---
title: "Meaning & Key Takeaway of: You embrace disruption. I think it's a…"
description: "\"You embrace disruption. I think it's a good thing.\" — Denise Morrison"
image: "https://sms4smile.com/quotes/i/7ac/denise-morrison-6128_disruption_you-embrace-disruption-i-think-it-s-a-go_1030950.png"
---

#  You embrace disruption. I think it's a good thing.

![“You embrace disruption. I think it's a good thing.” quote by Denise Morrison](https://sms4smile.com/quotes/i/7ac/denise-morrison-6128_disruption_you-embrace-disruption-i-think-it-s-a-go_1030950.png)   [Download](https://sms4smile.com/quotes/i/7ac/denise-morrison-6128_disruption_you-embrace-disruption-i-think-it-s-a-go_1030950.png) [Open image](https://sms4smile.com/quotes/i/7ac/denise-morrison-6128_disruption_you-embrace-disruption-i-think-it-s-a-go_1030950.png)

> “You embrace disruption. I think it's a good thing.”

[Denise Morrison](https://sms4smile.com/quotes/author/denise-morrison/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Embracing disruption is beneficial and can lead to positive change.

**In simple terms:** Disruption can be good.

Key Takeaway

Welcome change as opportunity.

Themes

innovation change growth leadership

Mood

optimistic strategic

Type

business motivational

When to use this quote

- business strategy
- career development
- product design
- team building

Key Concepts

disruptive technology adaptability entrepreneurship

Questions to Reflect On

- How can you turn disruption into advantage?
- What risks accompany embracing change?

A Different Perspective

Disruption can cause instability.

★ ★ ★ ★ ★   No ratings yet

[Disruption](https://sms4smile.com/quotes/about/disruption/) [Disruption Think](https://sms4smile.com/quotes/about/disruption-think-2354395/) [Embrace](https://sms4smile.com/quotes/about/embrace/) [Embrace Disruption](https://sms4smile.com/quotes/about/embrace-disruption-2354394/) [Good](https://sms4smile.com/quotes/about/good/) [Good thing](https://sms4smile.com/quotes/about/good-thing/) [I think](https://sms4smile.com/quotes/about/i-think/) [You](https://sms4smile.com/quotes/about/you/)

## Related quotes

> [The key is to embrace disruption and change early. Don't react to it decades later. You can't fight innovation.](https://sms4smile.com/quotes/ryan-kavanaugh/the-key-is-to-embrace-disruption-and-change-early-don-t-react-to-it/)

[Ryan Kavanaugh](https://sms4smile.com/quotes/author/ryan-kavanaugh/)

> [Making really great music, making really great films, writing great books is an antidote to all of that. And, as people, as artists, some…](https://sms4smile.com/quotes/edward-norton/making-really-great-music-making-really-great-films-writing-great/)

[Edward Norton](https://sms4smile.com/quotes/author/edward-norton/)

> [The U.S. couldn't play a military role in different areas like Iraq and Afghanistan without huge quantities of oil. So a shortage or disruption…](https://sms4smile.com/quotes/michael-klare/the-u-s-couldn-t-play-a-military-role-in-different-areas-like-iraq/)

[Michael Klare](https://sms4smile.com/quotes/author/michael-klare/)

> [Back in 2011, when the weekend maintenance disruptions got more aggressive, we were told that the work on weekends and at night and midday…](https://sms4smile.com/quotes/robert-james-thomson/back-in-2011-when-the-weekend-maintenance-disruptions-got-more/)

[Robert James Thomson](https://sms4smile.com/quotes/author/robert-james-thomson/)

> [“Root cause of inequality is the mass scale digital disruption advantage as means of wealth creation is concentrated.”](https://sms4smile.com/quotes/ziad-k-abdelnour/root-cause-of-inequality-is-the-mass-scale-digital-disruption/)

[Ziad K. Abdelnour](https://sms4smile.com/quotes/author/ziad-k-abdelnour/)

> [Civilization is in no immediate danger of running out of energy or even just out of oil. But we are running out of environment-that…](https://sms4smile.com/quotes/vijay-v-vaitheeswaran/civilization-is-in-no-immediate-danger-of-running-out-of-energy-or/)

[Vijay V. Vaitheeswaran](https://sms4smile.com/quotes/author/vijay-v-vaitheeswaran/)

> [Change is inevitable, and the disruption it causes often brings both inconvenience and opportunity.](https://sms4smile.com/quotes/robert-scoble/change-is-inevitable-and-the-disruption-it-causes-often-brings-both/)

[Robert Scoble](https://sms4smile.com/quotes/author/robert-scoble/)

> [Protest beyond the law is not a departure from democracy; it is absolutely essential to it. It is a corrective to the sluggishness of…](https://sms4smile.com/quotes/howard-zinn/protest-beyond-the-law-is-not-a-departure-from-democracy-it-is/)

[Howard Zinn](https://sms4smile.com/quotes/author/howard-zinn/)

> [“Relevance is both an antidote to avoid and a method for driving disruption.”](https://sms4smile.com/quotes/roger-spitz/relevance-is-both-an-antidote-to-avoid-and-a-method-for-driving/)

[Roger Spitz](https://sms4smile.com/quotes/author/roger-spitz/)

> [“Systemic disruption requires us to accept that there may be no measurable data to fully substantiate our understanding of those disruptions. Imaging and exploring…](https://sms4smile.com/quotes/roger-spitz/systemic-disruption-requires-us-to-accept-that-there-may-be-no/)

[Roger Spitz](https://sms4smile.com/quotes/author/roger-spitz/)

> [“The whole notion of disruption is adolescent: It assumes that after the teenagers make a mess, the adults will come and clean it up.…](https://sms4smile.com/quotes/timothy-snyder/the-whole-notion-of-disruption-is-adolescent-it-assumes-that-after/)

[Timothy Snyder](https://sms4smile.com/quotes/author/timothy-snyder/)

> [“The history of the sexual vanguard in America was a long list of people who had been ridiculed, imprisoned, or subjected to violence. So…](https://sms4smile.com/quotes/emily-witt/the-history-of-the-sexual-vanguard-in-america-was-a-long-list-of/)

[Emily Witt](https://sms4smile.com/quotes/author/emily-witt/)

> [The concept of disruption is about competitive response; it is not a theory of growth. It's adjacent to growth. But it's not about growth.](https://sms4smile.com/quotes/clayton-m-christensen/the-concept-of-disruption-is-about-competitive-response-it-is-not-a/)

[Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/)

> [ \[Buckminster\] Fuller was an independent operator coming up with these madcap ways of combining things with absolutely no strings attached and the fact that… ](https://sms4smile.com/quotes/jonathon-keats/buckminster-fuller-was-an-independent-operator-coming-up-with-these/)

[Jonathon Keats](https://sms4smile.com/quotes/author/jonathon-keats/)

> [The online education space, especially in higher education, is ripe for disruption.](https://sms4smile.com/quotes/ronnie-screwvala/the-online-education-space-especially-in-higher-education-is-ripe-for/)

[Ronnie Screwvala](https://sms4smile.com/quotes/author/ronnie-screwvala/)

## More by Denise Morrison

> [Balance suggests a perfect equilibrium. There is no such thing. That is a false expectation… There are going to be priorities and dimensions of…](https://sms4smile.com/quotes/denise-morrison/balance-suggests-a-perfect-equilibrium-there-is-no-such-thing-that-is/)

[Denise Morrison](https://sms4smile.com/quotes/author/denise-morrison/)

> [Being an iconic food company can be both a blessing and a curse. It can be a curse if, amidst change, you maintain the…](https://sms4smile.com/quotes/denise-morrison/being-an-iconic-food-company-can-be-both-a-blessing-and-a-curse-it/)

[Denise Morrison](https://sms4smile.com/quotes/author/denise-morrison/)

> [My mother taught us that ambition is part of femininity and really taught us to have substance but also style.](https://sms4smile.com/quotes/denise-morrison/my-mother-taught-us-that-ambition-is-part-of-femininity-and-really/)

[Denise Morrison](https://sms4smile.com/quotes/author/denise-morrison/)

> [There is power in helping people get excited about what they do and inspiring and motivating them to unleash their full potential.](https://sms4smile.com/quotes/denise-morrison/there-is-power-in-helping-people-get-excited-about-what-they-do-and/)

[Denise Morrison](https://sms4smile.com/quotes/author/denise-morrison/)

> [Food is art and science. So, you take something out, you have to work with the recipe to make sure that you're providing delicious…](https://sms4smile.com/quotes/denise-morrison/food-is-art-and-science-so-you-take-something-out-you-have-to-work/)

[Denise Morrison](https://sms4smile.com/quotes/author/denise-morrison/)

> [The best companies will build culturally diverse leadership teams and workforces with divergent backgrounds, perspectives, and ideas.](https://sms4smile.com/quotes/denise-morrison/the-best-companies-will-build-culturally-diverse-leadership-teams-and/)

[Denise Morrison](https://sms4smile.com/quotes/author/denise-morrison/)

> [As the leader, you're empowering talent. Once you've given the direction, it's a joy to see it put into action, to see people on…](https://sms4smile.com/quotes/denise-morrison/as-the-leader-you-re-empowering-talent-once-you-ve-given-the/)

[Denise Morrison](https://sms4smile.com/quotes/author/denise-morrison/)

> [Don't just let your career happen to you. You need to be strategic about how you define your leadership journey and where that takes…](https://sms4smile.com/quotes/denise-morrison/don-t-just-let-your-career-happen-to-you-you-need-to-be-strategic/)

[Denise Morrison](https://sms4smile.com/quotes/author/denise-morrison/)

> [I was so results-oriented.](https://sms4smile.com/quotes/denise-morrison/i-was-so-results-oriented/)

[Denise Morrison](https://sms4smile.com/quotes/author/denise-morrison/)

> [I've been preparing to run a big company all my life.](https://sms4smile.com/quotes/denise-morrison/i-ve-been-preparing-to-run-a-big-company-all-my-life/)

[Denise Morrison](https://sms4smile.com/quotes/author/denise-morrison/)

> [Women need to think about where they've been, where they are, where they're going, and how they're going to get there.](https://sms4smile.com/quotes/denise-morrison/women-need-to-think-about-where-they-ve-been-where-they-are-where/)

[Denise Morrison](https://sms4smile.com/quotes/author/denise-morrison/)

> [Working with some outside consultants or people that really can bring you an external perspective or a benchmarking to identify opportunities is a really…](https://sms4smile.com/quotes/denise-morrison/working-with-some-outside-consultants-or-people-that-really-can-bring/)

[Denise Morrison](https://sms4smile.com/quotes/author/denise-morrison/)

> [Moving with the times is an important idea for strategy today.](https://sms4smile.com/quotes/denise-morrison/moving-with-the-times-is-an-important-idea-for-strategy-today/)

[Denise Morrison](https://sms4smile.com/quotes/author/denise-morrison/)

> [The entrepreneurial spirit has moved from the garage in high-tech to the kitchen in food.](https://sms4smile.com/quotes/denise-morrison/the-entrepreneurial-spirit-has-moved-from-the-garage-in-high-tech-to/)

[Denise Morrison](https://sms4smile.com/quotes/author/denise-morrison/)

> [The top principle for disruptive and sustaining innovation is that it has to have a laser focus on customers. Innovation begins with their needs…](https://sms4smile.com/quotes/denise-morrison/the-top-principle-for-disruptive-and-sustaining-innovation-is-that-it/)

[Denise Morrison](https://sms4smile.com/quotes/author/denise-morrison/)

[Explore all 100 Denise Morrison quotes ](https://sms4smile.com/quotes/author/denise-morrison/)

## More Disruption quotes

> [The online education space, especially in higher education, is ripe for disruption.](https://sms4smile.com/quotes/ronnie-screwvala/the-online-education-space-especially-in-higher-education-is-ripe-for/)

[Ronnie Screwvala](https://sms4smile.com/quotes/author/ronnie-screwvala/)

> [ \[Buckminster\] Fuller was an independent operator coming up with these madcap ways of combining things with absolutely no strings attached and the fact that… ](https://sms4smile.com/quotes/jonathon-keats/buckminster-fuller-was-an-independent-operator-coming-up-with-these/)

[Jonathon Keats](https://sms4smile.com/quotes/author/jonathon-keats/)

> [The concept of disruption is about competitive response; it is not a theory of growth. It's adjacent to growth. But it's not about growth.](https://sms4smile.com/quotes/clayton-m-christensen/the-concept-of-disruption-is-about-competitive-response-it-is-not-a/)

[Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/)

> [“The history of the sexual vanguard in America was a long list of people who had been ridiculed, imprisoned, or subjected to violence. So…](https://sms4smile.com/quotes/emily-witt/the-history-of-the-sexual-vanguard-in-america-was-a-long-list-of/)

[Emily Witt](https://sms4smile.com/quotes/author/emily-witt/)

> [“The whole notion of disruption is adolescent: It assumes that after the teenagers make a mess, the adults will come and clean it up.…](https://sms4smile.com/quotes/timothy-snyder/the-whole-notion-of-disruption-is-adolescent-it-assumes-that-after/)

[Timothy Snyder](https://sms4smile.com/quotes/author/timothy-snyder/)

> [“Systemic disruption requires us to accept that there may be no measurable data to fully substantiate our understanding of those disruptions. Imaging and exploring…](https://sms4smile.com/quotes/roger-spitz/systemic-disruption-requires-us-to-accept-that-there-may-be-no/)

[Roger Spitz](https://sms4smile.com/quotes/author/roger-spitz/)

> [“Relevance is both an antidote to avoid and a method for driving disruption.”](https://sms4smile.com/quotes/roger-spitz/relevance-is-both-an-antidote-to-avoid-and-a-method-for-driving/)

[Roger Spitz](https://sms4smile.com/quotes/author/roger-spitz/)

> [Protest beyond the law is not a departure from democracy; it is absolutely essential to it. It is a corrective to the sluggishness of…](https://sms4smile.com/quotes/howard-zinn/protest-beyond-the-law-is-not-a-departure-from-democracy-it-is/)

[Howard Zinn](https://sms4smile.com/quotes/author/howard-zinn/)

> [Change is inevitable, and the disruption it causes often brings both inconvenience and opportunity.](https://sms4smile.com/quotes/robert-scoble/change-is-inevitable-and-the-disruption-it-causes-often-brings-both/)

[Robert Scoble](https://sms4smile.com/quotes/author/robert-scoble/)

> [Civilization is in no immediate danger of running out of energy or even just out of oil. But we are running out of environment-that…](https://sms4smile.com/quotes/vijay-v-vaitheeswaran/civilization-is-in-no-immediate-danger-of-running-out-of-energy-or/)

[Vijay V. Vaitheeswaran](https://sms4smile.com/quotes/author/vijay-v-vaitheeswaran/)

> [“Root cause of inequality is the mass scale digital disruption advantage as means of wealth creation is concentrated.”](https://sms4smile.com/quotes/ziad-k-abdelnour/root-cause-of-inequality-is-the-mass-scale-digital-disruption/)

[Ziad K. Abdelnour](https://sms4smile.com/quotes/author/ziad-k-abdelnour/)

> [Back in 2011, when the weekend maintenance disruptions got more aggressive, we were told that the work on weekends and at night and midday…](https://sms4smile.com/quotes/robert-james-thomson/back-in-2011-when-the-weekend-maintenance-disruptions-got-more/)

[Robert James Thomson](https://sms4smile.com/quotes/author/robert-james-thomson/)

> [The U.S. couldn't play a military role in different areas like Iraq and Afghanistan without huge quantities of oil. So a shortage or disruption…](https://sms4smile.com/quotes/michael-klare/the-u-s-couldn-t-play-a-military-role-in-different-areas-like-iraq/)

[Michael Klare](https://sms4smile.com/quotes/author/michael-klare/)

> [Making really great music, making really great films, writing great books is an antidote to all of that. And, as people, as artists, some…](https://sms4smile.com/quotes/edward-norton/making-really-great-music-making-really-great-films-writing-great/)

[Edward Norton](https://sms4smile.com/quotes/author/edward-norton/)

> [Our teachers are incredibly hardworking and dedicated professionals. Having to deal with unruly pupils and disruption on a daily basis adds to their workload…](https://sms4smile.com/quotes/gavin-williamson/our-teachers-are-incredibly-hardworking-and-dedicated-professionals/)

[Gavin Williamson](https://sms4smile.com/quotes/author/gavin-williamson/)

[Browse all 259 Disruption quotes ](https://sms4smile.com/quotes/about/disruption/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "You embrace disruption. I think it's a good thing.",
            "creator": {
                "@type": "Person",
                "name": "Denise Morrison"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/denise-morrison/you-embrace-disruption-i-think-it-s-a-good-thing/",
            "about": {
                "@type": "Thing",
                "name": "Disruption"
            },
            "@id": "https://sms4smile.com/quotes/denise-morrison/you-embrace-disruption-i-think-it-s-a-good-thing/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/7ac/denise-morrison-6128_disruption_you-embrace-disruption-i-think-it-s-a-go_1030950.png",
                "contentUrl": "https://sms4smile.com/quotes/i/7ac/denise-morrison-6128_disruption_you-embrace-disruption-i-think-it-s-a-go_1030950.png",
                "url": "https://sms4smile.com/quotes/i/7ac/denise-morrison-6128_disruption_you-embrace-disruption-i-think-it-s-a-go_1030950.png",
                "width": 1080,
                "height": 1080,
                "caption": "“You embrace disruption. I think it's a good thing.” — Denise Morrison",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Denise Morrison",
                    "item": "https://sms4smile.com/quotes/author/denise-morrison/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "You embrace disruption. I think it's...",
                    "item": "https://sms4smile.com/quotes/denise-morrison/you-embrace-disruption-i-think-it-s-a-good-thing/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/denise-morrison/you-embrace-disruption-i-think-it-s-a-good-thing/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
