--- title: "Meaning & Key Takeaway of: Don't think of the Internet as a…" description: "\"Don't think of the Internet as a broadcast medium...think of it as a conversational space. Conversation is the opposite of marketing. It's talking in o..." image: "https://sms4smile.com/quotes/i/414/david-weinberger-20574_communication_don-t-think-of-the-internet-as-a-broadca_1957670.jpg" --- # Don't think of the Internet as a broadcast medium...think… ![“Don't think of the Internet as a broadcast medium...think of it as a conversational space. Conversation is the opposite of marketing. It's talking in our own voices about things we want to hear about.” quote by David Weinberger](https://sms4smile.com/quotes/i/414/david-weinberger-20574_communication_don-t-think-of-the-internet-as-a-broadca_1957670.jpg) [Download](https://sms4smile.com/quotes/i/414/david-weinberger-20574_communication_don-t-think-of-the-internet-as-a-broadca_1957670.jpg) [Open image](https://sms4smile.com/quotes/i/414/david-weinberger-20574_communication_don-t-think-of-the-internet-as-a-broadca_1957670.jpg) > “Don't think of the Internet as a broadcast medium...think of it as a conversational space. Conversation is the opposite of marketing. It's talking in our own voices about things we want to hear about.” [David Weinberger](https://sms4smile.com/quotes/author/david-weinberger/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The Internet should be seen as a space for dialogue, not just broadcasting; conversation opposes marketing. **In simple terms:** Internet is a conversational platform. Key Takeaway Foster genuine dialogue online. Themes technology communication media Mood thoughtful inspirational Type media philosophical When to use this quote - social media strategy - online community building - content creation Key Concepts digital culture social interaction Questions to Reflect On - How can we prioritize conversation? - What tools enable authentic dialogue? A Different Perspective Marketing still dominates many platforms. ★ ★ ★ ★ ★ No ratings yet [Communication](https://sms4smile.com/quotes/about/communication/) [Conversation](https://sms4smile.com/quotes/about/conversation/) [Internet](https://sms4smile.com/quotes/about/internet/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Opposites](https://sms4smile.com/quotes/about/opposites/) [Politics](https://sms4smile.com/quotes/about/politics/) [Space](https://sms4smile.com/quotes/about/space/) [Thinking](https://sms4smile.com/quotes/about/thinking/) [Voice](https://sms4smile.com/quotes/about/voice/) ## Related quotes > [Internet TV and the move to the digital approach is quite revolutionary. TV has historically has been a broadcast medium with everybody picking from…](https://sms4smile.com/quotes/bill-gates/internet-tv-and-the-move-to-the-digital-approach-is-quite/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [The world is changing, and the Internet is about to become the next broadcast network.](https://sms4smile.com/quotes/mark-burnett/the-world-is-changing-and-the-internet-is-about-to-become-the-next/) [Mark Burnett](https://sms4smile.com/quotes/author/mark-burnett/) > [Me and my husband think the internet is a really positive thing. We know games that have taught our children problem-solving skills but that…](https://sms4smile.com/quotes/konnie-huq/me-and-my-husband-think-the-internet-is-a-really-positive-thing-we/) [Konnie Huq](https://sms4smile.com/quotes/author/konnie-huq/) > [Unfortunately I think the Internet knows more about me than I do. I usually look it up to see what I'm going to be…](https://sms4smile.com/quotes/travis-pastrana/unfortunately-i-think-the-internet-knows-more-about-me-than-i-do-i/) [Travis Pastrana](https://sms4smile.com/quotes/author/travis-pastrana/) > [I think that the internet is a beast of burden.](https://sms4smile.com/quotes/matthew-healy/i-think-that-the-internet-is-a-beast-of-burden/) [Matthew Healy](https://sms4smile.com/quotes/author/matthew-healy/) > [Kids today know way more than you think they do, with the Internet and 500 TV channels.](https://sms4smile.com/quotes/rodney-carrington/kids-today-know-way-more-than-you-think-they-do-with-the-internet-and/) [Rodney Carrington](https://sms4smile.com/quotes/author/rodney-carrington/) > [I think that the Internet is our most profound and beautiful achievement. It is magnificent. We have the Internet as a layer of our…](https://sms4smile.com/quotes/augusten-burroughs/i-think-that-the-internet-is-our-most-profound-and-beautiful/) [Augusten Burroughs](https://sms4smile.com/quotes/author/augusten-burroughs/) > [I think the Internet is right on time. I think it's very important. It's reaching out to millions of people. Even the most slimiest…](https://sms4smile.com/quotes/e-40/i-think-the-internet-is-right-on-time-i-think-it-s-very-important-it/) E-40 > [I think that the Internet is going to be one of the major forces for reducing the role of government. The one thing that's…](https://sms4smile.com/quotes/milton-friedman/i-think-that-the-internet-is-going-to-be-one-of-the-major-forces-for/) [Milton Friedman](https://sms4smile.com/quotes/author/milton-friedman/) > [The Internet is just a bunch of servers and broadband cables and routers that traffic data around the world. But I think now the…](https://sms4smile.com/quotes/adam-ostrow/the-internet-is-just-a-bunch-of-servers-and-broadband-cables-and/) [Adam Ostrow](https://sms4smile.com/quotes/author/adam-ostrow/) > [I think that the Internet is really cool because a lot of young feminists don't feel like they have to reinvent the wheel.](https://sms4smile.com/quotes/kathleen-hanna/i-think-that-the-internet-is-really-cool-because-a-lot-of-young/) [Kathleen Hanna](https://sms4smile.com/quotes/author/kathleen-hanna/) > [I think the Internet has given rise to voices that want to attack others.](https://sms4smile.com/quotes/jeff-zucker/i-think-the-internet-has-given-rise-to-voices-that-want-to-attack/) [Jeff Zucker](https://sms4smile.com/quotes/author/jeff-zucker/) > [I think the Internet has real potential for building community. People all around the world talking to each other can't be a bad thing.](https://sms4smile.com/quotes/greg-brown/i-think-the-internet-has-real-potential-for-building-community-people/) [Greg Brown](https://sms4smile.com/quotes/author/greg-brown/) > [I think the Internet is the greatest invention since women.](https://sms4smile.com/quotes/nicolas-winding-refn/i-think-the-internet-is-the-greatest-invention-since-women/) [Nicolas Winding Refn](https://sms4smile.com/quotes/author/nicolas-winding-refn/) > [The only people who think the Internet is a calamity are people whose lives have been hurt by it; the only people who insist…](https://sms4smile.com/quotes/chuck-klosterman/the-only-people-who-think-the-internet-is-a-calamity-are-people-whose/) [Chuck Klosterman](https://sms4smile.com/quotes/author/chuck-klosterman/) ## More by David Weinberger > [The smartest person in the room, is the room.](https://sms4smile.com/quotes/david-weinberger/the-smartest-person-in-the-room-is-the-room/) [David Weinberger](https://sms4smile.com/quotes/author/david-weinberger/) > [Business is a conversation because the defining work of business is conversation.](https://sms4smile.com/quotes/david-weinberger/business-is-a-conversation-because-the-defining-work-of-business-is/) [David Weinberger](https://sms4smile.com/quotes/author/david-weinberger/) > [The degree to which campaigns have become dominated by marketing is breaking the spirit of democracy, and we're all just so sick of it,…](https://sms4smile.com/quotes/david-weinberger/the-degree-to-which-campaigns-have-become-dominated-by-marketing-is/) [David Weinberger](https://sms4smile.com/quotes/author/david-weinberger/) > [Knowledge is now accepted as the best we humans can do at the moment, but with the hope that we will turn out to…](https://sms4smile.com/quotes/david-weinberger/knowledge-is-now-accepted-as-the-best-we-humans-can-do-at-the-moment/) [David Weinberger](https://sms4smile.com/quotes/author/david-weinberger/) > [We've organized ourselves as cultures, to a large degree, around what we agree we know. And when you have multiple ways of knowing, multiple…](https://sms4smile.com/quotes/david-weinberger/we-ve-organized-ourselves-as-cultures-to-a-large-degree-around-what/) [David Weinberger](https://sms4smile.com/quotes/author/david-weinberger/) > [If explicit metadata is a real problem, it raises problems that just can't be solved. It's not that we're not good at it; it's…](https://sms4smile.com/quotes/david-weinberger/if-explicit-metadata-is-a-real-problem-it-raises-problems-that-just/) [David Weinberger](https://sms4smile.com/quotes/author/david-weinberger/) > [Personalization is the automatic tailoring of sites and messages to the individuals viewing them, so that we can feel that somewhere there's a piece…](https://sms4smile.com/quotes/david-weinberger/personalization-is-the-automatic-tailoring-of-sites-and-messages-to/) [David Weinberger](https://sms4smile.com/quotes/author/david-weinberger/) > [Business is a conversation because the defining work of business is conversation - literally. And 'knowledge workers' are simply those people whose job consists…](https://sms4smile.com/quotes/david-weinberger/business-is-a-conversation-because-the-defining-work-of-business-is-2/) [David Weinberger](https://sms4smile.com/quotes/author/david-weinberger/) > [Metadata liberates us, liberates knowledge.](https://sms4smile.com/quotes/david-weinberger/metadata-liberates-us-liberates-knowledge/) [David Weinberger](https://sms4smile.com/quotes/author/david-weinberger/) > [The next darwin is more likely to be a data wonk than a naturalist wandering through an exotic landscape.](https://sms4smile.com/quotes/david-weinberger/the-next-darwin-is-more-likely-to-be-a-data-wonk-than-a-naturalist/) [David Weinberger](https://sms4smile.com/quotes/author/david-weinberger/) > [This is an awesome time to be a knowledge seeker, no better time, but it's also the best time in history to be a…](https://sms4smile.com/quotes/david-weinberger/this-is-an-awesome-time-to-be-a-knowledge-seeker-no-better-time-but/) [David Weinberger](https://sms4smile.com/quotes/author/david-weinberger/) > [The cure to information overload is more information.](https://sms4smile.com/quotes/david-weinberger/the-cure-to-information-overload-is-more-information/) [David Weinberger](https://sms4smile.com/quotes/author/david-weinberger/) > [Knowledge in the Internet Age - networked knowledge - is becoming more like what knowledge has been in the past few hundreds years for…](https://sms4smile.com/quotes/david-weinberger/knowledge-in-the-internet-age-networked-knowledge-is-becoming-more/) [David Weinberger](https://sms4smile.com/quotes/author/david-weinberger/) > [How we organize our world reflects not only the world but also our interests, our passions, our needs, our dreams.](https://sms4smile.com/quotes/david-weinberger/how-we-organize-our-world-reflects-not-only-the-world-but-also-our/) [David Weinberger](https://sms4smile.com/quotes/author/david-weinberger/) > [In the digital age, we filter forward instead of filtering out. As a result, all that material is still available to us and to…](https://sms4smile.com/quotes/david-weinberger/in-the-digital-age-we-filter-forward-instead-of-filtering-out-as-a/) [David Weinberger](https://sms4smile.com/quotes/author/david-weinberger/) [Explore all 30 David Weinberger quotes ](https://sms4smile.com/quotes/author/david-weinberger/) ## More Communication quotes > [Some people still believe you should just fall in line with what's going on - and that's scary. It makes a mockery of freedom…](https://sms4smile.com/quotes/emily-robison/some-people-still-believe-you-should-just-fall-in-line-with-what-s/) [Emily Robison](https://sms4smile.com/quotes/author/emily-robison/) > [The problem posed by indirect speech acts is the problem of how it is possible for the speaker to say one thing and mean…](https://sms4smile.com/quotes/john-searle/the-problem-posed-by-indirect-speech-acts-is-the-problem-of-how-it-is/) [John Searle](https://sms4smile.com/quotes/author/john-searle/) > [We should have a conversation when we hang up.](https://sms4smile.com/quotes/benedict-cumberbatch/we-should-have-a-conversation-when-we-hang-up/) [Benedict Cumberbatch](https://sms4smile.com/quotes/author/benedict-cumberbatch/) > [Sing like no one's listening, love like you've never been hurt, dance like nobody's watching, and live like its heaven on earth.](https://sms4smile.com/quotes/mark-twain/sing-like-no-one-s-listening-love-like-you-ve-never-been-hurt-dance/) [Mark Twain](https://sms4smile.com/quotes/author/mark-twain/) > [A poet is wounded into speech, and he examines these wounds, meticulously, to discover how to heal them. The bad poet harangues at the…](https://sms4smile.com/quotes/samuel-r-delany/a-poet-is-wounded-into-speech-and-he-examines-these-wounds/) [Samuel R. Delany](https://sms4smile.com/quotes/author/samuel-r-delany/) > [“To engage in dialogue is to serve others via whatever is real inside you; to engage in debate is to ultimately serve the illusions…](https://sms4smile.com/quotes/oli-anderson/to-engage-in-dialogue-is-to-serve-others-via-whatever-is-real-inside/) [Oli Anderson](https://sms4smile.com/quotes/author/oli-anderson/) > [What it comes down to for me is this: Will the technologies of communication in our culture, serve to enlighten us and help us…](https://sms4smile.com/quotes/roger-waters/what-it-comes-down-to-for-me-is-this-will-the-technologies-of/) [Roger Waters](https://sms4smile.com/quotes/author/roger-waters/) > [In dialogue, there is opposition, yes, but no head-on collision. Smashing heads does not open minds.](https://sms4smile.com/quotes/deborah-tannen/in-dialogue-there-is-opposition-yes-but-no-head-on-collision-smashing/) [Deborah Tannen](https://sms4smile.com/quotes/author/deborah-tannen/) > [A dialogue is very important. It is a form of communication in which question and answer continue till a question is left without an…](https://sms4smile.com/quotes/jiddu-krishnamurti/a-dialogue-is-very-important-it-is-a-form-of-communication-in-which/) [Jiddu Krishnamurti](https://sms4smile.com/quotes/author/jiddu-krishnamurti/) > [I get afraid of the dark if I'm in a great deal of dark, and I have to move around inside of that fear...…](https://sms4smile.com/quotes/emil-ferris/i-get-afraid-of-the-dark-if-i-m-in-a-great-deal-of-dark-and-i-have-to/) [Emil Ferris](https://sms4smile.com/quotes/author/emil-ferris/) > [I've been in a serious conversation with one of my children, and a fan has come up. I've been in a public bathroom and…](https://sms4smile.com/quotes/helen-reddy/i-ve-been-in-a-serious-conversation-with-one-of-my-children-and-a-fan/) [Helen Reddy](https://sms4smile.com/quotes/author/helen-reddy/) > [Life as we know it is fundamentally unsatisfying. I think most folks feel this to be true. They know that a life of aimless…](https://sms4smile.com/quotes/michael-yates/life-as-we-know-it-is-fundamentally-unsatisfying-i-think-most-folks/) [Michael Yates](https://sms4smile.com/quotes/author/michael-yates/) > [Disability, in general, hasn't been included in the conversation about inclusivity.](https://sms4smile.com/quotes/jason-winston-george/disability-in-general-hasn-t-been-included-in-the-conversation-about/) [Jason Winston George](https://sms4smile.com/quotes/author/jason-winston-george/) > [“Women will be at least 50 percent of the communications community workforce … from executive suite to interns. Why? The “integrated” agency will be…](https://sms4smile.com/quotes/yoram-wind/women-will-be-at-least-50-percent-of-the-communications-community/) Yoram Wind > [There are certain things you must not say in spite of the fact that supposedly democracy means free speech. No. You are not allowed…](https://sms4smile.com/quotes/chris-eubank-sr/there-are-certain-things-you-must-not-say-in-spite-of-the-fact-that/) [Chris Eubank Sr](https://sms4smile.com/quotes/author/chris-eubank-sr/) [Browse all 21,506 Communication quotes ](https://sms4smile.com/quotes/about/communication/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Don't think of the Internet as a broadcast medium...think of it as a conversational space. Conversation is the opposite of marketing. It's talking in our own voices about things we want to hear about.", "creator": { "@type": "Person", "name": "David Weinberger" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/david-weinberger/don-t-think-of-the-internet-as-a-broadcast-medium-think-of-it-as-a/", "about": { "@type": "Thing", "name": "Communication" }, "@id": "https://sms4smile.com/quotes/david-weinberger/don-t-think-of-the-internet-as-a-broadcast-medium-think-of-it-as-a/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/414/david-weinberger-20574_communication_don-t-think-of-the-internet-as-a-broadca_1957670.jpg", "contentUrl": "https://sms4smile.com/quotes/i/414/david-weinberger-20574_communication_don-t-think-of-the-internet-as-a-broadca_1957670.jpg", "url": "https://sms4smile.com/quotes/i/414/david-weinberger-20574_communication_don-t-think-of-the-internet-as-a-broadca_1957670.jpg", "width": 1080, "height": 1080, "caption": "“Don't think of the Internet as a broadcast medium...think of it as a conversational space. Conversation is…” — David Weinberger", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "David Weinberger", "item": "https://sms4smile.com/quotes/author/david-weinberger/" }, { "@type": "ListItem", "position": 4, "name": "Don't think of the Internet as...", "item": "https://sms4smile.com/quotes/david-weinberger/don-t-think-of-the-internet-as-a-broadcast-medium-think-of-it-as-a/" } ], "@id": "https://sms4smile.com/quotes/david-weinberger/don-t-think-of-the-internet-as-a-broadcast-medium-think-of-it-as-a/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```