--- title: "Meaning & Key Takeaway of: At Campbell's, we're listening to…" description: "\"At Campbell's, we're listening to consumers. We recognize that real and healthier food is better for our consumers and our business. Our goal is to be ..." image: "https://sms4smile.com/quotes/i/132/denise-morrison-6128_business_at-campbell-s-we-re-listening-to-consume_1508764.jpg" --- # At Campbell's, we're listening to consumers. We recognize… ![“At Campbell's, we're listening to consumers. We recognize that real and healthier food is better for our consumers and our business. Our goal is to be the leading health and well-being food company.” quote by Denise Morrison](https://sms4smile.com/quotes/i/132/denise-morrison-6128_business_at-campbell-s-we-re-listening-to-consume_1508764.jpg) [Download](https://sms4smile.com/quotes/i/132/denise-morrison-6128_business_at-campbell-s-we-re-listening-to-consume_1508764.jpg) [Open image](https://sms4smile.com/quotes/i/132/denise-morrison-6128_business_at-campbell-s-we-re-listening-to-consume_1508764.jpg) > “At Campbell's, we're listening to consumers. We recognize that real and healthier food is better for our consumers and our business. Our goal is to be the leading health and well-being food company.” [Denise Morrison](https://sms4smile.com/quotes/author/denise-morrison/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The company aims to lead the market by prioritizing health and well‑being in its food products. **In simple terms:** Health‑focused food leadership. Key Takeaway Focus on health to drive business success. Themes health business strategy consumer trends Mood optimistic determined Type mission statement corporate When to use this quote - product development - marketing campaigns - corporate social responsibility Key Concepts sustainable nutrition brand positioning Questions to Reflect On - How can health goals align with profit? - What measures ensure authentic well‑being claims? A Different Perspective Profit motives may conflict with genuine health commitments. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Food](https://sms4smile.com/quotes/about/food/) [Health](https://sms4smile.com/quotes/about/health/) ## Related quotes > [I have a beautiful platter of various fruits as my computer screen saver. It's a constant reminder to eat healthy! It helps me to…](https://sms4smile.com/quotes/drew-sidora/i-have-a-beautiful-platter-of-various-fruits-as-my-computer-screen/) [Drew Sidora](https://sms4smile.com/quotes/author/drew-sidora/) > [In general, the more food we eat in its natural state - without additives - and the less it is refined, the healthier it…](https://sms4smile.com/quotes/ezra-taft-benson/in-general-the-more-food-we-eat-in-its-natural-state-without/) [Ezra Taft Benson](https://sms4smile.com/quotes/author/ezra-taft-benson/) > [It's taken a while, but I've finally grown up and got my head around the fact that the healthier the food you eat is…](https://sms4smile.com/quotes/martine-mccutcheon/it-s-taken-a-while-but-i-ve-finally-grown-up-and-got-my-head-around/) [Martine McCutcheon](https://sms4smile.com/quotes/author/martine-mccutcheon/) > [When it's good business to make healthier food, then it becomes sustainable.](https://sms4smile.com/quotes/dean-ornish/when-it-s-good-business-to-make-healthier-food-then-it-becomes/) [Dean Ornish](https://sms4smile.com/quotes/author/dean-ornish/) > [We've navigated a lot of change at Campbell's. The best thing for me to be able to do is to discuss that change with…](https://sms4smile.com/quotes/denise-morrison/we-ve-navigated-a-lot-of-change-at-campbell-s-the-best-thing-for-me/) [Denise Morrison](https://sms4smile.com/quotes/author/denise-morrison/) > [Bolthouse is a great strategic fit with Campbell.](https://sms4smile.com/quotes/denise-morrison/bolthouse-is-a-great-strategic-fit-with-campbell/) [Denise Morrison](https://sms4smile.com/quotes/author/denise-morrison/) > [We live in a time when there are tech companies that have an unprecedented accumulation of power, wealth, and information with basically no competition.…](https://sms4smile.com/quotes/james-ponsoldt/we-live-in-a-time-when-there-are-tech-companies-that-have-an/) [James Ponsoldt](https://sms4smile.com/quotes/author/james-ponsoldt/) > [It's almost as if we have two lobes in our brain. 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But it's better for consumers.](https://sms4smile.com/quotes/baiju-bhatt/free-is-a-difficult-model-to-get-to-work-right-but-it-s-better-for/) [Baiju Bhatt](https://sms4smile.com/quotes/author/baiju-bhatt/) > [Companies are very, very good - better than consumers themselves - at knowing what consumers are actually craving.](https://sms4smile.com/quotes/charles-duhigg/companies-are-very-very-good-better-than-consumers-themselves-at/) [Charles Duhigg](https://sms4smile.com/quotes/author/charles-duhigg/) > [“Joseph Campbell would say find out who you really are and bring that out into the world.”](https://sms4smile.com/quotes/steve-wells/joseph-campbell-would-say-find-out-who-you-really-are-and-bring-that/) [Steve Wells](https://sms4smile.com/quotes/author/steve-wells/) > [Here are a few of the actors who have brought my novels to TV life: Bill Pullman, Holly Hunter, Frances McDormand, Julian Sands, Gena…](https://sms4smile.com/quotes/luanne-rice/here-are-a-few-of-the-actors-who-have-brought-my-novels-to-tv-life/) [Luanne Rice](https://sms4smile.com/quotes/author/luanne-rice/) > [I certainly do care for you Jeff Campbell less than you are always thinking and much more than you are ever knowing](https://sms4smile.com/quotes/gertrude-stein/i-certainly-do-care-for-you-jeff-campbell-less-than-you-are-always/) [Gertrude Stein](https://sms4smile.com/quotes/author/gertrude-stein/) ## More by Denise Morrison > [Balance suggests a perfect equilibrium. There is no such thing. That is a false expectation… There are going to be priorities and dimensions of…](https://sms4smile.com/quotes/denise-morrison/balance-suggests-a-perfect-equilibrium-there-is-no-such-thing-that-is/) [Denise Morrison](https://sms4smile.com/quotes/author/denise-morrison/) > [Being an iconic food company can be both a blessing and a curse. It can be a curse if, amidst change, you maintain the…](https://sms4smile.com/quotes/denise-morrison/being-an-iconic-food-company-can-be-both-a-blessing-and-a-curse-it/) [Denise Morrison](https://sms4smile.com/quotes/author/denise-morrison/) > [My mother taught us that ambition is part of femininity and really taught us to have substance but also style.](https://sms4smile.com/quotes/denise-morrison/my-mother-taught-us-that-ambition-is-part-of-femininity-and-really/) [Denise Morrison](https://sms4smile.com/quotes/author/denise-morrison/) > [There is power in helping people get excited about what they do and inspiring and motivating them to unleash their full potential.](https://sms4smile.com/quotes/denise-morrison/there-is-power-in-helping-people-get-excited-about-what-they-do-and/) [Denise Morrison](https://sms4smile.com/quotes/author/denise-morrison/) > [Food is art and science. 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You need to be strategic about how you define your leadership journey and where that takes…](https://sms4smile.com/quotes/denise-morrison/don-t-just-let-your-career-happen-to-you-you-need-to-be-strategic/) [Denise Morrison](https://sms4smile.com/quotes/author/denise-morrison/) > [I was so results-oriented.](https://sms4smile.com/quotes/denise-morrison/i-was-so-results-oriented/) [Denise Morrison](https://sms4smile.com/quotes/author/denise-morrison/) > [I've been preparing to run a big company all my life.](https://sms4smile.com/quotes/denise-morrison/i-ve-been-preparing-to-run-a-big-company-all-my-life/) [Denise Morrison](https://sms4smile.com/quotes/author/denise-morrison/) > [Women need to think about where they've been, where they are, where they're going, and how they're going to get there.](https://sms4smile.com/quotes/denise-morrison/women-need-to-think-about-where-they-ve-been-where-they-are-where/) [Denise Morrison](https://sms4smile.com/quotes/author/denise-morrison/) > [Working with some outside consultants or people that really can bring you an external perspective or a benchmarking to identify opportunities is a really…](https://sms4smile.com/quotes/denise-morrison/working-with-some-outside-consultants-or-people-that-really-can-bring/) [Denise Morrison](https://sms4smile.com/quotes/author/denise-morrison/) > [Moving with the times is an important idea for strategy today.](https://sms4smile.com/quotes/denise-morrison/moving-with-the-times-is-an-important-idea-for-strategy-today/) [Denise Morrison](https://sms4smile.com/quotes/author/denise-morrison/) > [The entrepreneurial spirit has moved from the garage in high-tech to the kitchen in food.](https://sms4smile.com/quotes/denise-morrison/the-entrepreneurial-spirit-has-moved-from-the-garage-in-high-tech-to/) [Denise Morrison](https://sms4smile.com/quotes/author/denise-morrison/) > [The top principle for disruptive and sustaining innovation is that it has to have a laser focus on customers. Innovation begins with their needs…](https://sms4smile.com/quotes/denise-morrison/the-top-principle-for-disruptive-and-sustaining-innovation-is-that-it/) [Denise Morrison](https://sms4smile.com/quotes/author/denise-morrison/) [Explore all 100 Denise Morrison quotes ](https://sms4smile.com/quotes/author/denise-morrison/) ## More Business quotes > [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. 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And…](https://sms4smile.com/quotes/g-dragon/i-think-a-business-guy-is-different-from-an-artist-they-walk/) [G-Dragon](https://sms4smile.com/quotes/author/g-dragon/) > [ “\[S\]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. 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Jemisin](https://sms4smile.com/quotes/author/n-k-jemisin/) > [ If the State does not acquire supremacy over \[vast private\] enterprises, it becomes their puppet, and they become the real State. ](https://sms4smile.com/quotes/bertrand-russell/if-the-state-does-not-acquire-supremacy-over-vast-private-enterprises/) [Bertrand Russell](https://sms4smile.com/quotes/author/bertrand-russell/) > [It's not just that families can't buy a home or start a business without some savings tucked away.](https://sms4smile.com/quotes/jim-cooper/it-s-not-just-that-families-can-t-buy-a-home-or-start-a-business/) [Jim Cooper](https://sms4smile.com/quotes/author/jim-cooper/) > [I'm not into business at all.](https://sms4smile.com/quotes/freddie-mercury/i-m-not-into-business-at-all/) [Freddie Mercury](https://sms4smile.com/quotes/author/freddie-mercury/) > [I've long believed one of the mainsprings of our own liberty has been the widespread ownership of property among our people and the expectation…](https://sms4smile.com/quotes/ronald-reagan/i-ve-long-believed-one-of-the-mainsprings-of-our-own-liberty-has-been/) [Ronald Reagan](https://sms4smile.com/quotes/author/ronald-reagan/) [Browse all 39,016 Business quotes ](https://sms4smile.com/quotes/about/business/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "At Campbell's, we're listening to consumers. 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