--- title: "Meaning & Key Takeaway of: There isn’t any significant difference…" description: "\"There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake m..." image: "https://sms4smile.com/quotes/i/3cd/david-ogilvy-1326_advertising_there-isn-t-any-significant-difference-b_1137621.png" --- # There isn’t any significant difference between the various… ![“There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for…” quote by David Ogilvy](https://sms4smile.com/quotes/i/3cd/david-ogilvy-1326_advertising_there-isn-t-any-significant-difference-b_1137621.png) [Download](https://sms4smile.com/quotes/i/3cd/david-ogilvy-1326_advertising_there-isn-t-any-significant-difference-b_1137621.png) [Open image](https://sms4smile.com/quotes/i/3cd/david-ogilvy-1326_advertising_there-isn-t-any-significant-difference-b_1137621.png) > “There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.” [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Brands differ little in product quality; success comes from strong personality branding that drives market share and profit. **In simple terms:** Product quality is similar; branding matters most. Key Takeaway Focus on building a distinct brand personality. Themes marketing branding consumer behavior profitability Mood analytical strategic Type advice insightful When to use this quote - Launching new products - rebranding campaigns - price competition - advertising strategy Key Concepts Brand equity psychology of persuasion market differentiation Questions to Reflect On - How can a brand maintain loyalty when product quality is indistinguishable? - What risks arise from over‑emphasizing personality over substance? A Different Perspective If product quality truly varies, branding alone may not sustain long‑term loyalty. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Beer](https://sms4smile.com/quotes/about/beer/) [Brand](https://sms4smile.com/quotes/about/brand/) [Brand Largest](https://sms4smile.com/quotes/about/brand-largest-3156914/) [Brands](https://sms4smile.com/quotes/about/brands/) [Brands Whiskey](https://sms4smile.com/quotes/about/brands-whiskey-3156912/) [Building](https://sms4smile.com/quotes/about/building/) [Cake](https://sms4smile.com/quotes/about/cake/) [Cigarette](https://sms4smile.com/quotes/about/cigarette/) [Defined](https://sms4smile.com/quotes/about/defined/) [Differences](https://sms4smile.com/quotes/about/differences/) [Highest](https://sms4smile.com/quotes/about/highest/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Personality](https://sms4smile.com/quotes/about/personality/) [Profit](https://sms4smile.com/quotes/about/profit/) [Share](https://sms4smile.com/quotes/about/share/) [Significant](https://sms4smile.com/quotes/about/significant/) [Various](https://sms4smile.com/quotes/about/various/) [Various Brands](https://sms4smile.com/quotes/about/various-brands-3156913/) [Whiskey](https://sms4smile.com/quotes/about/whiskey/) ## Related quotes > [There's a bluebird in my heart that wants to get out but I pour whiskey on him and inhale cigarette smoke and the whores…](https://sms4smile.com/quotes/charles-bukowski/there-s-a-bluebird-in-my-heart-that-wants-to-get-out-but-i-pour/) [Charles Bukowski](https://sms4smile.com/quotes/author/charles-bukowski/) > [Wild Turkey whiskey and Philip Morris cigarettes are essential to the maintenance of human life!](https://sms4smile.com/quotes/herb-kelleher/wild-turkey-whiskey-and-philip-morris-cigarettes-are-essential-to-the/) [Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/) > [Within every brand is a product, but not every product is a brand.](https://sms4smile.com/quotes/david-ogilvy/within-every-brand-is-a-product-but-not-every-product-is-a-brand/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Every ad is an investment in the long-term image of a brand.](https://sms4smile.com/quotes/david-ogilvy/every-ad-is-an-investment-in-the-long-term-image-of-a-brand/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I like horses. My grandfather had a horse named Whiskey and I got to ride it all the time. They are terrifying and beautiful.…](https://sms4smile.com/quotes/shane-warren-jones/i-like-horses-my-grandfather-had-a-horse-named-whiskey-and-i-got-to/) [Shane Warren Jones](https://sms4smile.com/quotes/author/shane-warren-jones/) > [Whisky is liquid sunshine.](https://sms4smile.com/quotes/george-bernard-shaw/whisky-is-liquid-sunshine/) [George Bernard Shaw](https://sms4smile.com/quotes/author/george-bernard-shaw/) > [A woman is like whiskey. She evaporates a little over time, distilled by disappointments and grief. One can never predict if the angels will…](https://sms4smile.com/quotes/paula-wall/a-woman-is-like-whiskey-she-evaporates-a-little-over-time-distilled/) [Paula Wall](https://sms4smile.com/quotes/author/paula-wall/) > [“Light brown hair—short on the sides, long and wavy on top—piercing blue eyes, high cheekbones, a wide, easy smile. Ugly wasn’t a word anyone…](https://sms4smile.com/quotes/layla-reyne/light-brown-hair-short-on-the-sides-long-and-wavy-on-top-piercing/) [Layla Reyne](https://sms4smile.com/quotes/author/layla-reyne/) > [Champagne's funny stuff. I'm used to whiskey. Whiskey is a slap on the back, and champagne's a heavy mist before my eyes.](https://sms4smile.com/quotes/james-stewart/champagne-s-funny-stuff-i-m-used-to-whiskey-whiskey-is-a-slap-on-the/) [James Stewart](https://sms4smile.com/quotes/author/james-stewart/) > [I am ashamed. That's how it is with whiskey.](https://sms4smile.com/quotes/coyote-waits-movie/i-am-ashamed-that-s-how-it-is-with-whiskey/) [Coyote Waits - Movie](https://sms4smile.com/quotes/author/coyote-waits-movie/) > [Awesome! I'd just bullied Jesus into doing a shot with me. Nobody would ever believe it, but I didn't care. We ordered the insanely…](https://sms4smile.com/quotes/kevin-hearne/awesome-i-d-just-bullied-jesus-into-doing-a-shot-with-me-nobody-would/) [Kevin Hearne](https://sms4smile.com/quotes/author/kevin-hearne/) > [“I couldn't take another thing. That if they wanted to die, couldn't they do it with someone else? These days, I was holding myself…](https://sms4smile.com/quotes/strong-hold-publishing/i-couldn-t-take-another-thing-that-if-they-wanted-to-die-couldn-t/) [Strong Hold Publishing](https://sms4smile.com/quotes/author/strong-hold-publishing/) > [My father? A hard drinking man from the 70's. We actually have no pictures of my dad where he is not holding a beer.…](https://sms4smile.com/quotes/christopher-titus/my-father-a-hard-drinking-man-from-the-70-s-we-actually-have-no/) [Christopher Titus](https://sms4smile.com/quotes/author/christopher-titus/) > [My dad worked for different companies that made whiskey for a long time, so we were definitely whiskey drinkers. Growing up, my friends would…](https://sms4smile.com/quotes/mike-krieger/my-dad-worked-for-different-companies-that-made-whiskey-for-a-long/) [Mike Krieger](https://sms4smile.com/quotes/author/mike-krieger/) > [She was only a whiskey maker, but he loved her still.](https://sms4smile.com/quotes/nikhil-saluja/she-was-only-a-whiskey-maker-but-he-loved-her-still/) [Nikhil Saluja](https://sms4smile.com/quotes/author/nikhil-saluja/) ## More by David Ogilvy > [I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.](https://sms4smile.com/quotes/david-ogilvy/i-figure-that-my-staff-will-be-less-reluctant-to-work-overtime-if-i/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers…](https://sms4smile.com/quotes/david-ogilvy/in-most-agencies-account-executives-outnumber-the-copywriters-two-to/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and…](https://sms4smile.com/quotes/david-ogilvy/your-alcoholics-may-include-some-of-your-brightest-stars-the-problem/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big…](https://sms4smile.com/quotes/david-ogilvy/it-takes-a-big-idea-to-attract-the-attention-of-consumers-and-get/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if…](https://sms4smile.com/quotes/david-ogilvy/many-manufacturers-secretly-question-whether-advertising-really-sells/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,…](https://sms4smile.com/quotes/david-ogilvy/once-upon-a-time-i-was-riding-on-the-top-of-a-first-avenue-bus-when-i/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [You can't save souls in an empty church.](https://sms4smile.com/quotes/david-ogilvy/you-can-t-save-souls-in-an-empty-church/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.](https://sms4smile.com/quotes/david-ogilvy/in-the-modern-world-of-business-it-is-useless-to-be-a-creative/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Consumers don't think how they feel. They don't say what they think and they don't do what they say.](https://sms4smile.com/quotes/david-ogilvy/consumers-don-t-think-how-they-feel-they-don-t-say-what-they-think/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Compete with the immortals](https://sms4smile.com/quotes/david-ogilvy/compete-with-the-immortals/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [You will never win fame and fortune unless you invent big ideas.](https://sms4smile.com/quotes/david-ogilvy/you-will-never-win-fame-and-fortune-unless-you-invent-big-ideas/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay…](https://sms4smile.com/quotes/david-ogilvy/the-worst-fault-a-salesman-can-commit-is-to-be-a-bore-foster-any/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind…](https://sms4smile.com/quotes/david-ogilvy/i-don-t-believe-in-tricky-advertising-i-don-t-believe-in-cute/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a…](https://sms4smile.com/quotes/david-ogilvy/i-never-assign-a-product-to-a-writer-unless-i-know-that-he-is/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.](https://sms4smile.com/quotes/david-ogilvy/talent-i-believe-is-most-likely-to-be-found-among-nonconformists/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Explore all 255 David Ogilvy quotes ](https://sms4smile.com/quotes/author/david-ogilvy/) ## More Advertising quotes > [I saw this anti-drug commercial that showed a kid smoking pot in his dad's room with his friend. This kid finds a gun, the…](https://sms4smile.com/quotes/bill-maher/i-saw-this-anti-drug-commercial-that-showed-a-kid-smoking-pot-in-his/) [Bill Maher](https://sms4smile.com/quotes/author/bill-maher/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.](https://sms4smile.com/quotes/howard-gossage/advertising-justifies-its-existence-when-used-in-the-public-interest/) [Howard Gossage](https://sms4smile.com/quotes/author/howard-gossage/) > [“Don't wait, just sweat.”](https://sms4smile.com/quotes/amit-kalantri/don-t-wait-just-sweat/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet.](https://sms4smile.com/quotes/naveen-tewari/we-have-the-capital-the-resources-and-the-technology-that-we-need-to/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [“Never run advertising until the major publicity possibilities have been exploited.”](https://sms4smile.com/quotes/al-ries/never-run-advertising-until-the-major-publicity-possibilities-have/) [Al Ries](https://sms4smile.com/quotes/author/al-ries/) > [God never talks. But the devil keeps advertising, Father. The devil does a lot of commercials.](https://sms4smile.com/quotes/william-peter-blatty/god-never-talks-but-the-devil-keeps-advertising-father-the-devil-does/) [William Peter Blatty](https://sms4smile.com/quotes/author/william-peter-blatty/) > [I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare…](https://sms4smile.com/quotes/andy-rooney/i-like-valentine-s-day-the-trouble-is-the-florists-and-the-candy/) [Andy Rooney](https://sms4smile.com/quotes/author/andy-rooney/) > [I happened to be spotted by a modeling agent who offered me a part-time job at 16. Everything happened very quickly after that -…](https://sms4smile.com/quotes/dia-mirza/i-happened-to-be-spotted-by-a-modeling-agent-who-offered-me-a-part/) [Dia Mirza](https://sms4smile.com/quotes/author/dia-mirza/) > [They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.](https://sms4smile.com/quotes/sharon-gless/they-say-that-madison-avenue-will-only-pay-high-dollars-in/) [Sharon Gless](https://sms4smile.com/quotes/author/sharon-gless/) > [“There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why,…](https://sms4smile.com/quotes/haruki-murakami/there-s-not-a-branch-of-publishing-or-broadcasting-that-doesn-t/) [Haruki Murakami](https://sms4smile.com/quotes/author/haruki-murakami/) > [I've driven people mad on films that I've made - I want more takes; I want to try new lines. 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