--- title: "Meaning & Key Takeaway of: The first time I was ever impressed with…" description: "\"The first time I was ever impressed with Patagonia as a brand was when they released the 'Don't Buy This Jacket' campaign. That campaign highlighted th..." image: "https://sms4smile.com/quotes/i/641/deray-mckesson-4626_environmental_the-first-time-i-was-ever-impressed-with_35431.jpg" --- # The first time I was ever impressed with Patagonia as a… ![“The first time I was ever impressed with Patagonia as a brand was when they released the 'Don't Buy This Jacket' campaign. That campaign highlighted their understanding of their role in a larger environmental justice space.” quote by DeRay Mckesson](https://sms4smile.com/quotes/i/641/deray-mckesson-4626_environmental_the-first-time-i-was-ever-impressed-with_35431.jpg) [Download](https://sms4smile.com/quotes/i/641/deray-mckesson-4626_environmental_the-first-time-i-was-ever-impressed-with_35431.jpg) [Open image](https://sms4smile.com/quotes/i/641/deray-mckesson-4626_environmental_the-first-time-i-was-ever-impressed-with_35431.jpg) > “The first time I was ever impressed with Patagonia as a brand was when they released the 'Don't Buy This Jacket' campaign. That campaign highlighted their understanding of their role in a larger environmental justice space.” [DeRay Mckesson](https://sms4smile.com/quotes/author/deray-mckesson/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Patagonia’s campaign used reverse marketing to spotlight consumer responsibility and corporate environmental stewardship, showing that brand success can align with activism. **In simple terms:** Brand activism can reshape consumer habits. Key Takeaway Marketing can serve ecological advocacy. Themes environmental justice brand activism consumer responsibility sustainability corporate ethics Mood inspired critical hopeful Type advertising brand statement social commentary When to use this quote - eco‑conscious shoppers - corporate sustainability planning - environmental NGOs - marketing strategy meetings Key Concepts reverse marketing environmental impact brand positioning Practical Applications - designing purpose‑driven ad campaigns - aligning product lines with climate goals Questions to Reflect On - How can brands balance profit with planetary health? - What role does consumer guilt play in sustainable marketing? ★ ★ ★ ★ ★ No ratings yet [Environmental](https://sms4smile.com/quotes/about/environmental/) [Environmental justice](https://sms4smile.com/quotes/about/environmental-justice/) [Justice](https://sms4smile.com/quotes/about/justice/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Patagonia](https://sms4smile.com/quotes/about/patagonia/) [Space](https://sms4smile.com/quotes/about/space/) [Time](https://sms4smile.com/quotes/about/time/) ## Related quotes > [We have fought for social justice. 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But one must say clearly that we redistribute de facto…](https://sms4smile.com/quotes/ottmar-edenhofer/first-of-all-developed-countries-have-basically-expropriated-the/) [Ottmar Edenhofer](https://sms4smile.com/quotes/author/ottmar-edenhofer/) > [Environmental justice, for those of you who may not be familiar with the term, goes something like this: no community should be saddled with…](https://sms4smile.com/quotes/majora-carter/environmental-justice-for-those-of-you-who-may-not-be-familiar-with/) [Majora Carter](https://sms4smile.com/quotes/author/majora-carter/) > [I grew up a squatter on the Lower East Side, so it's kind of a given that I'd have very strong opinions on everything…](https://sms4smile.com/quotes/rosario-dawson/i-grew-up-a-squatter-on-the-lower-east-side-so-it-s-kind-of-a-given/) [Rosario Dawson](https://sms4smile.com/quotes/author/rosario-dawson/) > [ Environmental justice \[means that\] no community should be saddled with more environmental burdens and less environmental benefits than any other. ](https://sms4smile.com/quotes/majora-carter/environmental-justice-means-that-no-community-should-be-saddled-with/) [Majora Carter](https://sms4smile.com/quotes/author/majora-carter/) > [Environmental justice is vitally important to the mission of Our Revolution.](https://sms4smile.com/quotes/nina-turner/environmental-justice-is-vitally-important-to-the-mission-of-our/) [Nina Turner](https://sms4smile.com/quotes/author/nina-turner/) > [The essence of globalization is a subordination of human rights, of labor rights, consumer, environmental rights, democracy rights, to the imperatives of global trade…](https://sms4smile.com/quotes/ralph-nader/the-essence-of-globalization-is-a-subordination-of-human-rights-of/) [Ralph Nader](https://sms4smile.com/quotes/author/ralph-nader/) ## More by DeRay Mckesson > [I love Baltimore. This city has made me the man that I am.](https://sms4smile.com/quotes/deray-mckesson/i-love-baltimore-this-city-has-made-me-the-man-that-i-am/) [DeRay Mckesson](https://sms4smile.com/quotes/author/deray-mckesson/) > [For our kids to go to school, they must be alive, and for adults to work, they must not be in jail.](https://sms4smile.com/quotes/deray-mckesson/for-our-kids-to-go-to-school-they-must-be-alive-and-for-adults-to/) [DeRay Mckesson](https://sms4smile.com/quotes/author/deray-mckesson/) > [When our response to all trauma is to call the police, then that gets us into a cycle of perpetuating trauma. 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Or smoke bombs or rubber bullets or sound cannons.](https://sms4smile.com/quotes/deray-mckesson/there-is-nothing-romantic-about-teargas-or-smoke-bombs-or-rubber/) [DeRay Mckesson](https://sms4smile.com/quotes/author/deray-mckesson/) > [Most of my life's information is public. I got a text one day from a hacker who texted me all of my credit card…](https://sms4smile.com/quotes/deray-mckesson/most-of-my-life-s-information-is-public-i-got-a-text-one-day-from-a/) [DeRay Mckesson](https://sms4smile.com/quotes/author/deray-mckesson/) > [When I think about protest, I worry so much that people think about it only as standing in the streets. And I say that…](https://sms4smile.com/quotes/deray-mckesson/when-i-think-about-protest-i-worry-so-much-that-people-think-about-it/) [DeRay Mckesson](https://sms4smile.com/quotes/author/deray-mckesson/) > [I think that Silicon Valley and technology can play a huge role in redefining what community looks like and how people come together and…](https://sms4smile.com/quotes/deray-mckesson/i-think-that-silicon-valley-and-technology-can-play-a-huge-role-in/) [DeRay Mckesson](https://sms4smile.com/quotes/author/deray-mckesson/) > [There are people who have demonstrated their willingness to challenge systems and structures, and then when it comes to elections, some of those same…](https://sms4smile.com/quotes/deray-mckesson/there-are-people-who-have-demonstrated-their-willingness-to-challenge/) [DeRay Mckesson](https://sms4smile.com/quotes/author/deray-mckesson/) > [Skills acquisition is really at the heart of what it means to learn.](https://sms4smile.com/quotes/deray-mckesson/skills-acquisition-is-really-at-the-heart-of-what-it-means-to-learn/) [DeRay Mckesson](https://sms4smile.com/quotes/author/deray-mckesson/) > [I am often asked what it is like to be on the 'front line.' 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