--- title: "Meaning & Key Takeaway of: Every donation received is a potential…" description: "\"Every donation received is a potential negative ad. Vetting money is just as important as raising it.\" — Dick Morris" image: "https://sms4smile.com/quotes/i/7c6/dick-morris-4948_ads_every-donation-received-is-a-potential-n_1132574.png" --- # Every donation received is a potential negative ad… ![“Every donation received is a potential negative ad. Vetting money is just as important as raising it.” quote by Dick Morris](https://sms4smile.com/quotes/i/7c6/dick-morris-4948_ads_every-donation-received-is-a-potential-n_1132574.png) [Download](https://sms4smile.com/quotes/i/7c6/dick-morris-4948_ads_every-donation-received-is-a-potential-n_1132574.png) [Open image](https://sms4smile.com/quotes/i/7c6/dick-morris-4948_ads_every-donation-received-is-a-potential-n_1132574.png) > “Every donation received is a potential negative ad. Vetting money is just as important as raising it.” [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Donations can bring negative publicity; vetting donors is as crucial as fundraising. **In simple terms:** Donations may cause reputational risk. Key Takeaway Screen donors carefully. Themes finance reputation ethics Mood cautious pragmatic Type business ethical When to use this quote - charitable campaigns - corporate sponsorships - political donations Key Concepts nonprofit management risk assessment public relations Questions to Reflect On - How to balance transparency and generosity? - What criteria should guide vetting? A Different Perspective Over‑vigilance may deter donors. ★ ★ ★ ★ ★ No ratings yet [Ad Vetting](https://sms4smile.com/quotes/about/ad-vetting-3118834/) [Ads](https://sms4smile.com/quotes/about/ads/) [Donation](https://sms4smile.com/quotes/about/donation/) [Donation Received](https://sms4smile.com/quotes/about/donation-received-3118835/) [Important](https://sms4smile.com/quotes/about/important/) [Money](https://sms4smile.com/quotes/about/money/) [Negative](https://sms4smile.com/quotes/about/negative/) [Negative Ad](https://sms4smile.com/quotes/about/negative-ad-1698076/) [Political](https://sms4smile.com/quotes/about/political/) [Politics](https://sms4smile.com/quotes/about/politics/) [Vetting Money](https://sms4smile.com/quotes/about/vetting-money-3118833/) ## Related quotes > [You will not find that I ever changed a view or a vote because of any donation that I ever received.](https://sms4smile.com/quotes/hillary-clinton/you-will-not-find-that-i-ever-changed-a-view-or-a-vote-because-of-any/) [Hillary Clinton](https://sms4smile.com/quotes/author/hillary-clinton/) > [I don't believe in trashing my opponents. I've never run a negative ad in my life. I believe in talking about issues, sometimes fighting…](https://sms4smile.com/quotes/bernie-sanders/i-don-t-believe-in-trashing-my-opponents-i-ve-never-run-a-negative-ad/) [Bernie Sanders](https://sms4smile.com/quotes/author/bernie-sanders/) > [We've come to be consumed by a 24-hour, slash-and-burn, negative ad, bickering, small-minded politics that doesn't move us forward.](https://sms4smile.com/quotes/barack-obama/we-ve-come-to-be-consumed-by-a-24-hour-slash-and-burn-negative-ad-2/) [Barack Obama](https://sms4smile.com/quotes/author/barack-obama/) > [They ended up spending a total, their campaign plus the independent, about 1.3 million. I only ended up spending about - not only, but…](https://sms4smile.com/quotes/rahm-emanuel/they-ended-up-spending-a-total-their-campaign-plus-the-independent/) [Rahm Emanuel](https://sms4smile.com/quotes/author/rahm-emanuel/) > [ Given \[Donald\] Trump's polling deficit, his reluctance for ads until very recently in his near total lack of any ground game to speak off,… ](https://sms4smile.com/quotes/chris-hayes/given-donald-trump-s-polling-deficit-his-reluctance-for-ads-until/) [Chris Hayes](https://sms4smile.com/quotes/author/chris-hayes/) > [The cost of campaigning has skyrocketed in recent years because of the falloff in TV viewership. With only one-third as many people watching TV…](https://sms4smile.com/quotes/dick-morris/the-cost-of-campaigning-has-skyrocketed-in-recent-years-because-of/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [Rebut the negative, and the opposing campaign has not merely lost a skirmish, it has suffered almost irreparable damage. An effective rebuttal makes it…](https://sms4smile.com/quotes/dick-morris/rebut-the-negative-and-the-opposing-campaign-has-not-merely-lost-a/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [“Love can be a natural endowment, a present, or a gift. If it is not just a donation, it can be a divine talent.…](https://sms4smile.com/quotes/erik-pevernagie/love-can-be-a-natural-endowment-a-present-or-a-gift-if-it-is-not-just/) [Erik Pevernagie](https://sms4smile.com/quotes/author/erik-pevernagie/) > [“Akin to the idea that time is money is the concept, less spoken by as commonly assumed, that we may be adequately represented by…](https://sms4smile.com/quotes/wendell-berry/akin-to-the-idea-that-time-is-money-is-the-concept-less-spoken-by-as/) [Wendell Berry](https://sms4smile.com/quotes/author/wendell-berry/) > [Those who live off of the donations of capitalism are often its greatest critics.](https://sms4smile.com/quotes/james-cook/those-who-live-off-of-the-donations-of-capitalism-are-often-its/) [James Cook](https://sms4smile.com/quotes/author/james-cook/) > [One of the best gifts you can give to an animal is a donation of a blanket to your local animal shelter during the…](https://sms4smile.com/quotes/carrie-ann-inaba/one-of-the-best-gifts-you-can-give-to-an-animal-is-a-donation-of-a/) [Carrie Ann Inaba](https://sms4smile.com/quotes/author/carrie-ann-inaba/) > [People, the common people, can genuinely see what I'm doing. Moreover, people know that I have adopted four principles in living my life: simple…](https://sms4smile.com/quotes/abdul-sattar-edhi/people-the-common-people-can-genuinely-see-what-i-m-doing-moreover/) [Abdul Sattar Edhi](https://sms4smile.com/quotes/author/abdul-sattar-edhi/) > [We tell the for-profit sector, 'Spend, spend, spend on advertising until the last dollar no longer produces a penny of value,' but we don't…](https://sms4smile.com/quotes/dan-pallotta/we-tell-the-for-profit-sector-spend-spend-spend-on-advertising-until/) [Dan Pallotta](https://sms4smile.com/quotes/author/dan-pallotta/) > [When people make donations to non profits, they want to know that their money goes to good use.](https://sms4smile.com/quotes/sam-simon/when-people-make-donations-to-non-profits-they-want-to-know-that/) [Sam Simon](https://sms4smile.com/quotes/author/sam-simon/) > [If you take all the food aid, America is by far the most generous country. If you take the direct aid, we're very generous.…](https://sms4smile.com/quotes/george-w-bush/if-you-take-all-the-food-aid-america-is-by-far-the-most-generous/) [George W. Bush](https://sms4smile.com/quotes/author/george-w-bush/) ## More by Dick Morris > [Obama's perverse view of fairness threatens to create reverse incentives, militating against growth, jobs, expansion and upward mobility.](https://sms4smile.com/quotes/dick-morris/obama-s-perverse-view-of-fairness-threatens-to-create-reverse/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [Often GOP political strategy seems like the human wave theory of the Chinese military translated to politics. Where Beijing uses masses of soldiers to…](https://sms4smile.com/quotes/dick-morris/often-gop-political-strategy-seems-like-the-human-wave-theory-of-the/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [Rebut the negative, and the opposing campaign has not merely lost a skirmish, it has suffered almost irreparable damage. An effective rebuttal makes it…](https://sms4smile.com/quotes/dick-morris/rebut-the-negative-and-the-opposing-campaign-has-not-merely-lost-a/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [With a congressional mandate to run the deficit up as high as need be, there is no reason to raise taxes now and risk…](https://sms4smile.com/quotes/dick-morris/with-a-congressional-mandate-to-run-the-deficit-up-as-high-as-need-be/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [Obama does not believe in individual upward mobility. He would penalize it, tax it, regulate it, inveigh against it and disincentivize it. We will…](https://sms4smile.com/quotes/dick-morris/obama-does-not-believe-in-individual-upward-mobility-he-would/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [In Canada the cancer death rate is 16% higher than in the U.S. because of rationing of medical care. It takes an eight week…](https://sms4smile.com/quotes/dick-morris/in-canada-the-cancer-death-rate-is-16-higher-than-in-the-u-s-because/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [Franklin Roosevelt didn't poll, because he had great political instincts. Now we have polls; we don't need instincts. But is that a change in…](https://sms4smile.com/quotes/dick-morris/franklin-roosevelt-didn-t-poll-because-he-had-great-political/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [Anybody else who's gotten the president of the United States elected, tell me you are better than I am at it.](https://sms4smile.com/quotes/dick-morris/anybody-else-who-s-gotten-the-president-of-the-united-states-elected/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [The Hispanic population grew by 4.7 percent last year, while blacks expanded by 1.5 percent and whites by a paltry 0.3 percent. Hispanics cast…](https://sms4smile.com/quotes/dick-morris/the-hispanic-population-grew-by-4-7-percent-last-year-while-blacks/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [Those crazies in Montana who say, 'We're going to kill ATF agents because the UN's going to take over' - well, they're beginning to…](https://sms4smile.com/quotes/dick-morris/those-crazies-in-montana-who-say-we-re-going-to-kill-atf-agents/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [You cannot cover the 50 million new people Obama seeks to cover without more doctors and nurses. But the administration and even the Blue…](https://sms4smile.com/quotes/dick-morris/you-cannot-cover-the-50-million-new-people-obama-seeks-to-cover/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [I think that the reason Clinton chose Gore was that he was an example of what Clinton was like. He was kind of almost…](https://sms4smile.com/quotes/dick-morris/i-think-that-the-reason-clinton-chose-gore-was-that-he-was-an-example/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [The problem: Democrats have to drop their stupid class-warfare rhetoric. With 74 million Americans owning stock in one form or another, anything which helps…](https://sms4smile.com/quotes/dick-morris/the-problem-democrats-have-to-drop-their-stupid-class-warfare/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [The Darwinian adaptive trait of our time is the ability to figure out when we are being lied to on television.](https://sms4smile.com/quotes/dick-morris/the-darwinian-adaptive-trait-of-our-time-is-the-ability-to-figure-out/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) > [Public-opinion polls show that Americans split about evenly on civil unions. But when the words 'gay marriage' are presented, they break 3-to-1 against it.](https://sms4smile.com/quotes/dick-morris/public-opinion-polls-show-that-americans-split-about-evenly-on-civil/) [Dick Morris](https://sms4smile.com/quotes/author/dick-morris/) [Explore all 104 Dick Morris quotes ](https://sms4smile.com/quotes/author/dick-morris/) ## More Ads quotes > [A home isn't just a roof over our heads. A home is a place where we feel loved and where we love others. It's…](https://sms4smile.com/quotes/hermann-hesse/a-home-isn-t-just-a-roof-over-our-heads-a-home-is-a-place-where-we/) [Hermann Hesse](https://sms4smile.com/quotes/author/hermann-hesse/) > [Metallica's the only band i've ever been in. I'm not sure that when it ends in five, ten years, I'm going to put an…](https://sms4smile.com/quotes/lars-ulrich/metallica-s-the-only-band-i-ve-ever-been-in-i-m-not-sure-that-when-it/) [Lars Ulrich](https://sms4smile.com/quotes/author/lars-ulrich/) > [As a Fundamentalist I had discovered while I was in college that it is possible to dismiss the entire Church as having gone off…](https://sms4smile.com/quotes/thomas-howard-3rd-duke-of-norfolk/as-a-fundamentalist-i-had-discovered-while-i-was-in-college-that-it/) [Thomas Howard, 3rd Duke of Norfolk](https://sms4smile.com/quotes/author/thomas-howard-3rd-duke-of-norfolk/) > [ The most recent incarnation of \[Bob\] Dylan has been the traveling journeyman/ charlatan who sings roots music, snarls dark lyrics that make "All Along… ](https://sms4smile.com/quotes/jay-michaelson/the-most-recent-incarnation-of-bob-dylan-has-been-the-traveling/) [Jay Michaelson](https://sms4smile.com/quotes/author/jay-michaelson/) > [One performer whose band played my music better than I could myself was Art Farmer. He recorded 'Sing Me Softly of the Blues' and…](https://sms4smile.com/quotes/carla-bley/one-performer-whose-band-played-my-music-better-than-i-could-myself/) [Carla Bley](https://sms4smile.com/quotes/author/carla-bley/) > [What every human being should do is eat a vegetarian diet based on whole foods. Period. That's it. Animal protein is bad for you.…](https://sms4smile.com/quotes/roger-ebert/what-every-human-being-should-do-is-eat-a-vegetarian-diet-based-on/) [Roger Ebert](https://sms4smile.com/quotes/author/roger-ebert/) > [In market research I did at Microsoft Corp. in the early 1990s, I estimated that the 'Wall Street Journal' took in about 75 cents…](https://sms4smile.com/quotes/nathan-myhrvold/in-market-research-i-did-at-microsoft-corp-in-the-early-1990s-i/) [Nathan Myhrvold](https://sms4smile.com/quotes/author/nathan-myhrvold/) > [Donald Trump threatened to file a defamation suit against me for running a TV ad that consisted only entirely of his own words on…](https://sms4smile.com/quotes/ted-cruz/donald-trump-threatened-to-file-a-defamation-suit-against-me-for/) [Ted Cruz](https://sms4smile.com/quotes/author/ted-cruz/) > [There is nothing personal about a personal ad.](https://sms4smile.com/quotes/wes-smith/there-is-nothing-personal-about-a-personal-ad/) [Wes Smith](https://sms4smile.com/quotes/author/wes-smith/) > [Google has - at least at this point - maintained the line where it keeps organic results separate from the advertisements. 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