---
title: "Meaning & Key Takeaway of: North Americans had two distinct ways of…"
description: "\"“North Americans had two distinct ways of looking at food trends brought from other cultures: foreign and ethnic. Foreign was refined, upmarket, and ex..."
image: "https://sms4smile.com/quotes/i/380/david-sax-70736_quote_north-americans-had-two-distinct-ways-of_2085885.jpg"
---

#  North Americans had two distinct ways of looking at food…

![“North Americans had two distinct ways of looking at food trends brought from other cultures: foreign and ethnic. Foreign was refined, upmarket, and expensive. Ethnic was exotic, downmarket, and cheap. French and Japanese were foreign. Chinese, Mexican, and Indian were ethnic. With ethnic, “people…” quote by David Sax](https://sms4smile.com/quotes/i/380/david-sax-70736_quote_north-americans-had-two-distinct-ways-of_2085885.jpg)   [Download](https://sms4smile.com/quotes/i/380/david-sax-70736_quote_north-americans-had-two-distinct-ways-of_2085885.jpg) [Open image](https://sms4smile.com/quotes/i/380/david-sax-70736_quote_north-americans-had-two-distinct-ways-of_2085885.jpg)

> ““North Americans had two distinct ways of looking at food trends brought from other cultures: foreign and ethnic. Foreign was refined, upmarket, and expensive. Ethnic was exotic, downmarket, and cheap. French and Japanese were foreign. Chinese, Mexican, and Indian were ethnic. With ethnic, “people start to complain if a meal costs more than $10,””

David Sax

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Americans categorize foreign foods as upscale and ethnic foods as cheap, influencing price expectations and acceptance of cultural cuisines.

**In simple terms:** Food origins affect perceived value and price tolerance.

Key Takeaway

Recognize bias in food labeling.

Themes

culture economics perception food globalization

Mood

analytical curious

Type

sociological economic

When to use this quote

- restaurant menus
- food marketing
- imported ingredients
- gourmet vs. street food

Key Concepts

consumer behavior cultural hierarchy pricing strategy

Questions to Reflect On

- Why do we associate foreign with luxury?
- How can ethnic foods be rebranded?

A Different Perspective

May overlook quality of ethnic options.

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[Food](https://sms4smile.com/quotes/about/food/)

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