--- title: "Meaning & Key Takeaway of: You must consider the bottom line, but…" description: "\"You must consider the bottom line, but make it integrity before profits.\" — Denis Waitley" image: "https://sms4smile.com/quotes/i/162/denis-waitley-977_bottom_you-must-consider-the-bottom-line-but-ma_2669131.jpg" --- # You must consider the bottom line, but make it integrity… ![“You must consider the bottom line, but make it integrity before profits.” quote by Denis Waitley](https://sms4smile.com/quotes/i/162/denis-waitley-977_bottom_you-must-consider-the-bottom-line-but-ma_2669131.jpg) [Download](https://sms4smile.com/quotes/i/162/denis-waitley-977_bottom_you-must-consider-the-bottom-line-but-ma_2669131.jpg) [Open image](https://sms4smile.com/quotes/i/162/denis-waitley-977_bottom_you-must-consider-the-bottom-line-but-ma_2669131.jpg) > “You must consider the bottom line, but make it integrity before profits.” [Denis Waitley](https://sms4smile.com/quotes/author/denis-waitley/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Place honesty and moral standards above profit in any decision. **In simple terms:** Integrity before profit. Key Takeaway Make ethics the foundation of business. Themes integrity business ethics Mood thoughtful inspirational Type advice motivational When to use this quote - corporate strategy - investment choices - personal finance - entrepreneurship Key Concepts moral decision-making profit vs. principle leadership Questions to Reflect On - How can you embed integrity in profit-driven environments? - What are the costs of ignoring ethics? A Different Perspective Profit motives can tempt ethical shortcuts. ★ ★ ★ ★ ★ No ratings yet [Bottom](https://sms4smile.com/quotes/about/bottom/) [Bottom line](https://sms4smile.com/quotes/about/bottom-line/) [Consider](https://sms4smile.com/quotes/about/consider/) [Consider Line](https://sms4smile.com/quotes/about/consider-line-2489087/) [Integrity](https://sms4smile.com/quotes/about/integrity/) [Integrity Profits](https://sms4smile.com/quotes/about/integrity-profits-2489085/) [Make Integrity](https://sms4smile.com/quotes/about/make-integrity-2489086/) ## Related quotes > [Filmmaking, like sex, isn't a polite enterprise. It involves a lot of mess and the bottom line is, if somebody ain't screaming, you're not…](https://sms4smile.com/quotes/james-woods/filmmaking-like-sex-isn-t-a-polite-enterprise-it-involves-a-lot-of/) [James Woods](https://sms4smile.com/quotes/author/james-woods/) > [We just want to win. That's the bottom line. I think a lot of times people may become content with one championship or a…](https://sms4smile.com/quotes/derek-jeter/we-just-want-to-win-that-s-the-bottom-line-i-think-a-lot-of-times/) [Derek Jeter](https://sms4smile.com/quotes/author/derek-jeter/) > [Insecurity is miserable. That's the bottom line. We don't need it. We don't want it. And we really can live without it. So what…](https://sms4smile.com/quotes/beth-moore/insecurity-is-miserable-that-s-the-bottom-line-we-don-t-need-it-we/) [Beth Moore](https://sms4smile.com/quotes/author/beth-moore/) > [The bottom line here is that I have no doubt that we will control this importation or this case of Ebola so that it…](https://sms4smile.com/quotes/tom-frieden/the-bottom-line-here-is-that-i-have-no-doubt-that-we-will-control/) [Tom Frieden](https://sms4smile.com/quotes/author/tom-frieden/) > [The genius of capitalism consists precisely in its lack of morality. Unless he is rich enough to hire his own choir, a capitalist is…](https://sms4smile.com/quotes/lewis-h-lapham/the-genius-of-capitalism-consists-precisely-in-its-lack-of-morality/) [Lewis H. Lapham](https://sms4smile.com/quotes/author/lewis-h-lapham/) > [Two to 4% of cancers respond to chemotherapy…The bottom line is for a few kinds of cancer chemo is a life extending procedure-Hodgkin's disease,…](https://sms4smile.com/quotes/ralph-w-moss/two-to-4-of-cancers-respond-to-chemotherapy-the-bottom-line-is-for-a/) [Ralph W. Moss](https://sms4smile.com/quotes/author/ralph-w-moss/) > [The bottom line on attitude is that a good one helps to increase your possibilities. Pessimists usually get what they expect. So do optimists.](https://sms4smile.com/quotes/john-c-maxwell/the-bottom-line-on-attitude-is-that-a-good-one-helps-to-increase-your/) [John C. Maxwell](https://sms4smile.com/quotes/author/john-c-maxwell/) > [One of two things when the guy you're dating isn't really ready to commit. He's an a\*\*hole and he's cheating on you; bottom line…](https://sms4smile.com/quotes/michael-catherwood/one-of-two-things-when-the-guy-you-re-dating-isn-t-really-ready-to/) [Michael Catherwood](https://sms4smile.com/quotes/author/michael-catherwood/) > [I'm very grateful to be where I'm at and be able to play. That's really the bottom line for me. Survival and being able…](https://sms4smile.com/quotes/terry-bozzio/i-m-very-grateful-to-be-where-i-m-at-and-be-able-to-play-that-s/) [Terry Bozzio](https://sms4smile.com/quotes/author/terry-bozzio/) > [The political satirist usually votes against their own interests, but the bottom line is that it doesn't really matter.](https://sms4smile.com/quotes/lizz-winstead/the-political-satirist-usually-votes-against-their-own-interests-but/) [Lizz Winstead](https://sms4smile.com/quotes/author/lizz-winstead/) > [The bottom line, in the professional level, no matter where you go, there's going to be competition. That's what it is. At the end…](https://sms4smile.com/quotes/scott-tolzien/the-bottom-line-in-the-professional-level-no-matter-where-you-go/) [Scott Tolzien](https://sms4smile.com/quotes/author/scott-tolzien/) > [I would have had a clause in my contract; I would've definitely put some fine print in my contract that said, "If the president…](https://sms4smile.com/quotes/joe-budden/i-would-have-had-a-clause-in-my-contract-i-would-ve-definitely-put/) [Joe Budden](https://sms4smile.com/quotes/author/joe-budden/) > [Well, the bottom line is that I'm extremely pleased with 'The Stupids.' I'm pleased that it's coming out, and it should look good. It's…](https://sms4smile.com/quotes/john-landis/well-the-bottom-line-is-that-i-m-extremely-pleased-with-the-stupids-i/) [John Landis](https://sms4smile.com/quotes/author/john-landis/) > [I plead with my Moonlight fans to give this show a chance if they let me give it a chance. I can’t do Moonlight…](https://sms4smile.com/quotes/alex-o-loughlin/i-plead-with-my-moonlight-fans-to-give-this-show-a-chance-if-they-let/) [Alex O'Loughlin](https://sms4smile.com/quotes/author/alex-o-loughlin/) > [Barrons was powerful, broodingly good-looking, insanely wealthy, frighteningly intelligent, and had exquisite taste, not to mention a hard body that emitted some kind of…](https://sms4smile.com/quotes/karen-marie-moning/barrons-was-powerful-broodingly-good-looking-insanely-wealthy/) [Karen Marie Moning](https://sms4smile.com/quotes/author/karen-marie-moning/) ## More by Denis Waitley > [Self-respect and a clear conscience are powerful components of integrity and are the basis for enriching your relationships with others.](https://sms4smile.com/quotes/denis-waitley/self-respect-and-a-clear-conscience-are-powerful-components-of/) [Denis Waitley](https://sms4smile.com/quotes/author/denis-waitley/) > [Optimism boosts your energy and focuses your sights on reaching your goals, rather than wallowing in your setbacks.](https://sms4smile.com/quotes/denis-waitley/optimism-boosts-your-energy-and-focuses-your-sights-on-reaching-your/) [Denis Waitley](https://sms4smile.com/quotes/author/denis-waitley/) > [You can only do good if you feel good.](https://sms4smile.com/quotes/denis-waitley/you-can-only-do-good-if-you-feel-good/) [Denis Waitley](https://sms4smile.com/quotes/author/denis-waitley/) > [Life is self-fulfilling prophecy.](https://sms4smile.com/quotes/denis-waitley/life-is-self-fulfilling-prophecy/) [Denis Waitley](https://sms4smile.com/quotes/author/denis-waitley/) > [There never was a winner, who wasn't a beginner.](https://sms4smile.com/quotes/denis-waitley/there-never-was-a-winner-who-wasn-t-a-beginner/) [Denis Waitley](https://sms4smile.com/quotes/author/denis-waitley/) > [The greatest limitations you will ever face will be those you place on yourself.](https://sms4smile.com/quotes/denis-waitley/the-greatest-limitations-you-will-ever-face-will-be-those-you-place/) [Denis Waitley](https://sms4smile.com/quotes/author/denis-waitley/) > [The easiest thing is to make sure you feel happy and satisfied in this moment. Setting long term goals is much more effort taking,…](https://sms4smile.com/quotes/denis-waitley/the-easiest-thing-is-to-make-sure-you-feel-happy-and-satisfied-in/) [Denis Waitley](https://sms4smile.com/quotes/author/denis-waitley/) > [You must get money to chase you, but never let it catch up…](https://sms4smile.com/quotes/denis-waitley/you-must-get-money-to-chase-you-but-never-let-it-catch-up/) [Denis Waitley](https://sms4smile.com/quotes/author/denis-waitley/) > [Contentment is for cows; a challenging purpose is for people.](https://sms4smile.com/quotes/denis-waitley/contentment-is-for-cows-a-challenging-purpose-is-for-people/) [Denis Waitley](https://sms4smile.com/quotes/author/denis-waitley/) > [The season for enjoying the fullness of life - partaking of the harvest, sharing the harvest with others, and reinvesting and saving portions of…](https://sms4smile.com/quotes/denis-waitley/the-season-for-enjoying-the-fullness-of-life-partaking-of-the-harvest/) [Denis Waitley](https://sms4smile.com/quotes/author/denis-waitley/) > [Goals are like stepping-stones to the stars. They should never be used to put a ceiling or a limit on achievement](https://sms4smile.com/quotes/denis-waitley/goals-are-like-stepping-stones-to-the-stars-they-should-never-be-used/) [Denis Waitley](https://sms4smile.com/quotes/author/denis-waitley/) > [The two greatest fear busters are knowledge and action](https://sms4smile.com/quotes/denis-waitley/the-two-greatest-fear-busters-are-knowledge-and-action/) [Denis Waitley](https://sms4smile.com/quotes/author/denis-waitley/) > [Positive self-expectancy is the first, most outwardly identifiable quality of a top-achieving, winning human being. Positive self-expectancy is pure and simple optimism: real enthusiasm…](https://sms4smile.com/quotes/denis-waitley/positive-self-expectancy-is-the-first-most-outwardly-identifiable/) [Denis Waitley](https://sms4smile.com/quotes/author/denis-waitley/) > [The seeds of greatness are ideas you learn from people who've been great in their service to others.](https://sms4smile.com/quotes/denis-waitley/the-seeds-of-greatness-are-ideas-you-learn-from-people-who-ve-been/) [Denis Waitley](https://sms4smile.com/quotes/author/denis-waitley/) > [Discipline is doing within, while you do without.](https://sms4smile.com/quotes/denis-waitley/discipline-is-doing-within-while-you-do-without/) [Denis Waitley](https://sms4smile.com/quotes/author/denis-waitley/) [Explore all 316 Denis Waitley quotes ](https://sms4smile.com/quotes/author/denis-waitley/) ## More Bottom quotes > [The vision of the left, full of envy and resentment, takes its worst toll on those at the bottom - whether black or white…](https://sms4smile.com/quotes/thomas-sowell/the-vision-of-the-left-full-of-envy-and-resentment-takes-its-worst/) [Thomas Sowell](https://sms4smile.com/quotes/author/thomas-sowell/) > [Filmmaking, like sex, isn't a polite enterprise. It involves a lot of mess and the bottom line is, if somebody ain't screaming, you're not…](https://sms4smile.com/quotes/james-woods/filmmaking-like-sex-isn-t-a-polite-enterprise-it-involves-a-lot-of/) [James Woods](https://sms4smile.com/quotes/author/james-woods/) > [I was terrible student. I was capable, but I never like being told what to do, so I was always in the bottom class…](https://sms4smile.com/quotes/chris-lilley/i-was-terrible-student-i-was-capable-but-i-never-like-being-told-what/) [Chris Lilley](https://sms4smile.com/quotes/author/chris-lilley/) > [The contempt for law and the contempt for the human consequences of lawbreaking go from the bottom to the top of American society.](https://sms4smile.com/quotes/margaret-mead/the-contempt-for-law-and-the-contempt-for-the-human-consequences-of/) [Margaret Mead](https://sms4smile.com/quotes/author/margaret-mead/) > [I plead with my Moonlight fans to give this show a chance if they let me give it a chance. I can’t do Moonlight…](https://sms4smile.com/quotes/alex-o-loughlin/i-plead-with-my-moonlight-fans-to-give-this-show-a-chance-if-they-let/) [Alex O'Loughlin](https://sms4smile.com/quotes/author/alex-o-loughlin/) > [Well, the bottom line is that I'm extremely pleased with 'The Stupids.' I'm pleased that it's coming out, and it should look good. It's…](https://sms4smile.com/quotes/john-landis/well-the-bottom-line-is-that-i-m-extremely-pleased-with-the-stupids-i/) [John Landis](https://sms4smile.com/quotes/author/john-landis/) > [Search for the seed of good in every adversity. Master that principle and you will own a precious shield that will guard you well…](https://sms4smile.com/quotes/og-mandino/search-for-the-seed-of-good-in-every-adversity-master-that-principle/) [Og Mandino](https://sms4smile.com/quotes/author/og-mandino/) > [I would have had a clause in my contract; I would've definitely put some fine print in my contract that said, "If the president…](https://sms4smile.com/quotes/joe-budden/i-would-have-had-a-clause-in-my-contract-i-would-ve-definitely-put/) [Joe Budden](https://sms4smile.com/quotes/author/joe-budden/) > [Of course the Dharma-body of the Buddha was the hedge at the bottom of the garden. At the same time, and no less obviously,…](https://sms4smile.com/quotes/aldous-huxley/of-course-the-dharma-body-of-the-buddha-was-the-hedge-at-the-bottom/) [Aldous Huxley](https://sms4smile.com/quotes/author/aldous-huxley/) > [When I hit bottom, I can attack the problem and get to where I want to be.](https://sms4smile.com/quotes/dennis-rodman/when-i-hit-bottom-i-can-attack-the-problem-and-get-to-where-i-want-to/) [Dennis Rodman](https://sms4smile.com/quotes/author/dennis-rodman/) > [If I had lost the popular vote but won the electoral college and in my first day as president the intelligence community came to…](https://sms4smile.com/quotes/hillary-clinton/if-i-had-lost-the-popular-vote-but-won-the-electoral-college-and-in/) [Hillary Clinton](https://sms4smile.com/quotes/author/hillary-clinton/) > [The bottom line, in the professional level, no matter where you go, there's going to be competition. That's what it is. At the end…](https://sms4smile.com/quotes/scott-tolzien/the-bottom-line-in-the-professional-level-no-matter-where-you-go/) [Scott Tolzien](https://sms4smile.com/quotes/author/scott-tolzien/) > [Life is a climb and it's a struggle getting to the top but the drop to the bottom can be quick and so I…](https://sms4smile.com/quotes/miley-cyrus/life-is-a-climb-and-it-s-a-struggle-getting-to-the-top-but-the-drop/) [Miley Cyrus](https://sms4smile.com/quotes/author/miley-cyrus/) > [One thing you learned as a Cubs fan: when you bought you ticket, you could bank on seeing the bottom of the ninth.](https://sms4smile.com/quotes/joe-garagiola/one-thing-you-learned-as-a-cubs-fan-when-you-bought-you-ticket-you/) [Joe Garagiola](https://sms4smile.com/quotes/author/joe-garagiola/) > [The political satirist usually votes against their own interests, but the bottom line is that it doesn't really matter.](https://sms4smile.com/quotes/lizz-winstead/the-political-satirist-usually-votes-against-their-own-interests-but/) [Lizz Winstead](https://sms4smile.com/quotes/author/lizz-winstead/) [Browse all 2,558 Bottom quotes ](https://sms4smile.com/quotes/about/bottom/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "You must consider the bottom line, but make it integrity before profits.", "creator": { "@type": "Person", "name": "Denis Waitley" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/denis-waitley/you-must-consider-the-bottom-line-but-make-it-integrity-before-profits/", "about": { "@type": "Thing", "name": "Bottom" }, "@id": "https://sms4smile.com/quotes/denis-waitley/you-must-consider-the-bottom-line-but-make-it-integrity-before-profits/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/162/denis-waitley-977_bottom_you-must-consider-the-bottom-line-but-ma_2669131.jpg", "contentUrl": "https://sms4smile.com/quotes/i/162/denis-waitley-977_bottom_you-must-consider-the-bottom-line-but-ma_2669131.jpg", "url": "https://sms4smile.com/quotes/i/162/denis-waitley-977_bottom_you-must-consider-the-bottom-line-but-ma_2669131.jpg", "width": 1080, "height": 1080, "caption": "“You must consider the bottom line, but make it integrity before profits.” — Denis Waitley", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Denis Waitley", "item": "https://sms4smile.com/quotes/author/denis-waitley/" }, { "@type": "ListItem", "position": 4, "name": "You must consider the bottom line,...", "item": "https://sms4smile.com/quotes/denis-waitley/you-must-consider-the-bottom-line-but-make-it-integrity-before-profits/" } ], "@id": "https://sms4smile.com/quotes/denis-waitley/you-must-consider-the-bottom-line-but-make-it-integrity-before-profits/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```