--- title: "Meaning & Key Takeaway of: Try and inject into every commercial you…" description: "\"Try and inject into every commercial you make a touch of singularity; a bird that will hook on to the consumers mind\" — David Ogilvy" image: "https://sms4smile.com/quotes/i/791/david-ogilvy-1326_bird_try-and-inject-into-every-commercial-you_2455041.png" --- # Try and inject into every commercial you make a touch of… ![“Try and inject into every commercial you make a touch of singularity; a bird that will hook on to the consumers mind” quote by David Ogilvy](https://sms4smile.com/quotes/i/791/david-ogilvy-1326_bird_try-and-inject-into-every-commercial-you_2455041.png) [Download](https://sms4smile.com/quotes/i/791/david-ogilvy-1326_bird_try-and-inject-into-every-commercial-you_2455041.png) [Open image](https://sms4smile.com/quotes/i/791/david-ogilvy-1326_bird_try-and-inject-into-every-commercial-you_2455041.png) > “Try and inject into every commercial you make a touch of singularity; a bird that will hook on to the consumers mind” [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Inject novelty into ads to capture consumer attention. **In simple terms:** Add novelty to ads. Key Takeaway Create memorable hooks. Themes advertising creativity consumer psychology Mood innovative strategic Type marketing inspirational When to use this quote - product launches - social media campaigns - TV spots Key Concepts branding attention economy storytelling Questions to Reflect On - How can you sustain interest after the hook? - What balance between novelty and brand consistency? A Different Perspective Novelty may be fleeting without substance. ★ ★ ★ ★ ★ No ratings yet [Bird](https://sms4smile.com/quotes/about/bird/) [Consumers](https://sms4smile.com/quotes/about/consumers/) [Consumers Mind](https://sms4smile.com/quotes/about/consumers-mind-603350/) [Hook](https://sms4smile.com/quotes/about/hook/) [Hook Consumers](https://sms4smile.com/quotes/about/hook-consumers-603349/) [Inject Commercial](https://sms4smile.com/quotes/about/inject-commercial-603348/) [Mind](https://sms4smile.com/quotes/about/mind/) [Singularity](https://sms4smile.com/quotes/about/singularity/) [Singularity Bird](https://sms4smile.com/quotes/about/singularity-bird-603347/) [Trying](https://sms4smile.com/quotes/about/trying/) ## Related quotes > [“Always remember, Brand exists in the consumers mind, so the brand is owned by the user.”](https://sms4smile.com/quotes/abraham-varghese/always-remember-brand-exists-in-the-consumers-mind-so-the-brand-is/) [Abraham Varghese](https://sms4smile.com/quotes/author/abraham-varghese/) > [A Singularitarian is someone who understands the Singularity and has reflected on its meaning for his or her own life.](https://sms4smile.com/quotes/ray-kurzweil/a-singularitarian-is-someone-who-understands-the-singularity-and-has/) [Ray Kurzweil](https://sms4smile.com/quotes/author/ray-kurzweil/) > [“The journey of a thousands suns begins today. Some may question whether the journey is worth the sacrifice and danger. To them I say…](https://sms4smile.com/quotes/david-marusek/the-journey-of-a-thousands-suns-begins-today-some-may-question/) [David Marusek](https://sms4smile.com/quotes/author/david-marusek/) > [Some men develop their own singularity. Football makes men conform to stereotypes: the warrior or the hunter. Football produces a certain kind of masculinity…](https://sms4smile.com/quotes/orlan/some-men-develop-their-own-singularity-football-makes-men-conform-to/) [Orlan](https://sms4smile.com/quotes/author/orlan/) > [In real time, the universe has a beginning and an end at singularities that form a boundary to space-time and at which the laws…](https://sms4smile.com/quotes/stephen-hawking/in-real-time-the-universe-has-a-beginning-and-an-end-at-singularities/) [Stephen Hawking](https://sms4smile.com/quotes/author/stephen-hawking/) > [Singularity is seen as an event horizon. There's everything that comes before it and everything that comes after it and never the twain shall…](https://sms4smile.com/quotes/ron-currie-jr/singularity-is-seen-as-an-event-horizon-there-s-everything-that-comes/) [Ron Currie Jr](https://sms4smile.com/quotes/author/ron-currie-jr/) > [Singularity is the point at which "all the change in the last million years will be superseded by the change in the next five…](https://sms4smile.com/quotes/kevin-kelly/singularity-is-the-point-at-which-all-the-change-in-the-last-million/) [Kevin Kelly](https://sms4smile.com/quotes/author/kevin-kelly/) > [Who affects useless singularities has surely a little mind.](https://sms4smile.com/quotes/johann-kaspar-lavater/who-affects-useless-singularities-has-surely-a-little-mind/) [Johann Kaspar Lavater](https://sms4smile.com/quotes/author/johann-kaspar-lavater/) > [Childbearing is the most consistent of human events. Male and female alike, we have all been gestated inside a woman's body. As a phenomenon,…](https://sms4smile.com/quotes/joan-raphael-leff/childbearing-is-the-most-consistent-of-human-events-male-and-female/) [Joan Raphael-Leff](https://sms4smile.com/quotes/author/joan-raphael-leff/) > [“the good man’s only singularity lies in his approving welcome to every experience the looms of fate may weave for him,”](https://sms4smile.com/quotes/diana-gabaldon/the-good-man-s-only-singularity-lies-in-his-approving-welcome-to/) [Diana Gabaldon](https://sms4smile.com/quotes/author/diana-gabaldon/) > [The most exciting part of finding out who we are is discovering our own uniqueness, who we are outside the box, beyond the categories…](https://sms4smile.com/quotes/david-richo/the-most-exciting-part-of-finding-out-who-we-are-is-discovering-our/) [David Richo](https://sms4smile.com/quotes/author/david-richo/) > [No one gets anyones life; we are all different in our own aspect](https://sms4smile.com/quotes/ramandeep-singh/no-one-gets-anyones-life-we-are-all-different-in-our-own-aspect/) [Ramandeep Singh](https://sms4smile.com/quotes/author/ramandeep-singh/) > [All things are reproductions, ideas are reproductions of original thought. In terms of the ultimate singularity, all things are nothingness. Reverse on the inside,…](https://sms4smile.com/quotes/jeremy-limn/all-things-are-reproductions-ideas-are-reproductions-of-original/) [Jeremy Limn](https://sms4smile.com/quotes/author/jeremy-limn/) > [“Imagine, Bishop, that you have a beloved cat, but that your cat is not with you. If you close your eyes and further imagine…](https://sms4smile.com/quotes/david-marusek/imagine-bishop-that-you-have-a-beloved-cat-but-that-your-cat-is-not/) [David Marusek](https://sms4smile.com/quotes/author/david-marusek/) > [Regular geometry, the geometry of Euclid, is concerned with shapes which are smooth, except perhaps for corners and lines, special lines which are singularities,…](https://sms4smile.com/quotes/benoit-mandelbrot/regular-geometry-the-geometry-of-euclid-is-concerned-with-shapes/) [Benoit Mandelbrot](https://sms4smile.com/quotes/author/benoit-mandelbrot/) ## More by David Ogilvy > [I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.](https://sms4smile.com/quotes/david-ogilvy/i-figure-that-my-staff-will-be-less-reluctant-to-work-overtime-if-i/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers…](https://sms4smile.com/quotes/david-ogilvy/in-most-agencies-account-executives-outnumber-the-copywriters-two-to/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and…](https://sms4smile.com/quotes/david-ogilvy/your-alcoholics-may-include-some-of-your-brightest-stars-the-problem/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big…](https://sms4smile.com/quotes/david-ogilvy/it-takes-a-big-idea-to-attract-the-attention-of-consumers-and-get/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if…](https://sms4smile.com/quotes/david-ogilvy/many-manufacturers-secretly-question-whether-advertising-really-sells/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,…](https://sms4smile.com/quotes/david-ogilvy/once-upon-a-time-i-was-riding-on-the-top-of-a-first-avenue-bus-when-i/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [You can't save souls in an empty church.](https://sms4smile.com/quotes/david-ogilvy/you-can-t-save-souls-in-an-empty-church/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.](https://sms4smile.com/quotes/david-ogilvy/in-the-modern-world-of-business-it-is-useless-to-be-a-creative/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Consumers don't think how they feel. They don't say what they think and they don't do what they say.](https://sms4smile.com/quotes/david-ogilvy/consumers-don-t-think-how-they-feel-they-don-t-say-what-they-think/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Compete with the immortals](https://sms4smile.com/quotes/david-ogilvy/compete-with-the-immortals/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [You will never win fame and fortune unless you invent big ideas.](https://sms4smile.com/quotes/david-ogilvy/you-will-never-win-fame-and-fortune-unless-you-invent-big-ideas/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay…](https://sms4smile.com/quotes/david-ogilvy/the-worst-fault-a-salesman-can-commit-is-to-be-a-bore-foster-any/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind…](https://sms4smile.com/quotes/david-ogilvy/i-don-t-believe-in-tricky-advertising-i-don-t-believe-in-cute/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a…](https://sms4smile.com/quotes/david-ogilvy/i-never-assign-a-product-to-a-writer-unless-i-know-that-he-is/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.](https://sms4smile.com/quotes/david-ogilvy/talent-i-believe-is-most-likely-to-be-found-among-nonconformists/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Explore all 255 David Ogilvy quotes ](https://sms4smile.com/quotes/author/david-ogilvy/) ## More Bird quotes > [And I have been very blessed, having coached some of the greatest that have ever played the game. But if I had to start…](https://sms4smile.com/quotes/red-auerbach/and-i-have-been-very-blessed-having-coached-some-of-the-greatest-that/) [Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/) > [Some minds corrode and grow inactive under the loss of personal liberty; others grow morbid and irritable; but it is the nature of the…](https://sms4smile.com/quotes/washington-irving/some-minds-corrode-and-grow-inactive-under-the-loss-of-personal/) [Washington Irving](https://sms4smile.com/quotes/author/washington-irving/) > [Set the bird's wings with gold and it will never again soar in thesky.](https://sms4smile.com/quotes/rabindranath-tagore/set-the-bird-s-wings-with-gold-and-it-will-never-again-soar-in-thesky/) [Rabindranath Tagore](https://sms4smile.com/quotes/author/rabindranath-tagore/) > [“He unfixes the metal notch and slips his hand around the body of the bird. Feels its heat, its small heart beating. He stares…](https://sms4smile.com/quotes/nina-schuyler/he-unfixes-the-metal-notch-and-slips-his-hand-around-the-body-of-the/) [Nina Schuyler](https://sms4smile.com/quotes/author/nina-schuyler/) > [I would rather learn from one bird how to sing than to teach 10,000 stars how not to dance.](https://sms4smile.com/quotes/e-e-cummings/i-would-rather-learn-from-one-bird-how-to-sing-than-to-teach-10-000/) [e. e. cummings](https://sms4smile.com/quotes/author/e-e-cummings/) > [Can you imagine any better example of divine creative accomplishment that the consummate flying machine that is a bird? The skeleton, very flexible and…](https://sms4smile.com/quotes/guy-murchie/can-you-imagine-any-better-example-of-divine-creative-accomplishment/) [Guy Murchie](https://sms4smile.com/quotes/author/guy-murchie/) > [Surely, God could have caused birds to fly with their bones made of solid gold, with their veins full of quicksilver, with their flesh…](https://sms4smile.com/quotes/galileo-galilei/surely-god-could-have-caused-birds-to-fly-with-their-bones-made-of/) [Galileo Galilei](https://sms4smile.com/quotes/author/galileo-galilei/) > [And wheresoever, in his rich creation, Sweet music breathes--in wave, or bird, or soul-- 'Tis but the faint and far reverberation Of that great…](https://sms4smile.com/quotes/frances-sargent-osgood/and-wheresoever-in-his-rich-creation-sweet-music-breathes-in-wave-or/) [Frances Sargent Osgood](https://sms4smile.com/quotes/author/frances-sargent-osgood/) > [A clock struck out the hour of twelve, and the bird in the hedgerow was still singing as we marched out to the roadway,…](https://sms4smile.com/quotes/patrick-macgill/a-clock-struck-out-the-hour-of-twelve-and-the-bird-in-the-hedgerow/) [Patrick MacGill](https://sms4smile.com/quotes/author/patrick-macgill/) > [Every wife ought to answer for her man. If the husband be engaged in a seditious club, or drinks mysterious healths, or be frugal…](https://sms4smile.com/quotes/joseph-addison/every-wife-ought-to-answer-for-her-man-if-the-husband-be-engaged-in-a/) [Joseph Addison](https://sms4smile.com/quotes/author/joseph-addison/) > [Meanwhile, the trees were just as green as before; the birds sang and the sun shone as clearly now as ever. The familiar surroundings…](https://sms4smile.com/quotes/thomas-hardy/meanwhile-the-trees-were-just-as-green-as-before-the-birds-sang-and/) [Thomas Hardy](https://sms4smile.com/quotes/author/thomas-hardy/) > [When they started to drain a swamp where birds and fish had lived, for a new housing development down the road from his apartment,…](https://sms4smile.com/quotes/maile-meloy/when-they-started-to-drain-a-swamp-where-birds-and-fish-had-lived-for/) [Maile Meloy](https://sms4smile.com/quotes/author/maile-meloy/) > [The bird with the thorn in its breast, it follows an immutable law; it is driven by it knows not what to impale itself,…](https://sms4smile.com/quotes/colleen-mccullough/the-bird-with-the-thorn-in-its-breast-it-follows-an-immutable-law-it/) [Colleen McCullough](https://sms4smile.com/quotes/author/colleen-mccullough/) > [Real like sucks the life out of losers. if you want to fuck with the eagles, you must learn how to fly.](https://sms4smile.com/quotes/anonymous/real-like-sucks-the-life-out-of-losers-if-you-want-to-fuck-with-the/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“If we studied birds ,maybe we could learn to be free.”](https://sms4smile.com/quotes/benjamin-alire-s-enz/if-we-studied-birds-maybe-we-could-learn-to-be-free/) [Benjamin Alire Sáenz](https://sms4smile.com/quotes/author/benjamin-alire-s-enz/) [Browse all 4,802 Bird quotes ](https://sms4smile.com/quotes/about/bird/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Try and inject into every commercial you make a touch of singularity; a bird that will hook on to the consumers mind", "creator": { "@type": "Person", "name": "David Ogilvy" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/david-ogilvy/try-and-inject-into-every-commercial-you-make-a-touch-of-singularity/", "about": { "@type": "Thing", "name": "Bird" }, "@id": "https://sms4smile.com/quotes/david-ogilvy/try-and-inject-into-every-commercial-you-make-a-touch-of-singularity/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/791/david-ogilvy-1326_bird_try-and-inject-into-every-commercial-you_2455041.png", "contentUrl": "https://sms4smile.com/quotes/i/791/david-ogilvy-1326_bird_try-and-inject-into-every-commercial-you_2455041.png", "url": "https://sms4smile.com/quotes/i/791/david-ogilvy-1326_bird_try-and-inject-into-every-commercial-you_2455041.png", "width": 1080, "height": 1080, "caption": "“Try and inject into every commercial you make a touch of singularity; a bird that will hook on to the…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "David Ogilvy", "item": "https://sms4smile.com/quotes/author/david-ogilvy/" }, { "@type": "ListItem", "position": 4, "name": "Try and inject into every commercial...", "item": "https://sms4smile.com/quotes/david-ogilvy/try-and-inject-into-every-commercial-you-make-a-touch-of-singularity/" } ], "@id": "https://sms4smile.com/quotes/david-ogilvy/try-and-inject-into-every-commercial-you-make-a-touch-of-singularity/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```