--- title: "Meaning & Key Takeaway of: The key to running a campaign on the…" description: "\"The key to running a campaign on the cheap is to avoid spending money on anything other than projecting a message.\" — Dick Morris" image: "https://sms4smile.com/quotes/i/cd9/dick-morris-4948_campaign_the-key-to-running-a-campaign-on-the-che_841291.png" --- # The key to running a campaign on the cheap is to avoid… ![“The key to running a campaign on the cheap is to avoid spending money on anything other than projecting a message.” quote by Dick Morris](https://sms4smile.com/quotes/i/cd9/dick-morris-4948_campaign_the-key-to-running-a-campaign-on-the-che_841291.png) [Download](https://sms4smile.com/quotes/i/cd9/dick-morris-4948_campaign_the-key-to-running-a-campaign-on-the-che_841291.png) [Open image](https://sms4smile.com/quotes/i/cd9/dick-morris-4948_campaign_the-key-to-running-a-campaign-on-the-che_841291.png) > “The key to running a campaign on the cheap is to avoid spending money on anything other than projecting a message.” [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Effective low‑budget campaigns focus on clear messaging rather than costly tactics. **In simple terms:** Message matters more than money. Key Takeaway Prioritize message clarity. Themes campaign budget messaging Mood pragmatic focused Type strategic motivational When to use this quote - local elections - grassroots movements - non‑profit advocacy Key Concepts political communication branding Questions to Reflect On - What core message defines your cause? - How can you amplify it cheaply? A Different Perspective Limited resources may restrict outreach reach. ★ ★ ★ ★ ★ No ratings yet [Campaigns](https://sms4smile.com/quotes/about/campaigns/) [Messages](https://sms4smile.com/quotes/about/messages/) [Money](https://sms4smile.com/quotes/about/money/) [Political](https://sms4smile.com/quotes/about/political/) [Politics](https://sms4smile.com/quotes/about/politics/) [Running](https://sms4smile.com/quotes/about/running/) [Spending money](https://sms4smile.com/quotes/about/spending-money/) ## Related quotes > [I'm running against a woman who's got David Axelrod and Rahm Emanuel running her campaign.](https://sms4smile.com/quotes/joe-walsh/i-m-running-against-a-woman-who-s-got-david-axelrod-and-rahm-emanuel/) [Joe Walsh](https://sms4smile.com/quotes/author/joe-walsh/) > [I was going without a lot of things these days, like Pop-Tarts and shoelaces, to avoid spending time in public. - Bella Swan](https://sms4smile.com/quotes/the-twilight-saga-breaking-dawn/i-was-going-without-a-lot-of-things-these-days-like-pop-tarts-and/) [The Twilight Saga: Breaking Dawn](https://sms4smile.com/quotes/author/the-twilight-saga-breaking-dawn/) > [Avoid spending too much on one thing.](https://sms4smile.com/quotes/michael-s-smith/avoid-spending-too-much-on-one-thing/) [Michael S. Smith](https://sms4smile.com/quotes/author/michael-s-smith/) > [I think people see the social media numbers, and the assumption is made that we're running a campaign that is just social media, but…](https://sms4smile.com/quotes/james-lankford/i-think-people-see-the-social-media-numbers-and-the-assumption-is/) [James Lankford](https://sms4smile.com/quotes/author/james-lankford/) > [I'm not running my campaign for the press. I'm running it for voters. I totally respect the press and what the press has to…](https://sms4smile.com/quotes/hillary-clinton/i-m-not-running-my-campaign-for-the-press-i-m-running-it-for-voters-i/) [Hillary Clinton](https://sms4smile.com/quotes/author/hillary-clinton/) > [We need to stop spending money on death, the war in Iraq and on enhancing the lives of the people in our own country.](https://sms4smile.com/quotes/dick-morris/we-need-to-stop-spending-money-on-death-the-war-in-iraq-and-on/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [Part of the challenge of the Barack Obama campaign was to try to neutralize that white backlash, and of course, he was masterful in…](https://sms4smile.com/quotes/cornel-west/part-of-the-challenge-of-the-barack-obama-campaign-was-to-try-to/) [Cornel West](https://sms4smile.com/quotes/author/cornel-west/) > [The brutality of the pace. This was my third presidential campaign and it was a thousand times faster paced than my first one in…](https://sms4smile.com/quotes/kevin-madden/the-brutality-of-the-pace-this-was-my-third-presidential-campaign-and/) [Kevin Madden](https://sms4smile.com/quotes/author/kevin-madden/) > [ What this \[presidency\] campaign is about this bringing millions of people jobs in this country. ](https://sms4smile.com/quotes/bernie-sanders/what-this-presidency-campaign-is-about-this-bringing-millions-of/) [Bernie Sanders](https://sms4smile.com/quotes/author/bernie-sanders/) > [And so there are a lot of bad things. And in this campaign, if there's somebody you don't think should be nominated, if you…](https://sms4smile.com/quotes/geoffrey-cowan/and-so-there-are-a-lot-of-bad-things-and-in-this-campaign-if-there-s/) [Geoffrey Cowan](https://sms4smile.com/quotes/author/geoffrey-cowan/) > [The White House begun airing their TV commercials to re-elect the president, and the John Kerry campaign is condemning his use of 9/11 in…](https://sms4smile.com/quotes/jay-leno/the-white-house-begun-airing-their-tv-commercials-to-re-elect-the/) [Jay Leno](https://sms4smile.com/quotes/author/jay-leno/) > [When you run for president of the United States, everybody does the same thing in the campaign-they talk about veterans, how much they admire…](https://sms4smile.com/quotes/mark-shields/when-you-run-for-president-of-the-united-states-everybody-does-the/) [Mark Shields](https://sms4smile.com/quotes/author/mark-shields/) > [People can expect to see a lot of me - I'm not too proud to stand on corners and hold my campaign signs.](https://sms4smile.com/quotes/albert-wynn/people-can-expect-to-see-a-lot-of-me-i-m-not-too-proud-to-stand-on/) [Albert Wynn](https://sms4smile.com/quotes/author/albert-wynn/) > [I would like to have campaign spending limits.](https://sms4smile.com/quotes/mitt-romney/i-would-like-to-have-campaign-spending-limits/) [Mitt Romney](https://sms4smile.com/quotes/author/mitt-romney/) > [If you put everything, your heart and soul into a campaign, it might take you a while to come around to the realization that,…](https://sms4smile.com/quotes/keith-ellison/if-you-put-everything-your-heart-and-soul-into-a-campaign-it-might/) [Keith Ellison](https://sms4smile.com/quotes/author/keith-ellison/) ## More by Dick Morris > [Obama's perverse view of fairness threatens to create reverse incentives, militating against growth, jobs, expansion and upward mobility.](https://sms4smile.com/quotes/dick-morris/obama-s-perverse-view-of-fairness-threatens-to-create-reverse/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [Often GOP political strategy seems like the human wave theory of the Chinese military translated to politics. Where Beijing uses masses of soldiers to…](https://sms4smile.com/quotes/dick-morris/often-gop-political-strategy-seems-like-the-human-wave-theory-of-the/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [Rebut the negative, and the opposing campaign has not merely lost a skirmish, it has suffered almost irreparable damage. An effective rebuttal makes it…](https://sms4smile.com/quotes/dick-morris/rebut-the-negative-and-the-opposing-campaign-has-not-merely-lost-a/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [With a congressional mandate to run the deficit up as high as need be, there is no reason to raise taxes now and risk…](https://sms4smile.com/quotes/dick-morris/with-a-congressional-mandate-to-run-the-deficit-up-as-high-as-need-be/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [Obama does not believe in individual upward mobility. He would penalize it, tax it, regulate it, inveigh against it and disincentivize it. We will…](https://sms4smile.com/quotes/dick-morris/obama-does-not-believe-in-individual-upward-mobility-he-would/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [In Canada the cancer death rate is 16% higher than in the U.S. because of rationing of medical care. It takes an eight week…](https://sms4smile.com/quotes/dick-morris/in-canada-the-cancer-death-rate-is-16-higher-than-in-the-u-s-because/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [Franklin Roosevelt didn't poll, because he had great political instincts. Now we have polls; we don't need instincts. But is that a change in…](https://sms4smile.com/quotes/dick-morris/franklin-roosevelt-didn-t-poll-because-he-had-great-political/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [Anybody else who's gotten the president of the United States elected, tell me you are better than I am at it.](https://sms4smile.com/quotes/dick-morris/anybody-else-who-s-gotten-the-president-of-the-united-states-elected/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [The Hispanic population grew by 4.7 percent last year, while blacks expanded by 1.5 percent and whites by a paltry 0.3 percent. Hispanics cast…](https://sms4smile.com/quotes/dick-morris/the-hispanic-population-grew-by-4-7-percent-last-year-while-blacks/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [Those crazies in Montana who say, 'We're going to kill ATF agents because the UN's going to take over' - well, they're beginning to…](https://sms4smile.com/quotes/dick-morris/those-crazies-in-montana-who-say-we-re-going-to-kill-atf-agents/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [You cannot cover the 50 million new people Obama seeks to cover without more doctors and nurses. But the administration and even the Blue…](https://sms4smile.com/quotes/dick-morris/you-cannot-cover-the-50-million-new-people-obama-seeks-to-cover/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [I think that the reason Clinton chose Gore was that he was an example of what Clinton was like. He was kind of almost…](https://sms4smile.com/quotes/dick-morris/i-think-that-the-reason-clinton-chose-gore-was-that-he-was-an-example/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [The problem: Democrats have to drop their stupid class-warfare rhetoric. With 74 million Americans owning stock in one form or another, anything which helps…](https://sms4smile.com/quotes/dick-morris/the-problem-democrats-have-to-drop-their-stupid-class-warfare/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [The Darwinian adaptive trait of our time is the ability to figure out when we are being lied to on television.](https://sms4smile.com/quotes/dick-morris/the-darwinian-adaptive-trait-of-our-time-is-the-ability-to-figure-out/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [Public-opinion polls show that Americans split about evenly on civil unions. But when the words 'gay marriage' are presented, they break 3-to-1 against it.](https://sms4smile.com/quotes/dick-morris/public-opinion-polls-show-that-americans-split-about-evenly-on-civil/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) [Explore all 104 Dick Morris quotes ](https://sms4smile.com/quotes/author/dick-morris/) ## More Campaign quotes > [If you put everything, your heart and soul into a campaign, it might take you a while to come around to the realization that,…](https://sms4smile.com/quotes/keith-ellison/if-you-put-everything-your-heart-and-soul-into-a-campaign-it-might/) [Keith Ellison](https://sms4smile.com/quotes/author/keith-ellison/) > [The #MeToo campaign is monumental. It is giving a voice to so many too scared to speak out before.](https://sms4smile.com/quotes/elizabeth-smart/the-metoo-campaign-is-monumental-it-is-giving-a-voice-to-so-many-too/) [Elizabeth Smart](https://sms4smile.com/quotes/author/elizabeth-smart/) > [I have a tendency to campaign positively and campaign on issues, not try to tear someone else down.](https://sms4smile.com/quotes/danny-k-davis/i-have-a-tendency-to-campaign-positively-and-campaign-on-issues-not/) [Danny K. Davis](https://sms4smile.com/quotes/author/danny-k-davis/) > [I would like to have campaign spending limits.](https://sms4smile.com/quotes/mitt-romney/i-would-like-to-have-campaign-spending-limits/) [Mitt Romney](https://sms4smile.com/quotes/author/mitt-romney/) > [The public should begin to understand that there's nothing that comes out of this campaign, or this Obama White House, that they can believe.…](https://sms4smile.com/quotes/john-sununu/the-public-should-begin-to-understand-that-there-s-nothing-that-comes/) [John Sununu](https://sms4smile.com/quotes/author/john-sununu/) > [“It’s true, though, that we struggled to stay on message. My advisors had to deal with a candidate—me—who often wanted something new to say,…](https://sms4smile.com/quotes/hillary-rodham-clinton/it-s-true-though-that-we-struggled-to-stay-on-message-my-advisors-had/) [Hillary Rodham Clinton](https://sms4smile.com/quotes/author/hillary-rodham-clinton/) > [A digital director shouldn't be out front, but a campaign manager's job is to set a narrative.](https://sms4smile.com/quotes/brad-parscale/a-digital-director-shouldn-t-be-out-front-but-a-campaign-manager-s/) [Brad Parscale](https://sms4smile.com/quotes/author/brad-parscale/) > [I'm of the philosophy that you wage a campaign of full engagement and you use every tool in the toolbox.](https://sms4smile.com/quotes/rick-wilson/i-m-of-the-philosophy-that-you-wage-a-campaign-of-full-engagement-and/) [Rick Wilson](https://sms4smile.com/quotes/author/rick-wilson/) > [I'm going to have to campaign to teach Bolivians who the president is, because apparently they haven't realized I'm here yet.](https://sms4smile.com/quotes/gonzalo-sanchez-de-lozada/i-m-going-to-have-to-campaign-to-teach-bolivians-who-the-president-is/) [Gonzalo Sanchez de Lozada](https://sms4smile.com/quotes/author/gonzalo-sanchez-de-lozada/) > [I injured myself politically when I took on Jesse Jackson' in the 1988 presidential campaign. I was too strident. I didn't recognize the emotional…](https://sms4smile.com/quotes/ed-koch/i-injured-myself-politically-when-i-took-on-jesse-jackson-in-the-1988/) [Ed Koch](https://sms4smile.com/quotes/author/ed-koch/) > [When I campaign with seniors, it's always, 'Are you a Democrat or Republican?' But when I campaign on college campuses, they ask me where…](https://sms4smile.com/quotes/aaron-schock/when-i-campaign-with-seniors-it-s-always-are-you-a-democrat-or/) [Aaron Schock](https://sms4smile.com/quotes/author/aaron-schock/) > [It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big…](https://sms4smile.com/quotes/david-ogilvy/it-takes-a-big-idea-to-attract-the-attention-of-consumers-and-get/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [The #SwimSexy campaign is redefining standards of beauty, and I'm proud to be a part of it. 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We camped literally in water...To cap our woe, there was no means to light…](https://sms4smile.com/quotes/leonce-patry/the-weather-was-atrocious-a-frightful-storm-burst-upon-us-we-camped/) Leonce Patry Browse all 801 Campaign quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The key to running a campaign on the cheap is to avoid spending money on anything other than projecting a message.", "creator": { "@type": "Person", "name": "Dick Morris" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/dick-morris/the-key-to-running-a-campaign-on-the-cheap-is-to-avoid-spending-money/", "about": { "@type": "Thing", "name": "Campaign" }, "@id": "https://sms4smile.com/quotes/dick-morris/the-key-to-running-a-campaign-on-the-cheap-is-to-avoid-spending-money/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/cd9/dick-morris-4948_campaign_the-key-to-running-a-campaign-on-the-che_841291.png", "contentUrl": "https://sms4smile.com/quotes/i/cd9/dick-morris-4948_campaign_the-key-to-running-a-campaign-on-the-che_841291.png", "url": "https://sms4smile.com/quotes/i/cd9/dick-morris-4948_campaign_the-key-to-running-a-campaign-on-the-che_841291.png", "width": 1080, "height": 1080, "caption": "“The key to running a campaign on the cheap is to avoid spending money on anything other than projecting a…” — Dick Morris", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Dick Morris", "item": "https://sms4smile.com/quotes/author/dick-morris/" }, { "@type": "ListItem", "position": 4, "name": "The key to running a campaign...", "item": "https://sms4smile.com/quotes/dick-morris/the-key-to-running-a-campaign-on-the-cheap-is-to-avoid-spending-money/" } ], "@id": "https://sms4smile.com/quotes/dick-morris/the-key-to-running-a-campaign-on-the-cheap-is-to-avoid-spending-money/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```