--- title: "Meaning & Key Takeaway of: For many people, when they come to…" description: "\"For many people, when they come to Twitter, the language is opaque. We need to push the scaffolding to the background and bring the content forward. Th..." image: "https://sms4smile.com/quotes/i/e5a/dick-costolo-14378_background_for-many-people-when-they-come-to-twitte_3153348.png" --- # For many people, when they come to Twitter, the language… ![“For many people, when they come to Twitter, the language is opaque. We need to push the scaffolding to the background and bring the content forward. The media, the photos, the videos.” quote by Dick Costolo](https://sms4smile.com/quotes/i/e5a/dick-costolo-14378_background_for-many-people-when-they-come-to-twitte_3153348.png) [Download](https://sms4smile.com/quotes/i/e5a/dick-costolo-14378_background_for-many-people-when-they-come-to-twitte_3153348.png) [Open image](https://sms4smile.com/quotes/i/e5a/dick-costolo-14378_background_for-many-people-when-they-come-to-twitte_3153348.png) > “For many people, when they come to Twitter, the language is opaque. We need to push the scaffolding to the background and bring the content forward. The media, the photos, the videos.” [Dick Costolo](https://sms4smile.com/quotes/author/dick-costolo/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Twitter’s interface often obscures meaning; simplifying layout highlights core content like media and conversation. **In simple terms:** Twitter’s design hides meaning; make it simpler to focus on content. Key Takeaway Prioritize user experience by reducing visual clutter. Themes design communication media user experience Mood practical thoughtful Type design media When to use this quote - social media platforms - mobile apps - digital marketing - content strategy Key Concepts information architecture visual hierarchy content prioritization Questions to Reflect On - How can platforms balance simplicity with rich interaction? - What design changes improve content visibility? A Different Perspective Simplification may limit expressive features. ★ ★ ★ ★ ★ No ratings yet [Happiness](https://sms4smile.com/quotes/about/happiness/) [Language](https://sms4smile.com/quotes/about/language/) [Media](https://sms4smile.com/quotes/about/media/) [Opaque](https://sms4smile.com/quotes/about/opaque/) [People](https://sms4smile.com/quotes/about/people/) [Twitter](https://sms4smile.com/quotes/about/twitter/) [Videos](https://sms4smile.com/quotes/about/videos/) ## Related quotes > [I truly believe that you have to bring more content to the table to survive in radio than saying, 'There was AC/DC, and here's…](https://sms4smile.com/quotes/eddie-trunk/i-truly-believe-that-you-have-to-bring-more-content-to-the-table-to/) [Eddie Trunk](https://sms4smile.com/quotes/author/eddie-trunk/) > [It's when people come at you on Twitter and say really crazy things. That's the kind of stuff that I insulate myself from. All…](https://sms4smile.com/quotes/jennifer-konner/it-s-when-people-come-at-you-on-twitter-and-say-really-crazy-things/) [Jennifer Konner](https://sms4smile.com/quotes/author/jennifer-konner/) > [Whenever I'm feeling down, I come on twitter and read some of your (stolen & reworded) inspirational tweets. Thank you for being there!](https://sms4smile.com/quotes/nikhil-saluja/whenever-i-m-feeling-down-i-come-on-twitter-and-read-some-of-your/) [Nikhil Saluja](https://sms4smile.com/quotes/author/nikhil-saluja/) > [When people come to Twitter and they want to express something in the world, the technology fades away. It's them writing a simple message…](https://sms4smile.com/quotes/jack-dorsey/when-people-come-to-twitter-and-they-want-to-express-something-in-the/) [Jack Dorsey](https://sms4smile.com/quotes/author/jack-dorsey/) > [It is good that the window should be transparent, because the street or garden beyond it is opaque. How if you saw through the…](https://sms4smile.com/quotes/c-s-lewis/it-is-good-that-the-window-should-be-transparent-because-the-street/) [C. S. Lewis](https://sms4smile.com/quotes/author/c-s-lewis/) > [Derivatives serve practically no purpose except to enrich bankers through opaque pricing and to deceive investors through off-the-balance-sheet accounting.](https://sms4smile.com/quotes/james-rickards/derivatives-serve-practically-no-purpose-except-to-enrich-bankers/) [James Rickards](https://sms4smile.com/quotes/author/james-rickards/) > [Ready comprehension is often a knee-jerk response and the most dangerous form of understanding. It blinks an opaque screen over your ability to learn.…](https://sms4smile.com/quotes/frank-herbert/ready-comprehension-is-often-a-knee-jerk-response-and-the-most/) [Frank Herbert](https://sms4smile.com/quotes/author/frank-herbert/) > [I'm interested in when language fails, when it is opaque.](https://sms4smile.com/quotes/glenn-ligon/i-m-interested-in-when-language-fails-when-it-is-opaque/) [Glenn Ligon](https://sms4smile.com/quotes/author/glenn-ligon/) > [I've got spider veins all over my legs, so I wear opaque tights all winter. All sorts of colours.](https://sms4smile.com/quotes/sally-phillips/i-ve-got-spider-veins-all-over-my-legs-so-i-wear-opaque-tights-all/) [Sally Phillips](https://sms4smile.com/quotes/author/sally-phillips/) > [No one can cross the boundary into another -- for the simple reason that no one can gain access to himself](https://sms4smile.com/quotes/paul-auster/no-one-can-cross-the-boundary-into-another-for-the-simple-reason-that/) [Paul Auster](https://sms4smile.com/quotes/author/paul-auster/) > [ History is opaque. You see what comes out, not the script that produces events, \[...\] The generator of historical events is different from the… ](https://sms4smile.com/quotes/nassim-nicholas-taleb/history-is-opaque-you-see-what-comes-out-not-the-script-that-produces/) [Nassim Nicholas Taleb](https://sms4smile.com/quotes/author/nassim-nicholas-taleb/) > [“Nothing is more opaque than absolute transparency.”](https://sms4smile.com/quotes/margaret-atwood/nothing-is-more-opaque-than-absolute-transparency/) [Margaret Atwood](https://sms4smile.com/quotes/author/margaret-atwood/) > [The new experience that has replaced dignified suffering is artificially prolonged, opaque, depersonalized maintenance.](https://sms4smile.com/quotes/ivan-illich/the-new-experience-that-has-replaced-dignified-suffering-is/) [Ivan Illich](https://sms4smile.com/quotes/author/ivan-illich/) > [No one has ever laughed at a pun who did not see in the one word a twofold meaning. To materialists this world is…](https://sms4smile.com/quotes/fulton-j-sheen/no-one-has-ever-laughed-at-a-pun-who-did-not-see-in-the-one-word-a/) [Fulton J. Sheen](https://sms4smile.com/quotes/author/fulton-j-sheen/) > [“However, if application A is opaque and application B provides a rich set of observability tools, it’s very likely that application B will be…](https://sms4smile.com/quotes/brendan-gregg/however-if-application-a-is-opaque-and-application-b-provides-a-rich/) Brendan Gregg ## More by Dick Costolo > [Not only can you not plan the impact you're going to have, you often won't recognize it when you're having it.](https://sms4smile.com/quotes/dick-costolo/not-only-can-you-not-plan-the-impact-you-re-going-to-have-you-often/) [Dick Costolo](https://sms4smile.com/quotes/author/dick-costolo/) > [We have a core value here at Twitter that says we want to defend and respect the user's voice. And that's important to us…](https://sms4smile.com/quotes/dick-costolo/we-have-a-core-value-here-at-twitter-that-says-we-want-to-defend-and/) [Dick Costolo](https://sms4smile.com/quotes/author/dick-costolo/) > [Twitter brings you closer. I mean, we see this over and over again from our users. It brings them closer to the action. It…](https://sms4smile.com/quotes/dick-costolo/twitter-brings-you-closer-i-mean-we-see-this-over-and-over-again-from/) [Dick Costolo](https://sms4smile.com/quotes/author/dick-costolo/) > [I think that content posted to Twitter is distributed to more platforms, services, sites, online and offline than any other services out there. Would…](https://sms4smile.com/quotes/dick-costolo/i-think-that-content-posted-to-twitter-is-distributed-to-more/) [Dick Costolo](https://sms4smile.com/quotes/author/dick-costolo/) > [I was in Shanghai recently, where Twitter is blocked, and yet there were ads and billboards across town with hashtags on them.](https://sms4smile.com/quotes/dick-costolo/i-was-in-shanghai-recently-where-twitter-is-blocked-and-yet-there/) [Dick Costolo](https://sms4smile.com/quotes/author/dick-costolo/) > [You can choose to listen to one end of the spectrum or the other on Twitter, just like you can on television. But hopefully…](https://sms4smile.com/quotes/dick-costolo/you-can-choose-to-listen-to-one-end-of-the-spectrum-or-the-other-on/) [Dick Costolo](https://sms4smile.com/quotes/author/dick-costolo/) > [Authenticity is absolutely the key to a great tweet.](https://sms4smile.com/quotes/dick-costolo/authenticity-is-absolutely-the-key-to-a-great-tweet/) [Dick Costolo](https://sms4smile.com/quotes/author/dick-costolo/) > [When youre doing what you love to do, you become resilient. You create a habit of taking chances on yourself. If you do whats…](https://sms4smile.com/quotes/dick-costolo/when-youre-doing-what-you-love-to-do-you-become-resilient-you-create/) [Dick Costolo](https://sms4smile.com/quotes/author/dick-costolo/) > [The way you build trust with your team is around super-clear communication in that instant when they say, 'I will be sad if you…](https://sms4smile.com/quotes/dick-costolo/the-way-you-build-trust-with-your-team-is-around-super-clear/) [Dick Costolo](https://sms4smile.com/quotes/author/dick-costolo/) > [What is the thing that matters most to making progress right now?](https://sms4smile.com/quotes/dick-costolo/what-is-the-thing-that-matters-most-to-making-progress-right-now/) [Dick Costolo](https://sms4smile.com/quotes/author/dick-costolo/) > [The key is to just get on the bike, and the key to getting on the bike… is to stop thinking about ‘there are…](https://sms4smile.com/quotes/dick-costolo/the-key-is-to-just-get-on-the-bike-and-the-key-to-getting-on-the-bike/) [Dick Costolo](https://sms4smile.com/quotes/author/dick-costolo/) > [One of the things that amazes me about Twitter is the way it utterly eradicates artificial barriers to communication. Things like status, geopolitics and…](https://sms4smile.com/quotes/dick-costolo/one-of-the-things-that-amazes-me-about-twitter-is-the-way-it-utterly/) [Dick Costolo](https://sms4smile.com/quotes/author/dick-costolo/) > [One of the great things about Silicon Valley is, irrespective of how competitive you might be with another company or how closely you might…](https://sms4smile.com/quotes/dick-costolo/one-of-the-great-things-about-silicon-valley-is-irrespective-of-how/) [Dick Costolo](https://sms4smile.com/quotes/author/dick-costolo/) > [People have Plato's form in their mind of what a leader is, or what a C.E.O. is, and it is a bunch of elements…](https://sms4smile.com/quotes/dick-costolo/people-have-plato-s-form-in-their-mind-of-what-a-leader-is-or-what-a/) [Dick Costolo](https://sms4smile.com/quotes/author/dick-costolo/) > [One of the things that I think I do well as a CEO is that I'm present. When I'm with my employees, I'm there…](https://sms4smile.com/quotes/dick-costolo/one-of-the-things-that-i-think-i-do-well-as-a-ceo-is-that-i-m-present/) [Dick Costolo](https://sms4smile.com/quotes/author/dick-costolo/) [Explore all 47 Dick Costolo quotes ](https://sms4smile.com/quotes/author/dick-costolo/) ## More Background quotes > [When you see how fragile and delicate life can be, all else fades into the background.](https://sms4smile.com/quotes/jenna-morasca/when-you-see-how-fragile-and-delicate-life-can-be-all-else-fades-into/) [Jenna Morasca](https://sms4smile.com/quotes/author/jenna-morasca/) > [When I was playing piano, it was like, 'I'm going to write a song using all the white keys.' My music director, who knew…](https://sms4smile.com/quotes/john-tesh/when-i-was-playing-piano-it-was-like-i-m-going-to-write-a-song-using/) [John Tesh](https://sms4smile.com/quotes/author/john-tesh/) > [I grew up with a religious background.](https://sms4smile.com/quotes/alex-caruso/i-grew-up-with-a-religious-background/) [Alex Caruso](https://sms4smile.com/quotes/author/alex-caruso/) > [Food as a hobby used to be an elite pastime, and it has become something that is totally ordinary for people of every background.…](https://sms4smile.com/quotes/dana-goodyear/food-as-a-hobby-used-to-be-an-elite-pastime-and-it-has-become/) [Dana Goodyear](https://sms4smile.com/quotes/author/dana-goodyear/) > [The way I look at it is, cancer research is absolutely nonpartisan. Cancer is very democratic in the sense that it attacks people regardless…](https://sms4smile.com/quotes/david-h-koch/the-way-i-look-at-it-is-cancer-research-is-absolutely-nonpartisan/) [David H. Koch](https://sms4smile.com/quotes/author/david-h-koch/) > [My first album, 'Get Lifted,' was a hip-hop soul album that had some of its roots in the church, as far as the sonic…](https://sms4smile.com/quotes/john-legend/my-first-album-get-lifted-was-a-hip-hop-soul-album-that-had-some-of/) [John Legend](https://sms4smile.com/quotes/author/john-legend/) > [Mark Zuckerberg is a rich white dude from a really privileged background.](https://sms4smile.com/quotes/peter-sunde/mark-zuckerberg-is-a-rich-white-dude-from-a-really-privileged/) [Peter Sunde](https://sms4smile.com/quotes/author/peter-sunde/) > [Once you know the background of an individual, you can connect better with his or her music.](https://sms4smile.com/quotes/badshah/once-you-know-the-background-of-an-individual-you-can-connect-better/) [Badshah](https://sms4smile.com/quotes/author/badshah/) > [Al Jazeera is a representation of, you know, diversity in the Arab world. In our newsroom, we have every single nationality, we have every…](https://sms4smile.com/quotes/wadah-khanfar/al-jazeera-is-a-representation-of-you-know-diversity-in-the-arab/) [Wadah Khanfar](https://sms4smile.com/quotes/author/wadah-khanfar/) > [I have no filmi background.](https://sms4smile.com/quotes/wamiqa-gabbi/i-have-no-filmi-background/) [Wamiqa Gabbi](https://sms4smile.com/quotes/author/wamiqa-gabbi/) > [I have a crazy background in music, both as a performer and writer.](https://sms4smile.com/quotes/jesse-itzler/i-have-a-crazy-background-in-music-both-as-a-performer-and-writer/) [Jesse Itzler](https://sms4smile.com/quotes/author/jesse-itzler/) > [Maybe it's just my improv and sketch background, but I'm a lot more comfortable in a group. I like sharing focus and populating an…](https://sms4smile.com/quotes/jason-mantzoukas/maybe-it-s-just-my-improv-and-sketch-background-but-i-m-a-lot-more/) [Jason Mantzoukas](https://sms4smile.com/quotes/author/jason-mantzoukas/) > [I started my cycling academy to try and get more people from a BAME background into cycling.](https://sms4smile.com/quotes/kadeena-cox/i-started-my-cycling-academy-to-try-and-get-more-people-from-a-bame/) [Kadeena Cox](https://sms4smile.com/quotes/author/kadeena-cox/) > [A coach's role, effectively speaking, is to stay in the background and let the onus be on the players.](https://sms4smile.com/quotes/ravi-shastri/a-coach-s-role-effectively-speaking-is-to-stay-in-the-background-and/) [Ravi Shastri](https://sms4smile.com/quotes/author/ravi-shastri/) > ['Billy Elliot' embodies the idea that anyone can achieve anything regardless of their socio-economic background.](https://sms4smile.com/quotes/eric-fellner/billy-elliot-embodies-the-idea-that-anyone-can-achieve-anything/) [Eric Fellner](https://sms4smile.com/quotes/author/eric-fellner/) Browse all 698 Background quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "For many people, when they come to Twitter, the language is opaque. We need to push the scaffolding to the background and bring the content forward. The media, the photos, the videos.", "creator": { "@type": "Person", "name": "Dick Costolo" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/dick-costolo/for-many-people-when-they-come-to-twitter-the-language-is-opaque-we/", "about": { "@type": "Thing", "name": "Background" }, "@id": "https://sms4smile.com/quotes/dick-costolo/for-many-people-when-they-come-to-twitter-the-language-is-opaque-we/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e5a/dick-costolo-14378_background_for-many-people-when-they-come-to-twitte_3153348.png", "contentUrl": "https://sms4smile.com/quotes/i/e5a/dick-costolo-14378_background_for-many-people-when-they-come-to-twitte_3153348.png", "url": "https://sms4smile.com/quotes/i/e5a/dick-costolo-14378_background_for-many-people-when-they-come-to-twitte_3153348.png", "width": 1080, "height": 1080, "caption": "“For many people, when they come to Twitter, the language is opaque. We need to push the scaffolding to the…” — Dick Costolo", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Dick Costolo", "item": "https://sms4smile.com/quotes/author/dick-costolo/" }, { "@type": "ListItem", "position": 4, "name": "For many people, when they come...", "item": "https://sms4smile.com/quotes/dick-costolo/for-many-people-when-they-come-to-twitter-the-language-is-opaque-we/" } ], "@id": "https://sms4smile.com/quotes/dick-costolo/for-many-people-when-they-come-to-twitter-the-language-is-opaque-we/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```