--- title: "Meaning & Key Takeaway of: The more informative your advertising…" description: "\"The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, w..." image: "https://sms4smile.com/quotes/i/beb/david-ogilvy-1326_advertising_the-more-informative-your-advertising-th_2368933.png" --- # The more informative your advertising, the more persuasive… ![“The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.” quote by David Ogilvy](https://sms4smile.com/quotes/i/beb/david-ogilvy-1326_advertising_the-more-informative-your-advertising-th_2368933.png) [Download](https://sms4smile.com/quotes/i/beb/david-ogilvy-1326_advertising_the-more-informative-your-advertising-th_2368933.png) [Open image](https://sms4smile.com/quotes/i/beb/david-ogilvy-1326_advertising_the-more-informative-your-advertising-th_2368933.png) > “The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.” [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Effective advertising must anticipate and answer consumer questions to build trust and urgency, making the message more convincing. **In simple terms:** Answering buyer questions makes ads more persuasive. Key Takeaway Provide clear answers to key buyer concerns. Themes advertising persuasion communication Mood informative confident Type marketing educational When to use this quote - product launch - website copy - sales pitch - email marketing Key Concepts consumer psychology trust building Questions to Reflect On - What are the top three questions your target audience asks? - How can you address urgency without seeming pushy? A Different Perspective If answers are vague, they can backfire and erode trust. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Advertising Persuasive](https://sms4smile.com/quotes/about/advertising-persuasive-4106782/) [Buying](https://sms4smile.com/quotes/about/buying/) [Decision](https://sms4smile.com/quotes/about/decision/) [Etc](https://sms4smile.com/quotes/about/etc/) [Example](https://sms4smile.com/quotes/about/example/) [Informative](https://sms4smile.com/quotes/about/informative/) [Informative Advertising](https://sms4smile.com/quotes/about/informative-advertising-4106783/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [People](https://sms4smile.com/quotes/about/people/) [Persuasive](https://sms4smile.com/quotes/about/persuasive/) [Persuasive People](https://sms4smile.com/quotes/about/persuasive-people-1675029/) [Products](https://sms4smile.com/quotes/about/products/) [Should](https://sms4smile.com/quotes/about/should/) ## Related quotes > [The more informative your advertising, the more persuasive it will be.](https://sms4smile.com/quotes/david-ogilvy/the-more-informative-your-advertising-the-more-persuasive-it-will-be/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [“The fact that something is written down is persuasive to people not used to asking questions like: ‘Who wrote it, and when?’ ‘How did…](https://sms4smile.com/quotes/richard-dawkins/the-fact-that-something-is-written-down-is-persuasive-to-people-not/) [Richard Dawkins](https://sms4smile.com/quotes/author/richard-dawkins/) > [In general, talking about human rights tends to be very persuasive for people who care about human rights.](https://sms4smile.com/quotes/nicholas-d-kristof/in-general-talking-about-human-rights-tends-to-be-very-persuasive-for/) [Nicholas D. 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