--- title: "Meaning & Key Takeaway of: I almost never invest in ideas or plans…" description: "\"I almost never invest in ideas or plans, so you'll need to have a company and at least a product, if not customers.\" — David S. Rose" image: "https://sms4smile.com/quotes/i/0fc/david-s-rose-48789_almost_i-almost-never-invest-in-ideas-or-plans_378342.jpg" --- # I almost never invest in ideas or plans, so you'll need to… ![“I almost never invest in ideas or plans, so you'll need to have a company and at least a product, if not customers.” quote by David S. Rose](https://sms4smile.com/quotes/i/0fc/david-s-rose-48789_almost_i-almost-never-invest-in-ideas-or-plans_378342.jpg) [Download](https://sms4smile.com/quotes/i/0fc/david-s-rose-48789_almost_i-almost-never-invest-in-ideas-or-plans_378342.jpg) [Open image](https://sms4smile.com/quotes/i/0fc/david-s-rose-48789_almost_i-almost-never-invest-in-ideas-or-plans_378342.jpg) > “I almost never invest in ideas or plans, so you'll need to have a company and at least a product, if not customers.” [David S. Rose](https://sms4smile.com/quotes/author/david-s-rose/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Ideas alone lack impact; without a team, product, and customers, they remain unrealized and unprofitable. **In simple terms:** Ideas need a company and product to matter. Key Takeaway Build a team and product before seeking investment. Themes entrepreneurship investment execution validation Mood pragmatic focused Type business motivational When to use this quote - startup planning - product development - fundraising - team hiring - customer discovery Key Concepts market fit resource allocation risk management Questions to Reflect On - Do you have a viable product? - What resources are needed to launch? A Different Perspective Focusing only on ideas can waste time and capital. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Company](https://sms4smile.com/quotes/about/company/) [Ideas](https://sms4smile.com/quotes/about/ideas/) ## Related quotes > [Money, for me, is just to create bigger and better things. A lot of guys in the deejaying world flaunt it, but I don't…](https://sms4smile.com/quotes/diplo/money-for-me-is-just-to-create-bigger-and-better-things-a-lot-of-guys/) [Diplo](https://sms4smile.com/quotes/author/diplo/) > [I don't invest in ideas because ideas are a dime a dozen. I could steal the idea pretty quickly.](https://sms4smile.com/quotes/robert-kiyosaki/i-don-t-invest-in-ideas-because-ideas-are-a-dime-a-dozen-i-could/) [Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/) > [Sell yourself before you try to sell your company or your product.](https://sms4smile.com/quotes/jeffrey-gitomer/sell-yourself-before-you-try-to-sell-your-company-or-your-product/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [I've definitely had ideas and plans that sometimes exceed my means and capabilities.](https://sms4smile.com/quotes/emile-hirsch/i-ve-definitely-had-ideas-and-plans-that-sometimes-exceed-my-means/) [Emile Hirsch](https://sms4smile.com/quotes/author/emile-hirsch/) > [“you’ve got all these ideas and plans, don’t just walk away. Stop longing for what you can’t have, and make the most of what…](https://sms4smile.com/quotes/sue-watson/you-ve-got-all-these-ideas-and-plans-don-t-just-walk-away-stop/) Sue Watson > [No successful company has had ever been the product of just one person.](https://sms4smile.com/quotes/caterina-fake/no-successful-company-has-had-ever-been-the-product-of-just-one-person/) [Caterina Fake](https://sms4smile.com/quotes/author/caterina-fake/) > [Founders should think of their company as a product and build it and shape it with the same passion and care.](https://sms4smile.com/quotes/roelof-botha/founders-should-think-of-their-company-as-a-product-and-build-it-and/) [Roelof Botha](https://sms4smile.com/quotes/author/roelof-botha/) > [Your vision, ideas and plans have the power to shape the future, but not if you keep them to yourself.](https://sms4smile.com/quotes/gloria-feldt/your-vision-ideas-and-plans-have-the-power-to-shape-the-future-but/) [Gloria Feldt](https://sms4smile.com/quotes/author/gloria-feldt/) > [“To invest in ideas is useless unless you can draw them with a crayon”](https://sms4smile.com/quotes/john-can-t-remember-last-name/to-invest-in-ideas-is-useless-unless-you-can-draw-them-with-a-crayon/) John can't remember last name > [I think money is a wonderful thing because it enables you to do things. It enables you to invest in ideas that don't have…](https://sms4smile.com/quotes/steve-jobs/i-think-money-is-a-wonderful-thing-because-it-enables-you-to-do/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [Don't take yourself too seriously - learn to laugh. Hire slowly and fire fast. And the most important thing is: you never invest in…](https://sms4smile.com/quotes/ronnie-apteker/don-t-take-yourself-too-seriously-learn-to-laugh-hire-slowly-and-fire/) [Ronnie Apteker](https://sms4smile.com/quotes/author/ronnie-apteker/) > [Never invest in ideas, only in people!](https://sms4smile.com/quotes/ronnie-apteker/never-invest-in-ideas-only-in-people/) [Ronnie Apteker](https://sms4smile.com/quotes/author/ronnie-apteker/) > [“As you'll soon see, coming up with winning products is never easy. We need a product that our customers love, yet also works for…](https://sms4smile.com/quotes/marty-cagan/as-you-ll-soon-see-coming-up-with-winning-products-is-never-easy-we/) [Marty Cagan](https://sms4smile.com/quotes/author/marty-cagan/) > [There were business challenges, a lot of imitators sprung up, but we built a product that customers love.](https://sms4smile.com/quotes/ritesh-agarwal/there-were-business-challenges-a-lot-of-imitators-sprung-up-but-we/) [Ritesh Agarwal](https://sms4smile.com/quotes/author/ritesh-agarwal/) > [Not being in tune with your customers is like living in an alternate reality; the way you think your customers feel about your product…](https://sms4smile.com/quotes/anonymous/not-being-in-tune-with-your-customers-is-like-living-in-an-alternate/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) ## More by David S. Rose > [Being an entrepreneur is tough. Really, really tough.](https://sms4smile.com/quotes/david-s-rose/being-an-entrepreneur-is-tough-really-really-tough/) [David S. Rose](https://sms4smile.com/quotes/author/david-s-rose/) > [“Entrepreneurship is rapidly emerging as a pillar of modern economic development, with cities, states, and countries coming to understand that their futures depend on…](https://sms4smile.com/quotes/david-s-rose/entrepreneurship-is-rapidly-emerging-as-a-pillar-of-modern-economic/) [David S. Rose](https://sms4smile.com/quotes/author/david-s-rose/) > [I like to invest in companies where I can really add value from my experience, network, etc., so checking out my portfolio of other…](https://sms4smile.com/quotes/david-s-rose/i-like-to-invest-in-companies-where-i-can-really-add-value-from-my/) [David S. Rose](https://sms4smile.com/quotes/author/david-s-rose/) > [The entrepreneurial life is one of challenge, work, dedication, perseverance, exhilaration, agony, accomplishment, failure, sacrifice, control, powerlessness... but ultimately, extraordinary satisfaction.](https://sms4smile.com/quotes/david-s-rose/the-entrepreneurial-life-is-one-of-challenge-work-dedication/) [David S. Rose](https://sms4smile.com/quotes/author/david-s-rose/) > [Without question, the single most important attribute of a successful entrepreneur is integrity. And that's not some philosophical or theoretical malarkey; it's hard-nosed fact.](https://sms4smile.com/quotes/david-s-rose/without-question-the-single-most-important-attribute-of-a-successful/) [David S. 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And he's such…](https://sms4smile.com/quotes/p-j-o-rourke/pete-seeger-is-a-modest-unassuming-cheerful-and-kind-natured-man-he-s/) [P. J. O'Rourke](https://sms4smile.com/quotes/author/p-j-o-rourke/) > [Almost immediately, I remember right when Tikrit even fell, a few days after Baghdad fell, there was talks of insurgency, there was talks of…](https://sms4smile.com/quotes/farnaz-fassihi/almost-immediately-i-remember-right-when-tikrit-even-fell-a-few-days/) Farnaz Fassihi > [While it is often true that the enemy of my enemy is my friend, it seems like Yahoo's almost obsessive focus on Google is…](https://sms4smile.com/quotes/kara-swisher/while-it-is-often-true-that-the-enemy-of-my-enemy-is-my-friend-it/) [Kara Swisher](https://sms4smile.com/quotes/author/kara-swisher/) > [I'd had episodes before, but I swept them under the carpet. This time, I couldn't do that because everyone knew. 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