--- title: "Meaning & Key Takeaway of: It didn't happen every time for every…" description: "\"It didn't happen every time for every movie. Ruthless People was a good movie, but we didn't get a good release or marketing. They completely blew the ..." image: "https://sms4smile.com/quotes/i/cb3/david-zucker-20788_film_it-didn-t-happen-every-time-for-every-mo_758702.jpg" --- # It didn't happen every time for every movie. Ruthless… ![“It didn't happen every time for every movie. Ruthless People was a good movie, but we didn't get a good release or marketing. They completely blew the opening.” quote by David Zucker](https://sms4smile.com/quotes/i/cb3/david-zucker-20788_film_it-didn-t-happen-every-time-for-every-mo_758702.jpg) [Download](https://sms4smile.com/quotes/i/cb3/david-zucker-20788_film_it-didn-t-happen-every-time-for-every-mo_758702.jpg) [Open image](https://sms4smile.com/quotes/i/cb3/david-zucker-20788_film_it-didn-t-happen-every-time-for-every-mo_758702.jpg) > “It didn't happen every time for every movie. Ruthless People was a good movie, but we didn't get a good release or marketing. They completely blew the opening.” [David Zucker](https://sms4smile.com/quotes/author/david-zucker/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Not every film succeeds; even good movies can fail due to poor release strategy or marketing. **In simple terms:** Good movies can flop if marketing fails. Key Takeaway Prioritize strong distribution and marketing plans. Themes film industry marketing distribution risk failure Mood analytical cautious Type industry strategic When to use this quote - movie releases - advertising campaigns - studio budgeting - release timing Key Concepts strategic planning audience analysis brand positioning Questions to Reflect On - What factors beyond marketing influence a film's success? - How can studios better predict release outcomes? A Different Perspective Marketing alone may not guarantee success if the product lacks appeal. ★ ★ ★ ★ ★ No ratings yet [Film](https://sms4smile.com/quotes/about/film/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Movie](https://sms4smile.com/quotes/about/movie/) [People](https://sms4smile.com/quotes/about/people/) [Time](https://sms4smile.com/quotes/about/time/) ## Related quotes > [A materialistic person is ruthless with other people but kind to himself. A spiritual person is ruthless with himself but kind to everybody else.](https://sms4smile.com/quotes/jaggi-vasudev/a-materialistic-person-is-ruthless-with-other-people-but-kind-to/) [Jaggi Vasudev](https://sms4smile.com/quotes/author/jaggi-vasudev/) > [The internet is ruthless. And people are very, very happy to let you know when they don't like something.](https://sms4smile.com/quotes/charles-m-blow/the-internet-is-ruthless-and-people-are-very-very-happy-to-let-you/) [Charles M. Blow](https://sms4smile.com/quotes/author/charles-m-blow/) > [I don't know if 'Crash' is a good movie or not because I didn't set out to make a movie. Really, what I wanted…](https://sms4smile.com/quotes/paul-haggis/i-don-t-know-if-crash-is-a-good-movie-or-not-because-i-didn-t-set-out/) [Paul Haggis](https://sms4smile.com/quotes/author/paul-haggis/) > [I feel fortunate every day I'm in this business. No matter how hard it is, no matter how ruthless some people are, I was…](https://sms4smile.com/quotes/lauren-shuler-donner/i-feel-fortunate-every-day-i-m-in-this-business-no-matter-how-hard-it/) [Lauren Shuler Donner](https://sms4smile.com/quotes/author/lauren-shuler-donner/) > [Throughout history, people with few educational or economic resources and little bargaining power have often looked to authoritarian, ruthless people to stand up for…](https://sms4smile.com/quotes/stephanie-coontz/throughout-history-people-with-few-educational-or-economic-resources/) [Stephanie Coontz](https://sms4smile.com/quotes/author/stephanie-coontz/) > [“Dead body in the hall, hardly any light, a corridor full of closed doors... she'd seen this movie before. It didn't end well.”](https://sms4smile.com/quotes/bethany-lovell/dead-body-in-the-hall-hardly-any-light-a-corridor-full-of-closed/) [Bethany Lovell](https://sms4smile.com/quotes/author/bethany-lovell/) > [But i think it would drive me more crazy to just go do a movie that I didn't believe in, you know?](https://sms4smile.com/quotes/edward-furlong/but-i-think-it-would-drive-me-more-crazy-to-just-go-do-a-movie-that-i/) [Edward Furlong](https://sms4smile.com/quotes/author/edward-furlong/) > [You go to a theater now and you literally see parents watching the movie and they suddenly cover their kid's ears. I figured I'd…](https://sms4smile.com/quotes/garry-marshall/you-go-to-a-theater-now-and-you-literally-see-parents-watching-the/) [Garry Marshall](https://sms4smile.com/quotes/author/garry-marshall/) > [It never felt like we were making a 'Star Wars' movie. It didn't feel like it was serious. It just felt like we were…](https://sms4smile.com/quotes/kelly-marie-tran/it-never-felt-like-we-were-making-a-star-wars-movie-it-didn-t-feel/) [Kelly Marie Tran](https://sms4smile.com/quotes/author/kelly-marie-tran/) > ['Jaws' freed me to discover that a successful movie didn't make a damn bit of difference to my life.](https://sms4smile.com/quotes/lorraine-gary/jaws-freed-me-to-discover-that-a-successful-movie-didn-t-make-a-damn/) Lorraine Gary > [“It was like being in an exciting movie, except I didn't know whether it was a romance or a comedy.”](https://sms4smile.com/quotes/louise-rennison/it-was-like-being-in-an-exciting-movie-except-i-didn-t-know-whether/) [Louise Rennison](https://sms4smile.com/quotes/author/louise-rennison/) > ['Animal House' was my first movie, so I didn't have anything to compare it to. I was a sight gag more than anything else.…](https://sms4smile.com/quotes/kevin-bacon/animal-house-was-my-first-movie-so-i-didn-t-have-anything-to-compare/) [Kevin Bacon](https://sms4smile.com/quotes/author/kevin-bacon/) > ['Poda Podi' was made in 2008 and should have released in 2009. The movie didn't come out on time and so it lost its charm.](https://sms4smile.com/quotes/vignesh-shivan/poda-podi-was-made-in-2008-and-should-have-released-in-2009-the-movie/) [Vignesh Shivan](https://sms4smile.com/quotes/author/vignesh-shivan/) > [After 'Taramani,' life has changed - in a sense, as we grow, we evolve. My regret was post its release. After giving so much…](https://sms4smile.com/quotes/andrea-jeremiah/after-taramani-life-has-changed-in-a-sense-as-we-grow-we-evolve-my/) [Andrea Jeremiah](https://sms4smile.com/quotes/author/andrea-jeremiah/) > [It would be nice to do a movie where I didn't have to choke the girl to get her.](https://sms4smile.com/quotes/ray-liotta/it-would-be-nice-to-do-a-movie-where-i-didn-t-have-to-choke-the-girl/) [Ray Liotta](https://sms4smile.com/quotes/author/ray-liotta/) ## More by David Zucker > [We didn't realize it at the time, but the release date, the ad campaign and the poster are so important.](https://sms4smile.com/quotes/david-zucker/we-didn-t-realize-it-at-the-time-but-the-release-date-the-ad-campaign/) [David Zucker](https://sms4smile.com/quotes/author/david-zucker/) > [I think that came out of watching all those serious movies for all that time. If you watch a movie like Zero Hour, Sterling…](https://sms4smile.com/quotes/david-zucker/i-think-that-came-out-of-watching-all-those-serious-movies-for-all/) [David Zucker](https://sms4smile.com/quotes/author/david-zucker/) > [I've always thought those guys are really funny. And I love Dumb and Dumber, Kingpin and Mary.](https://sms4smile.com/quotes/david-zucker/i-ve-always-thought-those-guys-are-really-funny-and-i-love-dumb-and/) [David Zucker](https://sms4smile.com/quotes/author/david-zucker/) > [I would love to work with Adam Sandler. Because then all I'd have to do is just turn the camera on and off.](https://sms4smile.com/quotes/david-zucker/i-would-love-to-work-with-adam-sandler-because-then-all-i-d-have-to/) [David Zucker](https://sms4smile.com/quotes/author/david-zucker/) > [Our fathers were actually business partners in the same real-estate firm, and we got together and thought, How can we get a movie together…](https://sms4smile.com/quotes/david-zucker/our-fathers-were-actually-business-partners-in-the-same-real-estate/) [David Zucker](https://sms4smile.com/quotes/author/david-zucker/) > [I lose tons of stuff on the cutting room floor. For Scary Movie 3, for example, we had a lot of Matrix spoofs, a…](https://sms4smile.com/quotes/david-zucker/i-lose-tons-of-stuff-on-the-cutting-room-floor-for-scary-movie-3-for/) [David Zucker](https://sms4smile.com/quotes/author/david-zucker/) > [Quit now, you'll never make it. If you disregard this advice, you'll be halfway there.](https://sms4smile.com/quotes/david-zucker/quit-now-you-ll-never-make-it-if-you-disregard-this-advice-you-ll-be/) [David Zucker](https://sms4smile.com/quotes/author/david-zucker/) > [Tim Burton is underrated. I loved Big Fish, loved that movie, think it's the best movie of the year, hands down. Really impressed with…](https://sms4smile.com/quotes/david-zucker/tim-burton-is-underrated-i-loved-big-fish-loved-that-movie-think-it-s/) [David Zucker](https://sms4smile.com/quotes/author/david-zucker/) > [We're producing a movie now, 'The Onion' Movie, and it's very difficult for me to be on the set. If I'm not right in…](https://sms4smile.com/quotes/david-zucker/we-re-producing-a-movie-now-the-onion-movie-and-it-s-very-difficult/) [David Zucker](https://sms4smile.com/quotes/author/david-zucker/) > [I believe in justice, maybe not in this life, but there has to be justice. And if there isn't a God, I think it…](https://sms4smile.com/quotes/david-zucker/i-believe-in-justice-maybe-not-in-this-life-but-there-has-to-be/) [David Zucker](https://sms4smile.com/quotes/author/david-zucker/) > [What I would do is a 10-minute short of some kind on video, and if it's good enough, you get it passed around town…](https://sms4smile.com/quotes/david-zucker/what-i-would-do-is-a-10-minute-short-of-some-kind-on-video-and-if-it/) [David Zucker](https://sms4smile.com/quotes/author/david-zucker/) > [It's useless to try and make rhyme or reason of it, because one guy thinks one thing and the other guy sees a whole…](https://sms4smile.com/quotes/david-zucker/it-s-useless-to-try-and-make-rhyme-or-reason-of-it-because-one-guy/) [David Zucker](https://sms4smile.com/quotes/author/david-zucker/) > [Woody Allen has done some excellent serious movies, too, like Crimes And Misdemeanors. Very overlooked movie, I think, and really his best. And currently…](https://sms4smile.com/quotes/david-zucker/woody-allen-has-done-some-excellent-serious-movies-too-like-crimes/) [David Zucker](https://sms4smile.com/quotes/author/david-zucker/) > [I think we grew up thinking that the funniest things on TV were the old, serious movies. I always liked the Marx Brothers, but…](https://sms4smile.com/quotes/david-zucker/i-think-we-grew-up-thinking-that-the-funniest-things-on-tv-were-the/) [David Zucker](https://sms4smile.com/quotes/author/david-zucker/) > [There would always be a vote. There were always conflicts and arguments for years and years - that's why we're not together anymore. But…](https://sms4smile.com/quotes/david-zucker/there-would-always-be-a-vote-there-were-always-conflicts-and/) [David Zucker](https://sms4smile.com/quotes/author/david-zucker/) [Explore all 30 David Zucker quotes ](https://sms4smile.com/quotes/author/david-zucker/) ## More Film quotes > [You have to have a great director to make a great movie.](https://sms4smile.com/quotes/thelma-schoonmaker/you-have-to-have-a-great-director-to-make-a-great-movie/) [Thelma Schoonmaker](https://sms4smile.com/quotes/author/thelma-schoonmaker/) > [I'm trying to write a film with my friend. I'd love to get the thrill of speaking actors making my work even funnier.](https://sms4smile.com/quotes/russell-howard/i-m-trying-to-write-a-film-with-my-friend-i-d-love-to-get-the-thrill/) [Russell Howard](https://sms4smile.com/quotes/author/russell-howard/) > [There has got to be a way for me to have a role on TV or in film that is just as normal as…](https://sms4smile.com/quotes/adeel-akhtar/there-has-got-to-be-a-way-for-me-to-have-a-role-on-tv-or-in-film-that/) [Adeel Akhtar](https://sms4smile.com/quotes/author/adeel-akhtar/) > [ Brad \[Dourif\] would tell himself that he was not intentionally trying to mimic Jack Nicholson in any way. I think that actually bothers him… ](https://sms4smile.com/quotes/david-kirschner/brad-dourif-would-tell-himself-that-he-was-not-intentionally-trying/) [David Kirschner](https://sms4smile.com/quotes/author/david-kirschner/) > [My only close-to-game-plan is to follow good writing. If the writing is in TV or if it's in theater or in film, that's it.…](https://sms4smile.com/quotes/adam-driver/my-only-close-to-game-plan-is-to-follow-good-writing-if-the-writing/) [Adam Driver](https://sms4smile.com/quotes/author/adam-driver/) > [In the future, I would like to do more films with contemporary themes. Perhaps comedy, which is something I have done in theater but…](https://sms4smile.com/quotes/luke-evans/in-the-future-i-would-like-to-do-more-films-with-contemporary-themes/) [Luke Evans](https://sms4smile.com/quotes/author/luke-evans/) > [Making movies seemed so impossible as far as getting my ideas funded.](https://sms4smile.com/quotes/boots-riley/making-movies-seemed-so-impossible-as-far-as-getting-my-ideas-funded/) [Boots Riley](https://sms4smile.com/quotes/author/boots-riley/) > [Movies have power. Power to impact society and the choices we make. I want to entertain, but I also want to say something to…](https://sms4smile.com/quotes/gina-prince-bythewood/movies-have-power-power-to-impact-society-and-the-choices-we-make-i/) [Gina Prince-Bythewood](https://sms4smile.com/quotes/author/gina-prince-bythewood/) > [I'm a big fan of all the Boston guys that are acting - Matt Damon , Ben Affleck, Mark Wahlberg - they made a…](https://sms4smile.com/quotes/kenny-wormald/i-m-a-big-fan-of-all-the-boston-guys-that-are-acting-matt-damon-ben/) [Kenny Wormald](https://sms4smile.com/quotes/author/kenny-wormald/) > [I am tired of our characters being so incomplete. When do we ever save the day in a film? When does a Latino actor…](https://sms4smile.com/quotes/esai-morales/i-am-tired-of-our-characters-being-so-incomplete-when-do-we-ever-save/) [Esai Morales](https://sms4smile.com/quotes/author/esai-morales/) > [I love film people and actors and I am in the right world because I am one of those people.](https://sms4smile.com/quotes/ewan-mcgregor/i-love-film-people-and-actors-and-i-am-in-the-right-world-because-i/) [Ewan McGregor](https://sms4smile.com/quotes/author/ewan-mcgregor/) > [Personally, I prefer contemporary films, but the market calls for more period choices, especially since China opened up a cinema market in Hong Kong.…](https://sms4smile.com/quotes/donnie-yen/personally-i-prefer-contemporary-films-but-the-market-calls-for-more/) [Donnie Yen](https://sms4smile.com/quotes/author/donnie-yen/) > [I'd love to work in the States; I'd love to work anywhere where you get a good script and a good part to play.…](https://sms4smile.com/quotes/laura-carmichael/i-d-love-to-work-in-the-states-i-d-love-to-work-anywhere-where-you/) [Laura Carmichael](https://sms4smile.com/quotes/author/laura-carmichael/) > [I started out dancing on a reality TV show, but always with the intention of making my way over to film. I transitioned into…](https://sms4smile.com/quotes/julianne-hough/i-started-out-dancing-on-a-reality-tv-show-but-always-with-the/) [Julianne Hough](https://sms4smile.com/quotes/author/julianne-hough/) > [Pakistan now is like a horror film franchise. You know, it's 'Friday the 13th, Episode 63: The Terrorist from Pakistan.' And each time we…](https://sms4smile.com/quotes/mohsin-hamid/pakistan-now-is-like-a-horror-film-franchise-you-know-it-s-friday-the/) [Mohsin Hamid](https://sms4smile.com/quotes/author/mohsin-hamid/) [Browse all 32,254 Film quotes ](https://sms4smile.com/quotes/about/film/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "It didn't happen every time for every movie. Ruthless People was a good movie, but we didn't get a good release or marketing. 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