--- title: "Meaning & Key Takeaway of: The principle was right there - you…" description: "\"The principle was right there - you couldn't miss it. The more we did for our customers, the more they did for us.\" — Debbi Fields" image: "https://sms4smile.com/quotes/i/017/debbi-fields-11206_culture_the-principle-was-right-there-you-couldn_1980983.jpg" --- # The principle was right there - you couldn't miss it. The… ![“The principle was right there - you couldn't miss it. The more we did for our customers, the more they did for us.” quote by Debbi Fields](https://sms4smile.com/quotes/i/017/debbi-fields-11206_culture_the-principle-was-right-there-you-couldn_1980983.jpg) [Download](https://sms4smile.com/quotes/i/017/debbi-fields-11206_culture_the-principle-was-right-there-you-couldn_1980983.jpg) [Open image](https://sms4smile.com/quotes/i/017/debbi-fields-11206_culture_the-principle-was-right-there-you-couldn_1980983.jpg) > “The principle was right there - you couldn't miss it. The more we did for our customers, the more they did for us.” [Debbi Fields](https://sms4smile.com/quotes/author/debbi-fields/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Highlights that focusing on customers leads to reciprocal benefits for the business. **In simple terms:** Customer focus yields mutual gains. Key Takeaway Invest in customer service to boost loyalty. Themes customer service reciprocity business growth relationships Mood positive practical Type business strategic When to use this quote - sales strategy - client retention - brand reputation - service training Key Concepts Value exchange customer centricity mutual benefit Questions to Reflect On - How can companies balance customer and employee satisfaction? - What metrics best capture reciprocal value? A Different Perspective Over‑emphasis on customers may neglect employee needs. ★ ★ ★ ★ ★ No ratings yet [Culture](https://sms4smile.com/quotes/about/culture/) [Customers](https://sms4smile.com/quotes/about/customers/) [Customers Did](https://sms4smile.com/quotes/about/customers-did-2566024/) [Did Customers](https://sms4smile.com/quotes/about/did-customers-3382442/) [Integrity](https://sms4smile.com/quotes/about/integrity/) [Missing](https://sms4smile.com/quotes/about/missing/) [Principle](https://sms4smile.com/quotes/about/principle/) [Principle Right](https://sms4smile.com/quotes/about/principle-right-249707/) [Principles](https://sms4smile.com/quotes/about/principles/) [Service culture](https://sms4smile.com/quotes/about/service-culture/) ## Related quotes > [Because I didn't have much money, I bought a small shop that fit my budget. The previous six owners had closed their business in…](https://sms4smile.com/quotes/do-won-chang/because-i-didn-t-have-much-money-i-bought-a-small-shop-that-fit-my/) [Do Won Chang](https://sms4smile.com/quotes/author/do-won-chang/) > [I deny the right of Congress to force a slaveholding State upon an unwilling people. I deny their right to force a free State…](https://sms4smile.com/quotes/stephen-a-douglas/i-deny-the-right-of-congress-to-force-a-slaveholding-state-upon-an/) [Stephen A. Douglas](https://sms4smile.com/quotes/author/stephen-a-douglas/) > [My principle is to do whatever is right, and leave the consequences to Him who has the disposal of them](https://sms4smile.com/quotes/thomas-jefferson/my-principle-is-to-do-whatever-is-right-and-leave-the-consequences-to/) [Thomas Jefferson](https://sms4smile.com/quotes/author/thomas-jefferson/) > [“Instead of talking about whether it’s easier to lower a price than raise it, we should have been addressing more substantive issues such as…](https://sms4smile.com/quotes/ed-catmull/instead-of-talking-about-whether-it-s-easier-to-lower-a-price-than/) [Ed Catmull](https://sms4smile.com/quotes/author/ed-catmull/) > [It must be assumed and established as a principle, that the right of private property must be regarded as sacred. Wherefore, the law ought…](https://sms4smile.com/quotes/pope-leo-xiii/it-must-be-assumed-and-established-as-a-principle-that-the-right-of/) [Pope Leo XIII](https://sms4smile.com/quotes/author/pope-leo-xiii/) > [Rise above principle and do what is right.](https://sms4smile.com/quotes/anonymous/rise-above-principle-and-do-what-is-right/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I'm glad my name stands for the principle that everyone has the right to force the government to justify his imprisonment.](https://sms4smile.com/quotes/lakhdar-boumediene/i-m-glad-my-name-stands-for-the-principle-that-everyone-has-the-right/) [Lakhdar Boumediene](https://sms4smile.com/quotes/author/lakhdar-boumediene/) > [I believe each individual is naturally entitled to do as he pleases with himself and the fruit of his labor, so far as it…](https://sms4smile.com/quotes/abraham-lincoln/i-believe-each-individual-is-naturally-entitled-to-do-as-he-pleases/) [Abraham Lincoln](https://sms4smile.com/quotes/author/abraham-lincoln/) > [It is a principle that the right to a thing gives a right to the means without which it could not be used, that…](https://sms4smile.com/quotes/thomas-jefferson/it-is-a-principle-that-the-right-to-a-thing-gives-a-right-to-the/) [Thomas Jefferson](https://sms4smile.com/quotes/author/thomas-jefferson/) > [Out of our first century of national life we evolved the ethical principle that it was not right or just that an honest and…](https://sms4smile.com/quotes/frances-perkins/out-of-our-first-century-of-national-life-we-evolved-the-ethical/) [Frances Perkins](https://sms4smile.com/quotes/author/frances-perkins/) > [Silent customers can be deadly. Encourage them to complain.](https://sms4smile.com/quotes/ron-kaufman/silent-customers-can-be-deadly-encourage-them-to-complain/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [Your customers get better when you do.](https://sms4smile.com/quotes/bill-gates/your-customers-get-better-when-you-do/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [Developing great employees attracts great customers.](https://sms4smile.com/quotes/ron-kaufman/developing-great-employees-attracts-great-customers/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [Good customers want good quality service. Great customers want it even more.](https://sms4smile.com/quotes/ron-kaufman/good-customers-want-good-quality-service-great-customers-want-it-even/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [Customer complaints are the schoolbooks from which we learn.](https://sms4smile.com/quotes/lou-gerstner/customer-complaints-are-the-schoolbooks-from-which-we-learn/) [Lou Gerstner](https://sms4smile.com/quotes/author/lou-gerstner/) ## More by Debbi Fields > [What I wanted was to be allowed to do the thing in the world that I did best - which I believed then and…](https://sms4smile.com/quotes/debbi-fields/what-i-wanted-was-to-be-allowed-to-do-the-thing-in-the-world-that-i/) [Debbi Fields](https://sms4smile.com/quotes/author/debbi-fields/) > [Don't ever lose sight of your dreams. And, more importantly, reach for the stars.](https://sms4smile.com/quotes/debbi-fields/don-t-ever-lose-sight-of-your-dreams-and-more-importantly-reach-for/) [Debbi Fields](https://sms4smile.com/quotes/author/debbi-fields/) > [Once you find something you love to do, be the best at doing it.](https://sms4smile.com/quotes/debbi-fields/once-you-find-something-you-love-to-do-be-the-best-at-doing-it/) [Debbi Fields](https://sms4smile.com/quotes/author/debbi-fields/) > [The important thing is not being afraid to take a chance.](https://sms4smile.com/quotes/debbi-fields/the-important-thing-is-not-being-afraid-to-take-a-chance/) [Debbi Fields](https://sms4smile.com/quotes/author/debbi-fields/) > [Small business in America is what fuels the American economy. We need more small business to assist us in creating a great nation and…](https://sms4smile.com/quotes/debbi-fields/small-business-in-america-is-what-fuels-the-american-economy-we-need/) [Debbi Fields](https://sms4smile.com/quotes/author/debbi-fields/) > [I love having fun! Why not?](https://sms4smile.com/quotes/debbi-fields/i-love-having-fun-why-not/) [Debbi Fields](https://sms4smile.com/quotes/author/debbi-fields/) > [And, more importantly, reach for the stars. And realize that it is never too late – not now, not ever – for you to…](https://sms4smile.com/quotes/debbi-fields/and-more-importantly-reach-for-the-stars-and-realize-that-it-is-never/) [Debbi Fields](https://sms4smile.com/quotes/author/debbi-fields/) > [Be great at what you do, and don't ever settle for mediocrity or else you will always wonder how great you could have been.](https://sms4smile.com/quotes/debbi-fields/be-great-at-what-you-do-and-don-t-ever-settle-for-mediocrity-or-else/) [Debbi Fields](https://sms4smile.com/quotes/author/debbi-fields/) > [Number one, I absolutely love making chocolate chip cookies. I mean, it's fun. It's exciting. Beyond the fact that I love making them, I…](https://sms4smile.com/quotes/debbi-fields/number-one-i-absolutely-love-making-chocolate-chip-cookies-i-mean-it/) [Debbi Fields](https://sms4smile.com/quotes/author/debbi-fields/) > [There are people out there who want to say yes. That gave me confidence to keep asking.](https://sms4smile.com/quotes/debbi-fields/there-are-people-out-there-who-want-to-say-yes-that-gave-me/) [Debbi Fields](https://sms4smile.com/quotes/author/debbi-fields/) > [Good enough never is. Set your standards so high that even the flaws are considered excellent.](https://sms4smile.com/quotes/debbi-fields/good-enough-never-is-set-your-standards-so-high-that-even-the-flaws/) [Debbi Fields](https://sms4smile.com/quotes/author/debbi-fields/) > [Being good enough never is.](https://sms4smile.com/quotes/debbi-fields/being-good-enough-never-is/) [Debbi Fields](https://sms4smile.com/quotes/author/debbi-fields/) > [A cookie store is a bad idea. Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies like you…](https://sms4smile.com/quotes/debbi-fields/a-cookie-store-is-a-bad-idea-besides-the-market-research-reports-say/) [Debbi Fields](https://sms4smile.com/quotes/author/debbi-fields/) > [Too many people have a wonderful dream and just talk about it rather than do something about it.](https://sms4smile.com/quotes/debbi-fields/too-many-people-have-a-wonderful-dream-and-just-talk-about-it-rather/) [Debbi Fields](https://sms4smile.com/quotes/author/debbi-fields/) > [I get very excited when I wake up in the morning and I am just full of oxygen.](https://sms4smile.com/quotes/debbi-fields/i-get-very-excited-when-i-wake-up-in-the-morning-and-i-am-just-full/) [Debbi Fields](https://sms4smile.com/quotes/author/debbi-fields/) [Explore all 61 Debbi Fields quotes ](https://sms4smile.com/quotes/author/debbi-fields/) ## More Culture quotes > [What sets worlds in motion is the interplay of differences, their attractions and repulsions. Life is plurality, death is uniformity. By suppressing differences and…](https://sms4smile.com/quotes/octavio-paz/what-sets-worlds-in-motion-is-the-interplay-of-differences-their/) [Octavio Paz](https://sms4smile.com/quotes/author/octavio-paz/) > [Philosopher is a dictator who modifies accepted standards with his thoughts.](https://sms4smile.com/quotes/ilkin-santak/philosopher-is-a-dictator-who-modifies-accepted-standards-with-his/) [Ilkin Santak](https://sms4smile.com/quotes/author/ilkin-santak/) > [A lot of indigenous cultures are deeply involved in working with ancestor spirits, elemental spirits, and demons. Many of these cultures feel that, if…](https://sms4smile.com/quotes/daniel-pinchbeck/a-lot-of-indigenous-cultures-are-deeply-involved-in-working-with/) [Daniel Pinchbeck](https://sms4smile.com/quotes/author/daniel-pinchbeck/) > [In the hearing world, I'm constantly having to lip-read and trying to understand what's going on. Sign language is so beautiful. It gives you…](https://sms4smile.com/quotes/rose-ayling-ellis/in-the-hearing-world-i-m-constantly-having-to-lip-read-and-trying-to/) [Rose Ayling-Ellis](https://sms4smile.com/quotes/author/rose-ayling-ellis/) > [I was born and raised in Orlando, where the economy and culture has been powerfully shaped by tourism, and so I've long been interested…](https://sms4smile.com/quotes/laura-van-den-berg/i-was-born-and-raised-in-orlando-where-the-economy-and-culture-has/) [Laura van den Berg](https://sms4smile.com/quotes/author/laura-van-den-berg/) > [Our times demand the declaration of the world's resources as the common heritage of all people.](https://sms4smile.com/quotes/jacque-fresco/our-times-demand-the-declaration-of-the-world-s-resources-as-the/) [Jacque Fresco](https://sms4smile.com/quotes/author/jacque-fresco/) > [The U.S.-Mexican border es un herida abierta where the Third World grates against the first and bleeds. And before a scab forms it hemorrhages…](https://sms4smile.com/quotes/gloria-e-anzald-a/the-u-s-mexican-border-es-un-herida-abierta-where-the-third-world/) [Gloria E. Anzaldúa](https://sms4smile.com/quotes/author/gloria-e-anzald-a/) > [What it comes down to for me is this: Will the technologies of communication in our culture, serve to enlighten us and help us…](https://sms4smile.com/quotes/roger-waters/what-it-comes-down-to-for-me-is-this-will-the-technologies-of/) [Roger Waters](https://sms4smile.com/quotes/author/roger-waters/) > [I think it's useful to experience other types of dance and other cultures, and the life of a classical dancer these days is certainly…](https://sms4smile.com/quotes/deborah-bull/i-think-it-s-useful-to-experience-other-types-of-dance-and-other/) [Deborah Bull](https://sms4smile.com/quotes/author/deborah-bull/) > [In the movie, the stars above the ship bear no correspondence to any constellations in a real sky. Worse yet, while the heroine bobs...…](https://sms4smile.com/quotes/neil-degrasse-tyson/in-the-movie-the-stars-above-the-ship-bear-no-correspondence-to-any/) [Neil deGrasse Tyson](https://sms4smile.com/quotes/author/neil-degrasse-tyson/) > [It is not my intention to explain Turkey, its culture and its problems. My literature has a universal concern: I want to bring people…](https://sms4smile.com/quotes/orhan-pamuk/it-is-not-my-intention-to-explain-turkey-its-culture-and-its-problems/) [Orhan Pamuk](https://sms4smile.com/quotes/author/orhan-pamuk/) > [I don't think the distinction between high and low culture exists anymore.](https://sms4smile.com/quotes/jeremy-scott/i-don-t-think-the-distinction-between-high-and-low-culture-exists/) [Jeremy Scott](https://sms4smile.com/quotes/author/jeremy-scott/) > [You get below the Mason-Dixon line and you have some of the best music, culture, the two races, the literature, and it's so rich.](https://sms4smile.com/quotes/robert-duvall/you-get-below-the-mason-dixon-line-and-you-have-some-of-the-best/) [Robert Duvall](https://sms4smile.com/quotes/author/robert-duvall/) > [It is proposed that a form of free dialogue may well be one of the most effective ways of investigating the crisis which faces…](https://sms4smile.com/quotes/david-bohm/it-is-proposed-that-a-form-of-free-dialogue-may-well-be-one-of-the/) [David Bohm](https://sms4smile.com/quotes/author/david-bohm/) > [“Being grounded in your lifelong culture and your personal perspective, you are comfortable with the way you see things and may believe it is…](https://sms4smile.com/quotes/susan-c-young/being-grounded-in-your-lifelong-culture-and-your-personal-perspective/) [Susan C. Young](https://sms4smile.com/quotes/author/susan-c-young/) [Browse all 15,940 Culture quotes ](https://sms4smile.com/quotes/about/culture/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The principle was right there - you couldn't miss it. 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