--- title: "Meaning & Key Takeaway of: The only reason to be in business is to…" description: "\"The only reason to be in business is to be great.\" — David Remnick" image: "https://sms4smile.com/quotes/i/150/david-remnick-4397_business_the-only-reason-to-be-in-business-is-to_289691.jpg" --- # The only reason to be in business is to be great. ![“The only reason to be in business is to be great.” quote by David Remnick](https://sms4smile.com/quotes/i/150/david-remnick-4397_business_the-only-reason-to-be-in-business-is-to_289691.jpg) [Download](https://sms4smile.com/quotes/i/150/david-remnick-4397_business_the-only-reason-to-be-in-business-is-to_289691.jpg) [Open image](https://sms4smile.com/quotes/i/150/david-remnick-4397_business_the-only-reason-to-be-in-business-is-to_289691.jpg) > “The only reason to be in business is to be great.” [David Remnick](https://sms4smile.com/quotes/author/david-remnick/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Business purpose is excellence, not merely profit or survival. **In simple terms:** Business should aim for greatness. Key Takeaway Strive for excellence in every venture. Themes excellence purpose business ethics Mood ambitious reflective Type philosophical motivational When to use this quote - startup culture - corporate strategy - brand building Key Concepts leadership quality vision Questions to Reflect On - What does “great” mean to you? - How can you benchmark greatness? A Different Perspective Greatness can be subjective and hard to define. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Business Great](https://sms4smile.com/quotes/about/business-great-1008414/) [Great](https://sms4smile.com/quotes/about/great/) [Reason](https://sms4smile.com/quotes/about/reason/) [Reason Business](https://sms4smile.com/quotes/about/reason-business-1040610/) ## Related quotes > [The only reason to go into business is to make money. You have to work hard at it. 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If you are great, people will notice and opportunities will appear.](https://sms4smile.com/quotes/mark-cuban/focus-on-building-the-best-possible-business-if-you-are-great-people/) [Mark Cuban](https://sms4smile.com/quotes/author/mark-cuban/) > [Obviously, the game is professional, but still, I feel like you can take care of business and have a great time at the same…](https://sms4smile.com/quotes/fernando-tatis-jr/obviously-the-game-is-professional-but-still-i-feel-like-you-can-take/) [Fernando Tatis Jr](https://sms4smile.com/quotes/author/fernando-tatis-jr/) ## More by David Remnick > [The internet is very democratizing in some ways, but it also has other effects.](https://sms4smile.com/quotes/david-remnick/the-internet-is-very-democratizing-in-some-ways-but-it-also-has-other/) [David Remnick](https://sms4smile.com/quotes/author/david-remnick/) > [We can hope that the responsibilities and realities will weigh on Donald Trump and he will not be the president we fear, but rather…](https://sms4smile.com/quotes/david-remnick/we-can-hope-that-the-responsibilities-and-realities-will-weigh-on/) [David Remnick](https://sms4smile.com/quotes/author/david-remnick/) > [The future is itself a story, and predictions are stories we tell to amaze ourselves, to give hope to the desperate, to jolt the…](https://sms4smile.com/quotes/david-remnick/the-future-is-itself-a-story-and-predictions-are-stories-we-tell-to/) [David Remnick](https://sms4smile.com/quotes/author/david-remnick/) > [Russian is such a tough and complex language that I am happy enough to understand everything and read most things pretty well, but, without…](https://sms4smile.com/quotes/david-remnick/russian-is-such-a-tough-and-complex-language-that-i-am-happy-enough/) [David Remnick](https://sms4smile.com/quotes/author/david-remnick/) > [You are losing because of Jewish bankers.](https://sms4smile.com/quotes/david-remnick/you-are-losing-because-of-jewish-bankers/) [David Remnick](https://sms4smile.com/quotes/author/david-remnick/) > [“One cannot exclude the possibility of a fascist period in Russia,” Staravoitova said on the radio station Echo of Moscow. “We can see too…](https://sms4smile.com/quotes/david-remnick/one-cannot-exclude-the-possibility-of-a-fascist-period-in-russia/) [David Remnick](https://sms4smile.com/quotes/author/david-remnick/) > [I'm a civilian, a citizen.](https://sms4smile.com/quotes/david-remnick/i-m-a-civilian-a-citizen/) [David Remnick](https://sms4smile.com/quotes/author/david-remnick/) > [I'm a journalist - I'm not Robert Caro. 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