--- title: "Meaning & Key Takeaway of: While you are responsible to your clients…" description: "\"While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.\" ..." image: "https://sms4smile.com/quotes/i/4d8/david-ogilvy-1326_advertising_while-you-are-responsible-to-your-client_1673953.png" --- # While you are responsible to your clients for sales… ![“While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.” quote by David Ogilvy](https://sms4smile.com/quotes/i/4d8/david-ogilvy-1326_advertising_while-you-are-responsible-to-your-client_1673953.png) [Download](https://sms4smile.com/quotes/i/4d8/david-ogilvy-1326_advertising_while-you-are-responsible-to-your-client_1673953.png) [Open image](https://sms4smile.com/quotes/i/4d8/david-ogilvy-1326_advertising_while-you-are-responsible-to-your-client_1673953.png) > “While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.” [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Responsibility extends beyond client results to the impact of ads on consumers' lives and values. **In simple terms:** Advertisers must consider consumer welfare. Key Takeaway Prioritize ethical advertising. Themes ethics responsibility advertising Mood thoughtful serious Type ethical professional When to use this quote - marketing strategies - brand building - media planning - public policy Key Concepts consumer protection social impact corporate duty Questions to Reflect On - How do you measure ad impact on consumers? - What standards guide ethical advertising? A Different Perspective Profit motives can conflict with ethics. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Clients](https://sms4smile.com/quotes/about/clients/) [Consumers](https://sms4smile.com/quotes/about/consumers/) [Home](https://sms4smile.com/quotes/about/home/) [Kind](https://sms4smile.com/quotes/about/kind/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Responsible](https://sms4smile.com/quotes/about/responsible/) [Responsible Clients](https://sms4smile.com/quotes/about/responsible-clients-889382/) [Responsible Consumers](https://sms4smile.com/quotes/about/responsible-consumers-889380/) [Results](https://sms4smile.com/quotes/about/results/) [Results Responsible](https://sms4smile.com/quotes/about/results-responsible-889381/) ## Related quotes > [I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful polygamy depends…](https://sms4smile.com/quotes/david-ogilvy/i-never-tell-one-client-that-i-cannot-attend-his-sales-convention/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.](https://sms4smile.com/quotes/david-ogilvy/great-hospitals-do-two-things-they-look-after-patients-and-they-teach/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big…](https://sms4smile.com/quotes/david-ogilvy/it-takes-a-big-idea-to-attract-the-attention-of-consumers-and-get/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,…](https://sms4smile.com/quotes/david-ogilvy/once-upon-a-time-i-was-riding-on-the-top-of-a-first-avenue-bus-when-i/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Consumers don't think how they feel. They don't say what they think and they don't do what they say.](https://sms4smile.com/quotes/david-ogilvy/consumers-don-t-think-how-they-feel-they-don-t-say-what-they-think/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [The same historical development that turned the citizen into a client transformed the worker from a producer into a consumer.](https://sms4smile.com/quotes/christopher-lasch/the-same-historical-development-that-turned-the-citizen-into-a-client/) [Christopher Lasch](https://sms4smile.com/quotes/author/christopher-lasch/) > [“In my Confessions, I told how I started by making a list of the clients I most wanted – General Foods, Lever Brothers, Bristol…](https://sms4smile.com/quotes/david-ogilvy/in-my-confessions-i-told-how-i-started-by-making-a-list-of-the/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The…](https://sms4smile.com/quotes/david-ogilvy/training-should-not-be-confined-to-trainees-it-should-be-a-continuous/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation…](https://sms4smile.com/quotes/leo-burnett/i-have-learned-that-trying-to-guess-what-the-boss-or-the-client-wants/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [Advertising agencies don't care about a better world in the end. They are servants of their client: what the client wants is what they…](https://sms4smile.com/quotes/oliviero-toscani/advertising-agencies-don-t-care-about-a-better-world-in-the-end-they/) [Oliviero Toscani](https://sms4smile.com/quotes/author/oliviero-toscani/) > [If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the…](https://sms4smile.com/quotes/david-ogilvy/if-you-tell-lies-about-a-product-you-will-be-found-out-either-by-the/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from…](https://sms4smile.com/quotes/david-ogilvy/consumers-do-not-buy-one-brand-of-soap-or-coffee-or-detergent-they/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [The triumph of advertising in the culture industry is that consumers feel compelled to buy and use its products even though they see through…](https://sms4smile.com/quotes/theodor-adorno/the-triumph-of-advertising-in-the-culture-industry-is-that-consumers/) [Theodor Adorno](https://sms4smile.com/quotes/author/theodor-adorno/) > [The schedules are crammed with shows urging us to travel further, drive faster, build bigger, buy more, yet none of them are deemed to…](https://sms4smile.com/quotes/george-monbiot/the-schedules-are-crammed-with-shows-urging-us-to-travel-further/) [George Monbiot](https://sms4smile.com/quotes/author/george-monbiot/) > [Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy.](https://sms4smile.com/quotes/christopher-lasch/neoclassical-economics-insists-that-advertising-cannot-force/) [Christopher Lasch](https://sms4smile.com/quotes/author/christopher-lasch/) ## More by David Ogilvy > [I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.](https://sms4smile.com/quotes/david-ogilvy/i-figure-that-my-staff-will-be-less-reluctant-to-work-overtime-if-i/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers…](https://sms4smile.com/quotes/david-ogilvy/in-most-agencies-account-executives-outnumber-the-copywriters-two-to/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and…](https://sms4smile.com/quotes/david-ogilvy/your-alcoholics-may-include-some-of-your-brightest-stars-the-problem/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [It takes a big idea to attract the attention of consumers and get them to buy your product. 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They don't say what they think and they don't do what they say.](https://sms4smile.com/quotes/david-ogilvy/consumers-don-t-think-how-they-feel-they-don-t-say-what-they-think/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Compete with the immortals](https://sms4smile.com/quotes/david-ogilvy/compete-with-the-immortals/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [You will never win fame and fortune unless you invent big ideas.](https://sms4smile.com/quotes/david-ogilvy/you-will-never-win-fame-and-fortune-unless-you-invent-big-ideas/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [The worst fault a salesman can commit is to be a bore. 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But the devil keeps advertising, Father. The devil does a lot of commercials.](https://sms4smile.com/quotes/william-peter-blatty/god-never-talks-but-the-devil-keeps-advertising-father-the-devil-does/) [William Peter Blatty](https://sms4smile.com/quotes/author/william-peter-blatty/) > [I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare…](https://sms4smile.com/quotes/andy-rooney/i-like-valentine-s-day-the-trouble-is-the-florists-and-the-candy/) [Andy Rooney](https://sms4smile.com/quotes/author/andy-rooney/) > [I happened to be spotted by a modeling agent who offered me a part-time job at 16. 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