--- title: "Meaning & Key Takeaway of: I think market research is extremely…" description: "\"“I think market research is extremely valuable when it is used properly. But you must not use it to tell you what to do.”\" — Debbie Millman" image: "https://sms4smile.com/quotes/i/d72/debbie-millman-13877_investing_i-think-market-research-is-extremely-val_3207717.jpg" --- # I think market research is extremely valuable when it is… ![“I think market research is extremely valuable when it is used properly. But you must not use it to tell you what to do.” quote by Debbie Millman](https://sms4smile.com/quotes/i/d72/debbie-millman-13877_investing_i-think-market-research-is-extremely-val_3207717.jpg) [Download](https://sms4smile.com/quotes/i/d72/debbie-millman-13877_investing_i-think-market-research-is-extremely-val_3207717.jpg) [Open image](https://sms4smile.com/quotes/i/d72/debbie-millman-13877_investing_i-think-market-research-is-extremely-val_3207717.jpg) > ““I think market research is extremely valuable when it is used properly. But you must not use it to tell you what to do.”” [Debbie Millman](https://sms4smile.com/quotes/author/debbie-millman/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Market research offers insights but should guide, not dictate, decisions. **In simple terms:** Research informs, not commands. Key Takeaway Use data as a tool, not a command. Themes decisionmaking research strategy Mood analytical pragmatic Type advisory reflective When to use this quote - product development - marketing campaigns - business strategy Key Concepts Consumer behavior data interpretation strategic planning Questions to Reflect On - How do you balance data with intuition? - When should you ignore research? A Different Perspective Overreliance can stifle creativity. ★ ★ ★ ★ ★ No ratings yet [Investing](https://sms4smile.com/quotes/about/investing/) [Market research](https://sms4smile.com/quotes/about/market-research/) [Properly Use](https://sms4smile.com/quotes/about/properly-use-5981141/) [Research Extremely](https://sms4smile.com/quotes/about/research-extremely-5981137/) [Think Market](https://sms4smile.com/quotes/about/think-market-245373/) [Valuable Used](https://sms4smile.com/quotes/about/valuable-used-5981138/) ## Related quotes > [There is very little sense that anybody really knows what works or why. But that's not a shock. And I don't think market research…](https://sms4smile.com/quotes/charlie-huston/there-is-very-little-sense-that-anybody-really-knows-what-works-or/) [Charlie Huston](https://sms4smile.com/quotes/author/charlie-huston/) > [“You'll find that historical research is extremely soothing. When you spend all day among old papers, the people come alive for you, and you…](https://sms4smile.com/quotes/ruth-reichl/you-ll-find-that-historical-research-is-extremely-soothing-when-you/) [Ruth Reichl](https://sms4smile.com/quotes/author/ruth-reichl/) > [Don't think OF the market. Think AS the market.](https://sms4smile.com/quotes/michael-fishman/don-t-think-of-the-market-think-as-the-market/) [Michael Fishman](https://sms4smile.com/quotes/author/michael-fishman/) > [Think about the market, think about the design, and think about who is going to design for that market. Hit the mark.](https://sms4smile.com/quotes/tom-peters/think-about-the-market-think-about-the-design-and-think-about-who-is/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [In market research I did at Microsoft Corp. in the early 1990s, I estimated that the 'Wall Street Journal' took in about 75 cents…](https://sms4smile.com/quotes/nathan-myhrvold/in-market-research-i-did-at-microsoft-corp-in-the-early-1990s-i/) [Nathan Myhrvold](https://sms4smile.com/quotes/author/nathan-myhrvold/) > [Do your own market research; ask your last ten customers exactly why they bought from you.](https://sms4smile.com/quotes/brian-tracy/do-your-own-market-research-ask-your-last-ten-customers-exactly-why/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [“Apple also stopped depending on market research and surveys. “If I’d have asked my customers what they wanted,” Jobs quoted Henry Ford, “they would…](https://sms4smile.com/quotes/yukari-iwatani-kane/apple-also-stopped-depending-on-market-research-and-surveys-if-i-d/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) > [If you think the market’s 'too high' wait 'til you see it 20 years from now.](https://sms4smile.com/quotes/nick-murray/if-you-think-the-market-s-too-high-wait-til-you-see-it-20-years-from/) [Nick Murray](https://sms4smile.com/quotes/author/nick-murray/) > [I think Virgin Blue is still a very promising and exciting business. Now, I know that's not a view that's widely held in the…](https://sms4smile.com/quotes/chris-corrigan/i-think-virgin-blue-is-still-a-very-promising-and-exciting-business/) [Chris Corrigan](https://sms4smile.com/quotes/author/chris-corrigan/) > [Don't think about what the market's going to do; you have absolutely no control over that. Think about what you're going to do if…](https://sms4smile.com/quotes/william-eckhardt/don-t-think-about-what-the-market-s-going-to-do-you-have-absolutely-2/) [William Eckhardt](https://sms4smile.com/quotes/author/william-eckhardt/) > [Don't think about what the market's going to do; you have absolutely no control over that. Think about what you're going to do if…](https://sms4smile.com/quotes/william-eckhardt/don-t-think-about-what-the-market-s-going-to-do-you-have-absolutely/) [William Eckhardt](https://sms4smile.com/quotes/author/william-eckhardt/) > [You also really want to take the time to think about how the market is going to evolve.You need a market that's going to…](https://sms4smile.com/quotes/sam-altman/you-also-really-want-to-take-the-time-to-think-about-how-the-market/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [Most investors are obsessed with the market size today and they don't think about how the market is going to evolve.](https://sms4smile.com/quotes/sam-altman/most-investors-are-obsessed-with-the-market-size-today-and-they-don-t/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [When you are not playing much and you expect to play more, it is normal to think of the market. That's the modern game.](https://sms4smile.com/quotes/ciro-immobile/when-you-are-not-playing-much-and-you-expect-to-play-more-it-is/) [Ciro Immobile](https://sms4smile.com/quotes/author/ciro-immobile/) > [If you can just learn to think about the market first, you will have a big leg up on most people starting startups.](https://sms4smile.com/quotes/sam-altman/if-you-can-just-learn-to-think-about-the-market-first-you-will-have-a/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) ## More by Debbie Millman > [The thing that I like about magazines, paper magazines, and papers in any kind of tangible format is the surprise factor of turning the…](https://sms4smile.com/quotes/debbie-millman/the-thing-that-i-like-about-magazines-paper-magazines-and-papers-in/) [Debbie Millman](https://sms4smile.com/quotes/author/debbie-millman/) > [I found that the only thing I felt passionate about drawing were words.](https://sms4smile.com/quotes/debbie-millman/i-found-that-the-only-thing-i-felt-passionate-about-drawing-were-words/) [Debbie Millman](https://sms4smile.com/quotes/author/debbie-millman/) > [I find working on brands some of the most interesting work you can do.](https://sms4smile.com/quotes/debbie-millman/i-find-working-on-brands-some-of-the-most-interesting-work-you-can-do/) [Debbie Millman](https://sms4smile.com/quotes/author/debbie-millman/) > [People do not read first. First and foremost, they see color. Then they see numbers, then shape, and then, if you still have their…](https://sms4smile.com/quotes/debbie-millman/people-do-not-read-first-first-and-foremost-they-see-color-then-they/) [Debbie Millman](https://sms4smile.com/quotes/author/debbie-millman/) > [Never give up if it is something that you really want.](https://sms4smile.com/quotes/debbie-millman/never-give-up-if-it-is-something-that-you-really-want/) [Debbie Millman](https://sms4smile.com/quotes/author/debbie-millman/) > [Visual storytelling combines the narrative text of a story with creative elements to augment and enhance the traditional storytelling process. By design, it is…](https://sms4smile.com/quotes/debbie-millman/visual-storytelling-combines-the-narrative-text-of-a-story-with/) [Debbie Millman](https://sms4smile.com/quotes/author/debbie-millman/) > [Branding is deliberate differentiation.](https://sms4smile.com/quotes/debbie-millman/branding-is-deliberate-differentiation/) [Debbie Millman](https://sms4smile.com/quotes/author/debbie-millman/) > [“I recommend the following course of action for those who are just beginning their careers or for those like me, who may be reconfiguring…](https://sms4smile.com/quotes/debbie-millman/i-recommend-the-following-course-of-action-for-those-who-are-just/) [Debbie Millman](https://sms4smile.com/quotes/author/debbie-millman/) > [Even though brands are created by people, they belong to the corporations.](https://sms4smile.com/quotes/debbie-millman/even-though-brands-are-created-by-people-they-belong-to-the/) [Debbie Millman](https://sms4smile.com/quotes/author/debbie-millman/) > [“Real education is a radical process. It thumps you on the head until everything you know makes no sense anymore. Then you run around…](https://sms4smile.com/quotes/debbie-millman/real-education-is-a-radical-process-it-thumps-you-on-the-head-until/) [Debbie Millman](https://sms4smile.com/quotes/author/debbie-millman/) > [I tell all my students, 'Learn how to code.' It's sort of like learning Spanish in third grade. When you're still young and you…](https://sms4smile.com/quotes/debbie-millman/i-tell-all-my-students-learn-how-to-code-it-s-sort-of-like-learning/) [Debbie Millman](https://sms4smile.com/quotes/author/debbie-millman/) > [Everything in our world is branded.](https://sms4smile.com/quotes/debbie-millman/everything-in-our-world-is-branded/) [Debbie Millman](https://sms4smile.com/quotes/author/debbie-millman/) > [In design-led organizations, design permeates every initiative and expression. It's embedded in the culture.](https://sms4smile.com/quotes/debbie-millman/in-design-led-organizations-design-permeates-every-initiative-and/) [Debbie Millman](https://sms4smile.com/quotes/author/debbie-millman/) > [Many brands have lost their way in the process of evolving from a small company to a much bigger corporation.](https://sms4smile.com/quotes/debbie-millman/many-brands-have-lost-their-way-in-the-process-of-evolving-from-a/) [Debbie Millman](https://sms4smile.com/quotes/author/debbie-millman/) > [Design and branding are inextricably linked to the way in which society, culture, the environment, and business interact.](https://sms4smile.com/quotes/debbie-millman/design-and-branding-are-inextricably-linked-to-the-way-in-which/) [Debbie Millman](https://sms4smile.com/quotes/author/debbie-millman/) [Explore all 49 Debbie Millman quotes ](https://sms4smile.com/quotes/author/debbie-millman/) ## More Investing quotes > [Don't let's lose sight of what creates wealth. It is open markets, it is capitalism.](https://sms4smile.com/quotes/rupert-murdoch/don-t-let-s-lose-sight-of-what-creates-wealth-it-is-open-markets-it/) [Rupert Murdoch](https://sms4smile.com/quotes/author/rupert-murdoch/) > [The purpose of this book is to supply, in the form suitable for laymen, guidance in the adoption and execution of an investment policy.](https://sms4smile.com/quotes/benjamin-graham/the-purpose-of-this-book-is-to-supply-in-the-form-suitable-for-laymen/) [Benjamin Graham](https://sms4smile.com/quotes/author/benjamin-graham/) > [Don't think OF the market. Think AS the market.](https://sms4smile.com/quotes/michael-fishman/don-t-think-of-the-market-think-as-the-market/) [Michael Fishman](https://sms4smile.com/quotes/author/michael-fishman/) > [Personally, I prefer contemporary films, but the market calls for more period choices, especially since China opened up a cinema market in Hong Kong.…](https://sms4smile.com/quotes/donnie-yen/personally-i-prefer-contemporary-films-but-the-market-calls-for-more/) [Donnie Yen](https://sms4smile.com/quotes/author/donnie-yen/) > [The market may never coalesce around one basic design, or even around two or three dominant devices.](https://sms4smile.com/quotes/tom-peters/the-market-may-never-coalesce-around-one-basic-design-or-even-around/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [“The market was king, that much was clear. Share worth had replaced human worth. And it wasn’t so much a question of what that…](https://sms4smile.com/quotes/arne-dahl/the-market-was-king-that-much-was-clear-share-worth-had-replaced/) [Arne Dahl](https://sms4smile.com/quotes/author/arne-dahl/) > [Windmills and solar cells are carbon-free sources of electricity. But they are costly. If you've been investing in those, give it up. That game…](https://sms4smile.com/quotes/kenneth-fisher/windmills-and-solar-cells-are-carbon-free-sources-of-electricity-but/) [Kenneth Fisher](https://sms4smile.com/quotes/author/kenneth-fisher/) > [The exact details of how you practice value investing will vary investor to investor, but the fundamental principle of scouring the world, looking for…](https://sms4smile.com/quotes/whitney-tilson/the-exact-details-of-how-you-practice-value-investing-will-vary/) [Whitney Tilson](https://sms4smile.com/quotes/author/whitney-tilson/) > [“Wed don't need to live like the elites of California, New York, or Washington, D.C. We don't need to work a hundred hours a…](https://sms4smile.com/quotes/j-d-vance/wed-don-t-need-to-live-like-the-elites-of-california-new-york-or/) [J.D. Vance](https://sms4smile.com/quotes/author/j-d-vance/) > [Television series are like the stock market. There's room for bears and bulls but no room for pigs.](https://sms4smile.com/quotes/bob-newhart/television-series-are-like-the-stock-market-there-s-room-for-bears/) [Bob Newhart](https://sms4smile.com/quotes/author/bob-newhart/) > [That's one of the things about the NFL is that you have small-market teams, big-market teams. I feel like the bigger market teams do…](https://sms4smile.com/quotes/travis-kelce/that-s-one-of-the-things-about-the-nfl-is-that-you-have-small-market/) [Travis Kelce](https://sms4smile.com/quotes/author/travis-kelce/) > [In China, people are moving from bigger cars to small hatches, and interestingly, the Indian market is graduating to bigger cars and sedans. I…](https://sms4smile.com/quotes/winfried-vahland/in-china-people-are-moving-from-bigger-cars-to-small-hatches-and/) [Winfried Vahland](https://sms4smile.com/quotes/author/winfried-vahland/) > [Congress passed the American Rescue Plan Act in a tremendous investment to support millions of workers without a paycheck and behind on bills.](https://sms4smile.com/quotes/jake-auchincloss/congress-passed-the-american-rescue-plan-act-in-a-tremendous/) [Jake Auchincloss](https://sms4smile.com/quotes/author/jake-auchincloss/) > [“a select group of high-performing companies have managed to close the strategy-to-performance gap through better planning and execution. These companies—Barclays, Cisco Systems, Dow Chemical,…](https://sms4smile.com/quotes/michael-c-mankins/a-select-group-of-high-performing-companies-have-managed-to-close-the/) [Michael C. Mankins](https://sms4smile.com/quotes/author/michael-c-mankins/) > [I'll invest my money in people.](https://sms4smile.com/quotes/will-keith-kellogg/i-ll-invest-my-money-in-people/) [Will Keith Kellogg](https://sms4smile.com/quotes/author/will-keith-kellogg/) [Browse all 13,164 Investing quotes ](https://sms4smile.com/quotes/about/investing/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“I think market research is extremely valuable when it is used properly. 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