--- title: "Meaning & Key Takeaway of: TIVO executives stand up and say, 'Well…" description: "\"TIVO executives stand up and say, 'Well, we're not getting rid of commercials, but we are letting them fast forward, because people like commercials, a..." image: "https://sms4smile.com/quotes/i/9d4/dick-wolf-17740_because_tivo-executives-stand-up-and-say-well-we_2522166.jpg" --- # TIVO executives stand up and say, 'Well, we're not getting… ![“TIVO executives stand up and say, 'Well, we're not getting rid of commercials, but we are letting them fast forward, because people like commercials, and if they see one that they like they stop and watch it.' I mean, please.” quote by Dick Wolf](https://sms4smile.com/quotes/i/9d4/dick-wolf-17740_because_tivo-executives-stand-up-and-say-well-we_2522166.jpg) [Download](https://sms4smile.com/quotes/i/9d4/dick-wolf-17740_because_tivo-executives-stand-up-and-say-well-we_2522166.jpg) [Open image](https://sms4smile.com/quotes/i/9d4/dick-wolf-17740_because_tivo-executives-stand-up-and-say-well-we_2522166.jpg) > “TIVO executives stand up and say, 'Well, we're not getting rid of commercials, but we are letting them fast forward, because people like commercials, and if they see one that they like they stop and watch it.' I mean, please.” [Dick Wolf](https://sms4smile.com/quotes/author/dick-wolf/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Executives claim allowing ad skipping satisfies viewers, but it undermines ad revenue models. **In simple terms:** Skipping ads may please viewers but hurts the business model. Key Takeaway Balance viewer experience with sustainable revenue. Themes advertising media consumer behavior Mood skeptical critical Type industry commentary analysis When to use this quote - TV streaming - ad-supported platforms - marketing campaigns Key Concepts business strategy media economics Questions to Reflect On - How can advertisers maintain impact without intrusive ads? - What alternative revenue models could replace traditional commercials? A Different Perspective Ad skipping can reduce ad effectiveness and revenue. ★ ★ ★ ★ ★ No ratings yet [Because](https://sms4smile.com/quotes/about/because/) [Commercials](https://sms4smile.com/quotes/about/commercials/) [Commercials Like](https://sms4smile.com/quotes/about/commercials-like-243423/) [Executives](https://sms4smile.com/quotes/about/executives/) [Fast](https://sms4smile.com/quotes/about/fast/) [Forward](https://sms4smile.com/quotes/about/forward/) [Getting](https://sms4smile.com/quotes/about/getting/) [Letting](https://sms4smile.com/quotes/about/letting/) [Like](https://sms4smile.com/quotes/about/like/) [Like Commercials](https://sms4smile.com/quotes/about/like-commercials-710235/) [Mean](https://sms4smile.com/quotes/about/mean/) [People](https://sms4smile.com/quotes/about/people/) [Please](https://sms4smile.com/quotes/about/please/) [Rid](https://sms4smile.com/quotes/about/rid/) [Rid Commercials](https://sms4smile.com/quotes/about/rid-commercials-1260141/) [Say](https://sms4smile.com/quotes/about/say/) [See](https://sms4smile.com/quotes/about/see/) [Stand](https://sms4smile.com/quotes/about/stand/) [Stand up](https://sms4smile.com/quotes/about/stand-up/) [Stop](https://sms4smile.com/quotes/about/stop/) [Them](https://sms4smile.com/quotes/about/them/) [Tivo Executives](https://sms4smile.com/quotes/about/tivo-executives-1260140/) [Up](https://sms4smile.com/quotes/about/up/) [Watch](https://sms4smile.com/quotes/about/watch/) [Well](https://sms4smile.com/quotes/about/well/) ## Related quotes > [I started out doing commercials, like Diet Coke and Pizza Hut. 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It's like an improv…](https://sms4smile.com/quotes/jason-bateman/and-i-ve-always-loved-commercials-i-like-working-out-how-to/) [Jason Bateman](https://sms4smile.com/quotes/author/jason-bateman/) > [Making a movie is like a marathon, and commercials are like sprints - they're equally satisfying, but in different ways.](https://sms4smile.com/quotes/tony-scott/making-a-movie-is-like-a-marathon-and-commercials-are-like-sprints/) [Tony Scott](https://sms4smile.com/quotes/author/tony-scott/) > [On a film, you work with somebody for four months and it's wonderful, but commercials it's like catching up with someone for a beer…](https://sms4smile.com/quotes/greig-fraser/on-a-film-you-work-with-somebody-for-four-months-and-it-s-wonderful/) [Greig Fraser](https://sms4smile.com/quotes/author/greig-fraser/) > [My mom was an actress, so I got with her boutique agency back in 2001 and started booking a few commercials. 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If the publisher has its way, the games…](https://sms4smile.com/quotes/jason-schreier/it-can-sometimes-feel-like-the-commercials-for-activision-s-call-of/) [Jason Schreier](https://sms4smile.com/quotes/author/jason-schreier/) > [When you're growing up you always like the commercials of the guys on the screen that you like watching.](https://sms4smile.com/quotes/luke-kuechly/when-you-re-growing-up-you-always-like-the-commercials-of-the-guys-on/) [Luke Kuechly](https://sms4smile.com/quotes/author/luke-kuechly/) > [His dreams are like commercials.](https://sms4smile.com/quotes/jack-johnson/his-dreams-are-like-commercials/) [Jack Johnson](https://sms4smile.com/quotes/author/jack-johnson/) > [I would like to do commercials, or even work for WWE if they called me. I wouldn't want to go back on the air…](https://sms4smile.com/quotes/bobby-heenan/i-would-like-to-do-commercials-or-even-work-for-wwe-if-they-called-me/) [Bobby Heenan](https://sms4smile.com/quotes/author/bobby-heenan/) > [I don't want to make videos that come out looking like commercials or movie trailers.](https://sms4smile.com/quotes/valee/i-don-t-want-to-make-videos-that-come-out-looking-like-commercials-or/) [Valee](https://sms4smile.com/quotes/author/valee/) > [Women are like commercials... nothing more than false advertisement](https://sms4smile.com/quotes/green-monk/women-are-like-commercials-nothing-more-than-false-advertisement/) [Green Monk](https://sms4smile.com/quotes/author/green-monk/) > [Most sermons sound to me like commercials - but I can't make out whether God is the Sponsor or the Product.](https://sms4smile.com/quotes/mignon-mclaughlin/most-sermons-sound-to-me-like-commercials-but-i-can-t-make-out/) [Mignon McLaughlin](https://sms4smile.com/quotes/author/mignon-mclaughlin/) > [“My mom always said that guys are like commercials—you can’t trust a single word they say.”](https://sms4smile.com/quotes/suzanne-wright/my-mom-always-said-that-guys-are-like-commercials-you-can-t-trust-a/) [Suzanne Wright](https://sms4smile.com/quotes/author/suzanne-wright/) ## More by Dick Wolf > [There was an interesting article in Los Angeles Magazine about women directors. 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