--- title: "Meaning & Key Takeaway of: The only reason the word \"brand\" gets a…" description: "\"The only reason the word \"brand\" gets a little tiresome is that something that is complex and wonderful and deep begins to sound like a can of tomato s..." image: "https://sms4smile.com/quotes/i/f96/david-remnick-4397_application_the-only-reason-the-word-brand-gets-a-li_265240.jpg" --- # The only reason the word "brand" gets a little tiresome is… ![“The only reason the word "brand" gets a little tiresome is that something that is complex and wonderful and deep begins to sound like a can of tomato soup. I recoil at that, but I'm used to it. I know what it means: It means that The New Yorker is not merely the magazine that comes out in print…” quote by David Remnick](https://sms4smile.com/quotes/i/f96/david-remnick-4397_application_the-only-reason-the-word-brand-gets-a-li_265240.jpg) [Download](https://sms4smile.com/quotes/i/f96/david-remnick-4397_application_the-only-reason-the-word-brand-gets-a-li_265240.jpg) [Open image](https://sms4smile.com/quotes/i/f96/david-remnick-4397_application_the-only-reason-the-word-brand-gets-a-li_265240.jpg) > “The only reason the word "brand" gets a little tiresome is that something that is complex and wonderful and deep begins to sound like a can of tomato soup. I recoil at that, but I'm used to it. I know what it means: It means that The New Yorker is not merely the magazine that comes out in print once a week. It's the Web site, it's the festival, it's our mobile application - all these things - and what they stand for and what they mean.” [David Remnick](https://sms4smile.com/quotes/author/david-remnick/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Brand fatigue arises when a rich, multifaceted identity is reduced to a simple, commercial metaphor. **In simple terms:** Complex brands become oversimplified. Key Takeaway Preserve depth in brand storytelling. Themes media branding culture communication Mood analytical critical Type reflective insightful When to use this quote - advertising campaign - digital platform launch - editorial strategy Key Concepts marketing media studies semiotics Questions to Reflect On - How can a brand stay complex yet accessible? - What symbols best convey depth without cliché? A Different Perspective Risk of alienating audiences who crave authenticity. ★ ★ ★ ★ ★ No ratings yet [Application](https://sms4smile.com/quotes/about/application/) [Brand](https://sms4smile.com/quotes/about/brand/) [Brand Gets](https://sms4smile.com/quotes/about/brand-gets-2606767/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Mean](https://sms4smile.com/quotes/about/mean/) [Means New](https://sms4smile.com/quotes/about/means-new-2606768/) [New yorker](https://sms4smile.com/quotes/about/new-yorker/) [Print](https://sms4smile.com/quotes/about/print/) [Reason](https://sms4smile.com/quotes/about/reason/) [Week](https://sms4smile.com/quotes/about/week/) [Wonderful](https://sms4smile.com/quotes/about/wonderful/) [Word Brand](https://sms4smile.com/quotes/about/word-brand-1756165/) ## Related quotes > [I have never heard the word brand used so often as I did around The Guardian. Brand was the magical word, particularly as it…](https://sms4smile.com/quotes/michael-wolff/i-have-never-heard-the-word-brand-used-so-often-as-i-did-around-the/) [Michael Wolff](https://sms4smile.com/quotes/author/michael-wolff/) > [I don't like the word "brand." When I see people creating a brand, it feels disingenuous.](https://sms4smile.com/quotes/laura-benanti/i-don-t-like-the-word-brand-when-i-see-people-creating-a-brand-it/) [Laura Benanti](https://sms4smile.com/quotes/author/laura-benanti/) > [We will invest more into China to make sure that our brand gets more known to Chinese customers.](https://sms4smile.com/quotes/gillian-tans/we-will-invest-more-into-china-to-make-sure-that-our-brand-gets-more/) [Gillian Tans](https://sms4smile.com/quotes/author/gillian-tans/) > [Being born again means you have a new concept of yourself](https://sms4smile.com/quotes/dyan-cannon/being-born-again-means-you-have-a-new-concept-of-yourself/) [Dyan Cannon](https://sms4smile.com/quotes/author/dyan-cannon/) > [Each day means a new twenty-four hours. Each day means everything's possible again. You live in the moment, you die in the moment. You…](https://sms4smile.com/quotes/anonymous/each-day-means-a-new-twenty-four-hours-each-day-means-everything-s-3/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [To me, fresh means you're in something new, something that looks real nice... and something put together creatively.](https://sms4smile.com/quotes/big-daddy-kane/to-me-fresh-means-you-re-in-something-new-something-that-looks-real/) [Big Daddy Kane](https://sms4smile.com/quotes/author/big-daddy-kane/) > [“A new day means new mercies, she’d always say. God’s mercies are new every morning.”](https://sms4smile.com/quotes/kennedy-ryan/a-new-day-means-new-mercies-she-d-always-say-god-s-mercies-are-new/) [Kennedy Ryan](https://sms4smile.com/quotes/author/kennedy-ryan/) > [Each day means a new twenty-four hours. Each day means everything's possible again. You live in the moment, you die in the moment, you…](https://sms4smile.com/quotes/marie-lu/each-day-means-a-new-twenty-four-hours-each-day-means-everything-s-2/) [Marie Lu](https://sms4smile.com/quotes/author/marie-lu/) > [A novel means a new way of doing a story](https://sms4smile.com/quotes/romesh-gunesekera/a-novel-means-a-new-way-of-doing-a-story/) [Romesh Gunesekera](https://sms4smile.com/quotes/author/romesh-gunesekera/) > [I think that identity and sort of the brand - I hate that word - the brand of the musician should be malleable. It…](https://sms4smile.com/quotes/grace-potter/i-think-that-identity-and-sort-of-the-brand-i-hate-that-word-the/) [Grace Potter](https://sms4smile.com/quotes/author/grace-potter/) > [Well it's interesting because we use the word brand in a very derogatory way a lot of the time. I do it as much…](https://sms4smile.com/quotes/grayson-perry/well-it-s-interesting-because-we-use-the-word-brand-in-a-very/) [Grayson Perry](https://sms4smile.com/quotes/author/grayson-perry/) > [“The word 'brand' makes me shudder because of its links to commercialism and selling out. But the truth is that because great brands deeply…](https://sms4smile.com/quotes/rod-judkins/the-word-brand-makes-me-shudder-because-of-its-links-to-commercialism/) [Rod Judkins](https://sms4smile.com/quotes/author/rod-judkins/) > [I think Lena Dunham, the public figure, is - I hate the word 'brand,' but I'm going to use it - it's such a…](https://sms4smile.com/quotes/jenny-zhang/i-think-lena-dunham-the-public-figure-is-i-hate-the-word-brand-but-i/) [Jenny Zhang](https://sms4smile.com/quotes/author/jenny-zhang/) > [In daily practice, the word brand stands as a surrogate for the word reputation. In fact, your brand acts just like a person. When…](https://sms4smile.com/quotes/jim-mullen/in-daily-practice-the-word-brand-stands-as-a-surrogate-for-the-word/) [Jim Mullen](https://sms4smile.com/quotes/author/jim-mullen/) > [Most magazines have peak moments. They live on, they do just okay, or they die. 'The New Yorker' has had a very different kind…](https://sms4smile.com/quotes/david-remnick/most-magazines-have-peak-moments-they-live-on-they-do-just-okay-or/) [David Remnick](https://sms4smile.com/quotes/author/david-remnick/) ## More by David Remnick > [The internet is very democratizing in some ways, but it also has other effects.](https://sms4smile.com/quotes/david-remnick/the-internet-is-very-democratizing-in-some-ways-but-it-also-has-other/) [David Remnick](https://sms4smile.com/quotes/author/david-remnick/) > [We can hope that the responsibilities and realities will weigh on Donald Trump and he will not be the president we fear, but rather…](https://sms4smile.com/quotes/david-remnick/we-can-hope-that-the-responsibilities-and-realities-will-weigh-on/) [David Remnick](https://sms4smile.com/quotes/author/david-remnick/) > [The future is itself a story, and predictions are stories we tell to amaze ourselves, to give hope to the desperate, to jolt the…](https://sms4smile.com/quotes/david-remnick/the-future-is-itself-a-story-and-predictions-are-stories-we-tell-to/) [David Remnick](https://sms4smile.com/quotes/author/david-remnick/) > [Russian is such a tough and complex language that I am happy enough to understand everything and read most things pretty well, but, without…](https://sms4smile.com/quotes/david-remnick/russian-is-such-a-tough-and-complex-language-that-i-am-happy-enough/) [David Remnick](https://sms4smile.com/quotes/author/david-remnick/) > [You are losing because of Jewish bankers.](https://sms4smile.com/quotes/david-remnick/you-are-losing-because-of-jewish-bankers/) [David Remnick](https://sms4smile.com/quotes/author/david-remnick/) > [“One cannot exclude the possibility of a fascist period in Russia,” Staravoitova said on the radio station Echo of Moscow. “We can see too…](https://sms4smile.com/quotes/david-remnick/one-cannot-exclude-the-possibility-of-a-fascist-period-in-russia/) [David Remnick](https://sms4smile.com/quotes/author/david-remnick/) > [I'm a civilian, a citizen.](https://sms4smile.com/quotes/david-remnick/i-m-a-civilian-a-citizen/) [David Remnick](https://sms4smile.com/quotes/author/david-remnick/) > [I'm a journalist - I'm not Robert Caro. I have a day job, and a pretty consuming one - a joyfully consuming one.](https://sms4smile.com/quotes/david-remnick/i-m-a-journalist-i-m-not-robert-caro-i-have-a-day-job-and-a-pretty/) [David Remnick](https://sms4smile.com/quotes/author/david-remnick/) > [My time as editor has been overlapped by a crisis - a prolonged, labyrinthine, tragic, seemingly non-ending crisis - that involves the prehistory of…](https://sms4smile.com/quotes/david-remnick/my-time-as-editor-has-been-overlapped-by-a-crisis-a-prolonged/) [David Remnick](https://sms4smile.com/quotes/author/david-remnick/) > [Democratic institutions, even in the oldest operating democracy in the world, are anything but perfect.](https://sms4smile.com/quotes/david-remnick/democratic-institutions-even-in-the-oldest-operating-democracy-in-the/) [David Remnick](https://sms4smile.com/quotes/author/david-remnick/) > [Donald Trump seems to think it is within his rights to trample the First Amendment, to disdain the press, to punish protesters or flag-burners,…](https://sms4smile.com/quotes/david-remnick/donald-trump-seems-to-think-it-is-within-his-rights-to-trample-the/) [David Remnick](https://sms4smile.com/quotes/author/david-remnick/) > [I understand the difference between journalism and scholarship that comes 20 years later.](https://sms4smile.com/quotes/david-remnick/i-understand-the-difference-between-journalism-and-scholarship-that/) [David Remnick](https://sms4smile.com/quotes/author/david-remnick/) > [The Communist Party apparatus was the most gigantic mafia the world has ever known.](https://sms4smile.com/quotes/david-remnick/the-communist-party-apparatus-was-the-most-gigantic-mafia-the-world/) [David Remnick](https://sms4smile.com/quotes/author/david-remnick/) > [I got in journalism for any number of reasons, not least because it's so much fun. Journalism should be in the business of putting…](https://sms4smile.com/quotes/david-remnick/i-got-in-journalism-for-any-number-of-reasons-not-least-because-it-s/) [David Remnick](https://sms4smile.com/quotes/author/david-remnick/) > [I left Gorbachev's office thinking that everything about him was outsized: his achievements, his mistakes, and, now, his vanity and bitterness.](https://sms4smile.com/quotes/david-remnick/i-left-gorbachev-s-office-thinking-that-everything-about-him-was/) [David Remnick](https://sms4smile.com/quotes/author/david-remnick/) [Explore all 111 David Remnick quotes ](https://sms4smile.com/quotes/author/david-remnick/) ## More Application quotes > [For successful education there must always be a certain freshness in the knowledge dealt with. It must be either new in itself or invested…](https://sms4smile.com/quotes/alfred-north-whitehead/for-successful-education-there-must-always-be-a-certain-freshness-in/) [Alfred North Whitehead](https://sms4smile.com/quotes/author/alfred-north-whitehead/) > [But we are convinced that if we are to play a meaningful role nationally, and in the community of nations, we must be second…](https://sms4smile.com/quotes/vikram-sarabhai/but-we-are-convinced-that-if-we-are-to-play-a-meaningful-role/) [Vikram Sarabhai](https://sms4smile.com/quotes/author/vikram-sarabhai/) > [Technology means the systematic application of scientific or other organized knowledge to practical tasks.](https://sms4smile.com/quotes/john-kenneth-galbraith/technology-means-the-systematic-application-of-scientific-or-other/) [John Kenneth Galbraith](https://sms4smile.com/quotes/author/john-kenneth-galbraith/) > [I've been in real estate for a long time and I always try to stay on the edge. I'm really excited about the partnership…](https://sms4smile.com/quotes/mc-hammer/i-ve-been-in-real-estate-for-a-long-time-and-i-always-try-to-stay-on/) [MC Hammer](https://sms4smile.com/quotes/author/mc-hammer/) > [If we blow ourselves up we will do it by misapplication of science; if we manage to keep from blowing ourselves up, it will…](https://sms4smile.com/quotes/robert-a-heinlein/if-we-blow-ourselves-up-we-will-do-it-by-misapplication-of-science-if/) [Robert A. Heinlein](https://sms4smile.com/quotes/author/robert-a-heinlein/) > [“...why don't you take a picture of yourself next to a fucking job application? How about that?”](https://sms4smile.com/quotes/josh-wolf/why-don-t-you-take-a-picture-of-yourself-next-to-a-fucking-job/) [Josh Wolf](https://sms4smile.com/quotes/author/josh-wolf/) > [Everything for us is a system. We don't think about it discretely as just as a piece of hardware, or discretely as an application...…](https://sms4smile.com/quotes/hosain-rahman/everything-for-us-is-a-system-we-don-t-think-about-it-discretely-as/) [Hosain Rahman](https://sms4smile.com/quotes/author/hosain-rahman/) > [To each eye, perhaps, the outlines of a great civilization present a different picture. In the wide ocean upon which we venture, the possible…](https://sms4smile.com/quotes/jacob-burckhardt/to-each-eye-perhaps-the-outlines-of-a-great-civilization-present-a/) [Jacob Burckhardt](https://sms4smile.com/quotes/author/jacob-burckhardt/) > [Without application of the mind; there is no drive for taking affirmative action.](https://sms4smile.com/quotes/joseph-mercado/without-application-of-the-mind-there-is-no-drive-for-taking/) [Joseph Mercado](https://sms4smile.com/quotes/author/joseph-mercado/) > [“Having no applicable skills, in any possible area whatsoever, effectively makes me the master of redundancy. But that info is obsolete, like my insults…](https://sms4smile.com/quotes/will-advise/having-no-applicable-skills-in-any-possible-area-whatsoever/) [Will Advise](https://sms4smile.com/quotes/author/will-advise/) > [At every juncture, advanced tools have been the key to a new wave of applications, and each wave of applications has been key to…](https://sms4smile.com/quotes/bill-gates/at-every-juncture-advanced-tools-have-been-the-key-to-a-new-wave-of/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [The effect of the discovery of printing was evident in the savage religious wars of the sixteenth and seventeenth centuries. Application of power to…](https://sms4smile.com/quotes/harold-innis/the-effect-of-the-discovery-of-printing-was-evident-in-the-savage/) [Harold Innis](https://sms4smile.com/quotes/author/harold-innis/) > [As science is more and more subject to grave misuse as well as to use for human benefit it has also become the scientist's…](https://sms4smile.com/quotes/anonymous/as-science-is-more-and-more-subject-to-grave-misuse-as-well-as-to-use/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [If you ask ... the man in the street ... the human significance of mathematics, the answer of the world will be, that mathematics…](https://sms4smile.com/quotes/cassius-jackson-keyser/if-you-ask-the-man-in-the-street-the-human-significance-of/) [Cassius Jackson Keyser](https://sms4smile.com/quotes/author/cassius-jackson-keyser/) > [Technology, and applications of this technology, will continue to improve and evolve, providing unprecedented, global access to information, individuals, training, and opportunities.](https://sms4smile.com/quotes/maynard-webb/technology-and-applications-of-this-technology-will-continue-to/) [Maynard Webb](https://sms4smile.com/quotes/author/maynard-webb/) [Browse all 918 Application quotes ](https://sms4smile.com/quotes/about/application/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The only reason the word \"brand\" gets a little tiresome is that something that is complex and wonderful and deep begins to sound like a can of tomato soup. I recoil at that, but I'm used to it. I know what it means: It means that The New Yorker is not merely the magazine that comes out in print once a week. It's the Web site, it's the festival, it's our mobile application - all these things - and what they stand for and what they mean.", "creator": { "@type": "Person", "name": "David Remnick" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/david-remnick/the-only-reason-the-word-brand-gets-a-little-tiresome-is-that/", "about": { "@type": "Thing", "name": "Application" }, "@id": "https://sms4smile.com/quotes/david-remnick/the-only-reason-the-word-brand-gets-a-little-tiresome-is-that/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/f96/david-remnick-4397_application_the-only-reason-the-word-brand-gets-a-li_265240.jpg", "contentUrl": "https://sms4smile.com/quotes/i/f96/david-remnick-4397_application_the-only-reason-the-word-brand-gets-a-li_265240.jpg", "url": "https://sms4smile.com/quotes/i/f96/david-remnick-4397_application_the-only-reason-the-word-brand-gets-a-li_265240.jpg", "width": 1080, "height": 1080, "caption": "“The only reason the word \"brand\" gets a little tiresome is that something that is complex and wonderful and…” — David Remnick", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "David Remnick", "item": "https://sms4smile.com/quotes/author/david-remnick/" }, { "@type": "ListItem", "position": 4, "name": "The only reason the word \"brand\"...", "item": "https://sms4smile.com/quotes/david-remnick/the-only-reason-the-word-brand-gets-a-little-tiresome-is-that/" } ], "@id": "https://sms4smile.com/quotes/david-remnick/the-only-reason-the-word-brand-gets-a-little-tiresome-is-that/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```