--- title: "Meaning & Key Takeaway of: You will never win fame and fortune…" description: "\"You will never win fame and fortune unless you invent big ideas.\" — David Ogilvy" image: "https://sms4smile.com/quotes/i/135/david-ogilvy-1326_big-idea_you-will-never-win-fame-and-fortune-unle_102070.png" --- # You will never win fame and fortune unless you invent big… ![“You will never win fame and fortune unless you invent big ideas.” quote by David Ogilvy](https://sms4smile.com/quotes/i/135/david-ogilvy-1326_big-idea_you-will-never-win-fame-and-fortune-unle_102070.png) [Download](https://sms4smile.com/quotes/i/135/david-ogilvy-1326_big-idea_you-will-never-win-fame-and-fortune-unle_102070.png) [Open image](https://sms4smile.com/quotes/i/135/david-ogilvy-1326_big-idea_you-will-never-win-fame-and-fortune-unle_102070.png) > “You will never win fame and fortune unless you invent big ideas.” [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Significant recognition and wealth typically follow the creation of groundbreaking ideas, not incremental work. **In simple terms:** Big ideas drive fame and fortune. Key Takeaway Innovation is the engine of success. Themes entrepreneurship innovation success creativity business Mood inspirational ambitious Type business motivational When to use this quote - startup pitch - advertising campaign - product design Key Concepts disruption risk‑taking Practical Applications - Invest in research time - Encourage bold brainstorming Questions to Reflect On - What big idea could you develop today? - How can you amplify modest ideas into larger impact? A Different Perspective Many valuable contributions remain unnoticed without effective communication. ★ ★ ★ ★ ★ No ratings yet [Big idea](https://sms4smile.com/quotes/about/big-idea/) [Big ideas](https://sms4smile.com/quotes/about/big-ideas/) [Fame](https://sms4smile.com/quotes/about/fame/) [Fame and fortune](https://sms4smile.com/quotes/about/fame-and-fortune/) [Fortune](https://sms4smile.com/quotes/about/fortune/) [Ideas](https://sms4smile.com/quotes/about/ideas/) [Wealth](https://sms4smile.com/quotes/about/wealth/) [Winning](https://sms4smile.com/quotes/about/winning/) ## Related quotes > [Now, ideas are the raw material of progress. Everything first takes shape in the form of an idea. But an idea itself is worth…](https://sms4smile.com/quotes/b-c-forbes/now-ideas-are-the-raw-material-of-progress-everything-first-takes/) [B. C. Forbes](https://sms4smile.com/quotes/author/b-c-forbes/) > [The woman who can create her own job is the one who will win fame and fortune.](https://sms4smile.com/quotes/amelia-earhart/the-woman-who-can-create-her-own-job-is-the-one-who-will-win-fame-and/) [Amelia Earhart](https://sms4smile.com/quotes/author/amelia-earhart/) > [The woman who can create her own job is the woman who will win fame and fortune.](https://sms4smile.com/quotes/amelia-earhart/the-woman-who-can-create-her-own-job-is-the-woman-who-will-win-fame/) [Amelia Earhart](https://sms4smile.com/quotes/author/amelia-earhart/) > [Nobody ever arrives at a very big idea through a conscious, rational thought process. It comes from your unconscious.](https://sms4smile.com/quotes/david-ogilvy/nobody-ever-arrives-at-a-very-big-idea-through-a-conscious-rational/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [If you have a truly big idea, the wrong technique won't kill it. And if you don't have a big idea, the right technique…](https://sms4smile.com/quotes/david-ogilvy/if-you-have-a-truly-big-idea-the-wrong-technique-won-t-kill-it-and-if/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas](https://sms4smile.com/quotes/david-ogilvy/i-d-like-to-be-remembered-as-a-copywriter-who-had-some-big-ideas-that/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Unless your campaign has a big idea, it will pass like a ship in the night.](https://sms4smile.com/quotes/david-ogilvy/unless-your-campaign-has-a-big-idea-it-will-pass-like-a-ship-in-the/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Big ideas are usually simple ideas.](https://sms4smile.com/quotes/david-ogilvy/big-ideas-are-usually-simple-ideas/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed,…](https://sms4smile.com/quotes/david-ogilvy/big-ideas-come-from-the-unconscious-this-is-true-in-art-in-science/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [“My heart must open to the cosmos with no langauage unless we invent it moment by moment in order to breathe.”](https://sms4smile.com/quotes/jim-harrison/my-heart-must-open-to-the-cosmos-with-no-langauage-unless-we-invent/) [Jim Harrison](https://sms4smile.com/quotes/author/jim-harrison/) > [We are here for no purpose, unless we can invent one.](https://sms4smile.com/quotes/kurt-vonnegut/we-are-here-for-no-purpose-unless-we-can-invent-one/) [Kurt Vonnegut](https://sms4smile.com/quotes/author/kurt-vonnegut/) > [The only big ideas I've ever had came from daydreaming, but modern life keeps people from daydreaming. Every moment of the day your mind…](https://sms4smile.com/quotes/paul-maccready/the-only-big-ideas-i-ve-ever-had-came-from-daydreaming-but-modern/) [Paul MacCready](https://sms4smile.com/quotes/author/paul-maccready/) > [“You want the story of my life? Big ideas, small results.”](https://sms4smile.com/quotes/barbara-stanwyck/you-want-the-story-of-my-life-big-ideas-small-results/) [Barbara Stanwyck](https://sms4smile.com/quotes/author/barbara-stanwyck/) > [Believe in something larger than yourself... get involved in the big ideas of your time.](https://sms4smile.com/quotes/barbara-bush/believe-in-something-larger-than-yourself-get-involved-in-the-big/) [Barbara Bush](https://sms4smile.com/quotes/author/barbara-bush/) > [I am not going to make promises I can't keep. I am not going to talk about big ideas like single-payer and then not…](https://sms4smile.com/quotes/hillary-clinton/i-am-not-going-to-make-promises-i-can-t-keep-i-am-not-going-to-talk/) [Hillary Clinton](https://sms4smile.com/quotes/author/hillary-clinton/) ## More by David Ogilvy > [I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.](https://sms4smile.com/quotes/david-ogilvy/i-figure-that-my-staff-will-be-less-reluctant-to-work-overtime-if-i/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers…](https://sms4smile.com/quotes/david-ogilvy/in-most-agencies-account-executives-outnumber-the-copywriters-two-to/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and…](https://sms4smile.com/quotes/david-ogilvy/your-alcoholics-may-include-some-of-your-brightest-stars-the-problem/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big…](https://sms4smile.com/quotes/david-ogilvy/it-takes-a-big-idea-to-attract-the-attention-of-consumers-and-get/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if…](https://sms4smile.com/quotes/david-ogilvy/many-manufacturers-secretly-question-whether-advertising-really-sells/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,…](https://sms4smile.com/quotes/david-ogilvy/once-upon-a-time-i-was-riding-on-the-top-of-a-first-avenue-bus-when-i/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [You can't save souls in an empty church.](https://sms4smile.com/quotes/david-ogilvy/you-can-t-save-souls-in-an-empty-church/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.](https://sms4smile.com/quotes/david-ogilvy/in-the-modern-world-of-business-it-is-useless-to-be-a-creative/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Consumers don't think how they feel. They don't say what they think and they don't do what they say.](https://sms4smile.com/quotes/david-ogilvy/consumers-don-t-think-how-they-feel-they-don-t-say-what-they-think/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Compete with the immortals](https://sms4smile.com/quotes/david-ogilvy/compete-with-the-immortals/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay…](https://sms4smile.com/quotes/david-ogilvy/the-worst-fault-a-salesman-can-commit-is-to-be-a-bore-foster-any/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind…](https://sms4smile.com/quotes/david-ogilvy/i-don-t-believe-in-tricky-advertising-i-don-t-believe-in-cute/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a…](https://sms4smile.com/quotes/david-ogilvy/i-never-assign-a-product-to-a-writer-unless-i-know-that-he-is/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.](https://sms4smile.com/quotes/david-ogilvy/talent-i-believe-is-most-likely-to-be-found-among-nonconformists/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the…](https://sms4smile.com/quotes/david-ogilvy/if-you-tell-lies-about-a-product-you-will-be-found-out-either-by-the/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Explore all 255 David Ogilvy quotes ](https://sms4smile.com/quotes/author/david-ogilvy/) ## More Big idea quotes > [I am not going to make promises I can't keep. I am not going to talk about big ideas like single-payer and then not…](https://sms4smile.com/quotes/hillary-clinton/i-am-not-going-to-make-promises-i-can-t-keep-i-am-not-going-to-talk/) [Hillary Clinton](https://sms4smile.com/quotes/author/hillary-clinton/) > [I really like Kickstarter because you don't have to be a Medici to fund the arts and sciences or to get behind a big…](https://sms4smile.com/quotes/lisa-gansky/i-really-like-kickstarter-because-you-don-t-have-to-be-a-medici-to/) [Lisa Gansky](https://sms4smile.com/quotes/author/lisa-gansky/) > [Believe in something larger than yourself... get involved in the big ideas of your time.](https://sms4smile.com/quotes/barbara-bush/believe-in-something-larger-than-yourself-get-involved-in-the-big/) [Barbara Bush](https://sms4smile.com/quotes/author/barbara-bush/) > [“You want the story of my life? Big ideas, small results.”](https://sms4smile.com/quotes/barbara-stanwyck/you-want-the-story-of-my-life-big-ideas-small-results/) [Barbara Stanwyck](https://sms4smile.com/quotes/author/barbara-stanwyck/) > [It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big…](https://sms4smile.com/quotes/david-ogilvy/it-takes-a-big-idea-to-attract-the-attention-of-consumers-and-get/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [The only big ideas I've ever had came from daydreaming, but modern life keeps people from daydreaming. Every moment of the day your mind…](https://sms4smile.com/quotes/paul-maccready/the-only-big-ideas-i-ve-ever-had-came-from-daydreaming-but-modern/) [Paul MacCready](https://sms4smile.com/quotes/author/paul-maccready/) > [People laugh at me because I use big words. But if you have big ideas, you have to use big words to express them,…](https://sms4smile.com/quotes/anonymous/people-laugh-at-me-because-i-use-big-words-but-if-you-have-big-ideas/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [All the big ideas for getting us onto a lower carbon trajectory involve a lot of people doing a lot of work, and that's…](https://sms4smile.com/quotes/van-jones/all-the-big-ideas-for-getting-us-onto-a-lower-carbon-trajectory/) [Van Jones](https://sms4smile.com/quotes/author/van-jones/) > [I've never been shy about big ideas.](https://sms4smile.com/quotes/francis-x-suarez/i-ve-never-been-shy-about-big-ideas/) [Francis X. Suarez](https://sms4smile.com/quotes/author/francis-x-suarez/) > [“The path to success involves two parts. Part One is all about imagination and dreaming up a big idea. Part Two is all about…](https://sms4smile.com/quotes/clay-clark/the-path-to-success-involves-two-parts-part-one-is-all-about/) [Clay Clark](https://sms4smile.com/quotes/author/clay-clark/) > [You never know when some small thing will lead to a big idea. Travel is very inspirational - but it's in the ordinary that…](https://sms4smile.com/quotes/adriana-trigiani/you-never-know-when-some-small-thing-will-lead-to-a-big-idea-travel/) [Adriana Trigiani](https://sms4smile.com/quotes/author/adriana-trigiani/) > [The job of the leader is to get the big ideas right.](https://sms4smile.com/quotes/david-petraeus/the-job-of-the-leader-is-to-get-the-big-ideas-right/) [David Petraeus](https://sms4smile.com/quotes/author/david-petraeus/) > [“There is a current perception is that science has overtaken Philosophy and in effect rendered Philosophy irrelevant. Science, when sufficiently abstracted, approaches Philosophy in…](https://sms4smile.com/quotes/tom-golway/there-is-a-current-perception-is-that-science-has-overtaken/) [Tom Golway](https://sms4smile.com/quotes/author/tom-golway/) > [I always tell people that revelling in big ideas for me is kind of like an antidote to existential angst.](https://sms4smile.com/quotes/jason-silva/i-always-tell-people-that-revelling-in-big-ideas-for-me-is-kind-of/) [Jason Silva](https://sms4smile.com/quotes/author/jason-silva/) > [Most of us would be happy with one big idea implemented in our lifetimes.](https://sms4smile.com/quotes/norman-swan/most-of-us-would-be-happy-with-one-big-idea-implemented-in-our/) [Norman Swan](https://sms4smile.com/quotes/author/norman-swan/) [Browse all 254 Big idea quotes ](https://sms4smile.com/quotes/about/big-idea/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "You will never win fame and fortune unless you invent big ideas.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/david-ogilvy/you-will-never-win-fame-and-fortune-unless-you-invent-big-ideas/", "about": { "@type": "Thing", "name": "Big idea" }, "@id": "https://sms4smile.com/quotes/david-ogilvy/you-will-never-win-fame-and-fortune-unless-you-invent-big-ideas/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/135/david-ogilvy-1326_big-idea_you-will-never-win-fame-and-fortune-unle_102070.png", "contentUrl": "https://sms4smile.com/quotes/i/135/david-ogilvy-1326_big-idea_you-will-never-win-fame-and-fortune-unle_102070.png", "url": "https://sms4smile.com/quotes/i/135/david-ogilvy-1326_big-idea_you-will-never-win-fame-and-fortune-unle_102070.png", "width": 1080, "height": 1080, "caption": "“You will never win fame and fortune unless you invent big ideas.” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "David Ogilvy", "item": "https://sms4smile.com/quotes/author/david-ogilvy/" }, { "@type": "ListItem", "position": 4, "name": "You will never win fame and...", "item": "https://sms4smile.com/quotes/david-ogilvy/you-will-never-win-fame-and-fortune-unless-you-invent-big-ideas/" } ], "@id": "https://sms4smile.com/quotes/david-ogilvy/you-will-never-win-fame-and-fortune-unless-you-invent-big-ideas/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```