--- title: "Meaning & Key Takeaway of: The trick is learning to frame your new…" description: "\"“The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency—to make your audience see the f..." image: "https://sms4smile.com/quotes/i/345/derek-thompson-28118_advice_the-trick-is-learning-to-frame-your-new_112371.jpg" --- # The trick is learning to frame your new ideas as tweaks of… ![“The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency—to make your audience see the familiarity behind the surprise.” quote by Derek Thompson](https://sms4smile.com/quotes/i/345/derek-thompson-28118_advice_the-trick-is-learning-to-frame-your-new_112371.jpg) [Download](https://sms4smile.com/quotes/i/345/derek-thompson-28118_advice_the-trick-is-learning-to-frame-your-new_112371.jpg) [Open image](https://sms4smile.com/quotes/i/345/derek-thompson-28118_advice_the-trick-is-learning-to-frame-your-new_112371.jpg) > ““The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency—to make your audience see the familiarity behind the surprise.”” [Derek Thompson](https://sms4smile.com/quotes/author/derek-thompson/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Presenting novel ideas as extensions of familiar concepts eases audience acceptance while preserving originality. **In simple terms:** Blend familiarity with surprise to engage listeners. Key Takeaway Tie new ideas to known ones for impact. Themes creativity communication framing audience engagement Mood inspirational playful Type rhetorical educational When to use this quote - pitching a product - teaching complex topics - marketing campaigns Key Concepts cognitive fluency novelty perception Practical Applications - use analogies that bridge old and new - highlight incremental twists Questions to Reflect On - When might emphasizing familiarity hinder breakthrough perception? - How can you balance fluency with genuine novelty? ★ ★ ★ ★ ★ No ratings yet [Advice](https://sms4smile.com/quotes/about/advice/) [Business](https://sms4smile.com/quotes/about/business/) [Ideas](https://sms4smile.com/quotes/about/ideas/) ## Related quotes > [“The trick is learning which what goes where and does what.” “That was some Tennant-level vaguebabble.”](https://sms4smile.com/quotes/michael-r-underwood/the-trick-is-learning-which-what-goes-where-and-does-what-that-was/) [Michael R. 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