---
title: "Meaning & Key Takeaway of: At the end of the day, UFC is a business."
description: "\"At the end of the day, UFC is a business.\" — Demetrious Johnson"
image: "https://sms4smile.com/quotes/i/7ba/demetrious-johnson-6510_business_at-the-end-of-the-day-ufc-is-a-business_3118659.jpg"
---

#  At the end of the day, UFC is a business.

![“At the end of the day, UFC is a business.” quote by Demetrious Johnson](https://sms4smile.com/quotes/i/7ba/demetrious-johnson-6510_business_at-the-end-of-the-day-ufc-is-a-business_3118659.jpg)   [Download](https://sms4smile.com/quotes/i/7ba/demetrious-johnson-6510_business_at-the-end-of-the-day-ufc-is-a-business_3118659.jpg) [Open image](https://sms4smile.com/quotes/i/7ba/demetrious-johnson-6510_business_at-the-end-of-the-day-ufc-is-a-business_3118659.jpg)

> “At the end of the day, UFC is a business.”

[Demetrious Johnson](https://sms4smile.com/quotes/author/demetrious-johnson/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

UFC operates like any other enterprise, driven by profit, branding, and management decisions.

**In simple terms:** UFC is a business.

Key Takeaway

Treat it with business strategies.

Themes

sports business marketing

Mood

pragmatic analytical

Type

observational strategic

When to use this quote

- event planning
- athlete contracts
- venue negotiations
- fan engagement

Key Concepts

economics brand management competition

Questions to Reflect On

- How does commercial pressure affect fighter safety?
- What balance should be struck between sport and profit?

A Different Perspective

Profit motives can clash with athlete welfare.

★ ★ ★ ★ ★   No ratings yet

[Business](https://sms4smile.com/quotes/about/business/) [Day](https://sms4smile.com/quotes/about/day/) [End of the day](https://sms4smile.com/quotes/about/end-of-the-day/) [Wrestling](https://sms4smile.com/quotes/about/wrestling/)

## Related quotes

> [As history has shown, I don't think the UFC is in the business of doing favors for other people.](https://sms4smile.com/quotes/aljamain-sterling/as-history-has-shown-i-don-t-think-the-ufc-is-in-the-business-of/)

[Aljamain Sterling](https://sms4smile.com/quotes/author/aljamain-sterling/)

> [The UFC has its business model and they know how to make money.](https://sms4smile.com/quotes/renato-moicano/the-ufc-has-its-business-model-and-they-know-how-to-make-money/)

[Renato Moicano](https://sms4smile.com/quotes/author/renato-moicano/)

> [The UFC is a very serious business, it's not the WWE. Guys break their arms and get knocked out in there.](https://sms4smile.com/quotes/antonio-rodrigo-nogueira/the-ufc-is-a-very-serious-business-it-s-not-the-wwe-guys-break-their/)

[Antonio Rodrigo Nogueira](https://sms4smile.com/quotes/author/antonio-rodrigo-nogueira/)

> [If you're going to make as much money as you are, when you're fighting someone else, that's the one thing I always tell people…](https://sms4smile.com/quotes/demetrious-johnson/if-you-re-going-to-make-as-much-money-as-you-are-when-you-re-fighting/)

[Demetrious Johnson](https://sms4smile.com/quotes/author/demetrious-johnson/)

> [Oh, man - I don't have just one favorite fighter, but I draw from many different aspects of each fighter. But I will say,…](https://sms4smile.com/quotes/rose-namajunas/oh-man-i-don-t-have-just-one-favorite-fighter-but-i-draw-from-many/)

[Rose Namajunas](https://sms4smile.com/quotes/author/rose-namajunas/)

> [People say maybe I could have got better performances out of myself or I could have a got few more fights out of myself…](https://sms4smile.com/quotes/ricky-hatton/people-say-maybe-i-could-have-got-better-performances-out-of-myself/)

[Ricky Hatton](https://sms4smile.com/quotes/author/ricky-hatton/)

> [I thought being in the wheelchair might be kind of limiting for me as an actor. It turned out cool in a lot of…](https://sms4smile.com/quotes/jim-beaver/i-thought-being-in-the-wheelchair-might-be-kind-of-limiting-for-me-as/)

[Jim Beaver](https://sms4smile.com/quotes/author/jim-beaver/)

> [I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at…](https://sms4smile.com/quotes/adam-kluger/i-have-an-office-full-of-product-from-brands-trying-to-be-in-videos/)

[Adam Kluger](https://sms4smile.com/quotes/author/adam-kluger/)

> [At the end of the day, I'm a guy that stays in my own lane.](https://sms4smile.com/quotes/mark-jackson/at-the-end-of-the-day-i-m-a-guy-that-stays-in-my-own-lane/)

[Mark Jackson](https://sms4smile.com/quotes/author/mark-jackson/)

> [The bottom line, in the professional level, no matter where you go, there's going to be competition. That's what it is. At the end…](https://sms4smile.com/quotes/scott-tolzien/the-bottom-line-in-the-professional-level-no-matter-where-you-go/)

[Scott Tolzien](https://sms4smile.com/quotes/author/scott-tolzien/)

> [Knowing at the end of the day you get to go home and you can work on your own project is super rewarding as…](https://sms4smile.com/quotes/andrew-keenan-bolger/knowing-at-the-end-of-the-day-you-get-to-go-home-and-you-can-work-on/)

[Andrew Keenan-Bolger](https://sms4smile.com/quotes/author/andrew-keenan-bolger/)

> [At the end of the day, the players and the coach have to talk - that's what consolidates the relationship.](https://sms4smile.com/quotes/sergio-ramos/at-the-end-of-the-day-the-players-and-the-coach-have-to-talk-that-s/)

[Sergio Ramos](https://sms4smile.com/quotes/author/sergio-ramos/)

> [At the end of the day, winning games is the only thing that matters.](https://sms4smile.com/quotes/fred-vanvleet/at-the-end-of-the-day-winning-games-is-the-only-thing-that-matters/)

[Fred VanVleet](https://sms4smile.com/quotes/author/fred-vanvleet/)

> [I'm a humanist at heart: at the end of the day, we are all human beings.](https://sms4smile.com/quotes/chet-faker/i-m-a-humanist-at-heart-at-the-end-of-the-day-we-are-all-human-beings/)

[Chet Faker](https://sms4smile.com/quotes/author/chet-faker/)

> [Obviously, I want to win, but at the same time, at the end of the day, it's a game and that's what I'm going…](https://sms4smile.com/quotes/anthony-rendon/obviously-i-want-to-win-but-at-the-same-time-at-the-end-of-the-day-it/)

[Anthony Rendon](https://sms4smile.com/quotes/author/anthony-rendon/)

## More by Demetrious Johnson

> [If you're going to make as much money as you are, when you're fighting someone else, that's the one thing I always tell people…](https://sms4smile.com/quotes/demetrious-johnson/if-you-re-going-to-make-as-much-money-as-you-are-when-you-re-fighting/)

[Demetrious Johnson](https://sms4smile.com/quotes/author/demetrious-johnson/)

> [If you want to see great mixed martial arts, tune in when I fight. If you want to see drama and all of that…](https://sms4smile.com/quotes/demetrious-johnson/if-you-want-to-see-great-mixed-martial-arts-tune-in-when-i-fight-if/)

[Demetrious Johnson](https://sms4smile.com/quotes/author/demetrious-johnson/)

> [When I got into this sport, I thought all I had to do was beat people and finish fights, and everything else would take…](https://sms4smile.com/quotes/demetrious-johnson/when-i-got-into-this-sport-i-thought-all-i-had-to-do-was-beat-people/)

[Demetrious Johnson](https://sms4smile.com/quotes/author/demetrious-johnson/)

> [I come from one of the great coaches - Matt Hume, Brad Kertson - and my skill set is well-rounded.](https://sms4smile.com/quotes/demetrious-johnson/i-come-from-one-of-the-great-coaches-matt-hume-brad-kertson-and-my/)

[Demetrious Johnson](https://sms4smile.com/quotes/author/demetrious-johnson/)

> [UFC has failed to market and promote me appropriately.](https://sms4smile.com/quotes/demetrious-johnson/ufc-has-failed-to-market-and-promote-me-appropriately/)

[Demetrious Johnson](https://sms4smile.com/quotes/author/demetrious-johnson/)

> [We've always been into juicing. It's one of the things that my wife likes to do. She's a vegetarian, so she loves to juice.…](https://sms4smile.com/quotes/demetrious-johnson/we-ve-always-been-into-juicing-it-s-one-of-the-things-that-my-wife/)

[Demetrious Johnson](https://sms4smile.com/quotes/author/demetrious-johnson/)

> [All I can do is make sure Demetrious Johnson does the best he can on fight night and goes out and wins his fights.](https://sms4smile.com/quotes/demetrious-johnson/all-i-can-do-is-make-sure-demetrious-johnson-does-the-best-he-can-on/)

[Demetrious Johnson](https://sms4smile.com/quotes/author/demetrious-johnson/)

> [They'll always find somebody for me to fight. Whether I win or lose, they'll find somebody to fight, and I'll compete. I'll make money,…](https://sms4smile.com/quotes/demetrious-johnson/they-ll-always-find-somebody-for-me-to-fight-whether-i-win-or-lose/)

[Demetrious Johnson](https://sms4smile.com/quotes/author/demetrious-johnson/)

> [For me, I don't need to juice to make weight for my fights. I just do it for the health benefits - to keep…](https://sms4smile.com/quotes/demetrious-johnson/for-me-i-don-t-need-to-juice-to-make-weight-for-my-fights-i-just-do/)

[Demetrious Johnson](https://sms4smile.com/quotes/author/demetrious-johnson/)

> [I don't care if my opponents are cheating or not.](https://sms4smile.com/quotes/demetrious-johnson/i-don-t-care-if-my-opponents-are-cheating-or-not/)

[Demetrious Johnson](https://sms4smile.com/quotes/author/demetrious-johnson/)

> [I'd rather have head stomps and kicks to the head on the ground rather than elbows because I think to kick someone in the…](https://sms4smile.com/quotes/demetrious-johnson/i-d-rather-have-head-stomps-and-kicks-to-the-head-on-the-ground/)

[Demetrious Johnson](https://sms4smile.com/quotes/author/demetrious-johnson/)

> [Each time I'm training and sparring, I'm always pushing myself to submit my training partners.](https://sms4smile.com/quotes/demetrious-johnson/each-time-i-m-training-and-sparring-i-m-always-pushing-myself-to/)

[Demetrious Johnson](https://sms4smile.com/quotes/author/demetrious-johnson/)

> [I want the whole world to watch me fight. But you know if people are just tuning in to hear me trash talk are…](https://sms4smile.com/quotes/demetrious-johnson/i-want-the-whole-world-to-watch-me-fight-but-you-know-if-people-are/)

[Demetrious Johnson](https://sms4smile.com/quotes/author/demetrious-johnson/)

> [You're starting to see a lot of fighters, like, 'We want more money so we can be able to retire eventually,' instead of, we…](https://sms4smile.com/quotes/demetrious-johnson/you-re-starting-to-see-a-lot-of-fighters-like-we-want-more-money-so/)

[Demetrious Johnson](https://sms4smile.com/quotes/author/demetrious-johnson/)

> [I never cared who I was going to fight because, at the end of the day, it makes no difference.](https://sms4smile.com/quotes/demetrious-johnson/i-never-cared-who-i-was-going-to-fight-because-at-the-end-of-the-day/)

[Demetrious Johnson](https://sms4smile.com/quotes/author/demetrious-johnson/)

[Explore all 99 Demetrious Johnson quotes ](https://sms4smile.com/quotes/author/demetrious-johnson/)

## More Business quotes

> [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. A company that doesn't…](https://sms4smile.com/quotes/doug-mcmillon/companies-with-cultures-that-celebrate-diverse-opinions-and-encourage/)

[Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/)

> [You can laugh at me, but I understand show business.](https://sms4smile.com/quotes/ksenia-sobchak/you-can-laugh-at-me-but-i-understand-show-business/)

[Ksenia Sobchak](https://sms4smile.com/quotes/author/ksenia-sobchak/)

> [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [“Take some books and read; that’s an immense help; and books are always good company if you have the right sort.”](https://sms4smile.com/quotes/louisa-may-alcott/take-some-books-and-read-that-s-an-immense-help-and-books-are-always/)

[Louisa May Alcott](https://sms4smile.com/quotes/author/louisa-may-alcott/)

> [I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's…](https://sms4smile.com/quotes/snoop-dogg/i-m-a-business-first-and-foremost-so-whatever-my-business-is-it-s/)

[Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/)

> [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/)

[Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/)

> [Nobody has a crystal ball, and part of evolving a business plan is to say, 'I might have said we're going left, but I…](https://sms4smile.com/quotes/ryan-kavanaugh/nobody-has-a-crystal-ball-and-part-of-evolving-a-business-plan-is-to/)

[Ryan Kavanaugh](https://sms4smile.com/quotes/author/ryan-kavanaugh/)

> [I think a business guy is different from an artist. They walk different paths. Artists create the best outputs when they're having fun. And…](https://sms4smile.com/quotes/g-dragon/i-think-a-business-guy-is-different-from-an-artist-they-walk/)

[G-Dragon](https://sms4smile.com/quotes/author/g-dragon/)

> [ “\[S\]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once,… ](https://sms4smile.com/quotes/nora-ephron/s-ometimes-when-you-are-a-food-person-the-possible-irrelevance-of/)

[Nora Ephron](https://sms4smile.com/quotes/author/nora-ephron/)

> [If you have a different mindset, you will have a different outcome: if you make different choices from your peers, your life will then…](https://sms4smile.com/quotes/jack-ma/if-you-have-a-different-mindset-you-will-have-a-different-outcome-if/)

[Jack Ma](https://sms4smile.com/quotes/author/jack-ma/)

> [“Some say the Earth is angry Because he wants no company; I say the Earth is angry Because he lives alone.”](https://sms4smile.com/quotes/n-k-jemisin/some-say-the-earth-is-angry-because-he-wants-no-company-i-say-the/)

[N.K. Jemisin](https://sms4smile.com/quotes/author/n-k-jemisin/)

> [ If the State does not acquire supremacy over \[vast private\] enterprises, it becomes their puppet, and they become the real State. ](https://sms4smile.com/quotes/bertrand-russell/if-the-state-does-not-acquire-supremacy-over-vast-private-enterprises/)

[Bertrand Russell](https://sms4smile.com/quotes/author/bertrand-russell/)

> [It's not just that families can't buy a home or start a business without some savings tucked away.](https://sms4smile.com/quotes/jim-cooper/it-s-not-just-that-families-can-t-buy-a-home-or-start-a-business/)

[Jim Cooper](https://sms4smile.com/quotes/author/jim-cooper/)

> [I'm not into business at all.](https://sms4smile.com/quotes/freddie-mercury/i-m-not-into-business-at-all/)

[Freddie Mercury](https://sms4smile.com/quotes/author/freddie-mercury/)

> [I've long believed one of the mainsprings of our own liberty has been the widespread ownership of property among our people and the expectation…](https://sms4smile.com/quotes/ronald-reagan/i-ve-long-believed-one-of-the-mainsprings-of-our-own-liberty-has-been/)

[Ronald Reagan](https://sms4smile.com/quotes/author/ronald-reagan/)

[Browse all 39,016 Business quotes ](https://sms4smile.com/quotes/about/business/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "At the end of the day, UFC is a business.",
            "creator": {
                "@type": "Person",
                "name": "Demetrious Johnson"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/demetrious-johnson/at-the-end-of-the-day-ufc-is-a-business/",
            "about": {
                "@type": "Thing",
                "name": "Business"
            },
            "@id": "https://sms4smile.com/quotes/demetrious-johnson/at-the-end-of-the-day-ufc-is-a-business/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/7ba/demetrious-johnson-6510_business_at-the-end-of-the-day-ufc-is-a-business_3118659.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/7ba/demetrious-johnson-6510_business_at-the-end-of-the-day-ufc-is-a-business_3118659.jpg",
                "url": "https://sms4smile.com/quotes/i/7ba/demetrious-johnson-6510_business_at-the-end-of-the-day-ufc-is-a-business_3118659.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“At the end of the day, UFC is a business.” — Demetrious Johnson",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Demetrious Johnson",
                    "item": "https://sms4smile.com/quotes/author/demetrious-johnson/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "At the end of the day,...",
                    "item": "https://sms4smile.com/quotes/demetrious-johnson/at-the-end-of-the-day-ufc-is-a-business/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/demetrious-johnson/at-the-end-of-the-day-ufc-is-a-business/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
