--- title: "Meaning & Key Takeaway of: There is no need for advertisements to…" description: "\"There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more re..." image: "https://sms4smile.com/quotes/i/9df/david-ogilvy-1326_advertisements_there-is-no-need-for-advertisements-to-l_2033729.png" --- # There is no need for advertisements to look like… ![“There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.” quote by David Ogilvy](https://sms4smile.com/quotes/i/9df/david-ogilvy-1326_advertisements_there-is-no-need-for-advertisements-to-l_2033729.png) [Download](https://sms4smile.com/quotes/i/9df/david-ogilvy-1326_advertisements_there-is-no-need-for-advertisements-to-l_2033729.png) [Open image](https://sms4smile.com/quotes/i/9df/david-ogilvy-1326_advertisements_there-is-no-need-for-advertisements-to-l_2033729.png) > “There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.” [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Ads that blend with editorial content engage readers more effectively, boosting attention and trust. **In simple terms:** Blend ads with editorial style to gain more readers. Key Takeaway Design ads to look like editorial content. Themes advertising design reader engagement trust strategy Mood strategic analytical Type advertising marketing When to use this quote - magazine layouts - online news sites - social media feeds - email newsletters Key Concepts native advertising psychology of perception branding Questions to Reflect On - How can you maintain transparency while using editorial style? - What ethical guidelines should govern native ads? A Different Perspective May blur lines between content and promotion, risking credibility. ★ ★ ★ ★ ★ No ratings yet ## Related quotes > [The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.](https://sms4smile.com/quotes/david-ogilvy/the-headline-is-the-most-important-element-in-most-advertisements-it/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them…](https://sms4smile.com/quotes/david-ogilvy/never-write-an-advertisement-which-you-wouldn-t-want-your-own-family-2/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [You aren't advertising to a standing army; you are advertising to a moving parade. Three million consumers get married every year. The advertisement which…](https://sms4smile.com/quotes/david-ogilvy/you-aren-t-advertising-to-a-standing-army-you-are-advertising-to-a-2/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them…](https://sms4smile.com/quotes/david-ogilvy/never-write-an-advertisement-which-you-wouldn-t-want-your-own-family/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t…](https://sms4smile.com/quotes/david-ogilvy/i-do-not-regard-advertising-as-entertainment-or-an-art-form-but-as-a-2/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Repeat your winners. If you are lucky enough to write a good advertisement, repeat it until it stops selling. Scores of good advertisements have…](https://sms4smile.com/quotes/david-ogilvy/repeat-your-winners-if-you-are-lucky-enough-to-write-a-good/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they…](https://sms4smile.com/quotes/david-ogilvy/advertising-is-a-business-of-words-but-advertising-agencies-are/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I never write fewer than sixteen headlines for a single advertisement.](https://sms4smile.com/quotes/david-ogilvy/i-never-write-fewer-than-sixteen-headlines-for-a-single-advertisement/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Every advertisement is part of the long term investment in the personality of the brand.](https://sms4smile.com/quotes/david-ogilvy/every-advertisement-is-part-of-the-long-term-investment-in-the/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Some manufacturers illustrate their advertisements with abstract paintings. 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They are seldom…](https://sms4smile.com/quotes/david-ogilvy/what-is-a-good-advertisement-an-advertisement-which-pleases-you/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most…](https://sms4smile.com/quotes/david-ogilvy/the-business-community-wants-remarkable-advertising-but-turns-a-cold/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Claude Hopkins.. maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute poppycock.](https://sms4smile.com/quotes/david-ogilvy/claude-hopkins-maintained-that-nobody-with-a-college-education-could/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [A lot of today's campaigns are based on optimum positioning but are totally ineffective - because they are dull, or badly constructed, or ineptly…](https://sms4smile.com/quotes/david-ogilvy/a-lot-of-today-s-campaigns-are-based-on-optimum-positioning-but-are/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) ## More by David Ogilvy > [I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.](https://sms4smile.com/quotes/david-ogilvy/i-figure-that-my-staff-will-be-less-reluctant-to-work-overtime-if-i/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers…](https://sms4smile.com/quotes/david-ogilvy/in-most-agencies-account-executives-outnumber-the-copywriters-two-to/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and…](https://sms4smile.com/quotes/david-ogilvy/your-alcoholics-may-include-some-of-your-brightest-stars-the-problem/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big…](https://sms4smile.com/quotes/david-ogilvy/it-takes-a-big-idea-to-attract-the-attention-of-consumers-and-get/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if…](https://sms4smile.com/quotes/david-ogilvy/many-manufacturers-secretly-question-whether-advertising-really-sells/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,…](https://sms4smile.com/quotes/david-ogilvy/once-upon-a-time-i-was-riding-on-the-top-of-a-first-avenue-bus-when-i/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [You can't save souls in an empty church.](https://sms4smile.com/quotes/david-ogilvy/you-can-t-save-souls-in-an-empty-church/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.](https://sms4smile.com/quotes/david-ogilvy/in-the-modern-world-of-business-it-is-useless-to-be-a-creative/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Consumers don't think how they feel. They don't say what they think and they don't do what they say.](https://sms4smile.com/quotes/david-ogilvy/consumers-don-t-think-how-they-feel-they-don-t-say-what-they-think/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Compete with the immortals](https://sms4smile.com/quotes/david-ogilvy/compete-with-the-immortals/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [You will never win fame and fortune unless you invent big ideas.](https://sms4smile.com/quotes/david-ogilvy/you-will-never-win-fame-and-fortune-unless-you-invent-big-ideas/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [The worst fault a salesman can commit is to be a bore. 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Every time I have written a…](https://sms4smile.com/quotes/david-ogilvy/i-never-assign-a-product-to-a-writer-unless-i-know-that-he-is/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.](https://sms4smile.com/quotes/david-ogilvy/talent-i-believe-is-most-likely-to-be-found-among-nonconformists/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Explore all 255 David Ogilvy quotes ](https://sms4smile.com/quotes/author/david-ogilvy/) ## More Advertisements quotes > [There's a subterranean impetus towards pornography so powerful that half the business world is juiced by the sort of half sex that one finds…](https://sms4smile.com/quotes/norman-mailer/there-s-a-subterranean-impetus-towards-pornography-so-powerful-that/) [Norman Mailer](https://sms4smile.com/quotes/author/norman-mailer/) > [In advertisements for your favorite products, are women denigrated or objectified in some way? 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To fill people's mailboxes, eyes, ears and brains with commercial rubbish against their will, television programs that are impossible to watch with a…](https://sms4smile.com/quotes/anonymous/freedom-to-fill-people-s-mailboxes-eyes-ears-and-brains-with/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I think if you can create a meaningful thing that is also an advertisement that's a pretty cool option for brands.](https://sms4smile.com/quotes/doug-walters/i-think-if-you-can-create-a-meaningful-thing-that-is-also-an/) [Doug Walters](https://sms4smile.com/quotes/author/doug-walters/) > [I believe in advertisement and media completely. My art and my personal life are based in it. I think that the art world would…](https://sms4smile.com/quotes/jeff-koons/i-believe-in-advertisement-and-media-completely-my-art-and-my/) [Jeff Koons](https://sms4smile.com/quotes/author/jeff-koons/) > [To measure your needs by that which is projected via mass media is a mistake that has no mercy. The average person views a…](https://sms4smile.com/quotes/haki-r-madhubuti/to-measure-your-needs-by-that-which-is-projected-via-mass-media-is-a/) [Haki R. Madhubuti](https://sms4smile.com/quotes/author/haki-r-madhubuti/) > [It is futile to assume that an initially ineffective advertisement still needs to wear in; wear-in either happens quickly or it does not happen…](https://sms4smile.com/quotes/gerard-j-tellis/it-is-futile-to-assume-that-an-initially-ineffective-advertisement/) Gerard J Tellis > [Basically, art should remain something that is complex, that has many layers, so there's always a possibility to reconsider things and have a different…](https://sms4smile.com/quotes/camille-henrot/basically-art-should-remain-something-that-is-complex-that-has-many/) [Camille Henrot](https://sms4smile.com/quotes/author/camille-henrot/) > [No, no; 'tis all men's office to speak patience To those that wring under the load of sorrow, But no man's virtue nor sufficiency…](https://sms4smile.com/quotes/william-shakespeare/no-no-tis-all-men-s-office-to-speak-patience-to-those-that-wring/) [William Shakespeare](https://sms4smile.com/quotes/author/william-shakespeare/) > [Unlucky people miss chance opportunities because they are too focused on looking for something else. They go to parties intent on finding their perfect…](https://sms4smile.com/quotes/richard-wiseman/unlucky-people-miss-chance-opportunities-because-they-are-too-focused/) [Richard Wiseman](https://sms4smile.com/quotes/author/richard-wiseman/) > [I think that the best approach would be if the American people ever insist that we cut down on the massive amounts of money…](https://sms4smile.com/quotes/jimmy-carter/i-think-that-the-best-approach-would-be-if-the-american-people-ever/) [Jimmy Carter](https://sms4smile.com/quotes/author/jimmy-carter/) > [On the Bowery, in the ornate carcass of a formerly grand vaudeville theater, a dance marathon limps along. The contestants, young girls and their…](https://sms4smile.com/quotes/libba-bray/on-the-bowery-in-the-ornate-carcass-of-a-formerly-grand-vaudeville/) [Libba Bray](https://sms4smile.com/quotes/author/libba-bray/) > [Today, our attention is less than the television advertisement. We're looking at six or seven problems constantly. We're living in the disturbed societies of…](https://sms4smile.com/quotes/marina-abramovic/today-our-attention-is-less-than-the-television-advertisement-we-re/) [Marina Abramovic](https://sms4smile.com/quotes/author/marina-abramovic/) Browse all 239 Advertisements quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "There is no need for advertisements to look like advertisements. 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