances/) [Customers Say](https://sms4smile.com/quotes/about/customers-say-698036/) [Cyber](https://sms4smile.com/quotes/about/cyber/) [Difficult](https://sms4smile.com/quotes/about/difficult/) [Difficult circumstances](https://sms4smile.com/quotes/about/difficult-circumstances/) [Now](https://sms4smile.com/quotes/about/now/) [Talktalk Highly](https://sms4smile.com/quotes/about/talktalk-highly-4093222/) ## Related quotes > [If customers say you're just 'all right', you've not done enough, you've failed to delight.](https://sms4smile.com/quotes/ron-kaufman/if-customers-say-you-re-just-all-right-you-ve-not-done-enough-you-ve/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [“I ask them, “If the product were free, how many would you actually deploy or use?” The goal is to take pricing away as…](https://sms4smile.com/quotes/steven-gary-blank/i-ask-them-if-the-product-were-free-how-many-would-you-actually/) [Steven Gary Blank](https://sms4smile.com/quotes/author/steven-gary-blank/) > [Let your customers say, 'Well, here I am,' while you say, 'There you are!'.](https://sms4smile.com/quotes/ron-kaufman/let-your-customers-say-well-here-i-am-while-you-say-there-you-are/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [“space—75% of B2B customers say they rely on word of mouth, including social media, when making purchase decisions.”](https://sms4smile.com/quotes/anonymous/space-75-of-b2b-customers-say-they-rely-on-word-of-mouth-including/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [You can go a hundred miles a second Don't have to drive no lousy cab Got everything you want and more man And the…](https://sms4smile.com/quotes/marc-cohn/you-can-go-a-hundred-miles-a-second-don-t-have-to-drive-no-lousy-cab/) [Marc Cohn](https://sms4smile.com/quotes/author/marc-cohn/) > [Major brands don't know what to do with happy customers. 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I don't do that thing onstage…](https://sms4smile.com/quotes/brian-regan/you-can-poke-fun-at-some-pretty-difficult-circumstances-and-it-s-just/) [Brian Regan](https://sms4smile.com/quotes/author/brian-regan/) > [“If what I reading has the power to grip me, I can read under the most difficult circumstances.”](https://sms4smile.com/quotes/walter-moers/if-what-i-reading-has-the-power-to-grip-me-i-can-read-under-the-most/) [Walter Moers](https://sms4smile.com/quotes/author/walter-moers/) ## More by Dido Harding > [My mental analogy for TalkTalk is an ageing Ford Cortina going flat out in the fast lane of the M4 in the pouring rain.…](https://sms4smile.com/quotes/dido-harding/my-mental-analogy-for-talktalk-is-an-ageing-ford-cortina-going-flat/) [Dido Harding](https://sms4smile.com/quotes/author/dido-harding/) > [Internet safety is quite like the road safety issues when I was growing up as a child. You had clunk click advertising and the…](https://sms4smile.com/quotes/dido-harding/internet-safety-is-quite-like-the-road-safety-issues-when-i-was/) [Dido Harding](https://sms4smile.com/quotes/author/dido-harding/) > [We don't have very many nights out on our own, and by most people's standards we don't have much of a social life. 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I felt physically sick.](https://sms4smile.com/quotes/dido-harding/it-s-not-a-normal-thing-to-receive-a-ransom-demand-in-your-inbox-i/) [Dido Harding](https://sms4smile.com/quotes/author/dido-harding/) > [Digital safety is no different to physical safety. You can do your upmost to minimise it. You can arm yourself to protect yourself, but…](https://sms4smile.com/quotes/dido-harding/digital-safety-is-no-different-to-physical-safety-you-can-do-your/) [Dido Harding](https://sms4smile.com/quotes/author/dido-harding/) [Explore all 46 Dido Harding quotes ](https://sms4smile.com/quotes/author/dido-harding/) ## More Circumstances quotes > [I'm often moved by the circumstances around some of my characters, but I don't think I've actually cried watching myself.](https://sms4smile.com/quotes/kate-winslet/i-m-often-moved-by-the-circumstances-around-some-of-my-characters-but/) [Kate Winslet](https://sms4smile.com/quotes/author/kate-winslet/) > [Jobs and money are never the primary cause of stress. Thinking, negative thinking causes stress. The real cause of all problems lie in our…](https://sms4smile.com/quotes/bob-proctor/jobs-and-money-are-never-the-primary-cause-of-stress-thinking/) [Bob Proctor](https://sms4smile.com/quotes/author/bob-proctor/) > [Although under particular circumstances, the violence method - any method - can be justified, nevertheless once you commit violence, then counterviolence will be returned.](https://sms4smile.com/quotes/dalai-lama/although-under-particular-circumstances-the-violence-method-any/) [Dalai Lama](https://sms4smile.com/quotes/author/dalai-lama/) > [Balance is the ability to be happy in the midst of the most chaotic or even boring or transient circumstance.](https://sms4smile.com/quotes/frederick-lenz/balance-is-the-ability-to-be-happy-in-the-midst-of-the-most-chaotic/) [Frederick Lenz](https://sms4smile.com/quotes/author/frederick-lenz/) > [Trust is about keeping commitments, but in many instances, circumstances change and organizations therefore shed commitments, things such as retiree medical benefits, pension obligations,…](https://sms4smile.com/quotes/jeffrey-pfeffer/trust-is-about-keeping-commitments-but-in-many-instances/) [Jeffrey Pfeffer](https://sms4smile.com/quotes/author/jeffrey-pfeffer/) > [The fortunate circumstances of our lives are generally found, at last, to be of our own producing.](https://sms4smile.com/quotes/oliver-goldsmith/the-fortunate-circumstances-of-our-lives-are-generally-found-at-last/) [Oliver Goldsmith](https://sms4smile.com/quotes/author/oliver-goldsmith/) > [“The set of circumstances that justifies the use of deadly force is a situation of immediate danger of death or great bodily harm to…](https://sms4smile.com/quotes/massad-ayoob/the-set-of-circumstances-that-justifies-the-use-of-deadly-force-is-a/) [Massad Ayoob](https://sms4smile.com/quotes/author/massad-ayoob/) > [My sister-in-law works for a group that supports orphanages in Cairo. She and her colleagues take care of children left behind by circumstances beyond…](https://sms4smile.com/quotes/mohamed-elbaradei/my-sister-in-law-works-for-a-group-that-supports-orphanages-in-cairo/) [Mohamed ElBaradei](https://sms4smile.com/quotes/author/mohamed-elbaradei/) > [It's impossible to know who Donald might have been under different circumstances and with different parents.](https://sms4smile.com/quotes/mary-l-trump/it-s-impossible-to-know-who-donald-might-have-been-under-different/) [Mary L. Trump](https://sms4smile.com/quotes/author/mary-l-trump/) > [When we watch a play under the standard circumstances, we've lost volition and time is passing. A still play feels like an existential threat.](https://sms4smile.com/quotes/richard-greenberg/when-we-watch-a-play-under-the-standard-circumstances-we-ve-lost/) [Richard Greenberg](https://sms4smile.com/quotes/author/richard-greenberg/) > [Being positive helps you to keep away negative thoughts. 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You either suffer the pain of discipline or the pain of regret.](https://sms4smile.com/quotes/anonymous/instead-of-complaining-about-your-circumstances-get-busy-creating-new/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) [Browse all 4,560 Circumstances quotes ](https://sms4smile.com/quotes/about/circumstances/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "TalkTalk was not a highly trusted brand before the cyber attack but customers now say that we looked after them in difficult circumstances.", "creator": { "@type": "Person", "name": "Dido Harding" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/dido-harding/talktalk-was-not-a-highly-trusted-brand-before-the-cyber-attack-but/", "about": { "@type": "Thing", "name": "Circumstances" }, "@id": "https://sms4smile.com/quotes/dido-harding/talktalk-was-not-a-highly-trusted-brand-before-the-cyber-attack-but/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e03/dido-harding-14503_circumstances_talktalk-was-not-a-highly-trusted-brand_2896179.jpg", "contentUrl": "https://sms4smile.com/quotes/i/e03/dido-harding-14503_circumstances_talktalk-was-not-a-highly-trusted-brand_2896179.jpg", "url": "https://sms4smile.com/quotes/i/e03/dido-harding-14503_circumstances_talktalk-was-not-a-highly-trusted-brand_2896179.jpg", "width": 1080, "height": 1080, "caption": "“TalkTalk was not a highly trusted brand before the cyber attack but customers now say that we looked after…” — Dido Harding", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Dido Harding", "item": "https://sms4smile.com/quotes/author/dido-harding/" }, { "@type": "ListItem", "position": 4, "name": "TalkTalk was not a highly trusted...", "item": "https://sms4smile.com/quotes/dido-harding/talktalk-was-not-a-highly-trusted-brand-before-the-cyber-attack-but/" } ], "@id": "https://sms4smile.com/quotes/dido-harding/talktalk-was-not-a-highly-trusted-brand-before-the-cyber-attack-but/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```