--- title: "Meaning & Key Takeaway of: The cost of campaigning has skyrocketed…" description: "\"The cost of campaigning has skyrocketed in recent years because of the falloff in TV viewership. With only one-third as many people watching TV as did ..." image: "https://sms4smile.com/quotes/i/714/dick-morris-4948_ads_the-cost-of-campaigning-has-skyrocketed_1376149.jpg" --- # The cost of campaigning has skyrocketed in recent years… ![“The cost of campaigning has skyrocketed in recent years because of the falloff in TV viewership. With only one-third as many people watching TV as did 20 years ago, politicians have responded by buying three times as many ads, driving the cost of campaigning to levels which only favored candidates…” quote by Dick Morris](https://sms4smile.com/quotes/i/714/dick-morris-4948_ads_the-cost-of-campaigning-has-skyrocketed_1376149.jpg) [Download](https://sms4smile.com/quotes/i/714/dick-morris-4948_ads_the-cost-of-campaigning-has-skyrocketed_1376149.jpg) [Open image](https://sms4smile.com/quotes/i/714/dick-morris-4948_ads_the-cost-of-campaigning-has-skyrocketed_1376149.jpg) > “The cost of campaigning has skyrocketed in recent years because of the falloff in TV viewership. With only one-third as many people watching TV as did 20 years ago, politicians have responded by buying three times as many ads, driving the cost of campaigning to levels which only favored candidates can afford.” [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Campaign costs rise as TV audiences shrink, prompting politicians to increase ad spending to reach fewer viewers. **In simple terms:** Fewer TV viewers raise campaign costs. Key Takeaway Adapt strategies to new media. Themes politics media economics Mood critical analytical Type political observational When to use this quote - election campaigns - media buying - digital outreach Key Concepts Advertising audience fragmentation Questions to Reflect On - What alternative outreach could reduce costs? - How can candidates connect without massive ad spend? A Different Perspective Reliance on ads may ignore grassroots engagement. ★ ★ ★ ★ ★ No ratings yet [Ads](https://sms4smile.com/quotes/about/ads/) [Buying](https://sms4smile.com/quotes/about/buying/) [Campaigning](https://sms4smile.com/quotes/about/campaigning/) [Campaigning Levels](https://sms4smile.com/quotes/about/campaigning-levels-4754302/) [Campaigning Skyrocketed](https://sms4smile.com/quotes/about/campaigning-skyrocketed-4754300/) [Candidates](https://sms4smile.com/quotes/about/candidates/) [Candidates Afford](https://sms4smile.com/quotes/about/candidates-afford-4754301/) [Cost](https://sms4smile.com/quotes/about/cost/) [Cost Campaigning](https://sms4smile.com/quotes/about/cost-campaigning-4754299/) [Driving](https://sms4smile.com/quotes/about/driving/) [Levels](https://sms4smile.com/quotes/about/levels/) [People](https://sms4smile.com/quotes/about/people/) [Politician](https://sms4smile.com/quotes/about/politician/) [Politics](https://sms4smile.com/quotes/about/politics/) [Thirds](https://sms4smile.com/quotes/about/thirds/) [Three](https://sms4smile.com/quotes/about/three/) [Three times](https://sms4smile.com/quotes/about/three-times/) [Tvs](https://sms4smile.com/quotes/about/tvs/) [Watching tv](https://sms4smile.com/quotes/about/watching-tv/) [Years](https://sms4smile.com/quotes/about/years/) [Years ago](https://sms4smile.com/quotes/about/years-ago/) ## Related quotes > [It is only because of the love of masses that I am campaigning for the SP.](https://sms4smile.com/quotes/jaya-prada/it-is-only-because-of-the-love-of-masses-that-i-am-campaigning-for/) [Jaya Prada](https://sms4smile.com/quotes/author/jaya-prada/) > [I went down to the sewers in London and looked at a campaigning group in London called RATS, Rowers Against Thames Sewage, and I…](https://sms4smile.com/quotes/rose-george/i-went-down-to-the-sewers-in-london-and-looked-at-a-campaigning-group/) [Rose George](https://sms4smile.com/quotes/author/rose-george/) > [Solutions-oriented campaigning with a little passion and a little humor; I think that will go a long way. I think people are desperate for…](https://sms4smile.com/quotes/laura-ingraham/solutions-oriented-campaigning-with-a-little-passion-and-a-little/) [Laura Ingraham](https://sms4smile.com/quotes/author/laura-ingraham/) > [I would not ask anyone to vote for me based on my last name. I am certainly not campaigning to be president because my…](https://sms4smile.com/quotes/bernie-sanders/i-would-not-ask-anyone-to-vote-for-me-based-on-my-last-name-i-am/) [Bernie Sanders](https://sms4smile.com/quotes/author/bernie-sanders/) > [Family law is institutionally anti-male. I've been lobbying MPs, and I'm not going to give up campaigning for equality until I get equality.](https://sms4smile.com/quotes/louis-de-bernieres/family-law-is-institutionally-anti-male-i-ve-been-lobbying-mps-and-i/) [Louis de Bernieres](https://sms4smile.com/quotes/author/louis-de-bernieres/) > [Only in Washington would the Republican operatives get the entire press corps ginned up over the notion that I'm going to be home campaigning…](https://sms4smile.com/quotes/claire-mccaskill/only-in-washington-would-the-republican-operatives-get-the-entire/) [Claire McCaskill](https://sms4smile.com/quotes/author/claire-mccaskill/) > [George W. Bush is very vulnerable but not if you campaign the way the major candidates - except for Dean and Kucinich - are…](https://sms4smile.com/quotes/ralph-nader/george-w-bush-is-very-vulnerable-but-not-if-you-campaign-the-way-the/) [Ralph Nader](https://sms4smile.com/quotes/author/ralph-nader/) > [Anybody who wants the presidency so much that he'll spend two years organizing and campaigning for it is not to be trusted with the…](https://sms4smile.com/quotes/anonymous/anybody-who-wants-the-presidency-so-much-that-he-ll-spend-two-years/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [In an era when party fundraising is badly tainted, dinners are a really good way of raising cash for campaigning. Lots of people giving…](https://sms4smile.com/quotes/lucy-powell/in-an-era-when-party-fundraising-is-badly-tainted-dinners-are-a/) [Lucy Powell](https://sms4smile.com/quotes/author/lucy-powell/) > [I heard you're campaigning on my behalf." He walked over to me. "That wouldn't be because you'd miss me too much if I were…](https://sms4smile.com/quotes/amanda-hocking/i-heard-you-re-campaigning-on-my-behalf-he-walked-over-to-me-that/) [Amanda Hocking](https://sms4smile.com/quotes/author/amanda-hocking/) > [For me, respect is an extremely important political term. Since I began campaigning, it has been at the heart of each of my speeches.…](https://sms4smile.com/quotes/martin-schulz/for-me-respect-is-an-extremely-important-political-term-since-i-began/) [Martin Schulz](https://sms4smile.com/quotes/author/martin-schulz/) > [I mean, you can agree or disagree with Iraq or Afghanistan, but by the way, now the great campaigning cause out there is the…](https://sms4smile.com/quotes/tony-blair/i-mean-you-can-agree-or-disagree-with-iraq-or-afghanistan-but-by-the/) [Tony Blair](https://sms4smile.com/quotes/author/tony-blair/) > [Campaigning actress ASHLEY JUDD refuses to 'breed' with her racing star husband DARIO FRANCHITTI while there are starving children in the world. . .…](https://sms4smile.com/quotes/ashley-judd/campaigning-actress-ashley-judd-refuses-to-breed-with-her-racing-star/) [Ashley Judd](https://sms4smile.com/quotes/author/ashley-judd/) > [Perhaps the most important reason to be skeptical of government inflation numbers is that the government, like a fox campaigning to guard a hen…](https://sms4smile.com/quotes/peter-schiff/perhaps-the-most-important-reason-to-be-skeptical-of-government/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [Doing politics in a democracy costs money for campaigning and getting our message across and that's what we intend to do.](https://sms4smile.com/quotes/hazel-blears/doing-politics-in-a-democracy-costs-money-for-campaigning-and-getting/) [Hazel Blears](https://sms4smile.com/quotes/author/hazel-blears/) ## More by Dick Morris > [Obama's perverse view of fairness threatens to create reverse incentives, militating against growth, jobs, expansion and upward mobility.](https://sms4smile.com/quotes/dick-morris/obama-s-perverse-view-of-fairness-threatens-to-create-reverse/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [Often GOP political strategy seems like the human wave theory of the Chinese military translated to politics. Where Beijing uses masses of soldiers to…](https://sms4smile.com/quotes/dick-morris/often-gop-political-strategy-seems-like-the-human-wave-theory-of-the/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [Rebut the negative, and the opposing campaign has not merely lost a skirmish, it has suffered almost irreparable damage. An effective rebuttal makes it…](https://sms4smile.com/quotes/dick-morris/rebut-the-negative-and-the-opposing-campaign-has-not-merely-lost-a/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [With a congressional mandate to run the deficit up as high as need be, there is no reason to raise taxes now and risk…](https://sms4smile.com/quotes/dick-morris/with-a-congressional-mandate-to-run-the-deficit-up-as-high-as-need-be/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [Obama does not believe in individual upward mobility. He would penalize it, tax it, regulate it, inveigh against it and disincentivize it. We will…](https://sms4smile.com/quotes/dick-morris/obama-does-not-believe-in-individual-upward-mobility-he-would/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [In Canada the cancer death rate is 16% higher than in the U.S. because of rationing of medical care. It takes an eight week…](https://sms4smile.com/quotes/dick-morris/in-canada-the-cancer-death-rate-is-16-higher-than-in-the-u-s-because/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [Franklin Roosevelt didn't poll, because he had great political instincts. Now we have polls; we don't need instincts. But is that a change in…](https://sms4smile.com/quotes/dick-morris/franklin-roosevelt-didn-t-poll-because-he-had-great-political/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [Anybody else who's gotten the president of the United States elected, tell me you are better than I am at it.](https://sms4smile.com/quotes/dick-morris/anybody-else-who-s-gotten-the-president-of-the-united-states-elected/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [The Hispanic population grew by 4.7 percent last year, while blacks expanded by 1.5 percent and whites by a paltry 0.3 percent. Hispanics cast…](https://sms4smile.com/quotes/dick-morris/the-hispanic-population-grew-by-4-7-percent-last-year-while-blacks/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [Those crazies in Montana who say, 'We're going to kill ATF agents because the UN's going to take over' - well, they're beginning to…](https://sms4smile.com/quotes/dick-morris/those-crazies-in-montana-who-say-we-re-going-to-kill-atf-agents/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [You cannot cover the 50 million new people Obama seeks to cover without more doctors and nurses. But the administration and even the Blue…](https://sms4smile.com/quotes/dick-morris/you-cannot-cover-the-50-million-new-people-obama-seeks-to-cover/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [I think that the reason Clinton chose Gore was that he was an example of what Clinton was like. He was kind of almost…](https://sms4smile.com/quotes/dick-morris/i-think-that-the-reason-clinton-chose-gore-was-that-he-was-an-example/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [The problem: Democrats have to drop their stupid class-warfare rhetoric. With 74 million Americans owning stock in one form or another, anything which helps…](https://sms4smile.com/quotes/dick-morris/the-problem-democrats-have-to-drop-their-stupid-class-warfare/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [The Darwinian adaptive trait of our time is the ability to figure out when we are being lied to on television.](https://sms4smile.com/quotes/dick-morris/the-darwinian-adaptive-trait-of-our-time-is-the-ability-to-figure-out/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [Public-opinion polls show that Americans split about evenly on civil unions. But when the words 'gay marriage' are presented, they break 3-to-1 against it.](https://sms4smile.com/quotes/dick-morris/public-opinion-polls-show-that-americans-split-about-evenly-on-civil/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) [Explore all 104 Dick Morris quotes ](https://sms4smile.com/quotes/author/dick-morris/) ## More Ads quotes > [A home isn't just a roof over our heads. A home is a place where we feel loved and where we love others. It's…](https://sms4smile.com/quotes/hermann-hesse/a-home-isn-t-just-a-roof-over-our-heads-a-home-is-a-place-where-we/) [Hermann Hesse](https://sms4smile.com/quotes/author/hermann-hesse/) > [Metallica's the only band i've ever been in. I'm not sure that when it ends in five, ten years, I'm going to put an…](https://sms4smile.com/quotes/lars-ulrich/metallica-s-the-only-band-i-ve-ever-been-in-i-m-not-sure-that-when-it/) [Lars Ulrich](https://sms4smile.com/quotes/author/lars-ulrich/) > [As a Fundamentalist I had discovered while I was in college that it is possible to dismiss the entire Church as having gone off…](https://sms4smile.com/quotes/thomas-howard-3rd-duke-of-norfolk/as-a-fundamentalist-i-had-discovered-while-i-was-in-college-that-it/) [Thomas Howard, 3rd Duke of Norfolk](https://sms4smile.com/quotes/author/thomas-howard-3rd-duke-of-norfolk/) > [ The most recent incarnation of \[Bob\] Dylan has been the traveling journeyman/ charlatan who sings roots music, snarls dark lyrics that make "All Along… ](https://sms4smile.com/quotes/jay-michaelson/the-most-recent-incarnation-of-bob-dylan-has-been-the-traveling/) [Jay Michaelson](https://sms4smile.com/quotes/author/jay-michaelson/) > [One performer whose band played my music better than I could myself was Art Farmer. He recorded 'Sing Me Softly of the Blues' and…](https://sms4smile.com/quotes/carla-bley/one-performer-whose-band-played-my-music-better-than-i-could-myself/) [Carla Bley](https://sms4smile.com/quotes/author/carla-bley/) > [What every human being should do is eat a vegetarian diet based on whole foods. Period. That's it. Animal protein is bad for you.…](https://sms4smile.com/quotes/roger-ebert/what-every-human-being-should-do-is-eat-a-vegetarian-diet-based-on/) [Roger Ebert](https://sms4smile.com/quotes/author/roger-ebert/) > [In market research I did at Microsoft Corp. in the early 1990s, I estimated that the 'Wall Street Journal' took in about 75 cents…](https://sms4smile.com/quotes/nathan-myhrvold/in-market-research-i-did-at-microsoft-corp-in-the-early-1990s-i/) [Nathan Myhrvold](https://sms4smile.com/quotes/author/nathan-myhrvold/) > [Donald Trump threatened to file a defamation suit against me for running a TV ad that consisted only entirely of his own words on…](https://sms4smile.com/quotes/ted-cruz/donald-trump-threatened-to-file-a-defamation-suit-against-me-for/) [Ted Cruz](https://sms4smile.com/quotes/author/ted-cruz/) > [There is nothing personal about a personal ad.](https://sms4smile.com/quotes/wes-smith/there-is-nothing-personal-about-a-personal-ad/) [Wes Smith](https://sms4smile.com/quotes/author/wes-smith/) > [Google has - at least at this point - maintained the line where it keeps organic results separate from the advertisements. But over time…](https://sms4smile.com/quotes/tim-wu/google-has-at-least-at-this-point-maintained-the-line-where-it-keeps/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [I am terrible at memorizing things. Hence, ad-libbing.](https://sms4smile.com/quotes/michael-weatherly/i-am-terrible-at-memorizing-things-hence-ad-libbing/) [Michael Weatherly](https://sms4smile.com/quotes/author/michael-weatherly/) > [In a recent attack ad, the NRA claims that President Obama cares about his own children more than he cares about other children. In…](https://sms4smile.com/quotes/jimmy-fallon/in-a-recent-attack-ad-the-nra-claims-that-president-obama-cares-about/) [Jimmy Fallon](https://sms4smile.com/quotes/author/jimmy-fallon/) > [Nothing's going to keep me from making music. If I were in the want-ads in the back of the paper or playing to six…](https://sms4smile.com/quotes/dave-grohl/nothing-s-going-to-keep-me-from-making-music-if-i-were-in-the-want/) [Dave Grohl](https://sms4smile.com/quotes/author/dave-grohl/) > [For me, being on set is no different than being at a dinner table or riding the subway next to someone; inevitably their life…](https://sms4smile.com/quotes/victoria-mahoney/for-me-being-on-set-is-no-different-than-being-at-a-dinner-table-or/) [Victoria Mahoney](https://sms4smile.com/quotes/author/victoria-mahoney/) > [We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy.](https://sms4smile.com/quotes/renzo-rosso/we-assumed-the-customers-were-smart-and-that-they-ll-buy-what-they/) [Renzo Rosso](https://sms4smile.com/quotes/author/renzo-rosso/) [Browse all 856 Ads quotes ](https://sms4smile.com/quotes/about/ads/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The cost of campaigning has skyrocketed in recent years because of the falloff in TV viewership. With only one-third as many people watching TV as did 20 years ago, politicians have responded by buying three times as many ads, driving the cost of campaigning to levels which only favored candidates can afford.", "creator": { "@type": "Person", "name": "Dick Morris" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/dick-morris/the-cost-of-campaigning-has-skyrocketed-in-recent-years-because-of/", "about": { "@type": "Thing", "name": "Ads" }, "@id": "https://sms4smile.com/quotes/dick-morris/the-cost-of-campaigning-has-skyrocketed-in-recent-years-because-of/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/714/dick-morris-4948_ads_the-cost-of-campaigning-has-skyrocketed_1376149.jpg", "contentUrl": "https://sms4smile.com/quotes/i/714/dick-morris-4948_ads_the-cost-of-campaigning-has-skyrocketed_1376149.jpg", "url": "https://sms4smile.com/quotes/i/714/dick-morris-4948_ads_the-cost-of-campaigning-has-skyrocketed_1376149.jpg", "width": 1080, "height": 1080, "caption": "“The cost of campaigning has skyrocketed in recent years because of the falloff in TV viewership. With only…” — Dick Morris", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Dick Morris", "item": "https://sms4smile.com/quotes/author/dick-morris/" }, { "@type": "ListItem", "position": 4, "name": "The cost of campaigning has skyrocketed...", "item": "https://sms4smile.com/quotes/dick-morris/the-cost-of-campaigning-has-skyrocketed-in-recent-years-because-of/" } ], "@id": "https://sms4smile.com/quotes/dick-morris/the-cost-of-campaigning-has-skyrocketed-in-recent-years-because-of/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```