--- title: "Meaning & Key Takeaway of: trends fade as they were usurped by…" description: "\"“trends fade as they were usurped by competitors (those same fajitas and sushi platters giving way first to burritos and ramen soups and then to fish t..." image: "https://sms4smile.com/quotes/i/afd/david-sax-70736_right-now_trends-fade-as-they-were-usurped-by-comp_838494.jpg" --- # trends fade as they were usurped by competitors (those… ![“trends fade as they were usurped by competitors (those same fajitas and sushi platters giving way first to burritos and ramen soups and then to fish tacos and izakayas), while trends like espresso coffee have assumed a permanent role in my diet. I’ve also seen heavily hyped trends vanish as…” quote by David Sax](https://sms4smile.com/quotes/i/afd/david-sax-70736_right-now_trends-fade-as-they-were-usurped-by-comp_838494.jpg) [Download](https://sms4smile.com/quotes/i/afd/david-sax-70736_right-now_trends-fade-as-they-were-usurped-by-comp_838494.jpg) [Open image](https://sms4smile.com/quotes/i/afd/david-sax-70736_right-now_trends-fade-as-they-were-usurped-by-comp_838494.jpg) > ““trends fade as they were usurped by competitors (those same fajitas and sushi platters giving way first to burritos and ramen soups and then to fish tacos and izakayas), while trends like espresso coffee have assumed a permanent role in my diet. I’ve also seen heavily hyped trends vanish as suddenly as they have appeared, like thin snow hitting the ground. Watching Superbowl XXVII in 1993, I, like millions of others, was spellbound by the halftime commercial for Crystal Pepsi, with its new-age messages saying, “Right now, the future is ahead of you,” set to the tune of Van Halen’s “Right Now.” Suddenly”” David Sax ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Trends come and go, but some, like coffee, become lasting staples; hype fades quickly. **In simple terms:** Some trends are fleeting, others endure. Key Takeaway Identify lasting habits over fleeting fads. Themes culture consumer behavior food trends Mood analytical nostalgic critical Type observational informative When to use this quote - restaurant planning - personal diet - product development - media analysis Key Concepts sociology marketing economics Questions to Reflect On - Which trends have shaped your life? - How do you differentiate lasting value? A Different Perspective Overemphasis on trends can ignore deeper values. ★ ★ ★ ★ ★ No ratings yet [Trends](https://sms4smile.com/quotes/about/trends/) ## Related quotes > [Trends, like horses, are easier to ride in the direction they are going.](https://sms4smile.com/quotes/john-naisbitt/trends-like-horses-are-easier-to-ride-in-the-direction-they-are-going/) [John Naisbitt](https://sms4smile.com/quotes/author/john-naisbitt/) > [I'm not usually a follower of trends - I like to set them a lot more. I don't like things that people have done…](https://sms4smile.com/quotes/priyanka-chopra/i-m-not-usually-a-follower-of-trends-i-like-to-set-them-a-lot-more-i/) [Priyanka Chopra](https://sms4smile.com/quotes/author/priyanka-chopra/) > [When a record company looks at me I'm very hard to market, I don't really fit anywhere, It's hard to get me on the…](https://sms4smile.com/quotes/leo-kottke/when-a-record-company-looks-at-me-i-m-very-hard-to-market-i-don-t/) [Leo Kottke](https://sms4smile.com/quotes/author/leo-kottke/) > [With technology, everything is available at the touch of a button. But I'm not someone whose world revolves around trends. I like to be…](https://sms4smile.com/quotes/tamannaah/with-technology-everything-is-available-at-the-touch-of-a-button-but/) [Tamannaah](https://sms4smile.com/quotes/author/tamannaah/) > [We don't want to do what everyone else does. We want to create trends. We like to think outside of the box.](https://sms4smile.com/quotes/anastasia-soare/we-don-t-want-to-do-what-everyone-else-does-we-want-to-create-trends/) [Anastasia Soare](https://sms4smile.com/quotes/author/anastasia-soare/) > [I'm not too into the trends - I like to look at trends as suggestions, not as rules.](https://sms4smile.com/quotes/bethany-mota/i-m-not-too-into-the-trends-i-like-to-look-at-trends-as-suggestions/) [Bethany Mota](https://sms4smile.com/quotes/author/bethany-mota/) > [I'm not really into trends. I do like high fashion. I love my Chanel and my Louis, but I love my Forever 21 too.](https://sms4smile.com/quotes/saweetie/i-m-not-really-into-trends-i-do-like-high-fashion-i-love-my-chanel/) [Saweetie](https://sms4smile.com/quotes/author/saweetie/) > [Growing up in Jamaica, we have access to a lot less. Not that we're, like, under a rock, but when it comes to the…](https://sms4smile.com/quotes/koffee/growing-up-in-jamaica-we-have-access-to-a-lot-less-not-that-we-re/) [Koffee](https://sms4smile.com/quotes/author/koffee/) > [I'm starting to wonder if pop culture is in its dying days, because everyone is able to customize their own lives with the images…](https://sms4smile.com/quotes/douglas-coupland/i-m-starting-to-wonder-if-pop-culture-is-in-its-dying-days-because/) [Douglas Coupland](https://sms4smile.com/quotes/author/douglas-coupland/) > ['Ashes To Ashes' is a victim of its own success. We started lots of trends. I like to think we had something to do…](https://sms4smile.com/quotes/keeley-hawes/ashes-to-ashes-is-a-victim-of-its-own-success-we-started-lots-of/) [Keeley Hawes](https://sms4smile.com/quotes/author/keeley-hawes/) > [Being trendy is alright, but clubbing all the trends in one look is a complete no.](https://sms4smile.com/quotes/fawad-khan/being-trendy-is-alright-but-clubbing-all-the-trends-in-one-look-is-a/) [Fawad Khan](https://sms4smile.com/quotes/author/fawad-khan/) > [Trends that can't continue, won't.](https://sms4smile.com/quotes/herbert-stein/trends-that-can-t-continue-won-t/) [Herbert Stein](https://sms4smile.com/quotes/author/herbert-stein/) > [Opportunities change, strategies change, but people and psychology do not change. If trend-following systems don’t work well, something else will. There’s always money being…](https://sms4smile.com/quotes/gil-blake/opportunities-change-strategies-change-but-people-and-psychology-do/) [Gil Blake](https://sms4smile.com/quotes/author/gil-blake/) > [I think my days of trying outrageous things are over. I'm not looking for trends, I just want to be the best version of…](https://sms4smile.com/quotes/gwyneth-paltrow/i-think-my-days-of-trying-outrageous-things-are-over-i-m-not-looking/) [Gwyneth Paltrow](https://sms4smile.com/quotes/author/gwyneth-paltrow/) > [I use a lot of Pinterest to follow trends.](https://sms4smile.com/quotes/ricky-rubio/i-use-a-lot-of-pinterest-to-follow-trends/) [Ricky Rubio](https://sms4smile.com/quotes/author/ricky-rubio/) ## More by David Sax > [“In the eleventh century obese English king William the Conqueror took to bed and consumed nothing but alcohol to shed pounds, a practice many…](https://sms4smile.com/quotes/david-sax/in-the-eleventh-century-obese-english-king-william-the-conqueror-took/) David Sax > [“take an edible piece of nature and create a promise out of it, communicate that promise to the public, and then deliver on it…](https://sms4smile.com/quotes/david-sax/take-an-edible-piece-of-nature-and-create-a-promise-out-of-it/) David Sax > [“North Americans had two distinct ways of looking at food trends brought from other cultures: foreign and ethnic. Foreign was refined, upmarket, and expensive.…](https://sms4smile.com/quotes/david-sax/north-americans-had-two-distinct-ways-of-looking-at-food-trends/) David Sax Explore all 4 David Sax quotes ## More Right now quotes > [I could program a 'fabulous, I love it' kind of hit season right now. I'm more interested in breaking boundaries, telling a story, defying…](https://sms4smile.com/quotes/george-c-wolfe/i-could-program-a-fabulous-i-love-it-kind-of-hit-season-right-now-i-m/) [George C. Wolfe](https://sms4smile.com/quotes/author/george-c-wolfe/) > [“Now you’re wet. You’re so wet you’re leaking down your ass. You’re soaking my pillow. I don’t think I’m ever washing it. I want…](https://sms4smile.com/quotes/susan-stoker/now-you-re-wet-you-re-so-wet-you-re-leaking-down-your-ass-you-re/) [Susan Stoker](https://sms4smile.com/quotes/author/susan-stoker/) > [Right now we're concerned about budget. Right now we're concerned about the prospect of interest rate rise. 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