--- title: "Meaning & Key Takeaway of: The ad revenues still go up because…" description: "\"The ad revenues still go up because nothing dependably delivers the eyeballs that successful series do.\" — Dick Wolf" image: "https://sms4smile.com/quotes/i/a3b/dick-wolf-17740_ad_the-ad-revenues-still-go-up-because-noth_1860217.jpg" --- # The ad revenues still go up because nothing dependably… ![“The ad revenues still go up because nothing dependably delivers the eyeballs that successful series do.” quote by Dick Wolf](https://sms4smile.com/quotes/i/a3b/dick-wolf-17740_ad_the-ad-revenues-still-go-up-because-noth_1860217.jpg) [Download](https://sms4smile.com/quotes/i/a3b/dick-wolf-17740_ad_the-ad-revenues-still-go-up-because-noth_1860217.jpg) [Open image](https://sms4smile.com/quotes/i/a3b/dick-wolf-17740_ad_the-ad-revenues-still-go-up-because-noth_1860217.jpg) > “The ad revenues still go up because nothing dependably delivers the eyeballs that successful series do.” [Dick Wolf](https://sms4smile.com/quotes/author/dick-wolf/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Ad revenue rises because successful series reliably attract viewers, unlike other content. **In simple terms:** Popular shows bring steady ad money. Key Takeaway Focus on creating compelling series to secure ads. Themes media advertising content creation Mood analytical strategic Type business insight When to use this quote - launching new series - selling ad slots - media planning Key Concepts audience loyalty brand value Questions to Reflect On - What makes a series consistently engaging? - How can you diversify revenue beyond ads? A Different Perspective Rising ad revenue can be volatile if audience tastes shift. ★ ★ ★ ★ ★ No ratings yet [Ad](https://sms4smile.com/quotes/about/ad/) [Ad Revenues](https://sms4smile.com/quotes/about/ad-revenues-2499950/) [Because](https://sms4smile.com/quotes/about/because/) [Delivers Eyeballs](https://sms4smile.com/quotes/about/delivers-eyeballs-2499952/) [Eyeballs Successful](https://sms4smile.com/quotes/about/eyeballs-successful-2499954/) [Go](https://sms4smile.com/quotes/about/go/) [Nothing](https://sms4smile.com/quotes/about/nothing/) [Revenues Dependably](https://sms4smile.com/quotes/about/revenues-dependably-2499951/) [Series](https://sms4smile.com/quotes/about/series/) [Still](https://sms4smile.com/quotes/about/still/) [Successful](https://sms4smile.com/quotes/about/successful/) [Successful Series](https://sms4smile.com/quotes/about/successful-series-2499953/) [Television](https://sms4smile.com/quotes/about/television/) [Up](https://sms4smile.com/quotes/about/up/) ## Related quotes > [On the Internet, news is consumed a la carte. If someone shows up on the main page of a website and doesn't see anything…](https://sms4smile.com/quotes/drew-curtis/on-the-internet-news-is-consumed-a-la-carte-if-someone-shows-up-on/) [Drew Curtis](https://sms4smile.com/quotes/author/drew-curtis/) > [It's very difficult to have a successful series that can continue to capture and captivate an audience and keep people interested. Because the story,…](https://sms4smile.com/quotes/jaime-pressly/it-s-very-difficult-to-have-a-successful-series-that-can-continue-to/) [Jaime Pressly](https://sms4smile.com/quotes/author/jaime-pressly/) > [People have a weird idea of what happens with a successful series. After it's over they think we just retire to green pastures. Well,…](https://sms4smile.com/quotes/bob-crane/people-have-a-weird-idea-of-what-happens-with-a-successful-series/) [Bob Crane](https://sms4smile.com/quotes/author/bob-crane/) > [It's a dream for everyone to be a part of an American series - a huge, successful series. It's just a gift for me.](https://sms4smile.com/quotes/sibel-kekilli/it-s-a-dream-for-everyone-to-be-a-part-of-an-american-series-a-huge/) [Sibel Kekilli](https://sms4smile.com/quotes/author/sibel-kekilli/) > [Anything that is successful is a series of mistakes.](https://sms4smile.com/quotes/billie-joe-armstrong/anything-that-is-successful-is-a-series-of-mistakes/) [Billie Joe Armstrong](https://sms4smile.com/quotes/author/billie-joe-armstrong/) > [I love my work. I've had three successful series, and I want to find out if I can make a fourth.](https://sms4smile.com/quotes/michael-landon/i-love-my-work-i-ve-had-three-successful-series-and-i-want-to-find/) [Michael Landon](https://sms4smile.com/quotes/author/michael-landon/) > [After I left 'Laverne & Shirley,' I got a ton of offers to play the goofy guy next door, and there were a couple…](https://sms4smile.com/quotes/michael-mckean/after-i-left-laverne-shirley-i-got-a-ton-of-offers-to-play-the-goofy/) [Michael McKean](https://sms4smile.com/quotes/author/michael-mckean/) > [The ad business has some of the great artists, but because there are so many, its hard to determine the true gems.](https://sms4smile.com/quotes/steve-stoute/the-ad-business-has-some-of-the-great-artists-but-because-there-are/) [Steve Stoute](https://sms4smile.com/quotes/author/steve-stoute/) > [Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a…](https://sms4smile.com/quotes/sendhil-mullainathan/marketing-is-selling-an-ad-to-a-firm-so-in-some-sense-a-lot-of/) [Sendhil Mullainathan](https://sms4smile.com/quotes/author/sendhil-mullainathan/) > [The very first television ad targeted to women was produced by the Eisenhower-Nixon campaign in 1956. It includes footage of a woman supervising her…](https://sms4smile.com/quotes/jill-lepore/the-very-first-television-ad-targeted-to-women-was-produced-by-the/) [Jill Lepore](https://sms4smile.com/quotes/author/jill-lepore/) > [Imagine you're watching '30 Rock' and an ad comes on, but you don't like it. With Hulu Ad Swap, you can actually click the…](https://sms4smile.com/quotes/jason-kilar/imagine-you-re-watching-30-rock-and-an-ad-comes-on-but-you-don-t-like/) [Jason Kilar](https://sms4smile.com/quotes/author/jason-kilar/) > [What happened was I saw this ad for a yogurt plant for sale. It was in my junk mail pile, and I threw it…](https://sms4smile.com/quotes/hamdi-ulukaya/what-happened-was-i-saw-this-ad-for-a-yogurt-plant-for-sale-it-was-in/) [Hamdi Ulukaya](https://sms4smile.com/quotes/author/hamdi-ulukaya/) > [I saw an Emmy ad that AMC took out with all the 'Breaking Bad' nominees' photos, and there's my picture from the show. It's…](https://sms4smile.com/quotes/mark-margolis/i-saw-an-emmy-ad-that-amc-took-out-with-all-the-breaking-bad-nominees/) [Mark Margolis](https://sms4smile.com/quotes/author/mark-margolis/) > [Basically, Pizza Hut just backed out on the ad agency at the last minute. They got fired and we got fired. It was a…](https://sms4smile.com/quotes/gene-ween/basically-pizza-hut-just-backed-out-on-the-ad-agency-at-the-last/) [Gene Ween](https://sms4smile.com/quotes/author/gene-ween/) > [I personally felt that his ad hominen attacks on British architects were not the sort of thing a Prince of Wales should be doing…](https://sms4smile.com/quotes/anthony-holden/i-personally-felt-that-his-ad-hominen-attacks-on-british-architects/) [Anthony Holden](https://sms4smile.com/quotes/author/anthony-holden/) ## More by Dick Wolf > [There was an interesting article in Los Angeles Magazine about women directors. A woman director makes one bad independent film and her career is…](https://sms4smile.com/quotes/dick-wolf/there-was-an-interesting-article-in-los-angeles-magazine-about-women/) [Dick Wolf](https://sms4smile.com/quotes/author/dick-wolf/) > [I don't think you can really make television based on what you think audiences want. You can only make stories that you like, because…](https://sms4smile.com/quotes/dick-wolf/i-don-t-think-you-can-really-make-television-based-on-what-you-think/) [Dick Wolf](https://sms4smile.com/quotes/author/dick-wolf/) > [There are professional negotiators working for the writers and the actors, but basically you've got the writers and actors negotiating against businessmen. That's why…](https://sms4smile.com/quotes/dick-wolf/there-are-professional-negotiators-working-for-the-writers-and-the/) [Dick Wolf](https://sms4smile.com/quotes/author/dick-wolf/) > [The story drove the book. That had a very seminal effect on the way I saw writing and storytelling. If you can set a…](https://sms4smile.com/quotes/dick-wolf/the-story-drove-the-book-that-had-a-very-seminal-effect-on-the-way-i/) [Dick Wolf](https://sms4smile.com/quotes/author/dick-wolf/) > [I've known John Landgraf for 20 years. He said it perfectly. People will ask if I've seen X. My response has often been, 'Seen…](https://sms4smile.com/quotes/dick-wolf/i-ve-known-john-landgraf-for-20-years-he-said-it-perfectly-people/) [Dick Wolf](https://sms4smile.com/quotes/author/dick-wolf/) > [People recognize certain things, like 'D' means 'this dialogue stinks.' We're dealing with shows that are written here, shot in New York and posted…](https://sms4smile.com/quotes/dick-wolf/people-recognize-certain-things-like-d-means-this-dialogue-stinks-we/) [Dick Wolf](https://sms4smile.com/quotes/author/dick-wolf/) > [I consider myself one of the luckiest people in the history of show business.](https://sms4smile.com/quotes/dick-wolf/i-consider-myself-one-of-the-luckiest-people-in-the-history-of-show/) [Dick Wolf](https://sms4smile.com/quotes/author/dick-wolf/) > [The threat to free television. The reason television is free is because it is a life support system for commercials. That fundamental aspect is…](https://sms4smile.com/quotes/dick-wolf/the-threat-to-free-television-the-reason-television-is-free-is/) [Dick Wolf](https://sms4smile.com/quotes/author/dick-wolf/) > [People do have viewing patterns, and you disrupt those at your own peril. That's something that everybody learned after 1988. The numbers have gone…](https://sms4smile.com/quotes/dick-wolf/people-do-have-viewing-patterns-and-you-disrupt-those-at-your-own/) [Dick Wolf](https://sms4smile.com/quotes/author/dick-wolf/) > [I think most people don't react well to being screamed at. It's counterproductive.](https://sms4smile.com/quotes/dick-wolf/i-think-most-people-don-t-react-well-to-being-screamed-at-it-s/) [Dick Wolf](https://sms4smile.com/quotes/author/dick-wolf/) > [Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated…](https://sms4smile.com/quotes/dick-wolf/advertising-is-the-art-of-the-tiny-you-have-to-tell-a-complete-a/) [Dick Wolf](https://sms4smile.com/quotes/author/dick-wolf/) > [And the consumer doesn't care. They don't watch networks, they watch TV shows.](https://sms4smile.com/quotes/dick-wolf/and-the-consumer-doesn-t-care-they-don-t-watch-networks-they-watch-tv/) [Dick Wolf](https://sms4smile.com/quotes/author/dick-wolf/) > [I hardly see myself as a futurist.](https://sms4smile.com/quotes/dick-wolf/i-hardly-see-myself-as-a-futurist/) [Dick Wolf](https://sms4smile.com/quotes/author/dick-wolf/) > [I would say that if you really wished to be a working member of the community, don't go out on strike because then there's…](https://sms4smile.com/quotes/dick-wolf/i-would-say-that-if-you-really-wished-to-be-a-working-member-of-the/) [Dick Wolf](https://sms4smile.com/quotes/author/dick-wolf/) > [There are other options out there, after all, like read a book, go on the Internet, rent a movie.](https://sms4smile.com/quotes/dick-wolf/there-are-other-options-out-there-after-all-like-read-a-book-go-on/) [Dick Wolf](https://sms4smile.com/quotes/author/dick-wolf/) [Explore all 36 Dick Wolf quotes ](https://sms4smile.com/quotes/author/dick-wolf/) ## More Ad quotes > [I personally felt that his ad hominen attacks on British architects were not the sort of thing a Prince of Wales should be doing…](https://sms4smile.com/quotes/anthony-holden/i-personally-felt-that-his-ad-hominen-attacks-on-british-architects/) [Anthony Holden](https://sms4smile.com/quotes/author/anthony-holden/) > [Basically, Pizza Hut just backed out on the ad agency at the last minute. They got fired and we got fired. It was a…](https://sms4smile.com/quotes/gene-ween/basically-pizza-hut-just-backed-out-on-the-ad-agency-at-the-last/) [Gene Ween](https://sms4smile.com/quotes/author/gene-ween/) > [I saw an Emmy ad that AMC took out with all the 'Breaking Bad' nominees' photos, and there's my picture from the show. It's…](https://sms4smile.com/quotes/mark-margolis/i-saw-an-emmy-ad-that-amc-took-out-with-all-the-breaking-bad-nominees/) [Mark Margolis](https://sms4smile.com/quotes/author/mark-margolis/) > [What happened was I saw this ad for a yogurt plant for sale. It was in my junk mail pile, and I threw it…](https://sms4smile.com/quotes/hamdi-ulukaya/what-happened-was-i-saw-this-ad-for-a-yogurt-plant-for-sale-it-was-in/) [Hamdi Ulukaya](https://sms4smile.com/quotes/author/hamdi-ulukaya/) > [Imagine you're watching '30 Rock' and an ad comes on, but you don't like it. With Hulu Ad Swap, you can actually click the…](https://sms4smile.com/quotes/jason-kilar/imagine-you-re-watching-30-rock-and-an-ad-comes-on-but-you-don-t-like/) [Jason Kilar](https://sms4smile.com/quotes/author/jason-kilar/) > [The very first television ad targeted to women was produced by the Eisenhower-Nixon campaign in 1956. It includes footage of a woman supervising her…](https://sms4smile.com/quotes/jill-lepore/the-very-first-television-ad-targeted-to-women-was-produced-by-the/) [Jill Lepore](https://sms4smile.com/quotes/author/jill-lepore/) > [Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a…](https://sms4smile.com/quotes/sendhil-mullainathan/marketing-is-selling-an-ad-to-a-firm-so-in-some-sense-a-lot-of/) [Sendhil Mullainathan](https://sms4smile.com/quotes/author/sendhil-mullainathan/) > [The ad business has some of the great artists, but because there are so many, its hard to determine the true gems.](https://sms4smile.com/quotes/steve-stoute/the-ad-business-has-some-of-the-great-artists-but-because-there-are/) [Steve Stoute](https://sms4smile.com/quotes/author/steve-stoute/) > [When I found this opportunity to answer the ad, I got the job and I've been there ever since.](https://sms4smile.com/quotes/dan-decarlo/when-i-found-this-opportunity-to-answer-the-ad-i-got-the-job-and-i-ve/) [Dan DeCarlo](https://sms4smile.com/quotes/author/dan-decarlo/) > [We were the first people to do advertising on the Web. I actually saw in 1993 that the ad could be the content, the destination.](https://sms4smile.com/quotes/tim-o-reilly/we-were-the-first-people-to-do-advertising-on-the-web-i-actually-saw/) [Tim O'Reilly](https://sms4smile.com/quotes/author/tim-o-reilly/) > [This is a great time for the 'guerilla marketer.' The days when you used to have to buy expensive TV time and a yellow…](https://sms4smile.com/quotes/dave-ramsey/this-is-a-great-time-for-the-guerilla-marketer-the-days-when-you-used/) [Dave Ramsey](https://sms4smile.com/quotes/author/dave-ramsey/) > [What I realised is, watching some old home videos, I've always had a weird accent. It's because I spent a lot of time on…](https://sms4smile.com/quotes/alice-englert/what-i-realised-is-watching-some-old-home-videos-i-ve-always-had-a/) [Alice Englert](https://sms4smile.com/quotes/author/alice-englert/) > [I've always been a spontaneous singer. 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Sure, you can skip the ad -…](https://sms4smile.com/quotes/john-battelle/advertising-and-content-have-always-been-bound-together-in-print-on/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) [Browse all 92 Ad quotes ](https://sms4smile.com/quotes/about/ad/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The ad revenues still go up because nothing dependably delivers the eyeballs that successful series do.", "creator": { "@type": "Person", "name": "Dick Wolf" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/dick-wolf/the-ad-revenues-still-go-up-because-nothing-dependably-delivers-the/", "about": { "@type": "Thing", "name": "Ad" }, "@id": "https://sms4smile.com/quotes/dick-wolf/the-ad-revenues-still-go-up-because-nothing-dependably-delivers-the/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a3b/dick-wolf-17740_ad_the-ad-revenues-still-go-up-because-noth_1860217.jpg", "contentUrl": "https://sms4smile.com/quotes/i/a3b/dick-wolf-17740_ad_the-ad-revenues-still-go-up-because-noth_1860217.jpg", "url": "https://sms4smile.com/quotes/i/a3b/dick-wolf-17740_ad_the-ad-revenues-still-go-up-because-noth_1860217.jpg", "width": 1080, "height": 1080, "caption": "“The ad revenues still go up because nothing dependably delivers the eyeballs that successful series do.” — Dick Wolf", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Dick Wolf", "item": "https://sms4smile.com/quotes/author/dick-wolf/" }, { "@type": "ListItem", "position": 4, "name": "The ad revenues still go up...", "item": "https://sms4smile.com/quotes/dick-wolf/the-ad-revenues-still-go-up-because-nothing-dependably-delivers-the/" } ], "@id": "https://sms4smile.com/quotes/dick-wolf/the-ad-revenues-still-go-up-because-nothing-dependably-delivers-the/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```